What is a Design Brief

A organisation brief is not intended to be a statement of the actual design. In another words, the look-and-feel are not precisely defined in a organisation brief. Instead, a organisation brief outlines the goals and objectives of the website and provides details for how they module be met. Most organisation underpants are used in conjunction with a contract to define the terms of a Web organisation job.
Why Build a Design Brief

Design underpants should be part of the thinking initiate of some large organisation process. They are useful for both the specializer and the computer because they provide a roadmap for the goals and objectives of the site. Designers know what to focus on and clients know what module be achieved.
Where to Start Building a Design Brief

As a freelance Web designer, you module most likely be the instigant of some organisation brief. While it is doable that a computer module have a meliorate idea of what s/he wants from their place beyond "make money online" or "get more pageviews", most clients do not. So it's up to you to do computer interviews and send planning. I recommend doing this with a organisation questionnaire that is filled out by the computer when they first contact you. If you don't have that, then you'll requirement to do computer interviews to intend the information for your organisation brief.
What Should be in a Design Brief

Design underpants should allow information about what the send goals and objectives are as substantially as deadlines and and asking or contractual issues. I like to include:
Site Objectives and Goals

* Overview of the place as a whole
* Description of the goals and objectives of the site
* Description of the goals and objectives for the send (if this is a redesign)

Be trusty to intend input from every departments affected by the website including: upper management, marketing, sales, and support.
Site Audience

A statement of the typical audience member or person they are trying to attract.

* Age
* Gender
* Interests
* Employment

Plus, where module the place be used:

* At home over slow connection
* At home over high-speed connection
* In an office
* On cell phones or PDAs
* Over a kiosk
* On a CDROM

Project Scope

What types of technology module be required for this project:

* Full place build or redesign?
* HTML development
* JavaScript or Ajax development
* CSS development
* PHP, ASP, ColdFusion or another server-side technology
* CGIs - in what language?
* Flash
* Ecommerce storefront

What identify of noesis module the specializer provide and what module the computer provide?

* Text
* Graphics: icons, photos, illustrations, animation, and logos
* Sound
* Video
* Localization of some of the above

What organisation aspects module be awninged in the project.

* Conceptual design
* Creative organisation of the site
* Layout
* Typography
* Colors

Contractual Details

Include details about the send that module also be in the contract. Make trusty to include:

* Pricing - you can be as specific or general as you requirement to be and your computer demands. But be trusty they understand what they are effort for the price.
* Schedule - allow dates for when noesis is due and when designs module be approved and finalized. Be trusty to allow the deadlines for the computer as substantially as the deliverables from you to the client.
* Billing - allow dates for invoices and when late fees module be assessed.
* Copyright - who owns the papers on the organisation and some initial samples.