Building one-way links to your website is not just easy but, incredibly, it's free.

Sat, 05 Jan 2008 00:00:00 -0600

Does your website seem to be dying on the vine—with very little traffic and even fewer sales?

Chances are, you’re suffering from a lack of one-way links into your site. These one-way links not only send you traffic all by themselves, but help boost your site’s importance in the eyes of the search engines, and move you up the ranks. So the more links you get, the better the traffic. It’s that simple. Or is it?

The search engine scene changes on an almost daily basis, and so do the schemes people dream up to get around the rules. Don't fall into these traps--Most simply do not work. Things like cloaking, keyword stuffing, blog spamming etc., may have worked at one time, but either no longer do or won't for long. In fact, your website risks getting banned for certain dark tactics, so avoid them at all cost.

Instead, work within accepted standards. There are legitimate ways to increase your search engine ranking that will increase your search engine ranking and build your credibility in your chosen niche, generate quality leads to your business, and get your name and business in front of lots of people around the world.

I'm talking about Article Submission. This is nothing new, but in my work as an Internet marketing consultant, it constantly amazes me how few website owners have taken the time to create articles and submit them in numbers that make an impact. Many of my clients complain about what a difficult task this can be—and indeed, it can be a challenge. It can take hours to actually find these directories, and many hours more to actually fill in all of the required forms. How long are we talking about? Think in terms of 4 or 5 days just to submit one article to several hundred of the top directories. We know--we've done it.

This is where Article Submitter comes in. Article Submitter is a software program that enables you to easily and quickly submit your articles to literally hundreds of popular article directories all over the Net. Your first series of submissions will take the longest—because the first time Article Submitter goes out to the directories with your article, it fills out those nasty submission forms on your behalf. At most, though, you have to fill in a word here are there, and maybe pick a category where you’d like your article run. After that first submission and the automation kicks in on your behalf, instantly filling out your contact info, the article head, body and resource box.

In just a few hours, my brand new website had hundreds of links pointing to it. Keep in mind, the average site has only a handful or none at all. No need to fill out all those long forms. No need to spend days when Article Submitter lets you do it in just a few minutes or hours. This is link building on steroids!

And did we mention, it's free. Yup. Free.

To download your free copy, visit this link:

But, please keep this to yourself, OK? We consider this one of our secret weapons. :-)

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Bill Quinn is a published author, Internet Marketing Consultant and copywriter with over three decades of experience in traditional (offline) and Internet marketing. Clients include Fortune 500 companies, startups, and everything in between, in hundreds of diverse industries. His website is http://www.121internet.com.

Source: http://www.articletrader.com

Is your website copy style driving prospects away?

Fri, 28 Dec 2007 00:00:00 -0600

As Internet Marketing Consultants, we are often asked to analyze websites that are teetering at death’s door. You know the kind of site I’m talking about: Very little traffic, few sales, and an ROI that gets uglier by the month.

The site owner is often completely at a loss for reasons why. “It looks beautiful”, he says. And usually it does. So what is it that is causing his bounce rate (the number of visitors who leave a page) to be over 90% in about 4.5 seconds? Why is he experiencing such dismal conversion rates?

As is often the case in marketing, the answer lies in the copy more than anything else. In our experience, we’ve seen that many clients write online copy like they’d write an annual report. It’s all about what a great company they are, how they’ve been around for so many years, yada yada. That’s all fine at some point on your site, but on your Home Page, it’s death.

If you have a huge bounce rate, it’s often the copy that is the culprit. Incidentally, if you don’t know what your bounce rate is, well, that’s another problem all on its own (fortunately one you can solve easily.)

Your visitors, however, don’t care about your company. They don’t care that you’ve got nice graphics or pretty pictures. They don’t care about your fancy Flash movie—in fact, most of them hate Flash! Sorry if that shocks you. All your visitors really care about is a solution to their problem. If you can’t show them a viable solution—or allude to it very strongly—in the first few seconds they’re on your site, they’re out of there.

As soon as your copy says “we do this” or “our company does that,” you’ve lost them. In fact, it’s a good idea to never, ever use the word “we” in those critical first few paragraphs if you can possibly help it.

Instead, write from the viewpoint of the prospect. Put yourself into his shoes. Use the word “you” frequently. Write about his needs, his problems (agitate him a bit show that you understand his pain and frustration). Show that you understand why he is concerned and what drove him to your site to look for answers. Then, and only then, present your solutions.

“Welcome to Our Site” is not much of a headline.

Why? One, it doesn’t say anything interesting that would capture your visitors, attention. Two, it says nothing about what solutions you can provide or what problems you can solve. Remember, you’ve got only 4 or 5 seconds at most. Why waste it on “welcome?” Instead, your headline should be an eyeball-grabbing, attention-sucking head that speaks instantly and clearly to the reason your visitors clicked on your URL.

Here’s the head from my Internet Marketing Consultants website:
So your website is screaming "Failure!!"
and you desperately need to generate
more traffic and more sales?

If you’re thinking this is a direct response style head, you’re right. It speaks immediately to the needs of the majority of our new clients who are suffering from lousy website traffic and sales. As a result, we experience excellent scores on page views, retention time on site, downloads and contact requests. Your site can do the same...or even better.

Look closely at your copy. Is it too much “we” and too little “you?” If so, hire online copy professionals to give you proven online copywriting techniques designed to keep visitors longer and attract them back more often.

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Bill Quinn is a published author and Internet Marketing Consultant, copywriter and marketing specialist with over three decades of advertising experience online and off. His website is http://www.121internet.com.

Source: http://www.articletrader.com

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Building one-way links to your website is not just easy but, incredibly, it's free.

Is your website copy style driving prospects away?