Your domain names and PageRank.

Your domain name is one of the important factors in optimizing your site.

You may be wondering why your domain name matters. After all how important is it to the search engines anyway? Does it really make any difference to them? Surprisingly enough your domain name can have far reaching effects.

Relevant to your business:

When people see your Domain name they should be able to know immediately what your business is about by looking at your domain (business) name. Remember it is permanent: Your domain name is your business name and as such cannot easily be changed. Therefore try to think carefully before choosing. It will save you a lot of problems in the long run.
Choose your domain name as soon as possible: do not wait to finish your site as your name may have been taken. Decide and register your domain name as soon as you can. Make a list of several names so that if your primary choice is taken you have some backup. Be sure you choose a reliable domain name registration company; you can do this here http://godaddy.com.

Use keywords or key phrases: Before selecting your Domain name always be sure you are using a key phrase that is relevant to your business and well searched. Here is how to find good keywords and phrases for your site. Go to http://goodkeywords.com this will give you many excellent tools to find your basic keywords for your site. It will also help you find key phrases. This is a free download.
You can find more and also narrow them down to Niche (high demand and low supply) keywords and phrases by using wordtracker at http://wordtracker.com.

There is a nominal fee for this but it will be well worth the investment. This is because niche keywords and phrases are very valuable and will draw a very targeted group to your website and have less competition. When you optimize your domain name you will make it easier for searchers to find your site. Googlebots will also crawl and send information to the Google database more easily. This will in turn raise your PR.
Free domain names:

Do not fall into this trap. Many people new to businesses make this common mistake. Your URL should not have someone else’s address tagged onto it, like geocities or other free website addresses. This will bring down the credibility of your business. It is also very difficult to get into the search engines especially Google with a free domain address.

So take care when you choose your domain name. Remember there is more to this than just a name

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