http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/business/sales/sub-prime-internet-mortgage-leads.html http://www.articletrader.com/business/sales/sub-prime-internet-mortgage-leads.html Thu, 08 Feb 2007 00:00:00 -0600
If you are a loan officer or mortgage broker looking for sub prime internet mortgage leads. Look for a lead provider that allows for you to view the lead before you buy it.

Also, look for lead providers that gather information that is important to loan officers looking for sub prime leads. For example, when working with sub prime customers, you want to have leads that offer a comment section so that you can get a good idea of what the customers needs are and you can than base your decision to buy the lead based on this information.

Lets say you call a prospect and they tell you that the bank has already begun the foreclosure process. Chances are, this is a dead lead for you.

Now, if you have the opportunity to view the lead before you purchase it and you can see what comments the prospect has made on the lead and they stated that they were heading into foreclosure, you probably never would have bought the lead to begin with if you did not specialize in foreclosures.

Take the time to research the internet lead providers that are out there. There are many, so take your time.

Here are a few things you can look for.

Where does the internet provider obtain their leads from?

Make sure the lead company that you are considering obtain their own leads. By this I mean, make sure they obtain them through lead generation web sites they own and operate on their own.

Steer clear of the mortgage lead companies that are recycling their leads or are purchasing their leads from third party vendors than selling them to loan officers at a profit.

You don’t want to call a customer and have them tell you that you are the tenth person to call them this week.

Also, make sure you speak with someone in customer service. It is always good to know that there is someone to speak with in the event you need some assistance or you are looking for a refund on a bad lead.

And remember, the type of customer service you are provided with should be a clear-cut indication of the quality of the leads you receive.

If the customer service stinks, than most likely the leads will also.





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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.



Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/mortgage-leads-view-before-you-buy.html http://www.articletrader.com/business/sales/mortgage-leads-view-before-you-buy.html Mon, 29 Jan 2007 00:00:00 -0600
If you are a loan officer or mortgage broker looking to purchase internet mortgage leads, you may want to start out with the lead companies that allow for you to view the leads before you make the decision to buy them.

Otherwise known as cherry picking leads, you have the option of looking at all of the details of the lead before you make the purchase. I don’t think it gets any more fair than that.

At least this way you know exactly what you will be getting.

The next step would be finding the right mortgage lead company to invest with.

At the very least, you want to ensure that the leads you are spending your hard earned money on are fresh and of good quality.

Avoid lead companies that recycle their leads or purchase them from 3rd party vendors and sell them to loan officers like yourself at a profit.

Look for the lead companies that generate their own leads through web sites they own and operate on their own.

In order to find lead companies such as theses it is important to take your time and do your homework.

Once you find a mortgage lead company you believe to be a fit, call and speak with someone in their customer service or sales department. Ask many questions on the subject of how they obtain their leads.

If you are not happy with the answers you receive or the service provided than move on. More than likely if you are not happy after your phone call, you will not be happy with any of the leads they provide you with.

Also, be sure to check out their return policy. Make sure that it is fair and reasonable.

Remember, you work hard for your money, so make sure that you will be getting what you paid for.

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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/making-the-most-with-your-sub-prime-leads.html http://www.articletrader.com/business/sales/making-the-most-with-your-sub-prime-leads.html Mon, 08 Jan 2007 00:00:00 -0600
Although sub prime leads are one of the more popular forms of internet mortgage leads, they can at times be a tough deal to close. Especially if the customer is in foreclosure or has a credit score hovering around 500.

Now that the new year is upon us, you may want to consider as one of your new years resolutions to make yourself somewhat of an authority on sub prime.

Or at least make the effort to build relationships with the wholesale lenders who specialize in poor credit, foreclosures and bankruptcy buy outs.

Once you accomplish this, you will no longer have to feel the pain of being helpless when a potential customer tells you they have a score less than 500 or they are in foreclosure.

There are wholesale lenders out there that can help these people, so it would be in your best interest and that of your bank account to get to know the sales rep’s and the products and programs they have to offer.

Customers with challenged credit or that are in unique financial situations do not have the luxury of walking into their local bank and getting a mortgage.

So where do they turn?

To the internet of course. Every day, more and more customers are turning to the internet for help with their largest financial investment, their home.

This is where you come in, so make sure that you are in a knowledgeable position to capitalize on these internet leads.

When looking for sub prime leads, make sure you find a mortgage lead company that sells their leads in real time. This way the customer will be waiting on your call.

Avoid the mortgage lead companies that recycle leads or buy them off of third party vendors and sell them to you at a profit.

Remember, you work hard for your money, so make sure you get what you pay for.



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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.


Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/mortgage-leads-close-more-deals.html http://www.articletrader.com/business/sales/mortgage-leads-close-more-deals.html Thu, 31 Aug 2006 00:00:00 -0500 If you are a loan officer or mortgage broker, either working with, or considering working with leads from a mortgage lead company. Here are a few tips on how to close more deals.

For starters, if you get an answering machine, leave a short, informative, detailed message about a rate and product that you believe they will be interested in.

The key here is to leave your customer hanging a little bit in order to tempt them into calling you back.

This is very important because most mortgage lead companies will sell their leads up to five times and your customer may already be working with your competition and not feel the need to call you back.

So if you put the carrot out their in front of them, chances are they will call you back out of curiosity.

Secondly, don’t give up after one objection, overcoming obstacles in the sales business is key to being successful.

If a customer says they are no longer interested or they are working with someone else, don’t give up.

Say something along these lines.

“Oh, that’s to bad, after looking at your on-line application, I was able to come up with a few rates and products that I believe would be ideal for your mortgage needs, do you mind if I take just a minute of your time to go over them with you?”

Nine times out of ten the customer will be willing to listen to you. I guarantee it.

Lastly, make sure you close the deal. By closing the deal, I mean make sure you take the application. Never be satisfied with only peaking their interest about what you can offer, make sure you take the application while you have them on the phone.

People can lose interest very quickly so it is imperative that you take the application before they have a chance to hang up.



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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.



Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/marketing/internet-marketing-for-loan-officers.html http://www.articletrader.com/business/marketing/internet-marketing-for-loan-officers.html Wed, 12 Jul 2006 00:00:00 -0500 If you are a loan officer or mortgage broker looking to keep your name, and your products and services in the face of the public, you may want to consider internet marketing.

You may be thinking to yourself that you are not savvy enough with a computer in order to market via the internet.

Well, these days you don’t have to be, thanks to blogs.

One of the best ways to market yourself and your products is with your own personal blog.

Trust me, it is easier than you think.

Anyone can set up a blog in no more than five minutes and it is absolutely free. It is only a matter of finding a blog provider, which can be done very easily with a google search.

Once you have set up your blog, including domain name and template which the blogger will help you out with, you will be good to go.

On the blog, you can post a biography of yourself, as well as your picture, and the products and services you have to offer.

Now, you can add your blog address to your business card, and tell people in face to face networking to visit your blog.

Blogs are also great for long distance loan customers that you work with. By telling them to visit your blog, they can see your picture and will be able to put a face with your name. This is a great way for them to find a comfort level with you.

By using the internet as a marketing tool, you have added a great weapon to your arsenal of marketing strategies. Best of luck.






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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.



Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/marketing/staying-afloat-in-todays-mortgage-market.html http://www.articletrader.com/business/marketing/staying-afloat-in-todays-mortgage-market.html Mon, 10 Jul 2006 00:00:00 -0500 As the refinance boom is quickly coming to an end, if not so already in the mortgage industry. It is critical to keep working in order to keep those leads coming your way.

Here are a few ideas to keep your name, products, and services in front of potential customers.

For starters, revisit every refinance you have done over the last few years. Pull out the customers that you put into an interest only, arm, cosi, or similar product.

The terms on types of loans such as these will be coming due shortly, and your customers will be faced with some decision making, here is your chance to make it easy on them.

So start making phone calls and sending out mailers today. Get your name back in front of their face and let them know you are still here and have many products to offer that would fit their needs.

Your next step would be networking. If you are in sales, nothing can be more important than networking. So, if you are not doing it, start. And if you are doing it now, do it more.

No matter how much time you are spending in the office, spend less.

Think about it, how much time do you actually spend selling in a day?

On average, a sales person spends two hours a day selling. Why are they in sales to begin with.

Join networking groups, chambers of commerce, rotary’s, community involvement programs, etc., etc.

And, don’t forget your friends and family, they should be a big part of any sales persons’ referral arsenal.

Never shy away from talking yourself up at family gatherings or bar-b-ques.

There is always somebody in a crowd that needs or knows someone that needs to refinance or purchase a home. So keep the business cards handy.

Also, don’t forget about your past customers. Give them a call to follow up and make sure they are still satisfied. And, while you have them on the phone, let them know you would appreciate any business they could send your way.






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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.





Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/mortgage-refinance-leads.html http://www.articletrader.com/business/sales/mortgage-refinance-leads.html Mon, 26 Jun 2006 00:00:00 -0500 If you are a loan officer or mortgage broker and you are on the market for refinance leads, you definitely want to buy them fresh or in “real time.”

Here are a few suggestions for deciding which mortgage lead company you would like to go with.

Like I mentioned in the above paragraph, you want your refinance leads to be fresh. It is pointless to buy a refinance lead that is weeks or months old. The person has more than likely refinanced already.

Don’t you just love it when you call someone about a mortgage and they tell you they closed on it last week or last month.

Check out mortgage lead company’s web sites and read them thoroughly and call and speak with someone in their customer service department.

Find out how the lead company obtains their leads. You want to make sure the mortgage lead company is obtaining their leads through sites they own and operate.

If the mortgage lead company is not generating leads on their own, than they are purchasing them from a third party and recycling them. These leads are basically junk.

The problem here is that you don’t know how many times that third party sold the leads to other mortgage lead companies.

When researching mortgage lead companies, customer service says a lot. If you are not happy with customer service or not satisfied with the answers to your questions, than it is more than likely you will not be happy with the leads.

Also, look for companies that have low minimum deposits and ones without any commitments. Such as having to buy a certain amount of leads and extra fees for filters.

And of course, it never hurts to ask for a free lead.







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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.


Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/mortgage-leads-jump-start-your-activity.html http://www.articletrader.com/business/sales/mortgage-leads-jump-start-your-activity.html Sat, 17 Jun 2006 00:00:00 -0500
As loan officers and mortgage brokers there are many avenues to go down in order to obtain mortgage leads for potential loan customers.

Activity is the key to obtaining leads in any sales industry. Sitting idle will get you no where except hungry and out of a job.

For instance, if you have a one o’clock appointment with a customer, don’t spend your day waiting around to leave for the appointment, build appointments in and around the vicinity of your one o’clock appointment.

This can be accomplished in the following way. Cold calling.

The day before your appointment, spend a couple of hours making some calls to potential customers in the neighborhood of your appointment.

Let them know that you will be in the area and you would like to stop by to introduce yourself and drop off some brochures. Keep it short and sweet.

In the mortgage industry your activities consist of many things to obtain leads. Such as chambers, rotaries, customer referrals, family, friends, community involvement, etc.

That being said, it is always nice to have a back up plan for slow times such as summer months and the holiday season.

This is where mortgage lead companies come in.

But just don’t go and invest with any old lead company, you want to make sure you get your money’s worth, so do your research.

Check out the mortgage lead company’s web site and speak with someone in their customer service department. Find out how they obtain their leads and what the quality of their leads is.

If the mortgage lead company is not obtaining their leads from web sites they own and operate on their own, than most likely they are recycling old leads and will be selling you old junk.

Remember, if you are not happy with the information you gather on their web site or through their customer service department, chances are you won’t be happy with the leads either.




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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.




Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/loan-officer-career-objectives.html http://www.articletrader.com/business/sales/loan-officer-career-objectives.html Thu, 15 Jun 2006 00:00:00 -0500 As loan officers it is very important to set career goals and objectives for yourself.

Although a very nice living can be made as a loan officer, you still want to put some goals and objectives out there to shoot for in order to prevent burn out.

First and foremost you need to eat, so weekly goals are just as important as long term goals.

When I worked as a loan officer, I did a lot of cold calling. From Monday to Friday I cold called from 5:30pm to 8:00pm.

I called with an expectation of taking no less than three applications per night giving me fifteen applications for the week, with a goal of turning three of those fifteen applications into closed loans.

Experience in the mortgage industry is the key to your success and how far you can advance. So the more knowledge you gain and the more experience you have, the better off you will be.

There isn’t a broker of record in the mortgage industry who did not start out as a loan officer.

That is the beauty of this industry, and the sky is the limit. If you want to be the broker of record and work alone from a home based office, or open your own store and hire loan officers to work for you, it can be done.

It takes time and hard work, but it can be done.

And don’t forget about all the other avenues the mortgage industry can lead you down.

You will undoubtedly learn more than you ever imagined about tiles, deeds, appraisals, real estate, etc.

Just think of the opportunities this opens up for you and how nice it will all look on your resume.







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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.



Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/mortgage-leads-the-hotter-the-better.html http://www.articletrader.com/business/sales/mortgage-leads-the-hotter-the-better.html Mon, 12 Jun 2006 00:00:00 -0500 If you are a loan officer or mortgage broker and you are considering purchasing leads, or you are disgusted with the leads you are currently receiving, you may want to consider looking into “real time” leads.

Real time leads are something to consider because they are hot leads. Meaning you will receive the lead within seconds of your prospect submitting their on-line form.

Another thing to know about real time leads is that you know that when you receive your lead, you know it will be of good quality.

Many lead companies sell recycled leads, or what is better known in the industry as junk leads.

Recycled leads move from one lead company to the other, being purchased at a discount, and than being sold to loan officers at a profit.

By the time a lead of this type ends up on a loan officer’s desk, it has already been passed through the hands of at least a dozen other loan officers.

The chances of closing a loan on a lead like this are slim to none.

When considering a lead company that deals with real time leads, be sure to do your research. Call the mortgage lead company and speak with someone in customer service.

Find out how hey obtain their leads. If they are not obtaining the leads from web sites they own and operate on their own, than most likely they are obtaining them from third party vendors. In this case, it would be in your best interest to move onto the next lead company.



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Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.



Source: http://www.articletrader.com ]]>