Why Search Engine Optimization Is Crucial - SEO and Your Business

SEO and your Small Business


Much like having a fancy front window, your website is your store front, and a virtual representation of your company. In order to get traffic, your website code must be optimized specifically for your business niche. Making sure your website code is properly optimized is crucial to maintaining your web presence.


A "good" site doesn't necessarily mean a site that's loaded to the brim with bright flash and other animations. While they are certainly visually important; no one will see them if they cant find your website. A properly optimized page will help ensure customers find you when they begin their search for your product. Eighty percent of all online transactions start with a search- Google alone processes 200 MILLION searches per day. Of all those people, 75% never scroll past the first page of results. These are some pretty impressive numbers. As you can see, its imperative that your business have a top ten placement within major search engines.


As you may be aware, basic search engine results are classified as "organic." These are the result of "bots" that constantly crawl and monitor websites, looking for the most relevant information supplied for specific keywords. These bots take into account the text on your webpage, how often your keywords appear in the text, as well as how many sites are linking back to yours as a source of quality information. Text equals more information, and a well informed customer is a customer that makes a purchase.


Optimizing your page to include the best keywords for your business should be taken into consideration during the conception and design of your companies' website. Your domain name should even contain keywords, where appropriate.


SEO Specialty companies provide your website with their search engine expertise and implement the proper techniques that will improve your organic ranking. Often "web design" companies do just that - design. Your best bet is to pick a SEO company that provides service after you pay them; someone that will work with you to continually make sure your site is optimized for better performance and does what's best for YOUR business - not just theirs.


You may hear of "secrets" your web designer doesn't want you to know - we don't believe in keeping secrets from our customers. At Inverted Gravity we believe in educating and providing service, which we think is the reason why you're looking for an SEO expert. Give us a call, 570-208-2528