First you need the dongle, unless your computer already has Bluetooth. An increasing number of new laptops are being launched with Bluetooth included, but if not then you need the dongle. It's nothing more than a device that plugs into you USB port in fact it looks just like a USB memory stick. Its purpose is to interface your computer with another Bluetooth device (i.e. your cell phone).

You will first have to install the dongle using an installation disk. That is just as simple as installing a printer or other device. Once that's been done, you have to activate it, and then switch your mobile phone to the Bluetooth option. You will likely find that somewhere on your 'settings' section, or equivalent. Each different make of cell phone has its own way of naming these things, but you are basically looking for Bluetooth, or the Bluetooth logo (two white triangles in the form of the letter B, on a blue background).

When you find it, activate it, and then find on your computer the downloaded free Bluetooth ringtones that you want to transfer to your cell phone. You can copy that and then use your computer to browse the folders on your mobile: when you do that it will be just like browsing any other folder structure. Once you have found where your ringtones are stored, just copy over those that you want to transfer.

Bluetooth will allow you to do that just as if you were transferring files from one folder or directory in your computer to another. You can either copy and past, as suggested above, or drag and drop the latter being particularly useful if you have two screens, or are using two windows on your computer, one for the PC and the other for your mobile phone.

That's all there is to it! It is as easy as that. The hardest job of the lot will be to get the free Bluetooth ringtones to transfer. In fact they are not really Bluetooth ringtones people only call them that because they use Bluetooth to upload them to their cell phones. They can be any type of ring tone, such as realtones or free MIDI ringtones. However, it doesn't matter what they call if they are free, and there are lots of free offers if you know where to look - and how to transfer them from your PC to your mobile!

If I keep buying tickets then eventually I must win . . .

When I win the lottery . . .

It's going to me soon . . .

Somebody has to win it . . .


Living on a hope and a prayer, and all the time spending more and more money chasing a dream. One day it will be their turn to become a millionaire. Well do you know what? It never is! The odds of winning Powerball is around 1 in 146 million and even the much smaller UK lottery is 1 in 14 million. So it's probably true to say that it will never happen to you. If it does, sue me!

So what has this to do with article marketing and writing articles? It should be obvious: people keep thinking that their day will come, when they will make money online. Eventually they will come across the magic formula that will finally work for them.

Well, I have some news for you: you have as much chance of that happening as winning the lottery unless you get off your butt and work for it. This applies equally in the specialty of article marketing as it does in the broader arena of internet marketing in general.

However, the lottery mentality does have some sort of result in terms of article writing as opposed to article marketing in general. If you keep on writing articles in the hope that eventually they you might make your fortune from them, then you might well be right. You have a much better chance of that happening than of winning the lottery, that's for sure. So how is that?

Let's have a look at some of the things you might achieve when you write articles:

- You generate content that others might copy to their websites.

- You provide information that might persuade people to click to your site find out more.

- You spread your name as author around and eventually perhaps get recognized.

- You get links back from any directories or websites that publish your articles.

- You get exposure on Google whenever a directory article is listed.


Now, if you have the lottery mentality that if you keep doing it you must win sometime, then with articles you very well could. Why? Because unlike lottery tickets, articles work for you all the time: week after week, month after month and year after year.

Keep buying a lottery ticket and you have only the same chance of millions to one each week with each individual ticket - in other words zilch! Keep writing articles and their power increases with each week. They don't expire the day after you wrote them, but continue to increase in their effectiveness.

Imagine if every lottery you bought was still active, and that each gave you more of a chance of winning the older it got! That's what articles do: all you have to do is to write them. Just like your lottery tickets - get through as many as you can in as fast a time as possible, and you will multiply your chances of online success.

So don't just sit back and wait for it to be your turn: do something about it, get writing and make that lottery mentality work for you in article writing: the best way yet to get free advertising for your website.

But there's a problem there, isn’t there? How to do it. There are bad ways, good ways and the best ways to write articles. Each may not be same to every person, and so a course on how to actually write the things wouldn't help too much. However, there are tricks and tips that you can use in your writing, and there are ways to get your articles not only distributed by all the directories you submit them to, but also read.

That's the important word: 'read'. There are ways to get your articles read, and here is just one simple tip:

Many people have short attention spans while others want a good read since they believe that the longer the article the more they will learn. You are the latter. However, in order to cater for the other 50% that prefer shorter articles, I have also submitted a 500 word non duplicate version of this 832 word article to all of the same directories. And why not? Submission is free and the writing only takes 15 minutes.

That's foresight, and one way of getting your article read by as many people as possible. There are more tips like this, but also some very fundamental principles that many never hear about, let alone learn. These are what you have to find out and learn in addition to getting that lottery ticket mentality in seeking success with articles.

So you won't get any secrets here. I have nothing hidden away that I don't want anybody to know, and if I had I wouldn't tell you about it! Would you? If you had some secrets that were so valuable that they were making you money, would you give them away free in an article like this one? Of course you wouldn't!

So here are my not-so-secret tips on getting a good listing in Google and improving your search engine ranking. You likely know a fair bit about meta tags, and have been informed that most are not used by search engines. Well let me tell you something. If you 'Google' Article Services you will finds my website right at the top in the #1 position for that keyword. Check the description that Google provides right under the title: that is exactly as it is in the 'Description' tag that I have on the site. So don't let anybody tell you that Google don't use the Description tag, because they do. So do Ask and MSN (now Live Search), and Yahoo also uses it, but not the whole thing exactly as written.

The Keyword tag is another matter. Google aren't interested in what you tell them the keywords are: they decide the relevance of the page themselves from the text and Alt tags on the page. Google no longer need keyword repetition to understand what you are writing about: they have the LSI algorithm now, that will determine the meaning of your page from the character strings it contains. The algorithm is programmed to calculate a relevance factor from the vocabulary you use in relation to the rest of the vocabulary on the page. However, back to SEO web design, and some search engine optimization tips for beginners.

In addition to the Description meta tag, the HTML tags you should use are:

1. The Keywords meta tag. Although little used it only takes a second to put in, and does no harm. There is evidence that some search engines might use it. The rest of the meta tags are pointless.

2. The TITLE tag. This is the title of your web page, and should contain the primary keyword for the page. Each page should be written round one primary keyword that relates to the subject of your website or niche.

For example, if your niche is costume jewelry, the primary keyword for your home page would be 'costume jewelry'. You could then have a number of 'silos' with a main page title each. The title of one main silo page could be 'simulated diamonds' and the first page title of that silo could be 'garnets'. All of these are the primary keywords for their respective pages. Another silo could be 'colored gem stones', with that as the primary keyword for the main silo page, and that for your first sub-page in that silo could be 'citrine'. And so on.

Each page must have one primary keyword, and it should be included in the Title tag for that page. The Title tag does not appear in the body of the article, but in the HTML between the two HEAD tags in your html.

3. The H tag. These are heading tags, with H1 being the most important. The heading for each main section in your page should be contained within H1 tags, and many pages have only the one set of such tags. Subheadings, containing secondary keywords, should be contained within H2 tags, and so on. Thus, in the example above, the heading or your garnets silo could be could be 'Garnets in Costume Jewelry' in H1 tags.

After an introduction to garnets, you could then have an H2 heading containing 'The Source of Garnets: Where Garnets Come From', then another passage of text headed 'How Garnets are Cut for Costume Jewelry', again held in H2 tags.

4. The ALT attribute. Use 'Alt = ' within the Img tags of your images and graphics. This lets the search engines know what the graphic is about: search engines do not read graphics, and the Alt attribute offers you the chance to use your graphics meaningfully with respect to SEO web design.

TEXT FORMATTING

That's all you have to worry about regarding the HTML tags. You text formatting can be used to emphasize to search engines what the important text on your page is. Thus, if you use bold text, underscoring or italics, they indicate the important words and phrases. Thus, use the and html tags in your heading.

WRITE NATURALLY

Don't worry too much about your keyword density (KD), other than having to much. Too high a KD could harm you if Google thinks you are making unnecessary use of them. Write naturally for human readers, and not robots. If your text reads well and makes it clear what the subject of the passage is about, then you will be fine. In my writing I ignore the concept of KD altogether. I use my keywords as indicated above, and also in the first and last 100 characters on the page (or at least in the last paragraph somewhere).

Good SEO web design is not keyword fixated, but contains good contextually related vocabulary that the LSI algorithm can use to target the relevance of the page to the search term being used by somebody using the search engine to find information. That's all a keyword is: a term used by somebody looking for information. If you cannot work without a target KD, then I would go for a max of 1 not 3%)

None of these are web design secrets, and I doubt if there are any such secrets left any more. I suppose the only thing even approaching a secret here is that my description meta tag is copied exactly by Google in the listing for my #1 placed website. That allows you to determine how Google users see the description of your site in the listing.

I have several more SEO web design tips to offer, but these will be the subject of another article. In the meantime if you implement these search engine optimization tips for beginners, then you should soon see an improvement in your website's search engine ranking.

If you want more SEO web design tips, you will find Part 2 of this article with more search engine optimization tips for beginners on Seocious Tips 2 along with a free gift for everybody from me, Pete Nisbet of SEOcious.