http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/web-design/cartoon-logo-an-intriguing-affair.html http://www.articletrader.com/internet/web-design/cartoon-logo-an-intriguing-affair.html Fri, 22 Dec 2006 00:00:00 -0600 beautiful business logo. I smiled as I looked at it. It was a beautifully sketched cartoon logo symbolizing a business of a company engaged in graphic design, mascot design, cartoon logo design, stationery design and web design services. It was staring out at me and had a story to tell. One expression was enough to trigger many thoughts and feelings. Feeling of humour – Some sort of a strange attraction to the cartoon character and therefore to the
company behind it. I could see through the marketing cleverness behind it but was happy to be led on. I stopped and read through the advertisement, the name of the company and it’s business. Next, my focus went to the character. I was able to identify that the character was not just an employee but was happy with his company, which made him cherish his job. And, I
thought to myself, if he was happy and fun then the company behind it should be professional and capable of keeping their customers happy. I hear you say “But that is no logic” and I agree there was nothing logical here, but just my emotional trail of thoughts – A feeling of positive experience. I am sure you have seen many companies use this in their advertising strategy – Faces of smiling models!.

The radiance depicted through the expressions of this cartoon logo was infectious. The next thing I knew was trying to get onto their website to find a bit more about the values and culture of this organization. The one thing I thought of was that it must be a pleasure to use the products of this company. There was something about the cartoon expression that assured me this company must be high in its values, must safeguard the interests of its clients and going the extra mile to satisfy their customers.

Then I started to think about the whole experience created by a simple but funny looking cartoon character. Wearing my marketing hat I thought how different companies could create some sort of cartoon character or a mascot design to convey a compelling message and a positive brand experience. There is always some element of vibrance attached with cartoon logos
that inculcates an impulsive inquisition within our minds. Once you look at the expressive features or the glimmer in their eyes, you automatically want to know more. You get transported to another world – Probably to connecting to your inner child, which many of us cherish . More isn’t enough! You now try imagining the character in different poses and expressions .


Cartoon logos have always been popular especially if one is dealing with a brand or company that targets children products and services. They are the simplest manner by which one can make a presentation and answer all the questions simultaneously.Cartoon logos create an unusual sense of inquiry and interest. In order to make an impact you need to give the customers what they want to see and tell them what they want to hear. Cartoon logos are great at this task.

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Bhupendra Ahluwalia is a graphic designer and is associated with Maverick Mav for cartoon logo design, cartoon graphics, website cartoons, cartoon animation, stationery design service and much more.

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Background:

The word ‘logo’ is derived from the Greek word ‘logotipos’ meaning a graphic symbol, element or icon of a trademark or brand which is set in a unique typeface or arranged in a particular way.

The three different aspects of a logo are:
Logotype/ word mark /letter mark
Icon: symbol/trademark
Slogan: Tag line

Logos gained enormous popularity in the 19th Century after the Industrial Revolution which led to increase in output, distribution and beginning of competitive markets. Every Company wanted to prove it was the best. Every organization wanted to outshine its competitors which surprise, surprise has not changed. There was a huge upsurge in the market and as a result logos were created in order to enable people to differentiate between products, packages and labels so buyers could easily recognize the product they wanted.

The emergence of logos brought about a revolution in the advertising world. More and more companies began demanding a unique symbol that could be a part of their business for years to come. However, only affluent companies could afford their own logo, crest or emblem.

Concept:
Concept is the most crucial aspect of logo design. The logo needs to undergo rigorous tests in order to create a unique place in the market its brand owners operate in.

While deciding on what kind of logo you want, ask yourself about the kind of image you want to portray about your company – For example cartoons could represent a fun filled company philosophy. Never forget that once decided upon, your logo will be a silent medium that will communicate the company’s ideals and philosophy.

The logo should be impressive and at the same time should not be over dramatic. The design elements need to be as few as possible so that the logo does not appear to be packed with different image components. It should be able to attract the customers the company wants to attract. For example, research shows that using bright colors does not create the brand confidence in finance related companies. Finance companies are advised to stick by the traditional grey, blues and reds (remember the bankers’ grey and blue pinstripe suits!!) by the marketing gurus! Though for every rule the pundits ask you to stick by, there are highly successful designs that just do the opposite - ING’s logo with its orange color image does exactly the opposite of what research and popular wisdom suggests but still creates a highly unique and recognizable symbol.

It is felt that certain elements make up a credible and a high quality logo. These are:
A logo should be different from your competitors. In my view there is no point being another face in the crowd. So stand out and if you dare, be different. Sometimes breaking rules and conventions may work in your favour. Evaluate maverick design ideas and themes.
It should reflect the companies business, products/services.
It should be easy to compress and still uniquely retain its design elements.

When finalizing your logo design think about your target market and ask these questions:
1) By looking at your logo image, will they be able to guess what the company products/services are.
2) Will they see the image as a representation of professional, reliable company – A company that delivers on its promise?

Remember the logo is not to please you but your customers. Why? Because they are the ones who pay your salaries. They are the ones who will help you buy that lovely apartment with water views!

The most simple yet difficult thing to do is to ignore and forget about what your personal likes and dislikes are with respect to colors, images and font styles and try to see from your target customer segments’ point of view. Easier said than done, but if you can, you will have a logo that will be recognizable.

Significance:
A well designed logo can raise the image of a company it represents. It establishes the credibility of the company. Potential customers form an opinion of a business within seconds and the logo plays a significant part in determining this.

Each aspect of the logo’s design should be carefully analyzed in order to ensure that the right message is being communicated.

Logos leave remarkable impressions that have a lasting and a deep impact on the hearts and minds of the viewers.

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Author Alok Vats is related with many maverick graphic and website design activities at Maverick Mav. Maverick Mav provides affordable graphic design, logo design, web design, stationery design, illustration design and much more. They have recently launched the cartoon logo design service.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/web-design/logo-its-significance.html http://www.articletrader.com/internet/web-design/logo-its-significance.html Fri, 06 Oct 2006 00:00:00 -0500
Logos, when used by a company, business establishment or a corporate body is generally to represent their business interest, vision and derive material/monetary benefits there from. It represents, to an extent the personality of individual, or the group of people who are promoting that business interest.

Logo is generally dimensionally small in size, so as to fit into various stationery items, brochures, flyers, banners, and other means of conveying the message/communication. It has been generally seen that the name of business establishment or corporate or social organization appears with the logo along with the slogan that conveys the essence of their vision and thoughts.


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Alok Vats is related with many graphic and website design activity at Maverick Mav. Maverick Mav provides graphic design, logo design, web design, stationery design, illustration design and much more. Maverick Mav has recently launched the cartoon logo design.

Source: http://www.articletrader.com ]]>