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<title>Latest Articles by pilotgroup</title>
<link>http://www.articletrader.com/</link>
<description>Articles at ArticleTrader</description>
<language>en-us</language>
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<title>Script for creating a Real Estate Website - PG Real Estate – extended its functionality with 2 new modules</title>
<link>http://www.articletrader.com/internet/script-for-creating-a-real-estate-website-pg-real-estate-extended-its-functionality-with-2-new-modules.html</link>
<guid>http://www.articletrader.com/internet/script-for-creating-a-real-estate-website-pg-real-estate-extended-its-functionality-with-2-new-modules.html</guid>
<pubDate>Wed, 29 Oct 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ <p>Script for creating a Real Estate Website <a href="http://www.realtysoft.pro/realestate/"><strong>PG Real Estate</strong></a> was enriched with <strong>2 new modules</strong>:</p><br /><ul><br /><li> <a href="http://www.realtysoft.pro/realestate/pricing_2d.php?PID=3564"><strong>Newsletter Module</strong></a><strong> </strong>is a powerful marketing tool that will allow you to easily design HTML or text based newsletters and send them out to your site members. Site members are segmented into different mailing lists automatically according to their type (Private Person, Real Estate Agency or Agent of Real Estate Company) so that you could make effective targeted mailing informing your site members of promotions, site news and more.</li><br /><li> <a href="http://www.realtysoft.pro/realestate/pricing_2d.php?PID=3567"><strong>Mortgage Module</strong></a><strong> </strong>will add a new section to your Real Estate Site - Mortgage Section. You will be able to provide your site visitors with current mortgage rates, built-in interactive calculators, mortgage tools and information. Your site visitors will be able to apply online, filling in application forms. Applications forms are compatible with Calyx Point and Fannie Mae LOS.</li><br /></ul><br /><p><strong>Now beside basic functionality </strong>PG Real Estate has 3 add-ons:&nbsp; new Newsletter Module and Mortgage Module and a module that was released earlier - <strong>Advertising Campaigns module.</strong><strong></strong></p><br /><p><strong>For those who purchase </strong><strong>PG Real Estate with All Modules, there is </strong><a href="http://www.realtysoft.pro/realestate/pricing.php"><strong>Special discount</strong></a> <strong>provided.</strong></p><br /><br />--<br />Peter Izmailov  Support and Sales manager specializing in <a href="http://www.realtysoft.pro/realestate/">real estate website templates</a> and <a href="http://www.realtysoft.pro/realestate/">real estate script</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>What to do if you want to make your Dating site more profitable with new services for your users, and if your software engine doesn’t allow that?</title>
<link>http://www.articletrader.com/internet/online-business/what-to-do-if-you-want-to-make-your-dating-site-more-profitable-with-new-services-for-your-users-and-if-your-software-engine-doesnt-allow-that.html</link>
<guid>http://www.articletrader.com/internet/online-business/what-to-do-if-you-want-to-make-your-dating-site-more-profitable-with-new-services-for-your-users-and-if-your-software-engine-doesnt-allow-that.html</guid>
<pubDate>Sun, 15 Jun 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ On the whole every site owner can be in a situation, when site software needs new functions and possibilities. This may happen on two reasons: <br />1)	Dating Site is developing, there’s a desire to make it more profitable on the basis of new services for site users, and site software does not allow adding those services. <br />2)	Initially software was chosen incorrectly and after the site is running you get feedback from site visitors. Checking statistics on site visits and users activity you understand that your software does not answer your Dating Business parameters <br /> <br />There might be three alternatives to solve this question: <br />1)	Update your <a href="http://www.datingpro.com/dating/">dating software</a>. Firstly, that would require extra payment. Secondly, there’s no guarantee that such a version exists and in includes all necessary features you need (it especially concerns free dating site software) <br />2)	You can do a customization work for your software and add necessary features.  This will also require extra charge (approximately $50 per hour). Moreover, software vendor might not offer a customization service and you would need to look for a person who could make the changes. <br />3)	Change the software into another one. But this variant may also have some issues: additional charges may be also involved. Besides, your site has a database of users and you would need to transfer them somehow.<br />  <br />This situation looks fatal only at a first sight. Even changing the software may be profitable and it’s real!<br />If you change your software into PG Dating Pro Software you can get a discount of 20% for the software license price. Besides, you’ll get a Basic Database Transfer service (main user data transfer) or 50% discount for Advanced Database Transfer (total information that is possible to transfer). <br />Basic Transfer — 200 USD.  <br />It includes transfer of Logins, passwords, search criteria of your users. Number of users in database doesn’t matter; Minimum structure of the database. Possibility to transfer the user uploads (upon personal discussion as it depends on the format of uploaded files that you have in your database). <br />Advanced Transfer (Price is available after detailed estimation).  <br />Transfer of All technically possible data from your database. The amount depends on the number of users, Database structure, percentage of co-relation of your database structure with our PG Dating database structure. <br />In conclusion we would like to say some words about PG Dating Pro itself:  Professional dating site software, flexible structure and User-friendly website design, software vendor is working more then 5 years at this market, guarantees 100% Free support and Free installation, Free trial and Online demo, Installation instructions and user manuals, Hosting, Customization, Design Template integration services and much more.   <br />Even changing the software engine may be profitable with PG Dating Pro! Go for it!<br /><br />--<br />Julia Dorofeeva Support and sales director specializing in <a href="http://www.datingpro.com/dating/">PG dating software</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>How to choose Dating Software Vendor?</title>
<link>http://www.articletrader.com/internet/how-to-choose-dating-software-vendor.html</link>
<guid>http://www.articletrader.com/internet/how-to-choose-dating-software-vendor.html</guid>
<pubDate>Fri, 30 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Dating is still very popular online though many experts have promised its retention. Nowadays many new sites have appeared and new communities have been organized for various types of people.<br /><br />So you can see that there are still lots of spheres you can cover with your Dating Site!  Moreover, a functional Dating Software is becoming more and more important due to the growing competency of your site users. Nowadays, people who use Dating and Social Networking Sites expect a certain level of functionality at your site and in addition to it you should entertain your users!<br /><br />We are sure that any Dating or <a href="http://www.datingpro.com/social/">Social Networking Software</a> should be flexible and customizable with a set of pre-expected features and new ideas to work with! <br /><br />That’s why probably searching through software vendors you might single out Dating Pro by Pilot Group! We would like to mention that 15 May, 2008 Pilot Group has released a new version of PG Dating Pro Software!<br /><br />It has flexible code and extended functionality, qualified support and constant updates. Dating Pro May 2008 has new User account option that allows using money on different site services and opens up multiple marketing possibilities on monetizing your Dating Site auditory.  Powerful banner section will allow you putting banners on different site pages and check banners statistics in Administration Mode!<br /><br />When we target different niche markets, we need different payment systems to make the process easy and comfortable.  Now PG Dating Pro Software has 15 payment systems integrated and Multi language interface. Pay Point has just been added to a list! Pay Point is the leading cash and internet payments company in the UK and Ireland, handling in excess of &#1032;6 billion in over 470 million transactions annually for more than 5,000 clients and merchants.<br /><br />Dating Pro Team is always opened for new ideas and glad to announce that they continue developing PG <a href="http://www.datingpro.com/dating/">Dating Software</a> taking into account marketing and SEO values, services aspects. Professional managers do all to let clients profit with their Dating Sites from the first day of having their site online! Thus Google XMl site map feature has been integrated and a possibility to track user pages in search engines was added!<br /><br />Pilot Group is always opened for your suggestions and dating industry innovations. Clear understanding that design is very important now and software code is made highly comprehensible and easy to edit to match your business ideas! We’re sure only a special design, functionality and business idea will survive at Dating Industry market nowadays. And the duty of any Software vendor is to provide their clients reliable flexible software with all features possible and excellent support and additional services to launch an extraordinary site!  This what Pilot Group does every day and PG Dating Pro is one of brilliant examples of this practice!<br /><br />htt://www.datingpro.com<br /><br />--<br />Julia Dorofeeva Support and sales director specializing in <a href="http://www.datingpro.com/dating/">dating scripts</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>PG Dating and Social Networking Release</title>
<link>http://www.articletrader.com/computers/software/pg-dating-and-social-networking-release.html</link>
<guid>http://www.articletrader.com/computers/software/pg-dating-and-social-networking-release.html</guid>
<pubDate>Tue, 23 Oct 2007 00:00:00 -0500</pubDate>
<description><![CDATA[ <p>This week Pilot Group LTD announced about the next release of their famous dating software PG Dating Pro and its new product for social networking industry - PG Social Networking Software. </p>
<p>Both the products are fully functional and operational. In the new versions they include such features as Couple linked profile option, totally new Forum Module, updated Invite Friends Module, new formats for site Watermark, Tags option for easier search and matching the profiles, Flash Chat banner section, powerful Events Module and easy-to-use Administration panel with multiple statistics sections and sorting options. </p>
<p>Combined with attractive design and user-friendly interface these two products may be a good start for your Dating and Social Networking Business. It’s interesting to mention that Pilot Group tries to develop both the software products in parallel to keep them professional and updated all the time. If you compare Features lists of  <a href="http://www.datingpro.com/dating/">PG Dating Pro Software</a> and <a>PG Social Networking Software </a> you’ll notice that they are almost equal. The difference is that PG Social Networking is totally oriented to Social Networking industry in its texts, main page design, components. This software includes (besides Social Networking Core), 8 pre-installed additional modules that are necessary to make a social networking site:  Gift Store, Clubs, Blog, Poll, Forum, Events, Personal Organizer and Invite Friends Modules. </p>
<p>PG Dating Pro still has its add-ons that can be added any time you need them. As usual clients get life time Technical Support and Free Installation, Technical Manuals, Installation instructions, Dating Business Management Tips and Updates. Same service is for PG Social Networking. </p>
<p>Moreover, everyone knows that every startup is always difficult to move forward. Now Dating and Social Networking industry is tough and it’s becoming more and more difficult to win users at a Site. That’s why Pilot Group offers to all its clients a Startup Promotional Bonus for their Dating and Social Networking Sites. Right now there are 2 options in it: Banner Rotation Bonus and Initial Submit Bonus. All Bonus are available upon your request absolutely free. </p>
<p>If you really want to make your own Dating and Social Networking site and considering to get a professional software and excellent support check new updates of PG Dating Script and PG Social Networking Script. Probably you’ll find all that you need to start and develop a successful online business! </p>
<br /><br />--<br />Julia Dorofeeva is a Sales and Support Manager specializing in <a>Dating Software</a> and <a>Social networking software</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>How to Use a website for Realtors and Real Estate Agents.</title>
<link>http://www.articletrader.com/finance/real-estate/how-to-use-a-website-for-realtors-and-real-estate-agents.html</link>
<guid>http://www.articletrader.com/finance/real-estate/how-to-use-a-website-for-realtors-and-real-estate-agents.html</guid>
<pubDate>Tue, 17 Apr 2007 00:00:00 -0500</pubDate>
<description><![CDATA[ <p>More and more real estate professionals today are rushing to set-up their website. But does a website really make sense for your real estate business? Data speak for themselves. Web presence can give you that competitive edge over a company who does not have a website. A Web site is a much better investment than a yellow pages ad, providing more information and greater reach for far less money.</p><br><p>The <b>statistics says that 33%</b> of all Internet searches are local customers looking for local businesses! Your business provides services to local residents therefore you need your own website to be found by those local customers searching for local businesses via the Internet, all major Internet search engines now have a local search feature which allows customers to find local businesses.</p><br><p>But you should keep in mind that having just a static site is not enough to generate leads. If you want your web site to do more than just impress your listing prospects and sellers, you need to concentrate on the <b>content of the site</b> from the perspective of the site visitor. The site needs to provide information and resources that potential buyers and sellers want to see.Another important factor is <a href="http://www.realtysoft.pro/realestate/">real estate web site design.</a></p><br><p>Having your own website allows you to display your property listings and photos from your website directly to customers <b>24 hours a day 7 days a week</b>, even when you're out of the office or sleeping you will be generating leads.</p><br><p>The Real Estate business is truly unique in the sense that most people will only engage in it once or twice in their entire life. And since purchasing property is such a complicated matter, Real Estate businesses have laboriously pursued every means to make this transaction as easy, and as informative as possible.</p><br /><br />--<br />Arthur Galimov is a Support Manager specializing in <a href="http://www.realtysoft.pro/realestate/templates.php" target="blank">Real estate web site template</a> online support.<br />P: 1-866-282-1029 (toll free)<br /> <a href="http://www.realtysoft.pro/realestate/" target="blank">REALESTATE.PRO(real estate web design)</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>How to Use Newsletter Marketing.</title>
<link>http://www.articletrader.com/business/marketing/how-to-use-newsletter-marketing.html</link>
<guid>http://www.articletrader.com/business/marketing/how-to-use-newsletter-marketing.html</guid>
<pubDate>Thu, 12 Apr 2007 00:00:00 -0500</pubDate>
<description><![CDATA[ <p>Newsletter Marketing is a great vehicle for small direct marketers. More so than virtually any other online communications, it can level the economic playing field. Email marketing fuses email and research into a single channel and provides marketers with a powerful, yet affordable, tool. This type of marketing remains inexpensive, supple and easily tailored for any given demographic. You might think that email marketing reaches a small audience, and other more traditional marketing channels will provide better saturation, but that is rapidly changing. The most part of those connecting to the Internet from business use it for email. </p><br><p>When a newsletter full of valuable information arrives in the user's inbox, it capitalizes on these two main uses: email and information.</p><br><p>When applied in a business-to-business application, <a href="http://www.newsletter.pro/">email newsletter marketing</a> has even more power. Almost 60 percent of employed people have Internet access at work. Eighty percent of professionals and managers use the Internet, and 70 percent of those in sales, technical or administrative support positions use it. Therefore, email newsletters in a B2B application miss only a small percentage of your target market, the decision makers. And even this small gap is rapidly closing.</p><br><p>Internet use in the workplace is growing at a vigorous 54 percent rate annually. Soon, email newsletters will saturate a market as completely as direct mail, print, radio or television advertising.</p><p>Not all email newsletters are effective, however, despite the impressive demographic support. Here are tips on how to maximize your capitalization on Internet use patterns. </p><br><p><b>Ask permission.</b> An effective email newsletter gains a readers' permission before putting them on the mailing list. Such marketing builds communication and goodwill without annoying the reader.</p><br><p>We know about spam all too well and we don't want to put such email in people's inboxes. Spam causes serious and expensive overloads to both ISPs and individual recipients. Since it is poorly targeted, it is ineffective. Therefore, build your mailing list by asking people to opt-in to receive your newsletter.</p><br><p>As you know, opt-in email asks users to agree to become part of an email list, and they are not subscribed to the newsletter unless they take action. Such lists are powerful because they indicate every person on the list has given permission to have their email addresses included in the marketer's database.</p><br><p><b>Content.</b> The second most important part of an <a href="http://www.newsletter.pro/customize.php">effective email newsletter</a> is its content. People will give permission to send them your newsletter if you give them something in return, like content that helps them in their lives. Newsletters distributed with information that is relevant to the audience's lives are anticipated and eagerly read.</p><br><p>Many marketers, whether professionals or otherwise, reflexively want to impose their own company's achievements. They want to climb onto the mountaintops and scream about how great they are, how many sales their company made, the partnerships they are forming, and how their product is the best thing to happen since sliced bread.</p><br><p>The problem with this is these marketers are distributing information that is important to them, not to their readers. Select articles or other content that pass the following litmus test: Does the content provide value to my customers, or is it self-serving?</p><br><p>Once your newsletter is in tip-top shape, make the most of your online marketing efforts by integrating all available options including email newsletters, RSS feeds, blogs and a Web site. It's a cheap and effective way to reach your prospects and clients.</p><br /><br />--<br />Arthur Galimov is a Support Manager specializing in <a href="http://www.newsletter.pro/" target="blank">Newsletter  Software</a> online support.<br />P: 1-866-282-1029 (toll free)<br /> <a href="http://www.newsletter.pro/demo.php" target="blank">NEWSLETTER.PRO(bulk email program)</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Online Learning</title>
<link>http://www.articletrader.com/computers/software/online-learning.html</link>
<guid>http://www.articletrader.com/computers/software/online-learning.html</guid>
<pubDate>Tue, 03 Apr 2007 00:00:00 -0500</pubDate>
<description><![CDATA[ <p>Thousands of colleges, universities and corporations around the world offer online courses. Education is available anywhere, anytime. While course content leans toward business and technology, other areas are growing, such as education and psychology. </p><br><p>E-learning is expanding worldwide. It is estimated that corporate training will grow from $2.2 billion to $18.5 billion. Due to shrinking budgets and decreased interest in travel, meetings and training sessions, which depend on airplane flights, hotel reservations and time away from home, are being replaced by e-learning. </p><br><p>A number of reasons can be attributed to why e-learning has become a mainstream activity engaged in by most countries, practically all educational institutions and a large number of corporations. These include: </p><br>- Increasing demand for equitable education for everyone;<br><br>- Providing education for those whose needs can not be met by the formal educational process; <br><br>- Establishing sufficient physical locations for learning are difficult, due to the increase of the world's population; <br><br>- Desire for nations to be involved in e-learning and compete with other nations; and<br><br>- Additional sources of revenue which are anticipated. <br><br><b>Finding Success in E-Learning</b><br><p>Not all programs are economically successful, even though universities and corporations are investing large amounts of money for curriculum development and presentation strategies. Online learning requires more instructor time per student than classroom learning. A number of for-profit e-learning institutions have found they must either charge more or provide an inferior product. </p><br><br><p>Successful e-learning programs succeed because of the following reasons: </p><br><br>- <b>They satisfy a real need. </b>Philadelphia University in Pennsylvania says its online midwifery course is in demand around the world.<br><br>- <b>Good research, financial support and extensive marketing.</b> <p>The Open University of Hong Kong, using the U.K.'s model, attributes its success to an open-access policy, a large range of programs, emphasis on curriculum development, program planning and quality assurance, credit transfers, a provision for student support, research activities, and international outreach and collaboration. Learners outside of Hong Kong are located in Great Britain (57 percent), Australia (31 percent), the United States (7 percent), China (4 percent), as well as Macau and Ireland.</p><br><br>-<b> Almost all revenues come from student fees.</b> Capital expenses such as buildings, labor and electronic libraries are provided by the government. Large endowments from business and commercial organizations are ongoing.<br><br>Online programs should also consider the following:<br><br><p>1. <b>The need for interaction is imperative.</b> Courses with little interaction have high drop-out rates. E-mail, chat rooms and discussion boards remove the feeling of isolation and provide opportunities for discussion.</p><br><p>2. <b>Instructors who know how to interact online with students, and are willing to give the time and effort involved, are successful.</b> Too many students in any online activity destroy the relationship required between instructor and student. Also, responding to a great deal of e-mail almost becomes an impossibility. There is a need for professional development for online instructors.</p><br><br>Conclusions<br><br>E-learning is not a passing fad. Students indicate online courses can be as effective and even better than campus courses. <br><br>Generally, e-learning programs are successful and are expanding. E-learning opportunities will continue to grow as well. And for some learners, it may be the only option. <br><br>Material excerpted from “Online learning” by Dr. Sylvia Charp. The original version can be found at http://www.thejournal.com <br><br><br><p>These are few approaches you can use when starting your <a href=”http://www.elmspro.com/elms/”>online learning program</a>. E-learning combined with creativity, good research & extensive marketing can give good results and help to build successful learning community. As you can see all you need is imagination, some knowledge and business skills to realize your ideas. Good luck!</p><br><br><br><br>Inga Guseva, Sales and Support Manager specializing in Education Software.<br>P: 1-866-282-1029 (toll free)<br>http://www.elmspro.com/elms/ e LMS Pro is high-quality learning management system & elearning solution<br><br /><br />--<br />Inga Guseva, Sales and Support Manager specializing in Education Software.<br>P: 1-866-282-1029 (toll free)<br><a href=”http://www.elmspro.com/elms/”>e LMS Pro learning management system & elearning solution</a><br><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>How Online site can help you to increase your Mortgage or Real Estate business.</title>
<link>http://www.articletrader.com/internet/how-online-site-can-help-you-to-increase-your-mortgage-or-real-estate-business.html</link>
<guid>http://www.articletrader.com/internet/how-online-site-can-help-you-to-increase-your-mortgage-or-real-estate-business.html</guid>
<pubDate>Thu, 01 Mar 2007 00:00:00 -0600</pubDate>
<description><![CDATA[ Making business in the internet is a bit more difficult than in a real life. Internet business uses even more tools and marketing laws then offline does now. The last few years making a <a href="http://www.realtysoft.pro/mortgage/" target="blank">Mortgage Business online</a> has become very popular. Many brokers found it more useful and much better because it gives more opportunities to both the sides. So why should you loose this great opportunity?<br /><br>According to The National Association of Realtors research, in 2005 15% of brokers found their Loan Officer in the Internet. Guess how many friends they tell about the web site and how many new customers that lucky offices got?<br /><br>Now you see, having a professional – done web Mortgage Web Site is a very good and profitable idea.<br /><br>Let us help you to make the idea come true. Pilot Group offers you a ready site for loan originating.<br /><br>We have collected the working ideas on site optimization and marketing and used them for mortgage industry so that Mortgage companies and brokers could have a successful site and good reputation in the Internet.<br /><br>We have analyzed professional realtors and brokers’ forums and found that the most asked questions are: “Where I can get more realtors” and “How I can get more customers?”<br /><br>69% of buyers received a recommendation from their real estate agent about where to get their mortgage. The majority of first time buyers asked the agent for help in finding a broker.<br /><br>As you see the question is very simple – organize a realty community where you’ll provide your consumers with both realty and loans. <br /><br>Realtors are interested in getting more customers, too. Offer them to increase their business and place realty ads at the <a href="http://www.realtysoft.pro/realestate/" target="blank">real estate site</a> and you’ll see how easily your profits will increase up to 69%. And keep in mind, that most realtors are not trained properly in how to send business to the lender.<br /><br>Pilot Group ltd provides a number of useful tools for real estate and mortgage professionals to make site unique and attractive for borrowers and clients from the interface, and we can help you to make it user-friendly for the search engines. You are welcome to test the demo versions for both <a href="http://www.realtysoft.pro/" target="blank">Mortgage and Real Estate solutions</a>. Our friendly and quick support staff would be glad to assist you and help you to manage your site.<br /><br>The main marketing law says “Differ or die”. This means that you need to stand out from the crowd. If customers see you as much better then all brokers and loan officers, thy will come to you on their own and will pay you more. Pilot Group Ltd can’t make you different. We just provide real estate and mortgage professionals with all tools and options they need to become different, famous and THE ONE at your special niche.<br /><br /><br />--<br />Elena Kozlova is a Support Manager specializing in <a href="http://www.realtysoft.pro/" target="blank">Mortgage and Real Estate Software</a> online support.She is a broad-minded person writing about Mortgage solution.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>How can we advertise our Dating Site Offline?</title>
<link>http://www.articletrader.com/business/marketing/how-can-we-advertise-our-dating-site-offline.html</link>
<guid>http://www.articletrader.com/business/marketing/how-can-we-advertise-our-dating-site-offline.html</guid>
<pubDate>Thu, 22 Feb 2007 00:00:00 -0600</pubDate>
<description><![CDATA[ <b>Offline Advertising is rarely used by Dating Sites Owners to promote their communities. Though Free Dating Sites need that more then others.</b><br /><br><u>Here are the reasons:</u><br /><br><b>1)</b> you need to widen a database<br /><br><b>2)</b> online advertising can be expensive and not very resultative. And the budgets are usually tight when you start a <a href="http://www.datingpro.com/matchmaking/">Free Dating Site</a><br /><br><b>3)</b> free dating sites need to attract people from a certain offline community<br /><br>So as the goals are clear we can think about <b>possible ways of offline marketing</b>. Of course, <u>Mass media</u> is a great source and you can place your ads in newspapers, on radio, on TV. If you plan to cover a larger audience area I think <b>radio will be the best source because:</b><br><br /><br><b>1)</b> it's easy to listen to for everyone<br /><br><b>2)</b> it can be on in the offices, cafes, bars, shops, markets, cars, buses as a background<br /><br><b>3)</b> you can choose a radio channel according to your target audience and age differences.<br /><br><u>Your radio ad should be:</u><br /><br><b>1)</b> attractive: special music (probably from your site), name (sounds as the site url and its name), fast and comprehensive (site url, aim, main idea)<br /><br><b>2)</b> broadcasted at a special time (rush hour if you target to attract business poeple)and probably in special places (if you choose a specific radio channel- find out what places have it on)<br /><br><b>3)</b> stable: recognizable and memorable, catchy (song, words, site url)<br /><br>After you do all that you can go on with <u>TV and newspapers</u>. The strategy is the same but it may be more expensive. If you have a tight budget and need to use Offline Marketing, you can use other <b>accessory ways of advertising</b> like badges, banners in the streets, business and cards and postcards, local events sponsorship or participation, T-shirts with your site's logo. <b>Let me describe each used in advertising for a Dating Site:</b><br /><br><b>* Badges.</b> There can be many ways to distribute them: in flower and gift shops, in supermarkets with sweets and presents people buy. You can easily discuss that with a shop manager and have your badges available for all the clients. The badge itself, should have your special color and the site logo. It's very advisable to answer one <b>question: "</b>Why should a person wear this badge?<b>"</b> If you try to answer now you'll probably get stuck as you won't like the badge with logo only. So you should add some aphorisms, love quotes, small jokes to make the badges attractive. Make sure your logo is still there as a sign up.<br /><br><b>* Banners.</b> You can place them in shops, in the streets, on your car and house. Every place can be appropriate for that if that will work. To find out what will influence people make a survey of your target audience on what they like and what could make them sign up for a Dating Site and date there. Then you can use your brand-colors and logo on your banners. Add photos of people you're targeting to. Personalize the banner by putting your signature or your name at the bottom. Don't forget about contact info and phone number. <br /><br><b>* Business Cards and postcards.</b> You should make your special <u>business cards</u> for people who you meet every day. They can register at your site or show the card to their friend. That's a kind of Word of mouth marketing. <u>Postcards</u> are not very popular nowadays but we still like them when it comes to holidays and you can take advantage of that. Publish special congratulation cards and distribute them in public places. Make sure you have your site url and contact info at the back at the bottom. You can also ad some love quote or thematic congrats. Using postcards you'll be able to promote your site to people who're far away, but probably of the same age and interests as your target audience.<br /><br><b>* Local events sponsorship or participation.</b> Make a list of events that can be associated with your Dating Site, review the most popular events for people who can become your clients. Contact the organizators and make a deal. There can be special prizes or free membership for winners, banners and ads at the event itself.<br /><br><b>* T-shirts with your site's logo.</b> So you just have to use your brand-color, logo, probably an image and make t-shirts, caps, socks whatever... Please note that the quality should be nice and the style too as those things will reflect your site image. Besides, they should be attractive and make people stand out in the crowd.<br /><br>These are one few approaches you can use when promoting your <a href="http://www.datingpro.com/dating/">Dating Site</a> offline. <b>Online advertising combined with a creative offline marketing can give good results and boost registrations and user loyalty and interest.</b> As you can see all you need is <u>imagination, creativity, some knowledge and business skills to organize all that you have imagined</u>. Good luck!<br /><br /><br />--<br /><p>Julia Dorofeeva is a Sales and Support Manager specializing in Dating Software online sales and support. Check up her latest article and other ones at <a href="http://www.datingpro.com/blog/" target= "new">Dating Blog</a></p><p>P: 1-866-282-1029 (toll free)<br> <a href="http://www.datingpro.com/dating/" target="new">Dating Software</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Pilot Group supports ChronoPay's payment solutions</title>
<link>http://www.articletrader.com/business/marketing/pilot-group-supports-chronopays-payment-solutions.html</link>
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<pubDate>Wed, 21 Feb 2007 00:00:00 -0600</pubDate>
<description><![CDATA[ AMSTERDAM, THE NETHERLANDS - <b>The USA and Russia based Pilot Group has chosen <a href="http://www.chronopay.com/en/">ChronoPay's payment solutions</a> to be integrated into their e-business solutions -<a href="http://www.datingpro.com/dating/">Dating Pro Software</a> , eLMs Pro Software, and Roommate Software.</b> It is planned to add it into other solutions in the future. Pilot Group customers are now able to easily connect to <u>ChronoPay's online payment platform</u>, though which they are able to offer all popular payment methods to their customers.<br /><br><a href="http://www.pilotgroup.net">Pilot Group</a> is a rapidly growing international company with over 7 years software development experience, worldwide clientele, and the team of IT professionals. <b>Clients from the USA, Holland, Germany, and Russia have acknowledged their competence and expertise.</b> PilotGroup is experienced in web development, game development, software development and graphic design.<br /><br><b>"</b>Pilot Group provides entire development cycle services, including design, creation, implementation, and support of corporate Internet and Intranet solutions,<b>"</b> says <u>Marina Zhilenkova</u>, Senior Sales Manager at Pilot Group. <b>"</b>Our clients are looking for not only a secure, but also cost-effective payment solution. ChronoPay is able to deliver this.<br /><br><b>"</b>Pilot Group offers e-business solutions suited for various kinds of business sectors, such as for e-learning<b>"</b>, said <u>Ido Schiferli</u>, ChronoPay's Marketing Manager Europe. <b>"</b>ChronoPay is specialised in delivering sector specific payment solutions and because of that we are able to offer Pilot Group' clients payment solutions that fits their specific needs.<b>"</b><br /><br /><br />--<br /><p>Julia Dorofeeva is a Sales and Support Manager specializing in Dating Software online sales and support. Check up her latest article and other ones at <a href="http://www.datingpro.com/blog/" target= "new">Dating Blog</a></p><p>P: 1-866-282-1029 (toll free)<br> <a href="http://www.datingpro.com/dating/" target="new">Dating Software</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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