http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/seo/free-search-engine-optimization-seo-tips-step-by-step.html http://www.articletrader.com/internet/seo/free-search-engine-optimization-seo-tips-step-by-step.html Mon, 23 Oct 2006 00:00:00 -0500
Step 1. - Analyze your competition
The best way to start optimizing your web site is analyze your competition. Take a look at the web pages that currently have top rankings (Top 10) on Google for targeted keywords and try to find out what these pages have done to get these rankings.

- analyze the first top ten web sites related to your branch,
- analyze keywords they are using,
- look at their source code, meta tags,
- look at their keyword density,
- look at their comment tag, alt tags, title tag,
- internal and external links on their websites,
- check the PageRank,
- look how many sites linking to them (link:www.sitename.com)
- check out the quality and link popularity of sites that are linking to your competitors (link popularity tool is at http://searchengineoptimization-submission.com/link_popularity.php),
- look how many pages they have (site index tool at http://searchengineoptimization-submission.com/indexed_pages.php ),
You can compare the results with your website, especially the PR and the link popularity. After all you can tell is it easy to beat your competition or it is not.

Step 2. – Start to improve your website with quality content
Place something interesting to your site e.g. list of top 10 sites in your niche, list of experts …
When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help your search engine ranking if the page has nothing to do with the topic.

Step 3. Choose the RIGHT keywords
As mentioned before, analyze your competition but never use the same keyword, especially if you start with a new site target to less competitive keyword phrases. There are two great resources for finding out the most effective keywords. inventory.overture.com and wordtracker.com or http:// searchengineoptimization-submission.com/keyword_research_tool.htm

Step 4.Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is in the head section of your website and many search engines use it. Title tag should be short (about 14 words), descriptive and to the point. The title is appeared on first line in the search engines.

example:

Step 5. Creating the DESCRIPTION Tag
The next important meta tag is description tag. It describes content of your web page
- shouldn’t be longer than 120 characters,
- description is for the search engines not for the viewers to see,

example:

Step 6. Creating meta tags - KEYWORD Tag
- use the most important keywords that your website represents
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words
example:

Step 7.Creating meta tags - ROBOT Tags



If you want to not index your website type the following:


Step 8. - Check your website URL
Your website should be finished without errors:
- have a good and optimized design and layout,
- no spelling mistakes,
- no broken links,
- no html mistakes,
- have a site map,
- have simple linking structure,
- no full flash website is recommended

Step 9. - Submit your website to search engines and directories
Submit your website into the most important search engines; it brings you the most of traffic. Make sure to submit your URL for free to google.com, yahoo.com (you must register first), altavista.com, alltheweb.com, excite.com, lycos.com, webcrawler.com, alexa.com, jayde.com, whatuseek.com, dmoz.org (The Open Directory powers core directory services for some the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google directory, Yahoo directory, Lycos, DirectHit, and HotBot, MSN and hundreds of others).
DMOZ (free) and Yahoo Directory listings (paid) are tremendously valuable. There are a lot more free and paid search engines and directories to submit, all you have to do is search for quality pages and directories to build your link popularity.

Step 10. - Build your link popularity (offpage optimization)
By submitting your website URL to the search engines and directories you are building your link popularity. Link Popularity is the number and quality of other websites that link to your site. Top rankings in search engines depend on your link popularity. It can be done with creating a quality non-reciprocal and reciprocal links from related web sites and directories, blogs, forum sites… My next article will be about some of the best link building techniques.







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Robert Toth is working as freelance search engine optimizer and offers you Affordable search engine optimization, Link building campaign and professional web site templates(http://www.1stwebdesign.sk/). You may republish this article freely as long as the resource links and the author info are included.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/tips-for-the-successful-link-building.html http://www.articletrader.com/internet/seo/tips-for-the-successful-link-building.html Mon, 23 Oct 2006 00:00:00 -0500
With link building you will improve your link popularity and that is important because every search engine /Google, MSN, Yahoo …/ now consider them as a part of their ranking algorithms. It is inevitable part for achievement TOP 10 position in search engines and for the good Google Page Rank as well.

For those who don’t now what the page rank is, here’s the explanation. Google is measuring the importance of the websites with the scale for ranking called pagerank /it is from 1-10/. When you install the Google bar, there you see the pagerank of your website, the higher is the better.

But now, let’s start with link building process. We know 2 types of link building in term of linking:
1. One-way link building
2. Reciprocal link building

The first one gives more importance but it’s harder to get. Here are some simple but effective tips.

1. Getting one-way link is not so easy, because your website must provide some useful and quality information for your visitors so they will link to your site without asking them. Be sure to always create on your website an important page and name it “Links to us”. It helps your visitors to copy and paste the HTML code to their websites; you can also create a small banner ad. If your information on your well designed website is interesting, useful and up-to-date people will certainly link to you without asking. These sort of inbound links are natural and valuable, but this is not the only method to get one-way links. Here is the next:

A, Submitting to the popular and niche directories /the most important free directory is DMOZ.org and paid Yahoo directory/.
Find for your website suitable directories and pages accepting your site. Put into Google, Yahoo and MSN the following word and keyword combination:

“add url” “your keyword” “no backlink required” ,
“submit url” “your keyword” “no backlink required” ,
“submit link” “your keyword” “no backlink required”

By typing these queries to Google you will directly find thousands of one-way links.

B, Submit your website to the article directories

Write an interesting article about your business or interests, but never trade in your article. Try to provide interesting information. If you don’t have time write or you don’t know how to do it you can hire some freelance writer who will do it for few bucks.

Search for article directories, simply type a query to Google:
“submit your article”,
“submit article”,
“add your article”,
“add article”

With these queries you will find hundreds of free article directory sites!

Don’t forget to promote your articles and website at digg.com, del.icio.us, technorati.com, furl.net, rawsugar.com, simpy.com, shadows.com, blinklist.com, my.yahoo.com, google.com/reader, my.msn.com, bloglines.com/help/share.

C, Submit your website to the forum sites

Another way to generate one way links is by participating in forum debates. There is also the possibility to leave your signature and URL. Many forums allow you to register, add a relevant comment or thread and sign your comment with a website. Some forums are so popular and visited that search engines visit them often and can generate a free traffic for you.

D, Leave a comment on other blog sites.

Search for the blog sites related to yours where you can leave a comment.

Type a query to Google:
“Leave a comment” intitle:"your keyword"
"Leave a response" intitle:"your keyword"
“Leave a comment” "your keyword"
“Leave a response” "your keyword"


Always read the corresponding article /blog/, make only on-topic and useful comment, but be careful not to spam.

If you have a blog site, be sure to submit it to blog directories.

E. Press release distribution

Next possibility to get one-way links and visibility is to submit a press release about your site to PRWeb, PRLeap. These sites distribute press releases to major news outlets and syndicates.

F, Email newsletter directory submission

Find email newsletter directories you can get the value from advertising in the newsletter and then benefit from the link in the website archive.

Some newsletter directories:
Ezine-Universe.com, Zinos.com, BestEzines.com, InfoBot.net, LifestylesPub.com, …

G, Buy one-way links

You can also buy links from high ranking sites. It can bring you some traffic and increase your page rank but have to pay for linking back from $10 - $200 monthly depending of the pagerank and position of your link on the website. Quality text links ads you can get from textlinkbrokers.com
There are lots of link brokers out there waiting to sell you a link from a high ranking site. These may have value but I like to look for well established, relevant newsletters that sell ads AND archive past issues on their website

H. Beware of Link Farms – you may often heard about getting thousands links but it is not effective and that’s not the way to go.

2. Reciprocal Link Building

The easier way to getting links is asking website owners or webmasters for link back to your website for their link. Always put their link to your website before you asking for a links exchange. It’s harder to say no when you link them back.

To find your competitors backlinks in Goggle, MSN and Yahoo type the following:
Link:www.yourcompetitorwebsite.com – try to get backlinks from these sites

Let’s see how to find another link partners in search engines:
“add url” “your keyword”
“submit url” “your keyword”
“submit link” “your keyword”
“your keyword” “link exchange”

Quality reciprocal links you can find by typing the previously mentioned queries in directory.yahoo.com and dmoz.org.

Link popularity building is not an overnight process; it has to be doing properly, continuously, day by day or week by week. You may use some link building software, but when you build links always vary the link building techniques and after 3 – 6 months you will see how your link popularity and traffic are increasing. You can check your link popularity at http://searchengineoptimization-submission.com/link_populariry.php .


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Robert Toth is working as freelance search engine optimizer and offers you affordable search engine optimization, link building campaign (http://searchengineoptimization-submission.com ) and professional web site templates(http://www.1stwebdesign.sk/). You may republish this article freely as long as the resource links and the author info are included.

Source: http://www.articletrader.com ]]>