http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/health/medicine/advantages-of-saliva-drug-testing.html http://www.articletrader.com/health/medicine/advantages-of-saliva-drug-testing.html Sat, 18 Jul 2009 02:36:24 -0500
Advantages of Saliva Drug Testing:

Simple and discreet
The sample collection for saliva drug test is a simple procedure. It does not have the issues of invasiveness as in the case of urine drug testing. A typical sample collection process involves placing a swab into the mouth of the person for two to five minutes.

Accuracy of results
Saliva drug testing is less prone to manipulation. The sample collection can be performed under supervision, thus decreasing the chances of adulteration. The integrated specimen collection methods in the saliva drug screening will instantly detect any external adulteration of the sample. The accuracy of the saliva drug test is deemed by the United States court system.

Drug detection
Saliva drug test can detect many commonly abused drugs, effectively. Saliva drug test can identify abuse of barbiturates, cannabinoid, cocaine, opiates, PCP, and amphetamines.

Drug detection times
Saliva drug tests are considered better at detecting drug abuse within a period of 1 or 2 days. There are certain ultra-sensitive saliva drug test kits that can even detect if a person is currently high on drugs. This is not possible in case of many other drug tests.

Easy to administer
The main hassle during drug tests will be with collection of sample. As it can be ignored in case of saliva drug testing, the process of administering the drug screening will be hassle-free. Saliva drug testing is also easy to administer and does not consume much time. Organizations can conduct it in the workplace itself, causing minimal disruption in the work environment.

Quicker detection rates
Saliva drug tests have quicker detection rates compared to blood and urine drug testing. The analysis of the drug screening can be done at the site of specimen collection. Saliva drug testing is an effective tool to monitor drug abuse in organizations.

Saliva drug testing is an effective drug screening method, especially in sensitive places. Many organizations are presently using saliva drug test kits for monitoring their employees for drug-free workplace. Saliva drug tests are hard to adulterate and provide results within minimum efforts.


--
DrugTestStrips.com is an online store offering drug test kit and Drug Screening Products in several formats including Blood, Urine and Oral drug testing kit. DrugTestStrips.com offers FDA-approved urine drug testing kit as well as DOT-approved alcohol testing products. Some of the popular products are Ovulation test, Marijuana drug test, Pregnancy test, Breathalyzer and Oral Drug Test.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/online-customers-believe-word-of-mouth-more-than-traditional-advertising.html http://www.articletrader.com/internet/online-business/online-customers-believe-word-of-mouth-more-than-traditional-advertising.html Thu, 16 Jul 2009 07:23:51 -0500
Word of Mouth Publicity is Trusted Most
The content or media promoted by customers themselves is playing an important role in influencing the purchasing decision of customers, followed by ‘Brand Websites', ‘Newspaper editorials' and ‘Brand sponsorships' with 70%, 69% and 64% respectively. This makes clear that online customers are giving more importance to what other customers say about a product or service before they make a purchase rather than the manufacturers' advertisements.

Traditional Advertising Still Holds Ground
Though Recommendations from people known, Consumer opinions posted online and Branded websites claim top three spots among the trusted media, the top ten list of media is dominated by traditional media. Starting with Editorial content (e.g. newspaper article) at number four, the list has Brand sponsorships, TV, Newspaper, magazines, Billboards/outdoor advertising and Radio claiming five to ten ranks respectively.

Customers Trust on Advertising Increased
All forms of advertising, except Ads in newspapers, have experienced increase in the levels of trust of customers. Brand sponsorship has by increased 15% in trust levels, in April 2009 from April 2007. It is followed by ‘Ads before movies' increased by 14%, Personal recommendations by 12%. ‘Ads in newspapers' is the only form of advertising that has lost the trust of customers by 2%.

The U.S. Scenario
When it comes to U.S., 72% of U.S. Internet customers trust Consumer opinions posted online, and ranks 12 out of the 50 countries represented in the survey for trusting consumer opinions online. Brand websites, the most trusted form of advertiser-led advertising globally, gained 70% of the trust among U.S. online customers. Moreover, 62% of U.S. online customers said they trust Brand sponsorships.

The Least Trusted
Even though Brand websites score highly amongst Internet consumers, the other forms of digital advertising are trusted less than ads appearing in traditional media such as TV billboards, Radio, Magazines and Newspapers. The least trusted forms of advertising are Text ads on mobile phones, Online banner ads, Online video ads, Search engine results ads respectively.

On the backdrop of the rapid increase of online population around the world, the digital form of advertising is gaining popularity among customers. But online marketers have to work more to make a dent in the huge market of traditional advertising and reach out more number of customers.


--
Marvist is an online advertising agency providing Internet marketing strategy consulting to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/health/the-impact-of-drug-addiction-on-corporates.html http://www.articletrader.com/health/the-impact-of-drug-addiction-on-corporates.html Thu, 16 Jul 2009 06:52:04 -0500
Symptoms:
Symptoms of drug addicts in employees should be identified quickly to avoid problems in future. The general symptoms of a drug addict are absenteeism, improbable excuses, unreliable in meeting deadlines and keeping appointments. They make mistakes due to poor judgment and inattention. Drug addicts have difficulty in concentrating, recalling details and they are confused.

The Loss:
Drug addicts are more vulnerable to accidents and injuries. They lead to lower levels of productivity and employee morale in a company. Drug addicts can cost billions of dollars to employers in the form of less working hours, increased health care costs and decreased productivity. In addition, a drug addict is 5 times more likely to claim worker's compensation. Totally, they can cost up to $100 billion per year to an employer.

The Drug Testing:
In order to detect the drug addicts from the employees, employers implement drug tests. There are four common types of drug testing. They are,
• Pre-Employment Drug Testing: These tests are vital as they are used on the job applicants and they block the drug addict's entry into the company.
• Post Accident Drug Testing: This test is used when an employee is involved in an accident at work place.
• Random Drug Testing: In this method, one or more employees are selected through a random process for drug tests.
• Reasonable Suspicion Tests: This test is done when an employee is suspected to be under the influence of drugs at work place.

Employers should intervene early to spot the symptoms of drug addicts and implement drug tests. No matter which drug test the employers use, they always provide positive returns to the investment of the company. This helps to save the drug-addicted employee as well as the company's money.

--
Rapiddrugdetection.com is an online store offering drug tests and drug screening products in several formats including blood, urine and oral drug test kit. Rapiddrugdetection.com offers FDA-approved urine drug test as well as DOT-approved alcohol testing products. Some of the popular products are marijuana drug testing kits, breathalyzer, thc drug test kits, employee drug testing kits, and alcohol tester.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/marketing/how-online-desk-research-is-better-than-traditional-research.html http://www.articletrader.com/business/marketing/how-online-desk-research-is-better-than-traditional-research.html Tue, 14 Jul 2009 02:01:19 -0500
The label ‘desk research' is more appropriate to online secondary research, as a market researcher collects data to the most extent without moving from his desk from Web. With the change in business environment, the market research requirements became more demanding that made online desk research appropriate and viable to most of the businesses.

Variety of Sources
Internet has around 238 million websites as of June, 2009, according to Netcraft. These websites represents many kinds of sources such as competitor companies, trade bodies, research organizations, industry experts etc. They give the required diversity of the resources to market research to evaluate the data from various angles and perceptions.

Latest Information
Internet provides the latest insights into an issue from various sources instantly. The researcher doesn't have to wait for the data to be physically published and shipped to him. Latest information is available online and is accessible from any corner of the world within no time.

Time Effective
Online desk research can provide a quick glance of the already existing information without much effort. In examining information like social, economic or demographic trends often, it is a better method than primary research. When a business needs to have a quick view of a market situation, online desk research is a better option rather than opting for traditional research.

Cost Effective
Online desk research can be done efficiently with less cost than traditional research as it takes less time and effort of the researchers. One more advantage of online desk research is, businesses can outsource the research to specialists that saves more expenditure while maintaining the quality.

The revolution of information access on the Internet continues to affect both market and societal environments, which is very important for businesses to keep a tap on. The changing business scenarios stress more on this opportunity and should not be overlooked.


--
Marvist Consulting is an Internet marketing research company firm providing professional seo, pay per click management and web analytic services to help companies to increase online sales and improve their profitability. Marvist Consulting also provides custom internet market research Services (Professional and affordable) to find, analyze and summarize published information by our expert researchers to help you find information for decision making.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/ppc-advertising/traditional-retailers-missing-the-online-search-potential.html http://www.articletrader.com/internet/ppc-advertising/traditional-retailers-missing-the-online-search-potential.html Mon, 13 Jul 2009 06:37:16 -0500
Brick-and-mortar stores performing lower than e-tailers
According to the study, brick-and-mortar stores have the weakest online search presence compared to any group. Information related to brick-and-mortar retailers shows up only 12% of the time in search queries. It is 30% in case of e-tailers who are considered to be the group with a stronger base of online search presence. Brick-and-mortar retailers are even lagging behind the product manufacturers who don't sell their products directly to consumers.

The potential of online search
Many researches conducted recently show that online search has a significant potential to increase sales. Firstly, the US search query volume, according to comScore, is running above 10billions per month consistently over the past year. Another research from Forrester research says that 24% of all US online purchases are influenced by Internet. Recent statistics from Nielsen report an amazing 615% increase in MSN/Windows Live Shopping search. According to eMarketer, US search marketing investments are likely to reach $14.1billion this year and $23billion by 2013. All these statistics depict the importance of strong search presence.

How behind are traditional retailers in search battle?
Though traditional retailers have improved their search presence over past 3 years, they are still far behind online retailers in share of search listings. E-tailers accounted for around 35% of total search share in 2008. It is only around 12% for brick-and-mortar retailers. Traditional retailer websites are far more behind in organic or free search listings in 2008 with only 2% share of total listings than e-tailer websites (17%).

It is high time for traditional retailers to change their marketing strategies according to the consumer behaviors. The potential for online search to generate business opportunities has improved dramatically over the past years. Many e-tailers, much lower in size compared to brick-and-mortar retailers, are developing their businesses a lot with the help of search marketing. Traditional retailers have the potential to perform much better than many of the e-tailers by enhancing their search presence.

--
Marvist is an Internet advertising agency providing professional seo services to increase search engine ranking of the website, PPC management services to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/health/how-alcohol-and-marijuana-abuse-impacts-adolescence.html http://www.articletrader.com/health/how-alcohol-and-marijuana-abuse-impacts-adolescence.html Thu, 09 Jul 2009 06:48:36 -0500
Adolescence and Alcohol Abuse
Easy access to alcohol is one of the most potential reasons that drive an adolescent towards alcohol abuse. As adolescents are not fully grown physically and mentally, alcohol abuse will have a long lasting and severe effect on them.

Alcohol is a depressant that slows the function of the central nervous system, which is crucial in maintaining perceptions, movements, emotions, vision and hearing of a person. Starting alcohol abuse at an younger age and continuing it through out the rest of the life will have a critical impact on the abuser that could be fatal.

Adolescence and Marijuana Abuse
Marijuana is one of the most widely abused illegal drugs in the United States. Comparatively, marijuana is more fatal to alcohol abuse for an youngster. According to University of Cincinnati, marijuana abuse significantly declines the brain activities to cognitive tasks in adolescents.

A recent study done by scientists at North Shore University has found that marijuana abuse aggravates genetic vulnerability to schizophrenia among youngsters.

Schizophrenia usually appears in late adolescence in males who abuse marijuana. On the contrary, females tend to develop schizophrenia later in their mid-20s and beyond. Schizophrenia is a severe psychiatric disorder with symptoms of emotional instability, detachment from reality, and withdrawal into the self.

The Reasons for the Abuse
There are many reasons why some children and young teens start abusing alcohol and marijuana or any other drug. Most young people abuse some form of drug because they see their family members or friends or known people abuse and seems to enjoy it. The other important cause is youngsters hear songs about drugs and see them abused on TV and in movies and misunderstand that drug abuse is common and nothing wrong in it. Some teens misapprehend that marijuana and other drugs help them to escape from problems at home, school, or with friends.

Alcohol and marijuana abuse impose serious and long-term affects on adolescents. Parents and educational institutions have a bigger role to play and help youngsters to understand the impact of drug abuse, stop it and prevent it.

--
DrugAlcoholTest.com is an online store offering thc drug test and drug screening products in several formats including blood, urine and oral drug testing. Some of the popular products are saliva drug test, breathalyzer, and drug screening products.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/google-us-search-share-reaches-63.2%25-in-may-2009.html http://www.articletrader.com/internet/seo/google-us-search-share-reaches-63.2%25-in-may-2009.html Fri, 03 Jul 2009 00:29:36 -0500
Google constitutes 65% of 14.3 Billion US core searches
According to comScore, the US core search base has increased significantly to 14.3 billion in May 2009. Around 9.3 billion searches were conducted through Google search engine, enhancing its US search share to a significant 65%. Google search share, in May 2008 was 61.8% with around 6.6 billion core search base.

Google US search share reaches 63.2% in May 2009
Nielsen reports that the total number of searches conducted through Google search engine has reached to 5.9 billion in May 2009. This is 63.2% of 9.4 billion total US searches conducted in that month. Google search share in May 2008 was 59.3%, with a search base of 4.6 billion. Yahoo! Search is in second place with 17.2% search share and a search base of 1.6 billion.

Google reports 28.2% YOY increase in number of searches
Google search query base has increased by a significant 28.2%, over the previous year. According to Nielsen, the number of search queries on Google has reached to a remarkable 5.96 billion in May 2009 from 4.65 billion in May 2008. Yahoo! search saw a 22.3% YOY growth over the same period.

Total US search queries report 20.3% YOY increase
The total number of US search queries has increased to 9.4 billion in May 2009 from 7.8 billion in the same month of 2008. This is a significant 20.3% YOY growth. ComScore also reports a remarkable growth in US core search queries from 10.8 billion in previous year to a remarkable 14.3 billion by May 2009. This shows the huge potential of search, which is still increasing at considerable rate.

The US search query base is consistently increasing at a considerable rate. Google is leading the US search query base with a remarkable number of search queries. While Microsoft repositioned its search engine as ‘Bing' out from June 3, 2009, search market getting more competitive.

--
Marvist is an Internet advertising agency providing affordable seo services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/the-standards-of-quality-translation.html http://www.articletrader.com/business/the-standards-of-quality-translation.html Sat, 27 Jun 2009 00:10:04 -0500
Quality translation and its standards
Certain standards must be applied in order to ensure that translations are of a high quality. The following standards should be applied in the translation of texts.

Translating the message rather than the words:
It is a well-known fact that any two languages differ greatly in terms of culture, grammar, vocabulary, sentence formation, etc. This means that simply translating word for word from one language into another will not always work. A quality translation is based on the translator's perception. It also ensures that the meaning, not only the words, is translated from one language into another.

Language ambiguity:
Though ambiguity is a vital part of language, it is often a major obstacle, and occurs much more often in machine translation than in human translation. It also distinguishes amateur translators from professional translators. Ambiguities can be an issue in both the source text and the target text. A quality translation will not have any grammatical or lexical ambiguities.

Appropriate mechanism:
A quality translation focuses on results rather than method. There is no generic mechanism for translating a text from one language into another. Mechanisms differ with regard to a number of aspects. Choosing an appropriate mechanism, based on the source language, target language and the situation will result in a quality translation.

The translator:
A high-standard translation with all the features mentioned above is not an easy task to accomplish. It requires a great deal of skill as well as experience. The standard of a translation will, therefore, depend on the skill and professional experience of a translator.

The translation standards applied are crucial in determining its quality. A quality translation complies with standards such as language ambiguity, appropriate mechanisms, and translation of meaning, etc. Professional translators comply with such standards and produce quality translations.

--
Allegro is a Norwegian translation services providing firm that provides translation and interpretation services to and from European and other languages. Allegro is a leading and reputed Norwegian translator service, offering its expertise to clients worldwide. customer needs.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/search-traffic-from-paid-listings-declines-26%25.html http://www.articletrader.com/internet/online-business/search-traffic-from-paid-listings-declines-26%25.html Fri, 26 Jun 2009 03:19:36 -0500
Paid search traffic loses 26% share
According to Hitwise, 7.25% of all the search traffic in the four-week period preceding May 9, 2009 was from paid listings. This is a 26 percent decline from the same four-week period of 2008 where the search traffic from paid listings was 9.84 percent. However, comScore says that the overall search queries volume in April 2009 reached 14.8 billion from 10.6 billion of April 2008. This shows that paid search traffic is not in pace with the overall search traffic.

Almost all the basic categories saw decline in paid search traffic
The trend of decline in paid search traffic is apparent in 16 out of 17 basic website categories of Hitwise. Paid search traffic share to Insurance websites declined by 22%. It was 20% in case of Retail 500 (a custom category of 500 leading retailers), and 25% in case of travel agencies. Education was the only category that showed some fraction of growth (0.6%) among all the categories.

Major brand name terms see a sharp decline in share of paid clicks
Brand name terms and some top search terms also saw a significant year-over-year decrease in search traffic from paid listings. For example, the term "orbitz" saw a 23% decrease with 35.75% of clicks on paid listings in the four weeks before May 9, 2009. It was 46.56% in the same period a year earlier. Other search term that saw a dramatic decrease was "home depot" where clicks on paid listings declined to 0.83% in same period of 2009 from 39.06% in 2008.

Growing importance for SEO
According to a recent survey from Internet retailer around 55.3% of the respondents reported of planning to increase SEO spending. It was only 24.2% in case of paid search. These statistics resemble a shift in online population moving from paid search listings to organic search listings.

However, this decline is a result of recession effect on paid search market. This is alluding to the importance of organic search rankings, which potentially helps a website to enhance its position in organic search results.


--
Marvist is an Internet advertising agency providing Internet marketing solutions to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/the-potential-of-search-marketing-in-driving-roi-for-retailers.html http://www.articletrader.com/internet/seo/the-potential-of-search-marketing-in-driving-roi-for-retailers.html Wed, 24 Jun 2009 01:34:07 -0500
First page search listings - crucial for website traffic
According to comScore, the core search volume for April 2009 in US has reached a significant 14.8 billion. However, a majority of population who search online go with only first 3 page search results. A survey done by iProspect, JupiterResearch and the NPD group in 2008 revealed that 92% of people who search online click on a result within the first three pages. This shows the importance of listings in search results of first three pages.

SEM - a key driver of sales for retailers
A survey from Internet Retailer/Vovici in 2008 revealed that a significant 54.5% of retailers were able to generate more than 25% of sales from search marketing campaigns. Around 29% of these retailers were able to drive more than 50% of sales from their search marketing campaign. This shows the potential of search marketing to generate consistent sales for retailers.

Increasing the effectiveness of display ads with SEM
A recent "SEM and Online Display Advertising Integration Study" from iProspect shows that the primary response of Internet users to a display ad is a search rather than a direct purchase. While a 31% of the Internet users respond to display advertising by clicking on the ad, about 27% of them respond to it by conducting a search about it on a search engine. This proves the potential of search engines to boost the effectiveness of display advertising.

Search marketing has a bright future
A prediction from eMarketer, says that search is going to capture almost half of the US online ad spending till 2013. The overall online ad spending is going to hit $25.7 billion by the end of the year and reach $42 billion by 2013. During this entire period, search is predicted to capture around 50% share of total online ad spending followed by display ads with around 20% of the share. This shows a bright future for search marketing, but a tough competition for businesses in the search battle.

Search marketing evolved as an essential method of marketing for both brick and mortar, and online retailing companies. From the above information, it is no-brainer that search marketing is an effective solution for retailers.

--
Marvist is an online advertising agency providing professional search engine optimization services to increase search engine ranking of the website, pay per click management to help companies to increase online sales and improve their profitability. Marvist was founded in 2005 and has been rapidly growing since then and has clients now in 11 countries including USA, Canada, UK, Spain, Japan, Australia and New Zealand.

Source: http://www.articletrader.com ]]>