http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/online-business/7-secrets-to-newbie-success.html http://www.articletrader.com/internet/online-business/7-secrets-to-newbie-success.html Sat, 20 Oct 2007 00:00:00 -0500
One common thing a lot of newbies do is “play” for a while at marketing. They don't want to invest in any business tools until they think they've got a 'sure thing'. The tools that I am talking: A Proper Domain Name, Real Web Hosting and an Autoresponder. If you're trying to get by with a free web host, you're leaving a lot of sales on the table. The reason is that the perception of credibility is a big factor when it comes to what influences your customer's buying decisions.

Secret #2: Target The Right Market

This is probably the most common newbie mistake – not targeting the right market. Improper market targeting is usually a case of choosing a market that is too broad. When your traffic is high and your conversion is low, you have to look at two things below:
1. Your product
2. The keywords you use to describe your market

Secret #3: Driving The RIGHT Traffic

One problem most newbies face is a lack of knowledge about how to drive targeted traffic to their web sites.
If you're new to online business and wondering what you need to do to generate real traffic, then you need to focus on learning about the following methods:
1. Pay-per-click advertising
2. Article marketing
3. Social networking
4. Market-specific blogs, forum and groups
These are the methods that really work to drive quality traffic to your web site without squandering your budget.

Secret #4: A Proven Sales System

The power in this system rests on the fact that you're positioning yourself more as a helpful 'expert' than as a salesman. You pre-sell the product by putting more information and more power back into the hands of your subscribers.You do the job of educating the potential customer, and let the merchant's sales page do the job of selling and 'hyping' things up.

Secret #5: Effective Follow-Up

Following up with an opt-in list is a process that also benefits from having a plan or system in place.
Some of the common follow up mistakes include:
1. Using the solo affiliate emails written for you by a product owner without editing them or changing them up.
2. Too much emphasis on 'hype' and hard sales pitches
3. Failing to educate or pre-sell prospects

Secret #6: The “List Relationship”

Part of the follow up process involves going beyond mere promotion. There's nothing that deadens the responsiveness of a list faster than hitting them with the same information, in the same format.
You've got to build a real relationship, and you've go to keep your subscribers on their toes.
In other words, you want to:
1. Increase their perception of you as a trusted source of high-quality information
2. Throw in an element of surprise so that they always want to open and read your emails.

Secret #7: Monetize Additional Channels

The 'gurus' and the 'super-affiliates' you hear abou, they aren't raking in that money off of just one product or one sales model. The big profits come from having multiple revenue streams. Now, money-making opportunities are everywhere, and all you have to do is use your imagination. Almost anything can be monetized. You can squeeze way more revenue out of your existing traffic than you realize.

There are two different 'channels' of monetization I focus on in Newbie Cash Machine™.
1. Multi-product affiliate marketing
2. Content monetization via blogging


--
Anthony Chan is an expert on helping newbie internet marketers to avoid making mistakes most newbie made in their online business. Anthony loves to share his experiences in online business with all the internet marketers. Goto http://www.allnewbiecashmachine.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/5-steps-to-build-a-successful-online-affiliate-program.html http://www.articletrader.com/internet/online-business/5-steps-to-build-a-successful-online-affiliate-program.html Sat, 20 Oct 2007 00:00:00 -0500
Your first step is to find a hot, profitable and rabid market. Finding the right market to target is critical to your success.

The Market Selection Process

The market selection process first begins with you. Start by examining your areas of knowledge, and the things you are passionate about. The reason behind this is simple. It is easier to work in a market you enjoy and know something about.

Exploring Your Market Ideas

The next step in the process is to explore the Internet to find out whether there are any existing products in your market. In order to get this big picture, you need to go where your market’s products are sold. (e.g. amazon.com and Clickbank)

Keyword Research

Each time someone enters search keywords into a search engine; those searches are stored in a database. By having access to information about what people are searching for, you can improve your web site's search engine ranking, target your advertising and uncover online markets more easily.

In order to do keyword research, you need a way to access the data the search engines have collected. You can do this online, from your web browser, or you can use desktop software.

Google External Keyword Tool – (free)

Overture/Yahoo Suggestion Tool – (free)

2. Find 3 High Converting Affiliate Programs In Your Market

The main criterion in choosing a program is conversion rate. The higher the "gravity" number under the product title the better the product is converting. "% referred” is representing the numbers of sales for this product have been referred by affiliates. There is another reason why this information is important, and it also points to the 2nd criteria to use in selection an affiliate program. It is to make sure the merchant is NOT aggressively competing with his or her affiliates!

3. Write A Review Article For One Product, And Place This Review On Your Opt-In Page

There are four reasons for writing a full-length product review that gives valuable information to your market:

✔ Your role is to be an information provider
✔ Giving people valuable information up front improves your credibility.
✔ People want and need this information. Show them that you provide it, and you WILL get tons of subscribers onto your list.


How To Write An Affiliate Review Article
1. Gather crucial elements for writing affiliate review from the sales page.
2. Find discussions about the product on message boards and forums.
3. Contact testimonials on the sales page to check with them about their experience with the product.
4. Contact the product owner and ask if they provide “review copies” of their product to affiliates.

4. Drive market-specific traffic to the opt-in page to build your list

Now, we have to FOCUS on driving traffic (visitors) to your affiliate review opt-in page. More importantly, this traffic must be targeted, and market-specific.

You'll roll this knowledge into a traffic generation campaign that utilizes:
1. Articles to 'steal' search engine traffic
2. Pay-per-click advertising
3. Message boards and groups
4. Social networking
5. Blogs

5. Follow Up With Your List With More Information

In keeping with your role as an information provider, it’s crucial that you build your relationship with your list by providing as much timely, useful information as possible. The key is to always have some form of information in front of your list, especially between the 'gaps' in each autoresponder sequence, and often in the middle of an ongoing sequence.

There are two ways to do this:
- Insert informational emails or newsletters between autoresponder sequences, and have these messages direct subscribers over to your blog.
- Use your autoresponder to broadcast 'one time' messages to your list.

--
Anthony Chan is an expert on helping newbie internet marketers to avoid making mistakes most newbie made in their online business. Anthony loves to share his experiences in online business with all the internet marketers. Goto http://www.allnewbiecashmachine.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/domains/newbie-online-secret-%231-using-the-proper-tools.html http://www.articletrader.com/internet/domains/newbie-online-secret-%231-using-the-proper-tools.html Sat, 20 Oct 2007 00:00:00 -0500
Basically, there are the three major tools you need to have to project a professionalism image to your customer. There are a proper domain name, real web hosting and an autoresponder.

The perception of credibility is the big factor that influences customer's buying decisions when they see your url.

For example: if there are two "Bass Fishing" eBook URL below, which URL would you rather click on it ?

hostingforfree.com/joshua/bassfishing or bassfishing.com/


It's really obvious right? By looking at the URL, you intuitively believe found information close to what you're looking for.

With the free hosting, the newbie have limited control over editing your web pages, uploading images and inserting code for things like autoresponders.

Maybe some of might not know what is an autoresponder. Autoresponder is tools helping capturing contact information of visitors come to your site. By the way, most of the sales not made from first visit. You need name and email address to follow-up with them.

The two major tools that I have covered above is a must for all internet marketers, either newbie or Gurus. There are no exceptional.

One more great tool that should posses is the ‘link cloaking'. It doesn't have significant effect to the regular merchants, but it's crucial for affiliate marketers. There are complaints saying the hop link is too ugly and customer do not want to click on them, hop link is too "obvious" and people will avoid clicking on them for the sake denying you a commission and commissions stealing by replacing your affiliate nicknames.

In the marketing, there are lots of different link-cloaking tools available. You can either use the pay "script" if you are within your budget or you can use the free cloaking service by tinyurl.

All in all, the tools recommended above are necessary for a newbie success online.


--
Anthony Chan is an expert on helping newbie internet marketers to avoid making mistakes most newbie made in their online business. Anthony loves to share his experiences in online business with all the internet marketers. Goto http://www.allnewbiecashmachine.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/newbie-online-secret-%232-targeting-the-right-market.html http://www.articletrader.com/internet/online-business/newbie-online-secret-%232-targeting-the-right-market.html Sat, 20 Oct 2007 00:00:00 -0500
This common mistake is not only happen in newbie marketer, but experienced marketers as well. They are choosing a market that is too broad.

How can you tell when the market is too broad?

Normally, you will find very low conversion rates and very high traffic with little sales. Even though you change your offer, they are still no people want to buy it.

There are two important areas that you have to look into. They need a close match between the two as well.

i.) Product
ii.) Keyword describing the market


For example: "internet marketing". There are plenty of products to choose from. You can name it. The mistake that most newbie or even myself at the beginning stage driving traffics with "internet marketing tips/secrets". The keywords are absolutely relevant. Unfortunately, there aren't targeted for products.

See....There are heap of people of all ages searching the information to succeed in internet marketing. If I were to promote the general e-book about dating, there are thousands of competitors with resources and brand exposure.

Unless your information is so special to else they can get the same information from other website because there are unlimited options out there.


To properly target into the "internet marketing" niche, you need to find a smaller segment market and research products that can fit your targeted audience.

To excel you have to specialize in a subject. For example, if you decide to target those who are sick of their job and looking for replacement income from online business. You will definitely not using "internet marketing tips/secrets" keywords starting your pay-per-click campaign.

If you focus on the one subject your audience most interested in, I can guarantee that your sales will go through the roof. Of course, back to basis, you have to do proper market research before start. The key interests’ area can be life-long hobby or expertise from your education or work life.

Seriously, it is difficult for newbie to go market that has limited knowledge. If you don't understand your market well then you really don't know what they're looking for, or whether it's the type of information they'll pay a price to get their hands on.

I will reveal another trick here on narrowing down your market to a targeted "sub-market". You can go to Amazon.com and check the popular titles. I suggest you revisit your research if you encountered trouble with market you're in currently.

You might be in the wrong market. However, it might also be that you've targeted the wrong product to that market, or just need to switch over to a different segment of that market.

If you think market-targeting might be what's holding you back, and then don't hesitate in making the necessary changes. It is far better to take a step back now, than keep plugging away with the same results for another month or more. A quick course correction may be all you need to start seeing your desired results.


--
Anthony Chan is an expert on helping newbie internet marketers to avoid making mistakes most newbie made in their online business. Anthony loves to share his experiences in online business with all the internet marketers. Goto http://www.allnewbiecashmachine.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/newbie-online-secret-%233-driving-the-right-traffic.html http://www.articletrader.com/internet/online-business/newbie-online-secret-%233-driving-the-right-traffic.html Sat, 20 Oct 2007 00:00:00 -0500
You have to know how to drive targeted traffic to your website. Too often fall prey to prey to traffic scams where they lose their time and money with no conversion at all. There are some traffic system promises to bring unlimited traffic to your website by charging $69.99. In fact, after sometimes, you will that this is robot generated hit. Newbie please stay away from this kind of scam.


4 “Cheap & Ugly” (But Brutally Effective) Web Traffic Strategies for the Newbie

i Pay-per-click advertising
ii Article marketing
iii Social networking
iv Market-specific blogs, forum and groups

The great thing is that virtually all of these targeted traffic methods we’ll be looking at are free. The only method requiring a real budget will be your pay-per-click campaigns, and even these can be done cheaply. By using all the method introduced above, your will know your market better, you can find the 'hot buttons' of your target market and communicate to them better.


Pay per Click Advertising is a Keyword Sensitive (pay-per-click) marketing strategy. Sometimes, certain keywords that you might thinks upper-targeted but it is not converting at all. However, the one which you think is not targeted is converting like crazy. The reason behind is that the keyword is not reflecting segment your product targeted. If you have found converted keywords, try to look for variations or synonyms.

Another easy way to 'steal' traffic is from popular blogs by posting responses to people's blog entries in their 'comments' section. Some more, forum and blog are good place to understand your market better. You have to join the groups and become an active member of the community. By reading at the threads and discussions posted, it will create more opportunity do market research. You can have a big picture where your markets go? What do they talk about? What sites and products are already popular with them?


Writing articles is an important method to generate traffic to your web site. Submitting the article to the article directory can increase the exposure of your business, no matter what market you are in. You include a bit of information of your product as well as your business in each of your article. This will not only promote your brand but also drift more and more traffic to your web site. This is also an important method to generate back links to your web site. To take full benefit of the viral nature of article marketing, it is advisable to submit your articles that have links back to your web site to as many article directories as you can.

--
Anthony Chan is an online business expert on helping newbie internet marketers to avoid making mistakes most newbie made in their online business. For detail info, goto http://www.allnewbiecashmachine.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/the-3-secrets-that-most-marketers-will-never-know-about-marketing-online.html http://www.articletrader.com/internet/online-business/the-3-secrets-that-most-marketers-will-never-know-about-marketing-online.html Sat, 20 Oct 2007 00:00:00 -0500
The Newbie Cash Machine™ System works on 3 core components to make you cash day in and out: affiliate marketing, information and list building.

Affiliate Marketing

Affiliate marketing is simply the process of marketing and promoting other people's products as an affiliate. The style of affiliate marketing differs slightly from that done by a merchant. An affiliate marketer puts much more focus on pre-selling through information (education), and a lot less on 'hype'.

In affiliate marketing, you always aim to establish a relationship of trust and authority. Your goal is to position yourself as an expert, so people will trust your recommendations. It should go without saying that you really do need to be of a genuine mindset towards helping others. Do what you love and what you're good at, and the sales will follow.

Information

An affiliate marketer establishes a trusting relationship with potential buyers by providing them with quality information. The primary means of communicating this information is via e-mail. Affiliate marketers build and follow up with e-mail lists of potential buyers, or 'prospects.' The information affiliates distribute is educational in nature, and always relevant to the “niche” (e.g., 'weight loss') and the product in question (e.g., 'weight loss e-book').

List Building

An affiliate marketer's most valuable tool is an e-mail opt-in list of targeted, qualified prospects. You'll hear people say “the money is in the list,” and nowhere is this more evident than in affiliate marketing. To succeed in this business, you must build a list. Remember, you're acting as a middle-man between buyers and sellers. Your list is the middle ground where you communicate with potential customers before directing them to the seller.

You can think of this as similar to being a “traffic cop”. At any given time, there are hundreds of people cruising the Internet in search of information on a particular subject. Let's say you're in the “credit repair” niche. The traffic generated by people searching for credit repair information can go hundreds of ways:

Your job is to capture as much of that traffic as you can, and redirect it to the seller whose products you're marketing as an affiliate: Basically, it’s like stopping people at your own “traffic light,” and giving them directions.





--
Anthony Chan is an expert on helping newbie internet marketers to avoid making mistaokes most newbie made in their online business. For detail information, goto http://www.allnewbiecashmachine.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/online-business-on-the-run.html http://www.articletrader.com/internet/online-business/online-business-on-the-run.html Sat, 20 Oct 2007 00:00:00 -0500
The second thing to realize is that… While the 'rules' of the game may change, the fundamentals never do. What does this mean? It means that everything you learn in terms of marketing best practices, like: how to set up a website, how to capture and market to leads on your opt-in list, how to write great pre-sell and sales copy - will always be an essential part of your skill set.

And this also means you should ignore any hype you come across that claims certain longstanding, proven models are somehow 'dead' (eg, internet marketing, email marketing, affiliate marketing). When you see things like that, all it really means is that some of the tactics are in flux. However, think about where this tactic might be losing its effectiveness. It’s mostly in the Internet marketing “how to” niche; not in the less saturated, non-marketing-related niches.
Further, even if “everyone” online suddenly became less responsive to these tactics, all that's necessary is a change in strategy. Let's say you weren't getting good results by giving away a free report to your niche…so change that up. Try offering audio, or video or software. Work on improving your landing page copy.

The main point I want to get across here is that the proven money-making models aren't going anywhere. What happens is that Internet usage patterns fluctuate, and customer needs fluctuate. All you have to do is stay on top of the emerging trends in your target market, and adjust accordingly. Last but not least… It’s important that you strive for consistency, focus and patience.

You do face a fair amount of competition online, but it is not insurmountable. In fact, do you want to know one of the real secrets to making money online? That secret is longevity. The longer you're in business, the stronger your business gets.
Part of this has to do with exposure. You build up your visibility and brand awareness over time. You keep at it and you garner name recognition, which is very important. If you stick to your guns, you'll find that competition comes and goes, while you maintain a solid presence in your niche. People trust and respect that sort of longevity, and you'll reap the rewards.

--
Anthony Chan is an online business expert on helping newbie internet marketers to avoid making mistakes most newbie made in their online business. For detail info, goto http://www.allnewbiecashmachine.com.


Source: http://www.articletrader.com ]]>