http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/ppc-advertising/conversion-tracking-must-for-google-adwords-optimization.html http://www.articletrader.com/internet/ppc-advertising/conversion-tracking-must-for-google-adwords-optimization.html Thu, 10 Apr 2008 00:00:00 -0500
AdWords, Google's Pay per Click advertising programme, has been touted as one of the most effective and successful ones in this field. It has features that ensure ease of operations for advertisers, irrespective of their knowledge of the domain. Conversion tracking is one such feature associated with AdWords.

In lay terms, it is the process of tracking conversions that are generated through your adverts placed on Google's sponsored sections. Conversion, on its part, happens only when a visitor clicks on your ad and eventually fosters a transaction on your website. The web page that describes a call-to-action phrase and entices users to 'convert' is known as the conversion page.

Each advertiser has a different way of denoting conversions for his business. For some it could be a lead or sale; whereas, for others it could be a sign-up or page view. However, every optimiser depends on the conversion tracking service to figure out the effectiveness of keywords or adverts used in his paid search marketing campaign.

The whole process of tracking is conducted with the help of algorithms designed by the search engine itself. Every time a user clicks on your PPC ad, a cookie is placed on his computer. As soon as he reaches your conversion page, the cookie is connected to that page.

By keeping a tab on this cookie, Google manages to track the activities of the user on your site. And, as soon as he completes the required transaction, Google records a conversion. Usually, these cookies expire in 30 days' time. Therefore, as an advertiser, you have to employ sound strategies for AdWords Google optimization in order to retain users and attain a high rate of conversions within that span of time.

You can ask Google to send the conversion tracking reports of your account through email or in a printable form. The only prerequisite here is an ongoing account with AdWords.


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Author is working with ePurple Media an Internet Marketing company offering a wide marketing services ie, search engine marketing, Search engine optimization, adwords google optimization, web development etc.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/affiliate-programs/affiliate-programs-best-means-of-online-business-promotion.html http://www.articletrader.com/internet/affiliate-programs/affiliate-programs-best-means-of-online-business-promotion.html Tue, 11 Dec 2007 00:00:00 -0600
The increasing numbers and popularity of such networks is a clear indication of the impact this form of marketing has made. The following are few of the reasons why merchants are opting for affiliate marketing as their means of online business promotion:
i) It does not involve too much of management and can be tackled with minimal fuss. As an advertiser, you do not need to worry too much about the traffic inflow of your site, as this task is handled by publishers hired by you. They have to ensure that targeted users are driven to your site from ads placed on their web pages.

ii) This form of marketing is extremely cost-effective for merchants, irrespective of the size of their business. You have to pay only for clicks or leads generated on your ads, and not for page visits. Moreover, it is quite easy to start an account on a network, as it takes care of the most important aspects of your business operations.

iii) Such networks give you the opportunity of going global, with the help of the World Wide Web and its wide expanse. By using this medium, you can actually cater to audiences in all corners of the world. All you need to do is strategise your marketing campaign and convey the same to your affiliates.

iv) Your affiliate program allows you to earn revenues any time of the day, without having to set up an office and spend money on infrastructure and human resources.

More than anything else, marketing on an affiliate network involves low risk factor, mainly because the investment is quite reasonable. It is, therefore, a very feasible option for new businesses venturing into the online domain.


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Affiliate Marketing Services offer a large scope for one to earn money online. Click to join as a Merchant or join as an Affiliate, in our Online Affiliate Network, to grow your business or earn good commissions.

Source: http://www.articletrader.com ]]>