http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/entertainment/gambling/everything-i-know-about-business-i-learned-playing-poker.html http://www.articletrader.com/entertainment/gambling/everything-i-know-about-business-i-learned-playing-poker.html Tue, 12 May 2009 00:54:51 -0500
Poker is the same. You cannot play a good game, and win consistently, unless you learn how to play poker using the fundamental rules of business. Examples:

The Best Hand Doesn't Always Win

Many poorly managed businesses create millionaires while many hard working family owners struggle to pay their bills. The winner is the one who ‘knows their opponents.' The opponent is always the person who has the money that the player wants.

A poker player does not need the best hand to win, they just need to know the people they are playing against. This can take months of studying Communication Styles, Personality Types, masking, lying, and body language. You need to use the same skills used by a good Real Estate Agent, or Ferrari sales person who is trying to convince someone to part with their money.

It Takes Money to Make Money
The rule of thumb in the business world is to continually turn 20% of your profits back into advertising. This money is lost. However, some day, you'll suddenly have a windfall. A healthy company can afford to lose this money.

An investor works on the same principal. They only invest what they can afford to lose, and they always ad to their ‘stake.' Poker players need to learn to invest only what they can afford to lose, and to always add a little to their ‘stake.' This enables them to keep playing, even if they have a bad night.

Image Is Everything

In the business world, it is called branding. Professionals call it masking or creating a persona. Gamblers call it a Poker Face. This ability to convey only what you want can instill respect, confidence, and can hide your true intentions. The world's best poker players, CEOs, and top sales people master the poker face.

Branding lets you bluff your way when the company is struggling, and get ahold of money that other people are barred from.

Failure to Plan is a Plan to Fail

The difference between a winner and a loser is their strategy. A good businessperson will not play another person's game - they know they will lose. A good businessperson will never play a game they don't know, especially if the stakes are higher than they can afford.

Here are a few fundamentals that both poker players and business owners need to learn before they try playing high-risk games. Poker Strategies have very little to do with the cards on the table. Instead, they involve strategies that play player-against-player, and increase the chances of playing successfully. If you want to be a pro player, or learn how to play in tournaments, then you need to know more than the rules of poker - you need to know how to ‘play the table.'

In the business world, the companies who engage in marketing and advertising have the best hand. Those with the least money to invest in the pot, often lose. Those who have money but refuse to gamble it, never win the big pot. And last, winners are not born. It doesn't matter whether playing at a poker table or addressing a board room, winners become winners through practice and tenacity.

These are just a few things I learned as webmaster for www.win247.co.uk. I really understand now why they say that poker is a business.

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Suzanne James is the project manager/SEO at Axiom9 internet marketing a Canadian SEO/SEM firm that focuses on conversion-to-buyer ratios. She works with clients to monetize their websites, and improve their Search Engine Ranking Positions. She is webmaster for win247 How to Play Poker.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/the-truth-about-marketing-online.html http://www.articletrader.com/internet/seo/the-truth-about-marketing-online.html Mon, 11 May 2009 07:13:48 -0500
MARKETING

For example, I optimize and run Search Engine Marketing (SEM) and Search Engine Optimization (SEO) campaigns for 10 different clients. I have one client who runs marketing campaigns. I consistently win 1 - 5 new top Search Engine Position Results (SERPs) for my clients each month. Even though I can successfully get clients to the top of the search engines, they complain because they are not selling.

Asking a marketer to take responsibility for sales is not logical. The same applies to advertising campaigns. Take a look at a company I work with ADAIDM. They have a website made to ‘sell.' Their customer service is easy to access. Their message is clear. And, this company is very successful.

ADA Intelligent Dental Marketing helps local dental offices market their services. However, they are not responsible for the sales. Marketing companies have no control over how their clients treat customers, whether they respond to queries in a timely fashion, or if they offer good service.

So, why market? The answer is simple. Without marketing, you will not have the exposure needed to sustain business growth and improve profits. Marketing builds an image - a brand - for your business that people recognize. Good marketing creates exposure in the same places where your customers surf the net. Marketing also helps companies identify their potential clients, untapped markets, and build a strong reputation.

ADVERTISING

Advertising puts your message in-front of buyers. If it is the right message then the company's sales will increase. However, the product must be in demand. No one buys SEO, or logos, or web design. All the companies that sell offer something else to their clients - they add value.

The biggest advertising mistake is to promote a product or service. Do not sell yourself or your product. Instead, sell something that the client cannot get elsewhere.
The ad should never ask for a sale. Instead, it should hook the buyer and convince them to keep reading.

REVENUE GENERATING

Making money is a completely new ball game. One of the first ways to separate people from their money is to avoid asking for money. Let them use credit. Many people are more comfortable increasing their debt than they are decreasing their net-worth.

Asking for the money requires a delicate balance of several factors which may have nothing to do with the product or service being sold:

• Buyer remorse
• Value
• Communication styles
• Behavioral motivation
• Personality types
• Market saturation
• Intrusion value
• Perceived value
• Social significance of the product
• Problem solving benefits
• Its ability to open up opportunities
• Emotional/impulse value

When we build revenue generating landing pages for clients, we often touch on the emotions of the consumer, and the fundamental needs of the website owner. Consider two examples.

Website 1 does not focus on the product, but on the benefits. The first landing page uses education give potential buyers a reason to keep clicking links. The second one offers solutions for potential advertisers, highlighting potential problems and reminding potential customers why they need to buy. Neither page asks for the sale but offers to answer questions, include more information, and give away something free.

Website 2 focuses on the sale. The consumer is ignored, as if they are the least important element in the sales cycle. The website totes the virtues of the product, the company's successes, and even the talents of the web designer.

Asking for the sale is a common ‘real world' tactic, but it does not work well on the net. It is impossible to refute excuses not to buy, so eCommerce businesses need to develop new strategies. Once an eCommerce business owner, freelance professional or small business entrepreneur understands the purpose of the sales cycle … Marketing, Advertising, and Sale … they are ready to start making money.

Note: ADA intelligent Dental Marketing, www.adaidm.com is owned in part by the ADA, and is not owned by our firm.

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Suzanne James is the project manager/SEO at Axiom9 internet marketing a Canadian SEO/SEM firm that focuses on conversion-to-buyer ratios. She works with clients to monetize their websites, and improve their Search Engine Ranking Positions.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/ppc-advertising/what-pay-per-click-marketing-can-do-for-you-.html http://www.articletrader.com/internet/ppc-advertising/what-pay-per-click-marketing-can-do-for-you-.html Wed, 06 May 2009 06:26:08 -0500
Planning a marketing campaign for a business can be tricky at best in any situation, but especially when you are marketing a business on the web. Pay per click marketing can be a useful tool for an online company, or even an offline business that just wants to advertise on the internet.

PPC Marketing works the best with search engines. When someone types a keyword and clicks on search, a list of options shows up for them to click. So, how does that work? Who decides which website comes first on the list of search results, and why does this list sometimes appear in a different order everyday?

The answers are simple. If you want your website to be the first on the search engine's list, you have to be the highest bidder. Bidding costs vary, but they are usually within the range of $0.05 - $0.20 per keyword or key phrase. This is why sometimes the first few search engine results move up and down - one person or company out bid the others that day (or sometimes that hour!).

PPC marketing is great for businesses because it is fast and it is predictable. Once you have signed up with a PPC marketing campaign, you should see results within a day or two. When comparing pay per click marketing with SEO, PPC comes out way ahead, because with SEO, you usually have to wait 6 months or more before you see any results. When you go with PPC, the results come through fast and thick.

This type of marketing is also good because it is predicable. It works the same for everyone - you bid the highest, and set the amount you want to pay, and people are guaranteed to click on your links. You can also put ads on different websites, where people can click. Here, you pay every time someone clicks, but you also have the ability to peruse the websites first, and only put ads on relevant pages, where there is more of a chance that your ads will be clicked on by genuinely interested people. And genuinely interested people usually equal: customers. For some more information about PPC marketing, these links will be able to provide you with more help:
PPC Marketing
PPC marketing can be a good asset to you and your company is you do your research and make sure that you optimize your marketing budget.

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J.C.
uSearchMe - http://www.uSearchMe.com
Web marketing and Website Promotion Services Focusing on PPC Marketing and Pay-Per-Click Management.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/ppc-advertising/pay-per-click-advertising-a%80-how-it-works.html http://www.articletrader.com/internet/ppc-advertising/pay-per-click-advertising-a%80-how-it-works.html Wed, 06 May 2009 01:38:53 -0500
Pay per click is mostly used on search engines, content sites (like blogs) and advertising networks. When ads are placed on content websites, the site owner gets paid each time a person clicks on the ad. Sometimes the advertiser also pays for each click, and this can get a little frustrating for the advertiser. A lot of people will click on their own ads or ask other people to click on them so they can make some money. Unfortunately, there is no way to avoid this, but there is another option that the advertiser can choose.

There are 2 ways that an advertiser can pay for clicks. The above mentioned way is where they pay a certain amount for each click, which is called Flat Rate PPC. You can also choose what is known as Bid Based PPC. This one is a little more complicated, but worth it in the long run. Advertisers can bid for a search engine spot (kind of like an auction) and only pay a certain, pre-approved amount for each click.

There is more room for dishonesty and abuse in the Flat Rate PPC model, so many advertiser choose the Bid Based PPC model. However, some companies have taken steps to ensure that click fraud does not happen.

Pay per click advertising can be a good advertising method, especially for companies who want to target specific people. For example, if someone has a blog about gardening, and they have a lot of readers, it would be a good idea for a company that sells gardening supplies to place a PPC ad on that blog. Chances are that there will not be too many bogus clicks on this ad because it really is relevant to the readers of the blog.

The website, usearchme.com can help you get started with pay per click. These links will also help you find more information about this form of advertising:
PPC Advertising

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J.C.
uSearchMe
http://www.uSearchMe.com
Web marketing and Website Promotion Services Focusing on PPC Marketing and Pay-Per-Click Management.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/nurture-marketing.html http://www.articletrader.com/internet/nurture-marketing.html Tue, 05 May 2009 04:51:38 -0500
In simply following the easy steps that are involved in focusing on Nurture Marketing, lot of marketers have been able to successfully build a stronger and more efficient way of contacting perspective clients or leads, that are in need of their products or services. Turning these leads into long-term clients is the key and it is exactly what you can expect when you choose to use this increasingly popular technique. The specific timing that is used, the overall approach you plan to consider, and the terms of consistency that are used are all very important factors when it comes to securing a new customer. There are numerous other factors that are also built upon that will ultimately lead to a firm foundation that will lead you to successful Nurture Marketing.

Just as successfully building a firm that brings in positive revenue is not an achievement that can magically happen overnight, Nurture Marketing can also take time that can even be expected to sometimes take as long as twelve months with certain targeted traffic areas. As you earn higher levels of confidence with prospective clients by making contact with them offering informative information and education on the benefits that you can offer to them, the positive progress that has been strategically made through these customers will also begin to rise. This method is one that will help you to devise an automated process for reaching the leads that have already shown an interest and it conveniently monitors and measures the progress as it is being made, meaning less dollars spent in future marketing.

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Erik Bower
The Marketbright team has been building and streamlining marketing operations for some of the largest technology companies for over twelve years.
http://www.marketbright.com/
Phone: (877) 777-6582
Fax: (509) 271-0695
Email: Sales [at] Marketbright [dot] com

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/small-business/things-one-should-know-about-business-credit.html http://www.articletrader.com/business/small-business/things-one-should-know-about-business-credit.html Sun, 03 May 2009 02:02:45 -0500
The only way to reduce the need for personal guarantees is to have the corporation establish its own business credit. By building a solid business credit profile you will be able to start separating yourself from the debts of the corporation.

Business Credit:

• Reduces the need for personal credit checks
• Reduces the need for personal guarantees
• Increases monthly cash flow by lowering interest rates
• Establishes a business image and corporate credibility
• Peace of mind, knowing business creditors cannot attack your personal assets

Business credit can be built with any business entity, but a corporate structure is recommended. A corporation provides the greatest separation between your personal and business credit. Not to mention; numerous tax savings and liability protection.

• Separate your personal credit from your business credit.
• Have access to lines of credit for business expansion.
• Prepare for any current and future lending needs.
• Save time with the major convenience of purchasing with open lines of credit instead of cash.
• Use business credit to pay for business expenses, dining, travel, computers, auto expenses and much more.
• Establish business image and business credibility.
• Greatly increase your ability to succeed long term.
• Achieve compliance with the business credit market.

If you are among the thousands of business owners who are lost in the maze of how to correctly build your business credit, we can help provide the answers to the mystery and develop a better Asset Protection Planning.

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Laughlin Associates is America's premier incorporation services and Asset protection planningfirm. Incorporate your business with Laughlin Associates, Inc. Incorporation, LLC formation services in all 50 states since 1972.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/small-business/is-door-hangers-an-effective-marketing-tool-in-toronto_1.html http://www.articletrader.com/business/small-business/is-door-hangers-an-effective-marketing-tool-in-toronto_1.html Wed, 29 Apr 2009 07:59:23 -0500
It is very important for those who are using door hangers for promoting their business in Toronto. It is very important for the small scale business people to make aware of their product and services in local communities first. If they are successful in doing that then it is really very easy for them to grow fast and attract many people. It indirectly does the viral marketing for some of the businesses. This kind of marketing is very effective just that you should know whom to target and your business message should be attractive, clear and powerful.

Door hangers are very good alternative for advertising. They are not involved in doing direct marketing but also they do indirect marketing for the business, if we convinced the people with our product and the service. Door Hangers are advantageous for many people it may be because of interesting message, jargons or the quotes which we write on the message. And it becomes the deciding factor about the company actually involved in.

Door Hangers are the easiest and the cheapest way to reach the customers. You only need to hang your messages on the communities. It can be done by way of some walking and a little more driving.

Mostly we do not consider door hangers just a junk mail as compared to the pamphlet which we receive while doing shopping in a mall. We simply throw the pamphlets as such we are not interested in the product. Hardly 5% people take and have a look on the pamphlet whereas in door hanger marketing people tend to see the hangers and read about the product and the services and the message. So it becomes essential to create a message, design attractive and meaningful to attract customers. It is considered to be one of the best marketing tools for the local marketing campaign.

But the major disadvantage of the door hangers is Limited area of distribution about the company. If we want to focus large group or mass people we can't do that. We can attract people locally but not people at large. It is limited to the particular city at the max but to the whole state or the country. It is a one-time promotion; if you print the same messages again and again people might consider door hangers as a junk mail to avoid this situation try to use different designs and messages. It can be an expensive process if you can't do it a right manner.

But if you do door hangers marketing correctly it will give you the fruitful results for you as well for your company. So, only you and you need to decide whether door hangers in Toronto will give you the better result for your business or not.

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Looking for Door Hangers, Postcards, Quality Flyers, Brochures, Envelopes, Letterhead, Colour Business Cards Printing or a wide variety of other products in Toronto, Vancouver, Calgary & Montreal - Vertical Thinking Print & Design

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/small-business/is-door-hangers-an-effective-marketing-tool-in-toronto.html http://www.articletrader.com/business/small-business/is-door-hangers-an-effective-marketing-tool-in-toronto.html Wed, 29 Apr 2009 07:54:05 -0500
It is very important for those who are using door hangers for promoting their business in Toronto. It is very important for the small scale business people to make aware of their product and services in local communities first. If they are successful in doing that then it is really very easy for them to grow fast and attract many people. It indirectly does the viral marketing for some of the businesses. This kind of marketing is very effective just that you should know whom to target and your business message should be attractive, clear and powerful.

Door hangers are very good alternative for advertising. They are not involved in doing direct marketing but also they do indirect marketing for the business, if we convinced the people with our product and the service. Door Hangers are advantageous for many people it may be because of interesting message, jargons or the quotes which we write on the message. And it becomes the deciding factor about the company actually involved in.

Door Hangers are the easiest and the cheapest way to reach the customers. You only need to hang your messages on the communities. It can be done by way of some walking and a little more driving.

Mostly we do not consider door hangers just a junk mail as compared to the pamphlet which we receive while doing shopping in a mall. We simply throw the pamphlets as such we are not interested in the product. Hardly 5% people take and have a look on the pamphlet whereas in door hanger marketing people tend to see the hangers and read about the product and the services and the message. So it becomes essential to create a message, design attractive and meaningful to attract customers. It is considered to be one of the best marketing tools for the local marketing campaign.

But the major disadvantage of the door hangers is Limited area of distribution about the company. If we want to focus large group or mass people we can't do that. We can attract people locally but not people at large. It is limited to the particular city at the max but to the whole state or the country. It is a one-time promotion; if you print the same messages again and again people might consider door hangers as a junk mail to avoid this situation try to use different designs and messages. It can be an expensive process if you can't do it a right manner.

But if you do door hangers marketing correctly it will give you the fruitful results for you as well for your company. So, only you and you need to decide whether door hangers in Toronto will give you the better result for your business or not.

--
Looking for Door Hangers, Postcards, Quality Flyers, Brochures, Envelopes, Letterhead, Colour Business Cards Printing or a wide variety of other products in Toronto, Vancouver, Calgary & Montreal - Vertical Thinking Print & Design

Source: http://www.articletrader.com ]]> http://www.articletrader.com/finance/real-estate/find-residential-brokers-in-pleasant-valley-ny.html http://www.articletrader.com/finance/real-estate/find-residential-brokers-in-pleasant-valley-ny.html Wed, 29 Apr 2009 02:20:56 -0500
Home is considered to be the best place in the world where our emotion is attached, our memories our life's crucial activity is involved. So before investing our money to buy home we need to consider many factors. Our requirements like flat, duplex, independent house, space, garden, rooms, and of course the budget. So, it is very important to find a right guy for buying a house. So, it is very important to get a good real estate agent who is specialized in dealing with buying and selling residential properties.

To find a good residential broker it is important to find from the internet, in local business listings, through contacts, relatives, friends etc. And before finalizing anything from the residential broker try to find out his history because if you fail to do so your finances and assets might be into the tremendous risk.
These are the steps that will help you out in finding the right residential broker in Pleasant Valley, NY for your buying and selling of your house.
1. It will provide you all the information from the beginning of your first transaction and also it will give you a data about the current market, sales and so on. It is known as Comparable Market Analysis.
2. It will guide you properly and helps in analyzing about the price which you need to offer in front or buyers and the seller.
3. Broker should be available when you are in need may be through phone, email. And he/ she should not leak all your conversation between you and the broker. It should remain confidential.
4. The right agent or the broker should avail services for the clients 24 hours. It should have speedy and efficient systems for the clients.
But it is also important from your side that you should provide the entire important document to your residential broker about purchasing or selling of your property.

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THE REALTY STOP AGENCY, INC. specializes in the sale of land, residential homes, delis, restaurants, retail sales stores, gas, convenience and repair stations. The Realty Stop of the Hudson Valley Dutchess County Pleasant Valley, New York serving homebuyers and sellers in the Hudson Valley region

Source: http://www.articletrader.com ]]> http://www.articletrader.com/home-and-family/home-improvement/important-tips-to-consider-while-purchasing-matchless-stove.html http://www.articletrader.com/home-and-family/home-improvement/important-tips-to-consider-while-purchasing-matchless-stove.html Wed, 29 Apr 2009 00:21:25 -0500
There are few things which you need to consider before buying your matchless stove for your house. Firstly check all the stoves which are available in the market - their size and the price and in which range and what are the features available on the particular stove. Collect all the data related to your stove and accordingly make a decision of your purchase.

Many a times we want to have a big matchless stove but the space we have can't accommodate the big one so it is better to have a small one rather than the big one. But if you are determined and to have a big stove so you can accommodate your stove either in your garden, terrace or in the store room. It is not difficult to move from one place to another, it requires some force to get it where you want to place and they have a wheel attached to it so you can easily move from one place to the other place.

Another thing which you need to consider is to check all the knobs whether all are working or not. You need to inspect and check whether it's working or not because you really do not want any gas explosion while using the stove. If there is any leakage then you may put yourself and your family into the danger. Many a time's children may switch all the knobs on and put their hands on the stove. So, it is essential to keep stove on the upper end rather than keeping it towards a lower side.

There are many features available in matchless stoves and their prices go up according to the features you chose. So, prioritize your features and make a decision accordingly and keep that in mind you are not going to use all the features which is mentioned in your stove so think twice before investing your huge money in buying the stove. Also you need to familiar yourself with each and every feature which you are going to buy for yourself. If you do not have idea about the particular feature in the stove better ask for the customer care number so that they can help and solve your problem immediately or ask for the customer service to give a demo for your stove before using it.

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Matchless.info provide full service chimney cleaning and repair. Founded in 1977, Matchless Stove and Chimney, now services the entire Capital Region and beyond including Albany, Schenectady, Troy, Saratoga, Clifton Park, Delmar, Niskayuna, Latham, Slingerlands and Colonie.

Source: http://www.articletrader.com ]]>