5 Approaches to Link Building

In the world of SEO, Link Building has been the most effective technique that specialists use. Because of the ever growing popularity of SEO and the ever changing algorithms of search engines, different tactics or approaches to link building have been used. Some are white hat, and some can be considered as black hat. Here are among the most popular:

Link Exchange
One of the simplest forms of link building is link exchange. Link exchange involves contacting the webmaster and asks if you can have your link placed on their site. But in order for the webmaster to put your link on their website, you are reuired to put their link on yours. This is why it’s called as link exchange, exchanging of links between websites.
Though this approach is very popular, it also gave rise to popular black SEOs such as link farming. A link farm is any group of web sites that hyperlink to every other site in the group. To counter this, search engines have renewed their algorithms.
In today’s SEO, the relevance of the site to its link partners is very important. For example: If your website is selling clothing products, then the links you should be looking for must belong to the same category.
Learn more about SEO by visiting an online SEO Philippines site.

Article Marketing
As one of the many approaches in link building, article marketing is one of its greatest strengths. Writing readable, unique, and important articles that others would read, distribute, and talk about can be a very good asset in link building.
Article marketing involves embedding links in the writeup that points directly to your website. The more popular the article is, the more important the links will be. Submission sites also play a vital role in article marketing such as Squidoo. This is also the perfect way to get highly relevant links by use of your keywords.
Blog Commenting
Comments on highly visited blogs can also be a good and quicker source of links. Commenting on blogs with your links is quicker than asking a webmaster for link partnership or writing a good article. The only difference is that comments should contain intelligence.
Because of its simplicity, several SEO enthusiasts have come to abuse this approach by using programs that auto generate comments on different posts. Several blog moderators are now trained to look if a comment is generated by a program. And if it is, they could easily report it as spam, which could hurt the credibility of a website.
Generating good and quality comments are the only way to get past these moderators. And that is by reading the post, see if it’s relevant to the link you’re trying to pass on, and generating intelligent comments.
Also, make sure that the blog is dofollow. Dofollow blogs are easily crawled by major search engines like Google, Yahoo! and MSN.
Get to know about the approaches and strategies used by link builders by visiting an online SEO Philippines site.
Social Bookmarking
This approach works in tandem with article marketing. After submitting your article on an article submission site, it is recommended to pass the link where your article is on social bookmarking sites such as the popular Digg, StumbleUpon, and Technorati. These sites offer a method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet.
Link builders use this to propagate their articles on the net. The more people bookmark your article, the more popular it gets.
Forum Posting
Much like blog posting, this approach requires you to post comments on several forums. But the difference between the two is that in forum posting, you could get to post your own thread containing some of your links, especially on your signature.
One quick note though. Be careful with forum moderators. Like blog moderators, forum moderators could easily ban you from their forum site because of spamming.
If you want SEO services, then visit an online SEO Philippines site to learn more on how an SEO is being performed.

Margarette Mcbride is a copywriter of Optimind Web Design and SEO, a web design and seo company in the Philippines. Optimind specializes in building and promoting websites that are designed for conversion..