This article is looking at freebies that are useful to webmasters and can be downloaded.

First up - Good Keywords is free Windows software for finding the perfect set of keywords for your web pages. Knowing the right keywords to target is very important because your site should provide what people are searching for. You can download this at Goodkeywords.com. An alternative is Keyword Generator that is available from imsoftware4free.com.

Reciprocal linking is a tactic many webmasters use to increase the number of backlinks to their site. However, you often need to offer a reciprocal link back - the maintenance and reciprocal checking can become an administrative nightmare. Duncan Carver's
Link Management Assistant is a great boon. "Link Management Assistant" totally automates your reciprocal link partner management, allowing you to focus entirely on securing more strategic link partners to increase your websites link popularity & search engine rankings.

One of the key promotion techniques is article submission. By distributing articles you can gain many backlinks. One of the most time consuming aspects is the submission process to the 100s of article directories. Article Submitter addresses this problem extremely well. Another technique that is used to get one way links is via the very many link directories. Directory Submitter is a great tool to help you track down and submit to the directories.
More details of these programs, more freebies and
SEO articles at
AdamZaius.net

Howard Farmer

A to Z Business Directory
More Freebies and SEO articles at Adamzaius.net. This Business Directory accepts quality sites - full description, google maps to promote your location, and site statistics.

PR - Google Page Rank

Google PR uses a scale of 0 to 10 - there is a grey rank for dubious sites! A page rank of 10 is in your dreams! So 0 is the lowest and 10 is the highest. The scale is logarithmic - so getting a ranking of 2 is not twice as hard as getting 1 but significantly higher!!

So your aim is to get inbound links from sites with high PR. Of course, the higher a site's PR the harder it is to get a link. But not always - more about that later!!

Relevancy of Link

The next issue is relevancy! If your site is about Perfumes, there is not much point in getting a link from a site about Washing Machines. If you get those type of inbound links, Google will smell a rat (sorry for the pun). Instead you should be looking for a site which is on the theme of Perfumes. Good PR links from such sites will do your rankings a power of good.

Keyword

And there is more: choice of keyword for the outbound link. You have managed to find a site with good PR on perfumes and they are happy to exchange links. Carefully choose a page which has content about the keyword (or phrase) you wish to promote, and then ask for the anchor text to be the that keyword (phrase). Next - what page should you be linking to on your site? You MUST have a page where the content revolves around the keyword you are promoting - ideally in the title, H1 and text content. So linking to this page makes sense to Google. Google is looking for natural hyperlinks which lead to pages that are on topic! Google will give you brownie points as a result.

One final point make sure the webmaster you are exchanging content links with does not use the "nofollow" attribute on his external links. Links with the "nofollow" link will not pass Google PR to your site.

OK - you have all the information you need to maximise the use of the Google PR 6 link. Of course, the key is finding sites with PR 6 or better who will trade links. So here is the crunch and believe or not the tool to gain top PR links is currently freely available. See the link in the resource box for more information!