What is SEO (Search Engine Optimization)?

Search engine optimization(http://www.spirit.co.za) is the art of adjusting a website through design and writing techniques that will make your website rank well on the major search engines. Search engine optimization starts with researching the search terms (or keywords) that describe your services and/or products in the exact form that visitors use to find your website.

Spirit Media(http://www.spirit.co.za) estimate each search engines complex mathematical algorithm to help us identify and adjust a site’s content in order to help it rank higher on a search engine list. Then there are meta tags, linking, and more, which can be attached to affect your ranking. When a website is then submitted, that search engine sends out a “spider” to determine a mathematical value for the keywords appearing on the pages of your website. The website then exists in the search engine database to be displayed based upon the search term the visitor uses. In other words, search engine optimization makes your web page search engine friendly so when a web searcher uses the keywords that you've planned for your page, that page shows up on top of the search engine results list.

Whether or not your site is even listed at all on some of the most popular search engines depends entirely on how your search engine marketing is accomplished and by knowing the rules for each search engine. All of these techniques are part of our marketing plan, which enables your site to achieve higher search engine rankings through search engine optimization.