Money made by lawyers can be increased through the use of TV ads.

One Denver attorney has become a household fixture thanks to the magic of television advertising. His firm is now been turned onto television advertising as well. They're running ads in New York much like the ones showing in Denver that have done so well. More ads will air in 90 other cities across the nation. This office is just the most recent in a long line of personal injury law firms to join up with an advertising program. There are many other law firms out there using other forms of media to advertise, and like them the firms utilizing tv ads are paying loads of money to put their names on generic ads that offer up a 30 second slice of life featuring folks who are looking for a good lawyer.

Authorization for lawyers to advertise was ruled legal in 1977 by the US Supreme Court. Although not the first attorney to use TV advertising, this individual is responsible for the first generic ads that may be utilized by personal injury attorneys across the country. And this innovative partnership program has produced cutting-edge results for the participating law firms. An operation which was a struggling office of two employees and handled barely 80 cases per year at the start, has transformed since advertising and now employs several lawyers and legal assistants to administer over the 100+ monthly cases the firm now represents due to advertising efforts. This firm now has the media buyer located right in the building along with a pool table, a mock courtroom, and offices for their TV producer.

Now this lawyer doesn't even practice law, and instead works on developing and marketing ads. He stand behind the power of TV advertising beacuse of the amount of revenue it generated for him. He even admits that he was shocked at the success he achieved. When one of his highly effective advertisements appears on TV, he tells us that his 10 telephone lines begin to ring. There's no need to watch television to know when the ad runs because the phone calls are an immediate indicator.

Though large, established corporate attorneys tend to eschew television ads, believing it to be lowbrow, more and more personal injury practitioners have become aware of the great benefits of greater public exposure. Even recently, the entrepreneurial attorney was no different than the rest of his personal injury colleagues, pounding the pavement to drum up more business. With the nature of his business being personal injury, it provided few repeat customers since resolution of the case rarely needed revisiting (industrial accidents, slips and falls, car wrecks, etc).

These advertisements produce a reaction, without a doubt. Some of the calls, however, aren't relative to personal injury cases. There are lots of calls that don't have anything to do what they practice. Sad as it sounds, there are a huge number of people who have no clue how to locate a good lawyer. Every 10 calls received equates to approximately one viable case. Screening the calls that come in and have nothing to do with personal injury is the biggest downside to television advertising. Recently there was a lawyer in Washington who chose to drop the program because he felt he didn't have enough resources to handle the cost of ads or the resulting phone calls. Unfortunately, it increases your overhead costs while increasing your caseload. You will need employees to handle the phones.

One attorney who is using television ads reported that his income just in the first year of running his ads has almost doubled. He also reports that ratio is steadily climbing higher as he continues to build up his inventory of bigger cases. Now Frickey and his producers are the go-to guys for law advertisements. John Madden, the well known football personality, has contracted to shoot six advertisements for $50,000.