Three Components of a Website Design That Affects Your Bottom Line!

When it comes to website design most people might give a high rating to a website based on how good it looks. However, implementing an effective website design that brings you the results you desire takes more than just great aesthetics. Let's take a look of the three components that your website must address in order to perform well and bring you results.
Visual Design - Your website must be visually appealing to entice visitors to get them to dig deeper into your site. You have three seconds to wow them or your website will have a high bounce rate. Make it count, by researching what is the best visual way to communicate to your target audience, identifying everything from the color you use, the fonts you choose, images and graphics and making your call to action stand out.
User Experience - Creating a seamless website experience will help increase your conversion rates by helping your clients to take the action you want them to take whether it is to generate a lead or complete a purchase. When building your website, make sure the pages are accessible by a minimum amount of clicks to get from point a to point b and back.
Design Engineering - Aside from the visual that you see on websites, the engineering behind it that you don't see is what makes your website function. Your website engineering has the capacity to affect your users experience as well as whether or not you are picked up by the search engines. One way to ensure that your website is built properly is to ensure that it passes validation according to the web standards organization w3c.org, another is to get your website validated by Google and then use their webmaster tools to ensure that your pages are uniquely created to satisfy the needs of search engines.
Ensuring that your website incorporates all three of the above components is paramount to the success and return on investment you get from your website. If your website is lacking in any one of the above three areas, it will affect your bottom line. Visually, you will experience a high bounce rate, a bad user experience will lead to a high abandonment rate which will result in less leads or sales and if your website is not engineered correctly it will affect your ability to climb to the top of the search engines for your keywords. Get them all right and you will be on your way to building a website that contributes to your bottom line and generate new business.