http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/seo/incoming-links-the-value-they-give-to-a-website.html http://www.articletrader.com/internet/seo/incoming-links-the-value-they-give-to-a-website.html Sat, 24 May 2008 00:00:00 -0500
If a webmaster wants to link to you or exchange links then they must value your website, whether it be for SEO purposes or the information you supply will help their customers. A Vote.

Submitting a website to directories will 95% of the time be reviewed by a human and if you pass the test your website will be submitted. A Vote.

Posting articles that are keyword rich and full of useful information will yet again create an incoming link. The article is always reviewed by a human before it is posted. A Vote.

Answering difficult questions in forums and leaving a link at the end will also provide an incoming link. A Vote.

There are many ways to create incoming links and each link that is ever created should be carefully thought through. The reason this should be done correctly is that every incoming link you build has the potential to push your website higher in the search engine results pages.

Your primary goal is not to receive traffic directly from these links, yes it is a bonus, its targeted traffic, it is free, and without a doubt not unwanted. But the primary goal is to get incoming links that are valued high and related to your website theme. These links like I said earlier are like votes and the more high valued votes you have the more important your website becomes in the eyes of the search engines. This then pushes your website up the rankings and the traffic that can be obtained from the search engines is much greater than the incoming links that you have created.

The Value of Incoming Links

The value of incoming links can vary tremendously and this is why time well spent researching and planning your links will make all the difference when trying to reach the top of search engines. It is quite easy to rank high for a profitable long tail keyword with only 20 high valued incoming links. The less profitable a keyword is then the more high valued incoming links that are needed.

Before I explain the value of incoming links you should all know to stay far away from link farms. Linking to a link farm will damage your rankings, but a link farm linking to you will not, this is because you have no control of who links to you so why would the search engines penalise you for this.

1. The higher the page rank of a website the more value an incoming link would have. This is because the higher the page rank the more incoming links that website has. This means lots of votes and therefore if that website links to your website you are being voted by a website that has lots of websites voting for them.

2. The more related a websites theme is to your website theme then the more value an incoming link would have. This is because the keywords that the website will be using within the content will match your keywords.

3. The closer the incoming link is to a home page will give the link more value. A link from a home page is worth more than a 2nd tier page. A 2nd tier page is worth more than a 3rd tier page and so on.

4. The higher your incoming link is on a webpage the more value it is given. At the bottom of a 2000 word webpage would give it less value.

5. The less outgoing links to a webpage the more value a link will have. An incoming link from a links section with a page full of links will give you little value.

6. A text link using keywords related to your theme or the name of your website would give you more value than a text link that said "click here" for example.

7. A text link that has surrounding content that contains related keywords to your website would have more value than unrelated content.

We would all love to have 1000 incoming links from 1000 page rank 7 related websites with the link being at the top of their home page with no other links on that page and the content to be keyword rich.

This will not happen so weighing up combinations of the above and creating high value links to your best ability will make all the difference to your website in the search engine result pages. One quality related high value link could be worth more than 20 unrelated unvalued links.

Spending half an hour finding one quality link would save more time than spending two hours building 20 unvalued links.



--
For more information on link building and other aspects of seo web design visit Seo Web Design Services

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/seo-keywords-10-must-do-s.html http://www.articletrader.com/internet/seo/seo-keywords-10-must-do-s.html Sat, 24 May 2008 00:00:00 -0500
1. All webpage's that are built should be based on profitable long tail keywords, otherwise webpage's will either be based on a keyword no one is searching for or the competition for a particular keyword is so great that you will never be found in search engines.

2. The first place a keyword should be used is in the filename or name of that webpage, for example a webpage using the keyword "web design" would look like this in a web browser when you are viewing that page. www.your-domain-name.com/web-design

3. A seo keyword should also be used in the meta tag title, description and keyword. The meta tag title would be "web design", and then the keyword should be used in the description for example "Find out all you need to know about web design and other aspects of website development". Then also the meta keyword tag should also contain "web design".

4. If you are using a navigational bar or in text content links that link from one webpage to another you should always use the chosen keyword of the webpage you are linking to. So if you are linking to a webpage based on web design from your home page then the link must say web design or have it included within the link.

5. Always link out of a webpage once using the chosen keyword, for example you could have a link at the bottom of your webpage that is based on web design that says "Exit web design and return to the home page".

6. Always have a title at the top of your webpage that includes your chosen keyword. You can use html header codes that will do the job just fine.

7. Always use the chosen seo keyword at least once within the first 100 characters of content.

8. Never use the keyword more than twice in the first 500 characters.

9. Use the chosen keyword throughout you webpage without keyword stuffing your webpage.

10. Try and use your chosen keywords when building incoming links from other website whether it is directories or webmasters you exchange links with. Also use keywords in articles you submit as every little helps.

Remember there are many variables that need to be applied when doing seo web design and keywords is just a small part of it.



--
For more information on seo keywords and other aspects of seo web design visit Seo Web Design Services



Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/profitable-long-tail-keywords-how-and-why-they-drive-traffic-to-your-website.html http://www.articletrader.com/internet/seo/profitable-long-tail-keywords-how-and-why-they-drive-traffic-to-your-website.html Sat, 24 May 2008 00:00:00 -0500
This is where profitable long tail keywords come into play and using them correctly throughout a website on every webpage will guarantee a constant flow of traffic for years to come.

Each and every long tail keyword that is used will attract different amounts of traffic from the search engines, for example it could be an extra twenty visitors or even hundreds of visitors per month per a webpage. This all depends on the demand and supply of each individual keyword that is used.

The demand and supply of keywords is what determines how profitable they are. A profitable keyword is much easier to get a high ranking for in search engines, which in turn generates free targeted traffic.

The demand of a keyword is determined by how many times a particular keyword or keyword phrase is searched for. The higher a term is searched for the more traffic that could be generated by basing a webpage on that term.

The supply is determined by how many other webpage's in the world wide web have that keyword included within the content. The lower the supply of a keyword the easier it is to rank high.

If for example 1000 people searched for the term "romantic holidays in France" every single month and only 50 websites contained that exact term you would find it very easy to get into the top ten of Google. Then it is certain that a percentage of those 1000 people would click into your website.

If for example 100,000 people searched for the term "holidays" every single month and 2 million websites contained that keyword you would find it very difficult to get into Google's top ten and would receive zero traffic of those 100,000 people.

If a website containing 200 webpage's and each of those pages were attracting 1000 visitors then you would receive 200,000 visitors per a month.

Holidays is a main keyword and romantic holidays in France is a long tail keyword phrase of the main keyword. Skiing holidays, sunny holidays, active holidays, camping holidays and so on are all long tail keywords of the main keyword.

Having a list of long tail keywords is just the start of any website design and knowing if they are profitable is the next most important step you need to take.

Having every single webpage based on a profitable long tail keyword will ensure that every webpage you build will have a fantastic chance of ranking in the top of all search engine result pages. A website containing 200 webpage's that all rank high could generate huge amounts of traffic.

Then if you want to get more advanced you can base every webpage on two keyword phrases. This would be like having 400 webpage's but only having to do the content for 200.

Using long tail keywords eliminates huge amounts of competition making it easy to rank high and knowing that they are being searched guarantees traffic as time is not spent writing content on something no one is looking for.

This is just one aspect of seo that can help anyone leave 90 million websites for dust as only 10% of websites that are live today are seo web designed.



--
For more information on long tail keywords and other aspects of seo web design visit Seo Web Design Services



Source: http://www.articletrader.com ]]>