http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/online-business/the-increase-of-online-sales.html http://www.articletrader.com/internet/online-business/the-increase-of-online-sales.html Wed, 20 Dec 2006 00:00:00 -0600
Title and description
A simple change of the title or of the main description can produce a big increase. The title and the description must focus on the benefits of the product, in order to make the reader curious and to make him a client. You must address directly to your client in order to make the communication more efficient.

Background color
It is a simple change which can increase your sales. The most suitable color is dark blue, but also gray, black and white. You must focus upon your target category of clients, because different categories react different.

Audio marketing
Adding an audio component to your page can increase your. Audio files make the communication more personal and increase your credibility.

Exit pop-up
It is a very strong tool for collecting information. It is a very good way to make the visitor return to your site after he leaves it.

Font color
Colors have a very important role in online marketing. You can increase your conversion rate using a red font in tiles and descriptions. Underlining with the yellow font has a very strong effect .Use underlining, bold and italics far what you consider important. All internet readers use scanning when they are reading the pages.

The text from the command button
If you have only a command button and it is situated at the end of the page you might have a problem. You should put a red line round about the command button. It could be one of those simple actions which double your sales.

Newsletter/Auto responder
Unfortunately not all the visitors from your site are ready to buy. In order to have success you have to be permanently in touch with your potential clients. For this you must make everything that is possible to take their email address in order to inform them.

The product
When a product is presented on a page try to maintain the attention on it with all the possible information. If on the same page you present products and other information you distract the visitors’ attention and you confuse him. The focalization on client and product must be at a high level.

Web interaction
By publishing on the site your confessions about the product, you can increase your sales. Credibility is very important on the internet and through the declarations of the pleased costumers you can obtain personal communication. When the people who risked and made business with you would be pleased, you obtain from them a very strong confidence. The opinions of the clients must be included in the marketing plan.

The guarantee
The guarantee of the products is a very important aspect. A strong guarantee, on a large period of time, shows that you are very confident in the products that you sell. The longer the period for the guarantee is, the fewer the returns will be. The customer that buys for the first time is more important than the value of his order.

Pictures
It does not matter what are you selling online, you can increase your sales by using the pictures of the products. In this way a little change of picture’s type can increase your sale. If you use 3D pictures you will automatically increase the number of visited pages. Also the time that a visitor spends on your site increases and the more time he spends on your site the bigger is the probability to sell him something.

Bonuses
Peoples who are buying from the internet are looking for an advantage. You can increase your sales using a system of bonuses. If a product is going to be ordered and receives a bonus you can considered it an ordered product. Using the words “limited offer until” makes the customer to fell the need for an order. If these expressions are used normally and not aggressively they can increase your sales in a spectacular way.


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Oana is the head of marketing department at BODRAG. Visit our website:
http://www.bodrag.com


Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/site-promotion/web-promotion.html http://www.articletrader.com/internet/site-promotion/web-promotion.html Mon, 04 Dec 2006 00:00:00 -0600
Web Optimization
The professional SEO services are the first the and in most efficient method of online marketing. It would be ideal that the site should be realized from the begging after the principles of web optimization, in this way you save time and money.

Increasing link popularity
The popularity of a link is given by the number and the quality of the links who lead to your site. The links are a determinant force for search engines. A quality sustainable link it will not help you only in the ranking of search engines but also will bring you targeted traffic.

The registration in main search engines
The registration in search engines is achieved manually only by human operators. The sites who pledge the automatic registration in search engines are not accepted by Google.
Not only that this method will not help you in any way but it is considerate spam by the search engines and you risk to be penalized.

Registration in web directories
Another method is the manually registration in web directories, depending on your target market and the languages in which your site is realized.

The beginning of a promotion campaign Pay Per Click.
This type of campaign will bring immediate visitors, but with certain costs. If the results of web optimization give results on a long period of time, the Pay Per Click campaigns have results as long as they last.

Developmental systems for affiliation networks
Besides direct sales that come from direct requests from your site, your products, services can be sold through your affiliates’ sites.

Online marketing through advertising banners
Advertising banners are another method of online promotion. Our company makes advertising banners at promotional prices.








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Oana is the head of marketing department at BODRAG. Visit our website: http://www.bodrag.com


Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/frequent-errors-in-the-optimization-for-search-engines.html http://www.articletrader.com/internet/seo/frequent-errors-in-the-optimization-for-search-engines.html Thu, 23 Nov 2006 00:00:00 -0600 Ignore of ‘Title’ tags
It is one of the most frequent errors committed, with a direct negative effect upon the positioning of your site in a search engine. Most of search engines consider the ‘title’ tag very important because the information entered here is the one that is presented. Therefore try to enter in the title the keywords which you consider to have the biggest relevance for your site.
Irrelevant keywords
A certain category of webmasters use irrelevant keywords which are meant to increase the traffic on site. If you want to develop an on-line business, the key words that you use must be representative for the domain of of your activity.
Spamming
This is a method deprived of ethics through which the same keywords are repeatedly used in the “title” tag, the meta tags and in the content. This method is used in order to improve the position of a site in an artificial way, but the search engines detect these techniques and diminish the ranking of those sites. Therefore, do not use too many keywords.
Text and invisible links
This is a method through which it is tried the misleading of the search engines. Web pages are loaded by links and keywords which are hidden to the user but visible for search engines. The problem is that these have now the capacity to detect this technique and its utilization leads without any exception to the exclusion of your site.
Links to and from useless sites
It is known the fact that a high number of links that lead to your site increase its importance for search engines. Though, not every link that leads to your site helps you. Try always to obtain links only from sites that have a good ranking.

Errors as a part of the HTML code
If your site presents errors in the html code it will not be well ranked by the search engines even if it has an optimized content .The loading speed will be small and there will be incompatibilities with certain internet browsers. The best way to avoid this situation is the html code validation before subscribing the site in search engines.

The utilization of un-canonical URLs

During the optimization process make sure that every URL of the page that follows is canonic. This will have a positive influence upon the visibility of your site in a search engine.

The excessive graphic in a page

The way through which search engines are reading your site resembles with that of a text browser. A huge amount of graphic does not lead to a good site positioning. It will negatively influence the download speed of the site and will not attract the visitors. Try to use content with many key words instead of a great number of images. Also, use ALT text in order to describe the used images.



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Source: http://www.articletrader.com ]]> http://www.articletrader.com/computers/software/erasing-index.dat-files.html http://www.articletrader.com/computers/software/erasing-index.dat-files.html Thu, 27 Jul 2006 00:00:00 -0500 When you visit a webpage, the content (html files, pictures, flash, java scripts and other) is downloaded and saved to your computer. This is called the cache or Temporary Internet Files. Every time a cache entry is saved, it will also insert a pointer to the cache files in the index.dat file. Internet Explorer uses Index.dat files to keep track of offline data (the cache) like an index in the end of the book.

a. History index.dat files
This is actually a collection of index.dat files. These are history indices, every time you visit a homepage, that address will be inserted into to history index.dat files. Each history index.dat file is associated with a date. In the browser, this is what the history shows.

b. Cache index.dat file
Internet Explorer uses the cache for two reasons. The primary reason is for fast access to web pages. If the web page you visit hasn't changed since the last time you visited, Internet Explorer will load the homepage from the hard drive (the cache) instead of the web. To find the cached homepage on the hard drive, it searches in the index.dat file and the browser shows the local page. The cache will also allow users to access homepages offline.

c. Cookies index.dat file
Every time a web site creates a cookie on your machine, IE will insert an entry in the cookies index.dat file that associates the homepage with the cookie file. Next time you visit that homepage, IE finds the cookie file through the index.dat file.

2. Why are index.dat files a privacy threat?
Index.dat files contain url's to every web site you have visited since the installation of your Operating System. It also contains links to every picture and other Internet resource you have accessed. Index.dat files are in plain text and can be read by anyone capable of opening a file in Notepad. But this is not enough, index.dat file can't be removed manually easily. If you select it in Explorer and hit the delete button you will get an error message that it's being used. In other words, on your hard drive, there are plain text files called index.dat, they contains links to every web resource you have ever visited and you are not able to erase this file. Perhaps no further explanation is needed of why these files are a privacy threat?


3. Index.dat files location
These files are located under each user profile in three different locations. To be able to see them in Windows Explorer make sure you have enabled it to view hidden and system files.

a. The location of the history index.dat files
It is located in the following folder: “C:\Documents and Settings\\Local Settings\History\History.IE5”
Also the file is present in a number of subdirectories with the prefix MSHist, (for example: “C:\Documents and Settings\\Local Settings\History\History.IE5\MSHist012004073120040801”)
You can find it by typing this address in the Explorer address field and replacing '' with a valid username.

b. The location of cache index.dat file
It is located in the following folder:
“C:\Documents and Settings\\Local Settings\Temporary Internet Files\Content.IE5”.
You can find it by typing this address in the Explorer address field and replacing '' with a valid username.

c. The location of the cookie index.dat file
This file is the easiest to find and is found here 'C:\Documents and Settings\\Cookies'.
You can find it by typing this address in the Explorer address field and replacing '' with a valid username.

4. How do I erase index.dat files?
Erasing the index.dat files is a complicated and time consuming task. The files are locked by the system and can't be erased directly.
On Windows 95/98/ME you need MS-DOS skills. The idea is to create a boot disk, start the computer with the boot disk, and remove the files from the MS-DOS prompt.

On Windows NT/2000/XP/2003 you can make the Windows unlock the files by creating a new temporary user with administrator rights.

4.1 The easy way to delete index.dat files
Instead of using boot disks and other methods, try out Wipe Expert, and let it delete the index.dat files or optionally clean it. Our product will also clean up many other privacy threats in your system.

A free evaluation copy of Wipe Expert can be found at: http://www.bodrag.com/internet-eraser.html


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Dragos is the webmaster of the BODRAG website: http://www.bodrag.com


Source: http://www.articletrader.com ]]> http://www.articletrader.com/computers/software/a-guide-of-outlook-express-backup.html http://www.articletrader.com/computers/software/a-guide-of-outlook-express-backup.html Wed, 12 Jul 2006 00:00:00 -0500 If it is simply to copy documents, photos and other files, not the same is for emails, attachments, address book, stationery and other related information from your Outlook Express email client.
This article will explain how everybody can create a manual Outlook Express backup copy (because Outlook Express don’t offer a built in backup function) This email program is usually installed with the Windows operating system and is probably among the most commonly used email programs today.

1. Backup email messages
In Outlook Express, emails are stored in files with DBX extension. The easiest way to find these files is to open Outlook Express and from menu select Tools | Options | Maintenance and click the Store Folder button. Here you can find the path to the folder containing your emails.
This procedure works for all kind of email: SMTP / POP3, IMAP, MAPI, or even the Hotmail Account (some messages might be stored only at the Hotmail server).
To save all your emails and attachments you should copy all the DBX files from the folder.

2. Account settings:
Details about your mail and news accounts are stored in the registry. To find them, start RegEdit and select the “HKEY_CURRENT_USER\Software\Microsoft\Internet Account Manager” key from the left panel. To save this data, from menu select: Registry | Export Registry File. Save the file to a name like "accounts.reg".

3. Mail Rules
The Outlook Express mail rules are stored in the registry, in the “HKEY_CURRENT_USER\Identities” key. To save this data, from menu select: Registry | Export Registry File. Save the file to a name like "rules.reg".

4. Address Book
The backup of address book is easy to do. It is stored in files with WBA extension. To find the location where address book is stored, you should open Outlook Express and from menu select File | Export | Address Book and select the comma separated text file as your output format. Click Export, select the folder where the backup will be saved and set the name for the backup file. After that click Next and choose the fields you want to include in your backup. Click Finish and your backup will be ready.

5. Stationery
The Outlook Express stationery location is stored in a registry key. To find it, you should open RegEdit, find “HKEY_LOCAL_MACHINE\SOFTWARE\Microsoft\Shared Tools\Stationery” key and look at “Stationery Folder” value. There you will find the path to stationery folder. To save the stationery, you should copy all files from that folder.

If you think that manual backup is too hard, you can use a backup software tool, which can make the job much easier. Outlook Express Backup Expert is one product that can be used to easily create Outlook Express backups. It can save your emails, attachments, address book, signatures, blocked list, mail rules, stationery, accounts and settings. The biggest advantage to use automatic email backup software is the schedule function, which will create backups at specified time intervals, without user action. The downside of using a automatic email backup utility is that it costs money, usually about 20-30 USD as one time payment, while the manual backups are of course, free.
The conclusion is that email backup is a critical operation for every user.

A free evaluation copy of Outlook Express Backup Expert can be found at: http://www.bodrag.com/outlook-express-backup.html


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Dragos is the webmaster of the BODRAG website: http://www.bodrag.com/outlook-express-backup.html


Source: http://www.articletrader.com ]]>