http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/health/fitness/how-to-avoid-gym-rage.html http://www.articletrader.com/health/fitness/how-to-avoid-gym-rage.html Fri, 11 Apr 2008 00:00:00 -0500
Or someone is standing directly in front of the barbell rack doing tiny lateral raises when you want to get at the really big weights. Or casuals using equipment favoured by the regulars and often looked at like pieces of personal furniture for their own use.

All this builds up stress especially between the months of January and April when the newcomers hit the gyms and fitness centres in an attempt to lose the weight gained over the Christmas and New Year period.

In trying to realise their New Years resolutions they overcrowd the aerobics area and take over the weight room leaving weights lying around and causing queues for equipment. Regulars of the gym experience these problems and tempers start to flare in a phenomenon becoming known as

"Gym Rage"

During this testing time, all gym-goers, both new and experienced and the employees of the fitness clubs know that the newcomers usually only last until April and after that their good intentions run out. To help you through this stressful time have a look at and follow some of the hints below:

• Stand at the back of the aerobics class when you first start, as you will usually find the hard-core regulars will be down the front.

• Their are no rules that govern how many members a gym can sign up, causing some fitness centres to become overcrowded with everybody wanting to use them in the morning and afternoon on their way to and from work.

So try to plan your visit to the gym a little earlier than usual or later in the day or evening. There is only one effective way to beat the January to April rush and that is to workout out late at night after 7.00pm

• Talking on your cell phone whilst you are working out, this will tie up a machine or piece of equipment for a long time causing problems. It’s recommended that you turn off your cell phone whilst at the gym.

• Don't hog the machines; try not to go over the time limits set on the particular machine you are using. If there is a time limit please stick to it. The thing that annoys most people is the way people sit on a machine knocking out set after set.

By performing one set to muscular failure and moving on will free up the machines for use by the next person.

• Wipe the machines down after use, try not to leave your sweat on the piece of equipment you have just used, use a towel to separate yourself from the machine while you make use of it and wipe it down thoroughly after use.

• Don't drop the weights onto the ground and don’t clang them loudly as this is very off-putting to the other members. Make sure you return the weights to there correct place on the racks when you're finished with them even though you might have found them lying on the floor.

• One thing you don't want to do is constantly ask people if they've finished using a machine when they're obviously still exercising on it. If anything the trainee will try to sit on it longer just to annoy you. Be patient; don't interrupt them while they are lifting, wait until they finish their set first.

• A gym isn't a social club don’t stand around in large groups chatting especially if you have a machine in use, do your talking in the locker room or at reception.

• Don’t leave your towel or other personal items lying around on a bench or piece of equipment if you are not using it. Leave your training space as clean as the way you found it. If the equipment is unattended for more than five minutes go ahead and use it, but be prepared to share also, let people work in with you if the difference in weight is not too large.

Leave enough space around you so that other people can approach the weight rack and get the equipment they need.

• Don’t scream when you are going for that personal best lift, remember that the others around you are concentrating on their own work out to and don't need to hear you screaming out for attention. Exhaling loudly as you contract the muscles during your set is fine.

• Don’t hog the water fountain, only take a few mouthfuls of water and then move away, don’t fill up your huge water bottle with cold water and leave warm drinking water for the rest of the members.

• Follow the gyms code of conduct usually seen on the walls of the gym or fitness centre, if trainees are not following the code report it to management don’t take it into your own hands.


Do yourself a favour and put these simple steps to use the next time you are in the gym and you will be in for a much more pleasant experience.


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/health/weight-loss/how-does-the-mediterranean-diet-help-you-to-lose-weight.html http://www.articletrader.com/health/weight-loss/how-does-the-mediterranean-diet-help-you-to-lose-weight.html Fri, 11 Apr 2008 00:00:00 -0500
For everyone who’s had this experience there is hope. You should look at the Mediterranean Diet. The Mediterranean Diet isn’t a new fad or quick loss weight scheme, in fact it’s been around for over 40 years. However it’s taken science that long to fugure out what it was and why it works. The Mediterranean is a diverse region that is made up of 16 countries along the Mediterranean Sea. Countries like France, Spain, Italy and Greece have diverse and different cultures. While the foods are different on a nutritionally level they share many similarities. They contain lots of fresh fruits and vegetables. Wine is consumed in moderate amounts daily. Eggs are consumed in moderate amounts, and foods like poultry, fish and dairy are consumed on a limited basis.

However as many nutritionists and scientists are discovering one of the keys to the Mediterranean Diet is the oils. Plant based oils are extensively used throughout the region, with olive oil being the most popular. Olive oil is a monounsaturated fat, which means it’s good for the body and does things like lower your cholesterol. Do to the rich fats in the foods and those used in the cooking the foods of the region are known for the full rich textures and flavors that they have. In fact it’s these fats which give the foods a luxurious “mouth feel”. However eating foods rich in fats is not without some sacrifices, as fats have more than double the amount of calories of similarly sized portions of protein or carbohydrates. Learning to manage and control your portions is a key aspect of anybody who wants to follow the Mediterranean Diet.


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/health/weight-loss/how-does-your-subconscious-influence-your-diet-and-permanent-weight-loss.html http://www.articletrader.com/health/weight-loss/how-does-your-subconscious-influence-your-diet-and-permanent-weight-loss.html Fri, 11 Apr 2008 00:00:00 -0500
The next question is: What are the components of this information? The components of the information that determines your emotional state and behavior are words and pictures. The next logical question then is how do you Recognize, Access and Change the information that is driving a behavior that simply does not work? This is where over 20 years of research and development come in with a program process now known as Burris MIND/FITNESS. MIND/FITNESS answers the last question with great precision and accuracy by virtue of starting out with the first two questions. In the resolution of any problem it is always about the question. Never has this been more relevant. Imagine if for the last 60 years psychologists asked, “How can I fix it?” instead of “Why is it broken?!”

Why You Absolutely Must Take Control of Your Subconscious

To give you an idea of the power of the subconscious, you can speak at a rate of about two to three hundred words per minute. Your subconscious runs at a rate of about one thousand to twelve hundred words per minute which is about four times faster than you can speak. This is why you can talk on the phone and perform other tasks like typing on the computer or driving a car because the subconscious is already programmed to do the other tasks. You can look at the conscious mind and the subconscious mind like a tug of war with a vat of mud in the middle for whom ever loses. The conscious mind is one-person on one side against the subconscious, which are four people on the other side. If the conscious decides to move in a different direction like changing your diet, losing weight, increasing your fitness program, quitting smoking or any number of other things, it is usually a losing proposition because you are simply out numbered with information. This is why it is so difficult to attain spontaneous change. Burris MIND/FITNESS will to make sure you have the most people on your side in the tug of war.

Burris MIND/FITNESS is based on the reality that all behavior is emotionally driven or in other words your emotional state = your behavior. How you feel about things you do will always determine whether you move toward them or not. You will always move toward perceived pleasure and away from pain. The key component of any behavioral change program must include how to get control of your emotional state. So what is the biggest difference between MIND/FITNESS and any other behavioral change program? The question MIND/FITNESS asks is: “How can I fix it?” as opposed to “Why is it broken?”
Example: If you get a flat tire on your car, do you want to walk back down the road to find out why you got the flat or do you want to know how to fix it so that you can keep moving forward?
It is certainly not necessary to spend the last 40 years of your life analyzing the first 40 years of your life.

It is imperative that you understand how to take control of the subconscious because the mind is like a car without an off switch and an unknown driver, if you do not predetermine the destination. If you decide not drive it, it is going to drive itself or someone else may get in the seat and drive it for you. Someone else driving might be ok if you agree to where they are going but what if you do not like where they are going?

For the first eighteen years of your life someone else drove the car. This was usually with little or no consideration to the younger passengers. Almost every decision was made for you. You were told what to do, what to eat and learned how to react to any given situation. All of this information is stored in the subconscious and will arise randomly to determine your life’s path.

There are also a tremendous number of variables that can occur in your initial programming that may have little to do with your parents. The bottom line still remains. Do you, at some point, want to drive or do you want to continue letting someone or something else drive?


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/health/why-are-treadmills-so-popular.html http://www.articletrader.com/health/why-are-treadmills-so-popular.html Fri, 11 Apr 2008 00:00:00 -0500
So many of us in this high paced work juggling work, Family and fun have little time to be driving around town getting to and from a gym. Perhaps we may not want to work out in front of others, or at least not till we get to where we feel more comfortable with ourselves.

Having a Treadmill at home allows you to go as frequently and flexibly as you need to gain a great fitness level. You may also notice that it is time saved that can be spent on time developing other things that are very dear to your heart…Like time with Your Loved ones or on a Special project you’ve been meaning to do.

With a new family member arriving time with baby is so important to Mom and Dad.
Not having to get baby bundled up and look for sitter or pay for a gym sitter is a load off your mind! Baby does nap and the flexibility of doing one long full work out or two short ones is an option without the double drive to the gym.

Think of not only the time You save along with the privacy of your own home, but the money you will save on gas (and we all know how that is on the rise!) as well as membership fees and even babysitting.

When working that busy shift and wanting to plan for a holiday away. It I nice to know that as much of a workout You need to get in shape for that sunny, sandy, beach holiday You can do from home and with time to throw in a load of Laundry, do the ironing and Pop dinner in the oven. Hey you could even get a full workout before that roast is out of the oven!

Why not join the growing millions of Smart citizens that have caught onto the incredible benefits of Health and Fitness along with more Peace of Mind that comes with investing in a Treadmill.


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/health/what-is-the-best-35-minute-workout.html http://www.articletrader.com/health/what-is-the-best-35-minute-workout.html Fri, 11 Apr 2008 00:00:00 -0500
I say why not do both in one training session? Now I am not saying to do both in the same day. I am talking about doing a workout for about 30-40 minutes that gives you resistance and cardio for that time frame. Instead of making them separate, combine them into a more efficient workout.

In other words you perform a resistance exercise, it could be your own bodyweight, weights, cables, tubing, it doesn't matter. Immediately after this is completed you perform a cardio movement. It could be running in place, jumping jacks, squat thrusts, anything that is aerobic for about (30) seconds, and then continue on to the next movement. Doing say 6-8 resistance exercises and in between (30 seconds of aerobics) for let's say 3 sets. Now these 3 sets are without resting you are continually moving for roughly 35 minutes.

Let me give you an example: Let's use weights. 1} 10 reps of lunges, then run in place. 2} 10 reps of squats, then run in place. 3} 10 reps of bicep curls, now run in place. 4} 10 reps of dips or pushups, now run in place. You can choose any exercise you want just hit all major bodyparts. Like I said choose 6-8 resistance exercises and 30 seconds of aerobics and do at least 3 sets alternating. This is fat burning exercise.

Believe me when I tell you this is not for the faint of heart. You will be breathing heavily quickly. The beauty is it saves time and cuts workout time in half. When I first tried this I did make it thru the 3 sets but it wasn't easy. If you have to stop do so. Catch a breath and then complete it. You will gradually improve as you keep doing this exercise protocol.

Now for the people who don't have weights at home or do not want to do this at their local workout establishment, or are just looking for a change of pace, I have found the perfect alternative. A complete system for under $50. For men and women. You get a 3 cable color system for tension, a video to follow along, a manual, and travel bag. It's very portable. And the workout you get in 35 minutes is fabulous. The name of this product is {BODYLASTICS}. You should really check this out. http://www.bodylastics.com/?img=3&kbid=118

When I am pressed for time and want a killer workout this is what I use. So I get both resistance and cardio in (1) 35 minute workout. I highly recommend this product for people who want a gym in a bag. Excellent for people who travel. Give it a try and please let me know what you think.


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/advertising-consulting-services-for-the-internet.html http://www.articletrader.com/business/advertising-consulting-services-for-the-internet.html Mon, 07 Apr 2008 00:00:00 -0500
There are two key things you need to know when considering starting out as an internet advertising consultant. The first of course is advertising experience. If you have done advertising in the past and enjoy the work, then that is the first step.

Secondly, you need to know about the Internet. Your Internet knowledge needs to be updated constantly to keep abreast of the current trends. While contemporary advertising - television, radio, and print, are still effective means of advertising, the Internet needs to be approached a bit differently.

When watching television or listening to the radio, people don't generally have a choice about what they see and hear in the line of commercials. Those commercials of course are advertising. Even when reading the newspaper or a sale ad, people only see what is in front of them, not all the options available. If one grocery store buys an ad in the local newspaper and another grocer does not, the consumer is only seeing one ad.

The Internet has changed the face of this kind of advertising. Anytime that someone opens a web page; they are looking for something specific. People who surf five or six web sites are likely to see hundreds of ads without really knowing they are seeing advertising. Banners, affiliate links, tool bars and the like are all types of Internet advertising, revealing products or brands in front of the consumer.

If a consumer is looking for a product online, and does not know where to find it, or there are multiple sources to find it, the savvy Internet user generally goes to a search engine. Searching for the product by typing in the general name or brand that they are looking for, the consumer can then choose from a list of sites that offer that product. Search engine optimization (SEO) is a system of strategic placing of certain words or keyword phrases on a web site that will allow the search engine to select that site if someone types in that word or phrase. The key to SEO - the first sites to pop up are the ones that are hit on the most often.

Knowing these concepts and expanding on them allows internet advertising consultants to guide and direct business owners in the most effective line of advertising for their products. Many people who run successful Internet businesses are people who don't know much about the differences between Internet and other forms of advertising. You are the link that these business people need to market their products.

Internet Advertising Consulting Services are quickly becoming a specialized field. There are so many aspects of the Internet that business owners, especially those new to the web as a market, will not know and will be grateful to you for showing them. Knowing how to get those companies names and brands out there on the web will give you an edge over advertising companies that are still focusing on contemporary methods of advertising.

The Internet is not a fad or a passing phase. The challenges and changes that are coming with this relatively new market are going to be both exciting and profitable for anyone who embraces it. Open your own advertising consulting services business today and step into the future.


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/advertising/advertising-approach-for-the-first-time-webmaster.html http://www.articletrader.com/business/advertising/advertising-approach-for-the-first-time-webmaster.html Mon, 07 Apr 2008 00:00:00 -0500 1. Express inclusion of your website for the usual 12 months offered by most of the major search engines. You can choose express inclusion for askjeeves, inktomi, altavista,msn etc but keep in mind to have your site submitted to the local index of your region.
For example if you reside in Toronto, Canada and you are submitting for express inclusion in the DMOZ or Canada.com search engine/directory you must ensure that your site is indexed in the Toronto's business and economy directory. Get your site in the local index first things first.
If your submission listing includes the regional version of the DMOZ directory then that’s good enough to go.
One point to note is that many of the major search engines and directories actually inter-relate that is they search across each other's database therefore submitting to only one major engine or directory will satisfied for the Internet Marketing beginner.
2. Next, the most overlooked approach for the first-time website owner is the maximization of the benefit of offline marketing methods.
Promote your website in exactly the same way you would have promoted a normal business by telling everyone about it.
Word of mouth is still the best way to promote a new business.
Put your motto and logo along with your url address on everything from a pin to an anchor. From stationery, pens, letterheads, postcards, flyers, posters, in your usual email, the list goes on...
You may consider placing classified ads in the local newspapers.
Run other programs such as sponsoring quizzes, prize competitions, trivia and other participating programs with your website address. You might ask readers to submit the answer to a quiz by visiting you website. Anything that gets the local community to know that your website exists. You can do it !!
FACT : You have to make it local before you go global.
Most start-up webmasters usually make the mistake on concentrating on those numerous ways to promote their site and become confused on deciding what works best. What works best can only be determined by careful evaluation of each and every advertising scheme in use on the web today :

1. Publisher/advertisers programs
2. Banner exchanges
3. Exit ads
4. Pay-Per-Click
5. Link Exchanges
6. Search engine blasting
7. FFa, classified ad posting
8. Rotator pages
9. _JavaScript based pop-ups etc
10.Express submit to search engines
11.Search Engine Optimization
12.Adwords by Google
13. Others

It’s interesting to note that no seller of the above services except for Google and the other search engine services has ever took the time to evaluate your website to decide whether or not your site is most suitable to fit the advertising package they are offering.
The best approach is to evaluate, evaluate, evaluate. Not everything out there works for everybody in every instant. Test your website across every platform say 10000 visitor package each and assess the outcome one by one.
Some will work better than others but the ones returning the higher rate of response doesn't necessarily mean they are the most profitable unless they each cost exactly the same per 1000 visitor.
What I had recommended in the first two paragraphs above should work best for the first-timer and is the most prudent approach.
Be careful when trying to find the best way of advertising, Don't be caught up in the Internet Marketing clutter out there as every you come in contact with will tell you the advertising method they sell is the best.
Ignore whatever testimony you see written on these webpages, use these services under a trial based approach before you order that 100000 package or start paying that monthly subscription.
Any method you are interested in should be test and proven in quality. Careful thought and consideration should be given in order to plan, make decisions and control your business operating expenses.
What works for seasoned campaigners of Internet Marketing doesn’t necessary works in the same way for the starter.
Your website is unique just like your fingerprint and it’s now your duty to determine the most economic, effective and efficient approach in promoting it.


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/advertising-click-fraud-rampant-online.html http://www.articletrader.com/business/advertising-click-fraud-rampant-online.html Mon, 07 Apr 2008 00:00:00 -0500
Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional.

In fact, some estimate that 99% of all Google's revenue comes from advertising sales. Unfortunately, allegations of click fraud may well rain on Google's otherwise sunny parade and cause a whole scale revamping of current online advertising practices.

Pay-per-click advertising does exactly what it sounds: advertisers pay for each click on their ad, usually mixed in among search engine results or displayed on relevant websites.

"Click fraud" occurs when, for whatever reason, an ad gets clicked by someone or something (usually an automated "bot" that simulates clicks) with no intention of ever buying anything from the advertiser.

The sole intention of click fraud is to simply drain an advertiser's budget and leave them with nothing to show but an empty wallet.

Who commits click fraud?

Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.

Regardless of who does it or why, click fraud appears to be a growing problem search engines hope stays under their advertising clients' radar.

This problem isn't exactly news to the search engine giants.

In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have "regularly refunded revenue" to advertisers that was "attributed to click-through fraud."

Google further states that if they don't find a way to deal with this problem "these types of fraudulent activities could hurt our brand."

Bottom line for Google and Yahoo! (which owns Overture, the Web's largest pay-per-click search engine): as word of click fraud spreads across the Web, they must act quickly to calm the nerves of advertisers who could well abandon them over doubts about the veracity of their advertising charges.

The search engines all claim to carry measures that identify and detect click fraud, but details about how they do it and to what extent remain sketchy.

They claim revealing details about security would compromise their efforts and give the perpetrators a leg up on circumventing their defenses.

This sounds good, but affords little comfort to advertisers who feel caught between losing out on their best traffic sources and paying for advertising that won't result in revenue.

One way to protect your business against click fraud is to closely monitor your website statistics.

Look for an unusually high number or regular pattern of clicks from the same IP address.

If you need help, enlist the aid of your hosting provider to aid you in spotting suspicious trends in your website traffic.

Also, a number of services such as ClickSentinel.com have sprung up online to help advertisers spot and quickly analyze and compile the data necessary to effectively dispute fraudulent click charges with the search engines.


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Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/12-things-you-really-should-know-about-seo.html http://www.articletrader.com/internet/seo/12-things-you-really-should-know-about-seo.html Mon, 07 Apr 2008 00:00:00 -0500
As an iconoclastic young developer, with ambitions of beating the "big boys" at their own game, more time than money or the connections to get it, I sought a less capital intensive methodology to achieve the same results. Years of study and rapt attention to the pertinent forums, trying everything that even seemed to make sense (making many mistakes along the way, and learning much from each one), then carefully monitoring the results, has lead to many highly workable tools in our SEO bag of tricks. The outcome of these trial and error methods, (lots of both) lays the foundation of our SEO services and the basis for the ongoing growth of traffic to your website and ours.

The simple fact of the matter is this: Expertise in any other form of writing in no way qualifies one for the type of writing required to optimize a website for the Internet. There are many sites which have less than correct punctuation, grammar, and even spelling which rank #1 in their optimized search phrases. This is not to say that I don't think these things are important, only that to be found in the search engines, they are not the most important consideration.

The flip side of this argument is equally true. Just because someone knows all the ins and outs of all of the search engines, can write algorithms in their sleep, has lunches with Dr. Eric Schmidt and is on a first name basis with Larry Page and Sergey Brin, does not, in any way, make them a writer. All of the writing on this site was done as a collaborative venture between Susan K. Thompson, a professional writer with strong academic credentials and real world experience, in both business and marketing, and myself. Was there a lot of editing and re-write? Yes. Were there disagreements? You bet! Was it worth it? Look at the record.

Emerald Coast Entrepreneur was launched on May 1, 2005 with most site optimization in place and submission to the directories just beginning. With a total monetary investment of less than $100.00, and a time investment, I'd rather not think about, but which approached 300 hours, the site was given a PR5 ranking by Google on its first update, less than 2 months after our launch.

Studies show that over 90% of all online users use search engines to find what they are looking for, whether products/services, or just plain old information.

The following twelve points will, I hope, summarize a philosophy, approach and methodology to the SEO question which is both sound and effective, along with giving some helpful insight into the industry itself.



1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.

2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.

3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will lose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.

4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on its own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.

5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.

6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO cannot tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.

7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.

8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.

9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.

10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.

11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.

12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.


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For More Free Resources visit www.greatpromotionsite.com

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/before-the-business-plan.html http://www.articletrader.com/business/before-the-business-plan.html Mon, 07 Apr 2008 00:00:00 -0500
It doesn't matter whether you are selling odds and ends on eBay from your living room or something larger and more complex,

Business plans are excellent and necessary. Far too few of us self-employed and freelance people use them.

They force us to spell out our objectives. We have to assign numbers to our expectations and assign a time-line to our goals. They become our roadmap and keep us on track.

But I suggest that you can't make a business plan that is worth anything until you've done your homework.

And that means knowing what you want to do and how you want to do it. And determining that there is sufficient demand for your product to generate enough income to cover your costs and allow a profit.

In other words, before the business plan comes research.

If a body of knowledge already exists, it makes sense to tap into it and save you some work. The US Bureau of Labor Statistics and other such sources, for example, publish a great deal of demographic information. Some of it is very useful.

But it is also likely that as a creative sole-proprietor, meaningful statistics don't exist about your specialty.

Many micro-businesses target a very specialized niche. And many owned by creative types exist to sell a product or service that don't follow well-worn prototypes.

It is particularly difficult for such people to find meaningful published data.

If you fall into these categories, you'll have to generate your own information.

Don't limit your research to purely business data. You are building a life as well as a business.

Are the demands and conditions of your proposed business compatible with the life you want to create?

For example, illustrators often work on short deadlines - meaning that sometimes they have to work far into the night to complete a project on deadline. Plus, some clients are demanding and some do not pay on a timely basis. After all of that, can you still "love it" enough?

Or, maybe your business is such that sales fluctuate during the year. How will you make it through the lean months? Can you handle the uncertainty of a fluctuating income?

So, how do you find information?

First, if other people provide services similar to yours, talk to them. You will gain a lot of information quickly. Their answers to your questions will save you a lot of legwork and open your eyes to factors you may not have considered.

Try to talk to at least five or six people so you can get a range of viewpoints.

You can find them through trade associations, schools, word-of-mouth. If the locals are reluctant to share information - perhaps because they see you as direct competition - look for similar people in a different locale.

Second, create the information you need.

Mimic and simplify what large businesses do. Reduce their methods down to a level that is practical and affordable.

For example, perhaps you want to survey potential clients and customers to get feedback.

If you are a creating a micro-business on a shoe-string, it may not be affordable nor practical to commission a focus group. But you may be able to speak to potential targets informally or use direct mail to send a simple survey.

Eventually you'll have to 'put your toe in the water.' Try it out in a small way - so you won't lose much if it doesn't work - and observe the results. Then experiment and modify as needed. Once it works to your liking you can plunge right in.

This approach, known by the technical term "trial and error," can be applied to any facet of your business.

After all, even the largest producers test market new products before rolling them out.

Put some parameters around your efforts. Decide, in advance, how much time you want to allow and how much you want to budget.

Then test, test, test.

Use trial and error for every aspect of your business. Experiment with different ways of packaging your services, different rates and prices, different types of marketing, etc.

You'll soon find that certain approaches work better than others. Eventually your experience and data will suggest viable strategies.

And then you'll be ready to create your business plan.


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For More Free Resources visit www.oversightsystem.com

Source: http://www.articletrader.com ]]>