http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/web-design/web-publishing.html http://www.articletrader.com/internet/web-design/web-publishing.html Mon, 12 May 2008 00:00:00 -0500
Objective of Course

Overview, Web Hosting Document Interchange Standards, Components of Web
publishing, Document Management, Web Page Design Consideration and Principles, Search Engines, How to register a Website on Search Engines, Publishing Tools

What is Web Publishing

At its most basic level, Web Development London publishing consists of making various computer files available to Internet users through the World Wide Web these files may be of several

types:

Plain (.txt)
Hypertext (.html)
Multimedia
Graphics (.gif or. jpg)
Audio (.wav .au .mid)
Video (.mpg or .mov)
Scripts, java applets or other Web program files (.cgi .class .js .asp)
Files in proprietary formats (.pdf .doc)
Downloadable files (.exe .zip)
Why publish on the web

In recent years, the Word Wide Web has become the primary system for distributing in formation on the Internet. Its growth, in popularity, has been the result of its ability to incorporate graphics and other multimedia effects, the development of robust software tools such as Netscape Navigator and Microsoft Internet Explorer to access a variety of file formats, and its flexibility in incorporating new technologies. Publishing on the SEO London Web can be an effective way to disseminate almost any kind of information.

What is Website hosting

Website hosting is an Internet-connected processor that holds your Website, and sends copies of it to whoever makes a request to see it. Your Website is an interconnected group of computer files contain text or images. In many ways, the files composing a Website are similar to your word processing document, and exist on the designer’s hard

Disk. For the word to view these Web pages, copies of these files are placed on the hard disk of a server that is operated by a Web hosting company or service. This server is a computer that is connected to the Internet 24hours a day, 7days a week. The connection is of very high- speed. This high speed is required to allow hundreds of people to simultaneously view Web pages on that computer. In addition, the Web host computer must run extraordinary software. This software connects a specific domain name such as www.myinn.com to the appropriate group of pages.

Components of Web publishing

Web server: It is compulsory that an individual or enterprise subscribes to an information system service providing access to the Internet Organizations which have substantial computing resources can set up their own HTTP server and connect to the Internet.

HTML authoring tool: To compose Web pages, an authoring tool is needed. Web pages are made of HTML which is an ASCI text file consisting of HTML tags. Common text editors can be used for this task. To create commercial or more complicated HTML such as multimedia Web pages, a higher functionality tool such as Perl is employed



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Robert London is an employee at Lilo, a Web Development and Design company based in London. Lilo also specialises in Web Development London, Website Design and Branding, E-marketing, E-commerce, and Multimedia, Web Applications as well as SEO London. Lilo has offices in Blooms bury, London, Cape Town South Africa and Melbourne Australia.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/choosing-relative-or-fixed-table-widths.html http://www.articletrader.com/internet/seo/choosing-relative-or-fixed-table-widths.html Thu, 08 May 2008 00:00:00 -0500 Web design London prefer fixed table because they can be sure that their view of the content will be the same as the users. The current trend is to provide content in relative table that adapt to different screen resolutions.

You can set relative table widths as percentages in the table WIDTH attribute. If you choose relative table widths, your table resize based on the size of the browser window shows a table with the WIDTH attribute set to 100 percent.

The browser will try to fit the SEO London content into the window, wrapping text as necessary. The advantage of using a relative width is that the resulting table is more compatible across different browser window sizes and screen resolutions. The disadvantage
is that you have little content can shift from user to user based on browser window sizes.

You can set absolute table widths as pixel values in the table WIDTH attribute. Fixed table remain constant regardless of the browser window size. The advantage of using affixed table is that you can gain greater control over the result the user sees. The user’s browser size and screen resolution have no affect on the display of the page.

REMOVING DEFAULT TABLE SPACING

Default spacing values are included in table even when you do not specify values for the table’s BORDER, CELLPADDING, or CELLSPACING attributes. Without the default spacing values, the table cells would have no built-in white space between them, and the contents of adjoining cell would run together Depending on the browser, approximately two pixels are reserved for each of these values you can remove the default spacing by explicitly stating a zero value for each attribute.

WRITING EASY-TO-READ TABLE CODE

The HTML table code can get complicated when you add content to your table. Not only do you have to mange all the table tags and attributes, but also the text, images, and links in your cells. One small error in your code can cause unpredictable results in the browser.

You can simplify your table creation and maintenance tasks by writing clean, commented code. If you use plenty of white space in the code, you will find your tables are easier to access and change. Adding comments helps you quickly find the code you went. The various code samples in this chapter demonstrate the use of comments and white space in table code.

REMOVING EXTRA SPACES

Always remove any leading or trailing spaces in your table cell content. In some browsers the extra spaces create white space in the table cell. These spaces cause problems if you are trying to join the contents of adjacent cells. Even though the default spacing has been removed, there still is space between the
images.



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Robert London is an employee at Lilo, a Web Development and Design company based in London. Lilo also specialises in Web Development London, Website Design and Branding, E-marketing, E-commerce, and Multimedia, Web Applications as well as SEO London. Lilo has offices in Blooms bury, London, Cape Town South Africa and Melbourne Australia.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/web-design/web-development-and-design-in-london-using-divs-versus-using-tables.html http://www.articletrader.com/internet/web-design/web-development-and-design-in-london-using-divs-versus-using-tables.html Thu, 24 Apr 2008 00:00:00 -0500
While there can be no argument over the benefits of CSS stylesheets in opposition to inline styling, there is still a great deal of controversy over the adoption of new web site design layout.

On the one hand we have the tried and trusted method of Web page creation using Tables and on the other we have the contemporary method of using DIV’s. The core problem is which method to use? Which method is better?

Web Development purists in London will argue for complete and full adoption of W3C (World Wide Web Consortium) CSS (Cascading Style Sheets), which means only using DIV tags to build and layout your website pages. There are a few major points they use to back up their argument, most of which surround and support SEO (Search Engine Optimisation).

The Benefits of using DIV’s

•The DIV tags original purpose is for the design and layout of website content.
•Using DIV’s means less code needed to construct a webpage, which means less code for a search bot to navigate through. This means quicker and more comprehensive indexing of your website. “Content is King” for search bots.
•Because of the “Top down” method in which data is displayed in the website page, search engines are able to search and rank the importance of your content on your webpage.

But the ideas of the Web Development ondon are being challenged by industry professionals who claim that DIV layouts are simply not robust enough. Their major arguments for using Tables focus around Web browser compatibility.

The Benefits of using Tables

•The Table tag and its properties are universal across most if not all web browsers, meaning less technical “work-arounds” to make your design display properly. This means more time is spent on improving designs than trying to make designs simply display correctly.

•Table layouts allow the designer a level of measurement and accuracy which is difficult to obtain with a full DIV implementation.

•Tables make creating a visually intensive design easier. Why? Because what you see is what you get (WYSIWYG) as Tables set out content in a manner that is visually logical to the human eye.

So, back to the question, which method to use and which method is better?
Each website design or web development project should be evaluated for its needs and purposes before building can begin. You have to ask yourself what is most important for this site.

Most website builds have one major focus. This focus is either economic, informative or visually extravagant. All good websites contain elements of all three but tend to put emphasis on one of these areas.

Economic Focus

Economically driven websites focus heavily on driving traffic to their website in order to sell goods. These sites need great SEO (Search Engine Optimisation) and tend to use the latest technologies to give them the edge. In this case using DIV tags for structure would increase the overall SEO London of this site and could potentially offer a better solution than a Table layout.

Information Focus

Informative sites tend to have a great deal of content which is usually dynamic and populated from an integrated CMS (Content Management System). Your template needs to be malleable enough to expand with changing content. In this case using a combination of Tables and DIV’s is not a bad solution. Using Tables to setup a strong outer structure which will be cross browser compatible and using DIV tags within the Table structure to minimize the “code clutter” and give the site a little boost in SEO.

Visually Extravagant Focus
Everyone’s favorite kind of website. This type of website focuses on the visual impact on the user. Sites like these can be very intricate and building a website that doesn’t compromise the original design is vital. This style of website also needs to look good in all browsers. Using Tables would be the best approach for intricate designs because of its robust nature, browser compatibility and its ability to be precise.

In all three of the above cases there are a hundred counter arguments for using only DIV’s or only Tables. But before you tear your hair out over which method to use, remember that what this all boils down to is what is best for the client. As a website designer and builder your responsibility is to produce a website that fulfils their needs on time and on budget to the best of your abilities.

No one ever said there couldn’t be a compromise between Tables and DIV’s.



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Robert London is an employee at Lilo, a Web Development and Design company based in London. Lilo also specialises in Web Development London, Website Design and Branding, E-marketing, E-commerce, and Multimedia, Web Applications as well as SEO London. Lilo has offices in Blooms bury, London, Cape Town South Africa and Melbourne Australia.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/web-design/usability-for-web-development-and-website-design-in-london-.html http://www.articletrader.com/internet/web-design/usability-for-web-development-and-website-design-in-london-.html Tue, 15 Apr 2008 00:00:00 -0500 web development solution. Conducting a usability study on your recent website project is especially important in the competitive environment of web development in London The study of usability promotes methods of improving efficiency and ease of use during the design process.

There are many attributes that are measured to establish whether usability has been successfully implemented. These include learnability, efficiency, memorability, errors, utility and satisfaction.

Learnability - refers to the level of ease with which first time users can interact with the interface and how easily they find it to perform basic tasks.

Efficiency - is measured in the speed at which users who are familiar with the interface can perform tasks.

Memorability - refers to how quickly a user who hasn’t been in contact with the interface for a while can re-establish competence.

Errors - relates to the amount of errors users make and how easily they can recover from these errors.

Utility - refers to the functionality of the design.

Satisfaction - is measured in the pleasure experienced with interfacing with a good website design.

These are just fancy theories for considering who the intended users are, what they know, what they want or need to know, how fast can they learn, etc. A website designed with usability in mind, is known to have a user-centred design, making the website user friendly. A user friendly designed website or application will assist in reaching the proposed target audience, ensuring that the purpose of the website isn achieved.

Usability is imperative from a user’s perspective as it determines their ability to perform tasks accurately and efficiently and enjoying the procedure at the same time. Usability also determines the success of the website or web development application. It also determines the productivity of a workforce in the case of internal applications. What this boils down to is that effective implementation of usability saves time, effort and money and increases revenue and user efficiency. All of these elements are vital to remain competitive in the Web
Development environment of London.

The key principle for improving usability is to implement evaluation phases from the early stages of design. This provides the web designers in London with user and client feedback at an early stage, which can then be implemented and refined as the project progresses, resulting in a more user-centred design.

Usability testing should preferably be done with the actual users of the website or application; however there are many other ways of doing it. Testing with the actual users ensures more realistic feedback, which can then be knowledgeably applied to the design. A common mistake at this stage would be to listen to what the users say, instead of researching their reaction. Usability experts should bear in mind that users are not designers; however designers may possibly be users. Users have no insight on the best web design practices that should be applied for the specific type of application.

Schedules and budgets can make it seem difficult or unnecessary to consider usability, however it should then be considered that effective implementation of usability saves time, effort and money and increases revenue and user efficiency.


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Robert London is an employee at Lilo, a Web Development and Design company based in London. Lilo also specialises in Web Development London, Website Design and Branding, -marketing, E-commerce, and Multimedia, Web Applications as well as SEO in London. Lilo has offices in Blooms bury, London, Cape Town South Africa and elbourne Australia.

Source: http://www.articletrader.com ]]>