Latest Articles by ronyseo http://www.articletrader.com/ Articles at ArticleTrader en-us Writing an Ezine for long term profit http://www.articletrader.com/writing/copywriting/writing-an-ezine-for-long-term-profit.html http://www.articletrader.com/writing/copywriting/writing-an-ezine-for-long-term-profit.html Sat, 17 Nov 2007 00:00:00 -0600 The key elements to keeping the readers interest are to focus on “what’s in it for me”, i.e. the subscriber. This should be the topic that they are interested in, i.e. why they subscribed in the first place. This could be a direct response to an advertisement in which case you already know what they are interested in. Alternatively it could be an indirect response e.g. where they have either bought a product or downloaded a free product. In this case you know that they are interested in that particular topic so you can write about it or a related topic.
Make sure that the information that you write about is useful and just doesn’t contain filler. It has to have something in it for the reader that has perceived value to them.
It is useful to write on the topic but on a quirky matter, i.e. choose an aspect that is not normally considered. Add value to the person’s knowledge so that they say “oh, I didn’t know that. How interesting!”. What this means is that they are more likely to read your next article and potentially even pass on your article to someone else. They will take action, which is why you are writing the ezine in the first place. If you are running out of material look at PLR or Private Label Right material or even just do a Google search on the topic.
Another aspect is to write something personal about you. People are always interested in the human story – it helps them to fit themselves in the picture. It doesn’t matter if you are writing about how you failed. It’s a lesson that you learned and one that they can also learn from. Humor always helps “I won’t be doing that again!”.
Don’t try to overload the reader. If the material that you are writing about takes a couple of days to absorb and take action on, then write every couple of days. If it means that daily feedback is required, then you may need to write on a daily basis even if the material doesn’t run into pages and pages. Sometimes the nature of the material does mean a weekly or even a monthly newsletter.
You can refer to material in previous newsletters to demonstrate the value that you are providing but ensure that there is a means of accessing it if that is likely to be required. Don’t automatically assume that they have stored it in a logical place on their hard drive.
What I have provided is a series of hints on how to write your newsletter. The key is to ensure that it is relevant to the target audience, i.e. what’s in it for me?

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Ron Skruzny is a webmaster of a number of sites including http://www.criticalmass.biz He has written a book on Private Label Rights (PLR for Profit) which is available for free from his resource page at

Source: http://www.articletrader.com ]]> Get great traffic by thinking small http://www.articletrader.com/internet/seo/get-great-traffic-by-thinking-small.html http://www.articletrader.com/internet/seo/get-great-traffic-by-thinking-small.html Mon, 16 Jul 2007 00:00:00 -0500 Here is one method that you can use to get traffic to your web site. It relies on choosing some niche keywords based on your web site theme. The process is fairly simple and can be expanded to get tons of traffic to your site. Here is how.


It is often tempting to chase after popular themes and then select the major keyword as your target. However this is not a great move, well, not in the beginning anyway. You first have to build your credibility with the search engines before they will place you near the top.


The key is to choose a keyword phrase that people are using in the search engines such as Google but have very few web sites that cater to that keyword phrase. How do you find such valuable keyword phrases? Here’s how!


If you use a software tool such as Good Keywords or the Google AdSense tool, it will return you many different keyword phrases. Look for specific phrases that look a bit odd. One of the ones that I look for are those that are book titles. Sometimes the words are jumbled but after you have gone through a few of them you will easily recognize them because initially they seem to make no sense. This is often because the words in the title of the book have been sorted into alphabetic order.


If you choose this phrase and set up a web page targeting that phrase, you can then produce a few paragraphs on the book based on reviews at any of the book sellers such as Amazon. You can then have affiliate links to the major booksellers and receive an affilaite commission from them.


I have used this technique to target books on Poker which have attracted traffic where I can offer either the book of their interest or to one of the gaming clubs or to my other web pages on Poker.


A book with a similar title is “Liar’s poker: rising through the wreckage on wall street”. The tools indicate that it was searched for in Overture (Yahoo) 12,043 in one month, so probably 120,000 in Google. Yet depending on how it is entered, Google shows that there ar only 997 sites that cater for that phrase. That’s pretty good odds for you to get a high ranking in the search engines. You can then offer this traffic links to products and services related to the finance industry – a high paying industry.


If you can find other books related to this them, then you can aggregate the traffic through links to your home page. Eventually you will raise your page rank to aa fairly good level.


This is a method that you can refine on an ongoing basis to improve the natural search traffic to your web site.







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Ron Skruzny is a webmaster at http://www.criticalmass.biz, a site devoted to Search Engine Optimization. Apart from more articles on SEO, the website also offers lessons and links to a whole range of SEO related resources. If you want to get an increasing level of sustainable web traffic then http://www.criticalmass.biz may have just the right information to help you.



Source: http://www.articletrader.com ]]>