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<title>Latest Articles by robertssmith</title>
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<description>Articles at ArticleTrader</description>
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<title>Directory Submissions Will Help To Improve Your Link Popularity</title>
<link>http://www.articletrader.com/internet/seo/directory-submissions-will-help-to-improve-your-link-popularity.html</link>
<guid>http://www.articletrader.com/internet/seo/directory-submissions-will-help-to-improve-your-link-popularity.html</guid>
<pubDate>Sun, 08 Mar 2009 10:18:09 -0500</pubDate>
<description><![CDATA[ Are you having trouble trying to increase your websites link popularity? If so, don’t feel bad, as this is a major issue among Internet marketers. In fact, even gurus get annoyed at the time it takes to build reputable links.  Fortunately, there is a way both parties can gain link popularity in a reasonable amount of time.  It involves using directory submissions. <br /><br /><b>There are hundreds of directories available online offering free listings.</b><br /><br />Before you commence a directory submissions project, you must find online directories that offer a specific category that is relevant to your website. This shouldn’t be too difficult, as there are hundreds of directories available online. Simply type in a search for “directory listings” or “directory submissions” and you should find an abundance of online directories that offer free or paid listings, containing a wide range of categories.<br /> <br /><b>Niche directories also exist covering a wide range of topics</b><br /><br />Alternatively, if your website offers a niche product or service, you may require a more targeted approach. In order to focus your directory submissions on specific niche sites, you will need to include a relevant keyword in your search. For example, if you wanted to promote a website geared towards Internet Marketing, you would need to include this keyword as part of your search term. To find directories related to this subject, use the keywords “Internet marketing directory” or “Internet marketing directory listings.” <br /> <br /><b>Compile a list of online directories that contain a relevant category for your website.</b><br /><br />After you find a list of directories that meet your criteria, you are now ready to start work on submitting your website. The process for doing this will depend on the directory you are using. Some may require a fee for optimal exposure, while others will list your site for free. Either way, the directory submissions process will require the completion of a simple online form. Via this form, you will be prompted to enter your websites URL as well as a short description about your site and the service or products you offer.<br /> <br />Within this description, you will want to include at least one keyword related to your site… assuming that the directory allows this. If they do, make sure you take advantage of it, because it will increase your chances of getting indexed by the search engines. <br /><br /><b>Successful online directory listings will provide useful backlinks to your website.</b><br /><br />Once your directory submissions have been published you will start to develop backlinks for your website. These backlinks will eventually be found and indexed by the search engines. In turn, your site will begin receiving more visitors from two sources… the directories you submitted it to as well as most of the major search engines. <br /><br />In conclusion, to improve the link popularity of your website, you definitely need to consider directory submissions. You will have to spend a little bit of time researching the directories, but if you find the right ones, you could get a ton of backlinks without having to invest a lot of money.  <br /><br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on our <a href=" http://www.getonfast.com/directorysubmissions.html">Directory Submissions Service</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">Web Site Analysis</a> report.<br /><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Top 5 Professional SEO Tips To Ensure Web Browser Compatibility</title>
<link>http://www.articletrader.com/internet/web-design/top-5-professional-seo-tips-to-ensure-web-browser-compatibility.html</link>
<guid>http://www.articletrader.com/internet/web-design/top-5-professional-seo-tips-to-ensure-web-browser-compatibility.html</guid>
<pubDate>Sat, 07 Mar 2009 04:12:25 -0600</pubDate>
<description><![CDATA[ Contrary to popular belief, not everyone uses the same Internet browser.  Sure, there are a large number of Internet Explorer users, but there are also a lot of people who use Firefox, Chrome, Opera and others.  That is why it is vitally important, to make sure that your website displays correctly, regardless of the browser it is shown on.  If you don’t, all of your website promotion efforts will be a waste of time.<br /><br />The major web browsers and their market share as of December 2008, is as follows:<br /><br />Internet Explorer - 68.15%*<br />Firefox - 21.34%*<br />Safari - 7.93%*<br />Chrome - 1.04%*<br />Opera - 0.71%*<br /><br />* Source - NetApplications.com<br /><br />As you can see, if your website only displays correctly with Internet Explorer, you are missing out on a whopping 30% of visitors, that are unable to view your site correctly.<br /><br />So, how do you ensure that your site is universally compatible with all of the web browsers out there?  The answers can be summed up in five basic steps.  They are explained in greater detail below. <br /><br />1. Test Your Website <br /><br />If you want to ensure that your website promotion efforts remain worthwhile, you need to test your site among the different web browsers.  In the past this had to be done manually.  But now, there are free services that can do this for you such as BrowserShots.<br /><br />To use these free services, all you have to do is enter the URL of your website. You can also enter in other specs, such as screen size and color depth, but these fields are optional. The software will then return a set of screenshots, showing what your site looks like in each web browser. <br /> <br />2. Use Basic HTML<br /> <br />Basic HTML is essential to good website promotion as all web browsers can read HTML.  Plus, it is a well developed and established programming language, that will enable even ten year old computers, to load HTML pages pretty quickly.  Although websites that are designed using basic HTML may not be as elaborate as those created using more advanced languages, but at least they load and display properly.<br /><br />3. Do Not Use Frames <br /><br />Foregoing on frames is one of the best kept secrets of website promotion.  True, such a suggestion doesn’t help with designing, but if you use frames too much, you risk having display problems if the site is shown on an older browser.<br />  <br />So, if your site needs different sections within the same page, use HTML tables instead.  They are universal to most browsers plus, if you know what you are doing, they can actually be more attractive.<br /> <br />4. Do Not Include Fancy Fonts in Your Design <br /><br />Your site should look good even if standard fonts are used. Therefore try and avoid using some of the more fancier font styles, as some web browsers may have difficulty recognising these. Again, this may not help with your site’s design, but it will do wonders for your website promotion.<br /> <br />5. Limit Your Use of Images <br /><br />When it comes to website promotion, content matters more than images.  This is because when people are really hunting for information, they are not going to care whether or not a site looks pretty.  Granted, there are exceptions to this rule, but as long as your site looks neat, uncluttered and professional, don’t worry. Overloading a web page with images may slow down the loading time and can cause problems with the page displaying correctly in certain browsers.<br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on our <a href="http://www.getonfast.com">Website Promotion</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">WebSite Analysis</a> report.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Developing Your Link Popularity With Social Bookmarking Submissions</title>
<link>http://www.articletrader.com/internet/seo/developing-your-link-popularity-with-social-bookmarking-submissions.html</link>
<guid>http://www.articletrader.com/internet/seo/developing-your-link-popularity-with-social-bookmarking-submissions.html</guid>
<pubDate>Thu, 08 Jan 2009 11:37:24 -0600</pubDate>
<description><![CDATA[ As every Internet marketer knows, there are two parts to SEO.  The first part is easy… you optimise your website content with relevant targeted keywords.  However, the second part is a bit more difficult and a lot more time consuming as it involves developing your websites link popularity.<br /><br /><b>What is link popularity?</b><br /> <br />Simply defined, link popularity is the development of links from external websites that link to a page on your site. The total number of links recognised by search engines is a major a factor that is used to determine your overall position in the search engine results.<br /><br />Now, before the days of Web 2.0, link popularity could only be achieved through link exchanges, online advertising or the hope that another webmaster would see value in promoting your site. However, due to the huge growth and popularity of social networking websites, developing your link popularity can be as simple as joining a social bookmarking network.<br /> <br /><b>How does social bookmarking work?</b> <br /><br />Basically, tags (links) are created via a social book markings submission page.  These tags point to the websites you are promoting.  If your site is interesting, other members within the network will add them to their own personal list of social book markings.  In addition, they may give the tags a high rating, which gives them even more exposure.<br /> <br /><b>How does social bookmarking help improve a websites link popularity?</b><br /> <br />Every time a website is bookmarked, a one way link is created to your site.  Most social bookmarking websites have high page rank scores and are considered to be authority sites in the eyes of the search engines. This results in your bookmarks being indexed very quickly and the relevant back link will be added to your overall link count. <br />However, for these links to be successful you will need to make sure that your social book markings submissions contain relevant, targeted keywords within the anchor text  You should also be careful not to spam.  Since you are only given around 100 or so words to describe your site, you should only include your keyword one time.  If you do it any more than that, other members within the social bookmarking network may flag your submission.  And if this happens too often, you put your account at risk of being suspended or even worse… deleted.  So, just avoid the temptation all together.<br /><br /><b>Social bookmarking offers a cost effective method to improve the link popularity of any website</b><br /><br />In conclusion, social bookmarking offers a unique way of improving the link popularity for your website. Of course, it will never take the place of old-fashioned methods, but if you want a quick boost in traffic, it can be highly effective.  Plus, unlike other SEO options, social bookmarking doesn’t cost a penny to implement.  On top of that, it works immediately.  You won’t have to wait months or even days to see traffic rushing into your website.  Basically, after you submit your tags, everything is ready to go.<br /><br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on <a href="http://www.getonfast.com/social_book_markings_submission.html">Social Bookmarking</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">Web Site Analysis</a> report.<br /><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Are Professional Directory Submission Services A Waste Of Time?</title>
<link>http://www.articletrader.com/internet/seo/are-professional-directory-submission-services-a-waste-of-time.html</link>
<guid>http://www.articletrader.com/internet/seo/are-professional-directory-submission-services-a-waste-of-time.html</guid>
<pubDate>Thu, 08 Jan 2009 11:32:15 -0600</pubDate>
<description><![CDATA[ If you are experienced at developing one way links to your website, you probably already know the importance of how directory submissions can help to improve your link popularity.  Basically, they help establish one way links for your site without large investments of time or money. In order to make directory submissions successful, you have to submit to as many sites as possible.  The problem however, is finding and building a list of suitable, search engine friendly directories, to submit to, from the many thousands out there.<br /> <br /><b>How does a professional directory submission service work?</b><br /><br />For some webmasters, the answer to this question can be found through a professional directory submission service.  How does a directory submission service work?  Well, as you might expect, a directory submission service will have a team of people that will do everything for you.  All you have to do is pay whatever fee they charge and let them do all the hard work to develop these valuable one way links to your site.<br />Now, on paper, a directory submission service seems like the perfect solution for the busy Internet marketeer. Yet, there are some important things you need to keep in mind before you consider using one.<br /><br /><b>Your website should be submitted to directories slowly to ensure your one way links appear natural to search engines.</b><br />  <br />First, there is the issue of timing. Search engines expect your link popularity to be developed naturally, over time. Therefore if they find too many back links within a short time frame, they will almost certainly ignore these one way links and you will have wasted your time and money. <br /> <br />For this reason, it is important that a professional directory submission service, submits your site to the directories over a slower period of time, maybe a few weeks, or even months, instead of a few days.  This way, the search engines notice a more natural amount of one way links and the link popularity for your site will be much improved.<br /><br /><b>The majority of directory submission services do not offer to guarantee the actual number of successful listings.</b><br /> <br />The second issue of concern involves whether or not a service offers any sort of guarantee regarding the actual number of successful directory listings their service will secure for you. Why is this important?  Well, believe it or not, most directory submission services only guarantee that your site will be submitted, they do not guarantee whether or not your submissions will be accepted.  So, it is possible that you would be wasting your money on a service that is unlikely to produce any real results. <br /> <br />This is not the case if you use a service that offers guaranteed website directory submissions.  With guaranteed website directory submissions, you get exactly what you are paying for. A guaranteed number of listings within a set number of directories. Granted, you may have to pay a little extra for this assurance, but when you see how many one way links you are getting, you will realise it is well worth the expense. <br /><br />In conclusion, if you are considering using a professional directory submission service to improve your link popularity, you need to make sure they are doing things the right way.  This means submitting your website to directories slowly, over a longer period of time. <br /><br />Finally, only use a directory submission service that is able to offer guaranteed acceptance among the directories.  <br /><br />If the company you have chosen is unable to do these things, then ultimately you are wasting your time and money.<br /><br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on our <a href="http://www.getonfast.com/directorysubmissions.html">Directory Submission Service</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">Web Site Analysis</a> report today.<br /><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Improve Your Website’s Link Popularity with Directory Submissions</title>
<link>http://www.articletrader.com/internet/seo/improve-your-websitea%80%99s-link-popularity-with-directory-submissions.html</link>
<guid>http://www.articletrader.com/internet/seo/improve-your-websitea%80%99s-link-popularity-with-directory-submissions.html</guid>
<pubDate>Thu, 08 Jan 2009 11:27:16 -0600</pubDate>
<description><![CDATA[ Online directory submissions remain one of the oldest and most effective ways to generate inbound one way links. Creating links from search engine friendly directories is an essential part of the optimisation process and a proven, cost effective method, for developing your link popularity. Successful directory submissions will also help to increase the visitor traffic to a website and improve a sites search engine ranking.<br /><br /><b>Submit your site to hundreds of online directories for free</b><br /><br />Although many online directories will charge a fee for listing a website, there are literally hundreds of search engine friendly online directories that will accept free listings. It is well worth the effort to develop a list of those directories offering free listings as this will provide a very valuable resource for any directory submissions project.<br /><br />General online directories will usually rank higher than specialist directories as they have a much wider range of categories and therefore appeal to a wider audience. These directories are likely to receive a lot more traffic due to their broader base.<br /><br /><b>It is essential that a website is submitted to the most relevant category</b><br /><br />Internet based directories offer a wide range of topics and in order for a site to be accepted, it is essential that it is submitted to the most relevant category for the business. Unlike automated computer programs used by search engines, online directories use human editors to review a website and if a site is submitted to the wrong category it is unlikely to be listed.<br /><br /><b>Directory submissions involve a simple straight forward process</b><br /><br />Directory submissions are a relatively straight forward task that can be performed by any website owner. However, to be successful, you will need to follow specific guidelines and invest considerable time and effort in the submission process. If done correctly however, directory submissions can be very rewarding, as they offer the ability to target specific and relevant keywords. This is achieved by ensuring that the anchor text that is submitted to the directories contains at least one of the targeted keyword phrases for your site. For this to be effective the targeted keyword must also be present on the web page that you are linking back to.<br /><br />If you do not have the time to invest in handling your own directory submissions you could consider purchasing a software package that will help to automate a major part of the process. Alternatively, you could subscribe to one of the many online services that offer to handle the directory submissions on your behalf.<br /><br />Either way, directory submissions should be an integral part of the overall link building strategy for any webmaster. Securing effective directory listings is an established and proven search engine optimisation technique used by thousands of website owners. The greater the number of inbound links pointing to a website, the better, as this will result in achieving higher search engine rankings and also increases the opportunity of more people finding a site.<br /><br /><b>Securing your directory listings slowly is the most effective method</b><br /><br />From a search engine perspective, the inbound links need to appear to have been acquired as naturally as possible. It is important therefore to build up the directory listings to a website slowly, as a sudden large increase in incoming links can set off alarm bells in search engine spiders.<br /><br />Directory submissions should not be viewed as the only effective method of building a website’s link popularity. Indeed adopting a single link building process is likely to reduce the value of the links in the eyes of the search engines. It is more effective to use a number of different techniques to improve a website’s link popularity which in addition to directory submissions should include Article Submissions, Social Bookmarking, Online PR and Reciprocal Linking initiatives. <br /><br /><br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on our <a href="http://www.getonfast.com/directorysubmissions.html">Directory Submission Service</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">Web Site Analysis</a> report today.<br /><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>How Does Internet Banner Advertising Work?</title>
<link>http://www.articletrader.com/internet/site-promotion/how-does-internet-banner-advertising-work.html</link>
<guid>http://www.articletrader.com/internet/site-promotion/how-does-internet-banner-advertising-work.html</guid>
<pubDate>Thu, 08 Jan 2009 11:20:50 -0600</pubDate>
<description><![CDATA[ Since 1994, when banner advertising first appeared on the internet, there has been a considerable increase in its use in online marketing.  Anyone who is serious about online advertising should learn more about using internet banner advertising as an integral part of their website marketing plan.  <br /><br />A web banner advertising campaign will display an advertisement thousands of times to targeted visitors of other websites and is an effective form of website promotion. Banner advertising is a great way to promote a website and is a form of advertising that exposes an internet advertising banner in a prominent location on relevant websites. <br /><br /><b>Web banner advertising is an excellent way to promote brand awareness, increase visitor traffic and generate sales</b><br /><br />Banner marketing is an excellent way to promote brand awareness, increase visitor traffic and generate sales. It is the equivalent of newspaper or magazine advertising in the online world.  Banners are often animated to capture the attention of the visitor, and can display a variety of images and information including a company logo. An internet advertising banner can be linked to a specific page of a website that is relevant to the products or services being advertised, this will enable a visitor to click through to a web page and immediately view further information and purchase the products or services.<br /><br /><b>Animated banners are a great way to catch the eye of potential customers</b><br /><br />The success of an internet banner advertising campaign will depend on the design creativity used in the banner. The objective is to create a design that grabs the attention of visitors. This can be achieved by using a good combination of colors, some form of animation and a catchy strap line. Animated banners are a great way to catch the eye of potential customers. Flash banners in particular can have very rich animated content with a very small file size.<br /><br />The success of the banner design can be measured by the number of visitors that click through to the target web page. Normally a web banner advertising campaign that offers some sort of incentive to the visitor will achieve a higher click through rate.<br /><br /><b>Banner sizes are measured in pixels and many different sizes and shapes can be used</b><br /><br />Banner sizes are measured in pixels, the most popular banner size is 468x60. However there are many different sizes and shapes available and an effective online banner advertising campaign should contain a mix of these. Skyscrapers in particular can be very effective as they are displayed down the side of a web page and therefore stay in view for longer as the user scrolls down the page. An ideal mix of sizes for a campaign would be as follows:<br /><br />Banners (468x60)<br />Leaderboards (728x90)<br />Skyscrapers (120x600)<br />Rectangles (300x250)<br /><br /><b>Internet banner advertising campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click)</b><br /><br />Costs for banner marketing campaigns vary widely, according to the required targeting options, the size of banners used and the volume of inventory purchased. Web banner advertising campaigns can be purchased on either a CPM basis (cost per thousand impressions) or on a CPC basis (cost per click).<br /><br />Purchasing a campaign on a cost per click basis is the most sensible option for a company that has no previous experience of this type of advertising. This will enable a fixed budget to be agreed for a guaranteed number of clicks and the publishing network take the risk of displaying the banner (impressions) as many times as required to ensure the agreed number of clicks are achieved. However if a company has previous experience of this type of advertising and has achieved a high click through rate for previous campaigns, then it may be more cost effective to purchase the inventory on a CPM basis.<br /><br /><b>There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting.</b><br /><br />Internet banner advertising campaigns can be set up to target specific countries, regions such as Europe or even Worldwide. Demographic targeting options are also available to fit the target audience for specific products or services. There are many different publishing networks to choose from and each network offers varying levels of geographic, demographic and behavioral targeting.<br /><br />Web banner advertising is highly measurable and reports can be generated to track the number of impressions served, click through rates and sales conversion rates. Reliable campaign statistics can provide a wide range of information that can be used to improve the response rate for future internet banner advertising campaigns.<br /><br />As a form of website promotion, banner marketing is cost effective and compares favorably with other forms of online advertising such as search engine pay per click campaigns.<br /><br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on <a href=" http://www.getonfast.com/bannercampaign.html">Internet Banner Advertising</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">Web Site Analysis</a> report today.<br /><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Why Properly Structured Meta Tags are Vital to the Success of your Website</title>
<link>http://www.articletrader.com/internet/seo/why-properly-structured-meta-tags-are-vital-to-the-success-of-your-website_1.html</link>
<guid>http://www.articletrader.com/internet/seo/why-properly-structured-meta-tags-are-vital-to-the-success-of-your-website_1.html</guid>
<pubDate>Thu, 08 Jan 2009 11:15:31 -0600</pubDate>
<description><![CDATA[ A meta tag is information that appears in the “head” section of your webpage’s HTML source code. Meta tags are not seen by visitors; rather they are read by search engines and browsers and enable them to identify information on what a web page is about. There are commonly three important meta tags that search engines use to obtain information about your web page.<br /><br /> The description tag should contain a short description of the web page such as “Everything you need to know about blue widgets from history to price,” and a meta keywords tag that contains a list of keywords relevant to the page such as “blue widgets, blue widget collecting, blue widget history” and so on. There is also a title tag which is the most important of the three meta tags from both a visitor and search engine perspective.<br /><br /><b>A compelling description tag will increase the number of visitors to your site.</b><br /><br />Using these tags properly is important for a number of reasons. Search engines use the information contained in the description tag to generate the descriptions that appear with in the search results. Having a compelling description as part of your search engine listing can be the difference between a potential customer clicking your link or not, which is why these tags are important. It is important to create an enticing description for your web page so that visitors will have a reason to choose your website over the competing websites listed in the search results.<br /><br /><br />Although most major search engines do not rely on the meta keywords tag like they did in the beginning of the internet revolution to determine page rank, some smaller and specialty search engines still do. The major search engines are however, far more likely to rank any niche keywords you wish to target, if they are contained in your meta keywords tag. It is still therefore worth the effort to ensure that this tag contains a list of relevant search terms. If you use the keywords in your web page keywords tag along with the same keywords in your web page content, you may also see a boost in your website’s ranking.<br /><br /><b>Boost your search engine rankings with a well crafted title tag.</b><br /><br />By far the most important of all these meta tags is the title tag. This tag should not only contain information for search engines and browsers, but for visitors as well. The information contained in this meta tag is displayed at the top of the browser window for visitors to see. It is also used by the search engines as the first line of your listings description and normally appears in bold. It is therefore vitally important that this tag contains relevant information to provide your potential visitors with an idea of what each page is about and must also contain keyword information for search engines. Having a properly structured title tag is important because it adds a professional look to your website and will instill confidence in your visitors. Web pages that have empty title tags or contain a generic term such as “Home” or “Untitled” do not look as professional as ones that describe what a page is about, such as “Blue Widgets for Every Need.” Your title tag should be a short descriptive sentence that contains one or more keywords, while still being easy to read and understand.<br /><br />It is important that a unique set of meta tags is created for each page of your website, containing targeted keywords that are relevant to the web page content of each specific page.<br /><br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on <a href="http://www.getonfast.com/metatags.html">Meta Tags</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">Web Site Analysis</a> report today.<br /><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Why Properly Structured Meta Tags are Vital to the Success of your Website</title>
<link>http://www.articletrader.com/internet/seo/why-properly-structured-meta-tags-are-vital-to-the-success-of-your-website.html</link>
<guid>http://www.articletrader.com/internet/seo/why-properly-structured-meta-tags-are-vital-to-the-success-of-your-website.html</guid>
<pubDate>Wed, 08 Oct 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ A meta tag is information that appears in the “head” section of your webpage’s HTML source code. Meta tags are not seen by visitors; rather they are read by search engines and browsers and enable them to identify information on what a web page is about. There are commonly three important meta tags that search engines use to obtain information about your web page.<br /><br /> The description tag should contain a short description of the web page such as “Everything you need to know about blue widgets from history to price,” and a meta keywords tag that contains a list of keywords relevant to the page such as “blue widgets, blue widget collecting, blue widget history” and so on. There is also a title tag which is the most important of the three meta tags from both a visitor and search engine perspective.<br /><br />A compelling description tag will increase the number of visitors to your site.<br /><br />Using these tags properly is important for a number of reasons. Search engines use the information contained in the description tag to generate the descriptions that appear with in the search results. Having a compelling description as part of your search engine listing can be the difference between a potential customer clicking your link or not, which is why these tags are important. It is important to create an enticing description for your web page so that visitors will have a reason to choose your website over the competing websites listed in the search results.<br /><br /><br />Although most major search engines do not rely on the meta keywords tag like they did in the beginning of the internet revolution to determine page rank, some smaller and specialty search engines still do. The major search engines are however, far more likely to rank any niche keywords you wish to target, if they are contained in your meta keywords tag. It is still therefore worth the effort to ensure that this tag contains a list of relevant search terms. If you use the keywords in your web page keywords tag along with the same keywords in your web page content, you may also see a boost in your website’s ranking.<br /><br />Boost your search engine rankings with a well crafted title tag.<br /><br />By far the most important of all these meta tags is the title tag. This tag should not only contain information for search engines and browsers, but for visitors as well. The information contained in this meta tag is displayed at the top of the browser window for visitors to see. It is also used by the search engines as the first line of your listings description and normally appears in bold. It is therefore vitally important that this tag contains relevant information to provide your potential visitors with an idea of what each page is about and must also contain keyword information for search engines. Having a properly structured title tag is important because it adds a professional look to your website and will instill confidence in your visitors. Web pages that have empty title tags or contain a generic term such as “Home” or “Untitled” do not look as professional as ones that describe what a page is about, such as “Blue Widgets for Every Need.” Your title tag should be a short descriptive sentence that contains one or more keywords, while still being easy to read and understand.<br /><br />It is important that a unique set of meta tags is created for each page of your website, containing targeted keywords that are relevant to the web page content of each specific page.<br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website today, for further information on <a href="http://www.getonfast.com/metatags.html">Meta Tags</a> or, to discover how search engines rate your website, request our FREE <a href="http://www.getonfast.com/freeanalysis.html">Web Site Analysis</a> report today.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Regular Search Engine Submission May Damage Your Website.</title>
<link>http://www.articletrader.com/internet/seo/regular-search-engine-submission-may-damage-your-website.html</link>
<guid>http://www.articletrader.com/internet/seo/regular-search-engine-submission-may-damage-your-website.html</guid>
<pubDate>Mon, 22 Sep 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Whilst trying to develop your website, the chances are you have seen many advertisements for bulk, search engine submission software or services. It takes time for all of the pages of a website to become indexed by the major search engines, which is why many companies have cashed in on automated website submission services. The truth is, however, that using an automated search engine submission service is never a good idea. The best you can expect is to have your website indexed in about the same time as if you let the search engines crawl it naturally or submitted it yourself to the major three. The worst that you can expect is for your website to get blacklisted and waste a lot of money.<br /><br />The three major search engines Google, Yahoo, and MSN, are where the great majority of your search engine traffic will come from. Most other search engines are merely portals that use the results of these three search engines. The remaining few that have their own unique results will only bring in a fraction of your traffic, if any. Submitting to the big three is fast and easy, there is no need to pay for the service or purchase bulk submission software, especially when you cannot be assured that your website will be accurately submitted, if at all.<br /><br />Regular monthly submissions to search engines will be ignored and your website may be blocked<br /><br />One of the pitfalls of using an automated website submission service for regular, repeat submissions, is that they will most likely be ignored by the search engines. Most search engines, including the major three, require websites to be hand submitted and verified by requiring a code to be entered that cannot be read by a software program, before a submission will be accepted. This means that your website cannot be submitted to the big three by an automated program, only to a few lesser engines that won’t bring in much traffic.<br /><br />You may also run the risk of getting your website temporarily blocked with automated search engine submission services. Services that promise regular monthly submissions may get your website banned from search engines that view these frequent submissions as spam. If this happens it can be detrimental to your website and your business.<br /><br />The best way to get your website indexed by search engines is to submit it yourself to the major three, Google, Yahoo, and MSN. They each have a link from their home page, making it easy for website owners to add their website themselves. <br /><br />Alternatively consider using a reputable and reliable search engine submission expert who will successfully submit your website manually to a wide range of search engines.<br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on <a href="http://www.getonfast.com/submit.html">Search Engine Submission</a> or to discover how search engines rate your website, request our <a href="http://www.getonfast.com/freeanalysis.html">Free Website Analysis Report</a>.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Why keyword research is absolutely crucial to the success of your website.</title>
<link>http://www.articletrader.com/internet/seo/why-keyword-research-is-absolutely-crucial-to-the-success-of-your-website.html</link>
<guid>http://www.articletrader.com/internet/seo/why-keyword-research-is-absolutely-crucial-to-the-success-of-your-website.html</guid>
<pubDate>Mon, 08 Sep 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Keyword research is crucial to the success of your website’s optimisation campaign. Choosing the right website keywords can produce a lof of traffic and get your website ranked high in search engine listings while choosing the wrong website keywords will leave your website on page 100 or worse, with barely any visitors at all.<br /><br />Many website owners think they know which website keywords are best suited for their search engine optimisation strategy. But unless you know exactly who your target market is and what terms they use to find businesses like yours, chances are you need to undertake some serious keyword research to find the most effective search terms. Keyword research will give you an idea of what keywords your potential customers are searching for, how much competition there is for any given term, and which website keywords are the most popular.<br /><br />It is important for you to know what search terms your potential customers are looking for. The keywords your customers are likely use when searching for your product may not be the ones you would think, especially if your business is one that has a lot of industry jargon. You may be tempted to use website keywords that don’t relate to your business just to bring in traffic, but this technique will always backfire, because the traffic it does generate is not interested in your website.<br /><br />Keyword research will also give you an idea of how great the competition is for any given keyword or keyword phrase. It is important to know how many other websites use the same keywords and how many people are searching for them. The most effective website keywords for your optimisation strategy are the ones that are searched for the most with the least amount of competition. Weigh each keyword’s popularity with the amount of other websites already using it. You should always include the most popular ones but concentrate on getting ranked for the website keywords that have less competition.<br /><br />Investing time in keyword research for your website will help you to increase traffic and get ranked higher by search engines. There are many tools available to help you find the right keywords. Google and Overture have some of the most popular website keyword research tools and there are many others that are free as well as paid keyword research programs such as Wordtracker.<br /><br />--<br />Robert Smith has over 5 years experience in online marketing and search engine optimisation. He is the owner of  Get On Fast, a specialist online marketing agency, based in Cambridgeshire, United Kingdom.<br /><br />Visit our website for further information on <a href="http://www.getonfast.com/keyword_research.html">Keyword Research</a> or to discover how search engines rate your website, request our <a href="http://www.getonfast.com/freeanalysis.html">Free Website Analysis Report</a>.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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