Successful Mortgage Website Design – Four Important Elements

There are many important elements to take into consideration when building a mortgage website. These elements will help determine how successful a mortgage website is at gaining organic search engine results, converting visitors to mortgage leads, and overall lead generation success.

Authority

It is a must for your lead generation website to be authoritative. If you can demonstrate your expertise with high-quality content on topics that interest your website visitors, and also educate them and build trust with them, then you will enjoy success. What you need is high-quality content.

In addition, any tools and resources that you can offer that have value will be greatly appreciated. These typically include mortgage calculators, blogs, rate tracking tools and other resources that help your visitors better understand their mortgage options. In order to build trust and credibility, you have to demonstrate that you are an authority of mortgage information.

Architecture

Great content is a necessity. But if your users can't easily get to your articles, tools and resources, then that great content will be wasted. Your content must be organized and laid out so that it is very easy to navigate and is not confusing to your visitor.

Proper website layout will increase conversion ratings and ultimately improve your mortgage lead generation drastically. A big part of architecture is where you place your calls to action. There should be a visible call to action on every page of your website, if you are going to optimize your conversion percentages to generate the highest number of visitors and leads.

Applications

Your mortgage applications must have the correct style, otherwise your online conversions will suffer. For example, a mistake that is commonly made by mortgage website design companies is that they use a full 1003 application. The problem with this application is that it is too long, and visitors are less likely to fill it out because of its length.

A better choice is a short form 4 page application. The top lead generating mortgage companies never use full 1003 mortgage applications on their websites. That is because they've spent tons of money testing various applications to find which one resulted in the highest mortgage rate conversion rate.

It is of critical importance that you understand this concept -- in order to optimize your lead generation, you should not use a full 1003 application.

SEO/Technical Aspects

There are other minor things you can do to your website to optimize it. For example, you can put the keywords you are targeting into your header tags, page urls, as well as on the content of your website. With the proper search engine optimization, you will get higher rankings in the search engine which will bring you more traffic for the terms you are targeting.

In addition, you want to make sure you have a website that is designed to load as quickly as possible, and performs without any bugs or errors. This does not mean that you have to learn server-side script or code structure. But you must be aware of these factors, and make sure they are addressed properly.

All of the above elements of mortgage website design are crucial for cultivating a successful online presence. The idea behind these elements is to create an intuitive and easy to navigate website that ultimately will generate mortgage leads and revenue for your company.

Also, many users are now finding websites through other marketing channels such as radio, direct mail and flyers. The bottom line is that if you do not have a website that is properly optimize, all of your marketing is going to suffer. With this in mind, it is not hard to see that you should invest in a quality online presence if you wish to survive and thrive in the mortgage world.

Summary: There are many elements in mortgage website design that work together to create a successful online presence. These elements work together to achieve two goals: providing an intuitive and truly useful source of information for website visitors and generating mortgage leads by converting these website visitors. It is also important to consider than many of the prospects that you reach with your other marketing activities such as radio, direct mail, flyers, etc., will end up on your website to learn about your company and build trust. This means that if you don’t have a website, or it is a poorly built website, all of your marketing campaigns can be adversely affected, regardless of the medium. For these reasons, investing in a quality online presence is no longer an option, but a necessary strategy for surviving and thriving in the mortgage world of today.

Trace Richardson is the CEO of Ipagio.com, a Mortgage Website Design firm that builds high conversion Mortgage Lead Generation and Mortgage Marketing Websites.