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<title>Latest Articles by Sharpy</title>
<link>http://www.articletrader.com/</link>
<description>Articles at ArticleTrader</description>
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<title>Affiliate Marketing: One of the Most Cost-Effective Ways to Promote Your Web Site</title>
<link>http://www.articletrader.com/business/marketing/affiliate-marketing-one-of-the-most-cost-effective-ways-to-promote-your-web-site.html</link>
<guid>http://www.articletrader.com/business/marketing/affiliate-marketing-one-of-the-most-cost-effective-ways-to-promote-your-web-site.html</guid>
<pubDate>Sun, 26 Oct 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ I take it you have heard of affiliate programs? They are forms of Internet advertising that rewards the affiliates for sending traffic to the advertiser or for selling the advertisers products. The advertiser pays the affiliate to place a link on their website, and the affiliate sends traffic to the advertiser in return. In essence, it's about paying commissions to people who help you make sales. It's as simple as that. NOT. <br /><br />Affiliate marketing is a business racked with problems. It can be extremely stressful if you are not armed with the correct information and the right technical knowledge. But this article's sole objective is to reach out to you and not to dismiss affiliate marketing.<br /><br />The following reasons are why internet marketers go gaga over affiliate marketing as a form of Internet promotion.<br /><br />1. Small Capital Outlay<br /><br />Many people are scared to start a home based business because of the capital required to get a business set up and running. In affiliate marketing, you don't have to spend much to start raking in cash. After all you will be selling someone else's products or services and they have already made that investment.<br /><br />2. No Need To Hold Stock<br /><br />In any business, stock management can be very demanding. As you will be selling someone else's products, stock is not needed to be maintained. The merchant does all the stock maintenance.<br /><br />3. Unlimited Income Through Leverage<br /><br />When you have a paid job, your monthly income mainly relies on whether you go to work or not. With affiliate marketing, your affiliates lead traffic to your site. Therefore,  after providing them with your ad copy and links, you don't have to lift a finger to make sales. Though not all internet marketer earns limitless amounts of money, it's still a fact that all the necessary tools for the advertiser or internet marketer are there to be successful. <br /><br />4. The Internet Is Global<br /><br />With affiliate marketing, you are selling to a global market place. As a merchant, all you have to do is choose a niche product and prepare all the necessary tools for your affiliates to lead traffic from just about anywhere in the world to your website.<br /><br />5. Low Risk<br /> <br />The very main reason for internet marketer's love affair with affiliate marketing is its low risk factor. Especially for those with a low budget set aside for advertising.<br /><br />6. Open 24x7<br /><br />Your Business is open every single second of the day whilst targeting a global! Is there any other business that can boast that?<br /><br />But all of these factors will be wasted if you don't have the right niche product, the right merchant and all the other important tools to make it big in affiliate marketing, i.e., good Search Engine Optimisation on your website. So better work on this first before ever considering those benefits.<br /><br />--<br />Steve is the owner of <a href="http://www.articleland.co.uk">Article Land</a>. He has been in internet marketing for many years and offers more advice at his website <a href="http://www.articleland.co.uk/categories/Marketing/Internet-Marketing/">Article Land - Internet Marketing</a>.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Build Your List With RSS and Aggregators</title>
<link>http://www.articletrader.com/internet/build-your-list-with-rss-and-aggregators.html</link>
<guid>http://www.articletrader.com/internet/build-your-list-with-rss-and-aggregators.html</guid>
<pubDate>Sun, 15 Jun 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you visit frequently or websites that are important to you. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search of updated information then sends the information by way of feeding the information to your subscribers.<br /><br />RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can utilize them. Once new information is sent, it will contain a headline, a summary, and either a rundown or a brief review of the news or story. The user will need to click the RSS feed link to read further. <br /><br />To accept RSS feeds, a feed reader is needed. This is named a feed aggregator. Aggregators are freely available on the internet, and all that is needed is a bit of searching. You should be able to locate a certain interface that best suits you. What’s more, RSS feeds can likewise be read and retrieved from mobile phones and on PDAs. <br /><br />Once you stumble across a website that you want to add into the aggregator, the process can be achieved in two ways. Almost all web sites offering an RSS feed displays an “RSS” or “XML” logo in their homepage and with one click, it promptly adds that particular feed to your aggregator. Some aggregators however, require you to copy and then paste the URL of the feed into the program. <br /><br />Whichever the method used, you can be certain that the feed will be accessible as soon as you have inserted it, likewise, in a matter of seconds, the next update can arrive. If you no longer want to receive updates from a particular site, you may simply erase the feed from the aggregator.<br /><br />Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a particular day to obtain a news summary. In addition, the news will never be detained by a spam blocker.<br /> <br />RSS feeds are widely used every day by people that understand and appreciate the accessibility of fast reports and news that can be readily read and they generally only read updates that they find interesting.<br /><br />Aggregators<br /><br />Aggregators are popular in the use of feeds, and come in many varieties. Web aggregators or portals as they are sometimes called, create a view which is made available in a web page. Nowadays, aggregators have been incorporated into e-mail programs, and other forms of standalone software.<br /><br />Aggregators offer a collection of special features, such as combining more related feeds in just a single view, hiding news or statements that have already been viewed, and classifying entries and feeds, into specific folders.<br /><br />Why make a feed available?<br /><br />Your subscribers can read your latest update without even having to visit your web pages. While at first, it may seem corrupt, it will in fact enhance the visibility of your site. This is because users can easily keep track with your site, allowing them to view it any time they want to, whether on the train, in the dentists waiting room or at the office. Also, RSS feeds keeps your site in the mind of your subscribers, as they get notified each time you update your site.<br /><br />For instance, every week your site broadcasts a new feature. Having no feed, your subscribers will have to keep in mind to go to your site to see if you have updated with something new. That is, if they remember to and they can spare the time. However, if you supply a feed for your subscribers, they can just open their aggregator and it will immediately provide them with a link and a description of updates at your site.<br /><br />Which format is best?<br /><br />Syndication is very confusing as it utilizes a variety of formats. However, this can be easily solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a specific syndication feed.<br /><br />With this knowledge, the format is just a matter of personal taste. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web Systems. RSS 2.0 is very easy to create by hand and Atom is an IETF Standard, which brings consistency, stability and a natural community to support its usage.<br /><br />--<br />Steve Sharpe has been a webmaster for many years and runs a number of high traffic websites. He is the CEO & Editor in Chief of http://www.articleland.co.uk. Further articles relating to this subject can be found on his website at http://www.articleland.co.uk/categories/Internet/<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>The Top 15 Internet Marketing Questions Answered - Part 3</title>
<link>http://www.articletrader.com/internet/the-top-15-internet-marketing-questions-answered-part-3.html</link>
<guid>http://www.articletrader.com/internet/the-top-15-internet-marketing-questions-answered-part-3.html</guid>
<pubDate>Sat, 31 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Another of the most frequently asked questions, in the online marketing scene, that comes especially from people who haven't created their own products yet, is how do I build my list. <br /><br />Everyone has grasped the concept of building your own media outlet, that you can promote to again and again without having to pay a penny, that usually consists of the most targeted people, and those who are going to buy your products on the grounds of trust and the quality of your previous work. <br /><br />And that right there is the key to it all. By the time you have your own list that stretches over the five thousand mark, you should at least have one product, and the majority of people should have come from the promotion of that product. <br /><br />Avoid anything that asks you for cash to put subscribers on your list, because, if you haven't tried them already, let me assure you that compared to what you can achieve through joint ventures and other means, the quality of the list will suffer although not necessarily it's size. As we talked about above however, it's the quality that matters for both your current promotion and your future promotion. <br /><br />Size is definitely not everything here. The ways in which we're building your list don't involve direct methods. Something that you can plug money into to, wake up in the morning and suddenly have a massive responsive list to promote to. Agreed you might end up with a massive list but they'll be far from responsive. <br /><br />Concentrate your efforts on promoting your products and at the same time, whatever action someone takes through your sites, make sure that they end up on one of your lists. If we look at things this way, all it takes is for them to either buy something, signup for something, jump into some follow-up, join your affiliate program and so on. <br /><br />Never create anything that allows customers to go through the sales process on your site, or any process at all for that matter, and then lose contact with them. This is not the way to do things. Of course, speed is also an issue for many people out there. I'm sure you don't want to be hanging around only to find a few years later that your list has only reached two or three thousand subscribers. You want a lot, you want a big list and you want it quickly. <br /><br />I understand how it is and I hate waiting for things to build up over time too. This is exactly why we make sure that everything you do, related to your site, involves collecting names and email addresses for your list at some point or another. <br /><br />Let’s look at some numbers starting off with the simple joint ventures. Say for example you score a joint venture that brings you two thousand visits from someone’s personal list. Now with standard e-zines I can understand how you might not see this as being much, as the number of people who subscribe, compared to the number of people that visit, can indeed be lower than you expect. But through joint ventures, with these quality lists, I've seen subscription rates top one in three, and it's not unusual for at least 25% of your visitors to subscribe to something if your sales copy is doing it's job. <br /><br />That may not seem like a lot right now, but let’s say you take ten joint ventures and manage to pull in a list of 5k, which shouldn’t be too much of a problem if the quality of your JV's is nice and high and you get a good number of visits. A 5k list is all great, and you'll also be making money through sales on those joint ventures. Although when you start to couple in your affiliate commissions that you make sure are real high, in fact, so high that you may not even be making a direct profit, the resources will sail in. <br /><br />This is your profit. Not the money from the sales, but the resources that you're building. This is why you gave up $50 per sale, and it's your affiliates coupled with joint ventures that are going to, if you'll excuse the cliché, set your list building on fire, not just numbers wise, but speed wise. <br /><br />Every single time you release a new product, you're going to be adding more and more people to your lists that you can promote to and have promote for you. It's another snowball effect, which is great because this means that you know the more you put in, the more you're going to get out, and every single product that you release will increase your resources, your list size included, and will add to your promotion power for future products. Thus you'll make a whole load more cash than you would have done by other means and methods. <br /><br />Before we move on I want to make one hundred percent sure that you understand how this works. People create their own list building sites that are geared directly to building their lists. This is great, it works, but when guides tell you that you should concentrate all your efforts on building your list, it kind of makes me a little bit angry sometimes, for the simple reason that they're not giving you the whole story by far. It's ok to look at list building as one of your main priorities, and indeed it should be, along with building affiliates, customers, long term customers and joint venture prospects, but for it to be successful, you have to integrate it into your other marketing methods, and this is what most fail to tell you. <br /><br />Once you've mastered this and understand, again, how each of these resources tie into each other, and cannot be seen as separate entities, you'll start to see bigger and better results, and they will come more quickly too. Now if you think about what I've just told you, and step back, you should be able to see immediately how this isn't a case of go out and get as bigger list as possible, as quickly as possible, on your own. This is what many guides teach, but as with the success of the whole system it's tying resources in together through the launch of your own products.<br /><br />--<br />Steve is the owner of <a href="http://www.articleland.co.uk">Article Land</a>. Please visit for<a href="http://www.articleland.co.uk/c/a/top154">Part 4 of the Top 15 Internet Marketing Questions Answered</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>The Top 15 Internet Marketing Questions Answered - Part 2</title>
<link>http://www.articletrader.com/internet/the-top-15-internet-marketing-questions-answered-part-2.html</link>
<guid>http://www.articletrader.com/internet/the-top-15-internet-marketing-questions-answered-part-2.html</guid>
<pubDate>Mon, 26 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Question 1: How do I get hits? <br /><br />This has to be the number one question asked by online marketers, and I come across it regularly, and for good reason. After all without getting hits to your site you can't sell anything. <br /><br />The problem is not only do most people go about this the wrong way, but when this question is approached either directly or through guides, they're giving incorrect answers too, which, if you've asked it before, will consist of buying some sort of service or some sort of ad that will solve all of your traffic problems. <br /><br />Although this may seem like the way to go at first glance it's actually totally counter productive to your efforts. One thing I want to point out to you first is that your initial aim isn't to get hits to your site at all, and getting a massive amount of them isn't a priority. Understand that you only need to pull ten or twenty thousand hits in total, ever, to your sites to make them successful. Of course this will go up as you progress through your resource building, and that's key here. The resources that are built and that you can use over and over again. (That’s your big 5, affiliates, list, customers, long term customers and joint venture partners). <br /><br />The problem comes when someone tells you to go out and buy ads from wherever it might be, search engines, e-zines, whatever. If you don't have the resource collection methods set up to collect the big 5, you're going to have to be starting all over again with your promotion every single time you launch a product. This is the exact reason that, no matter how many hits some marketers get to their sites, they will never earn more than a couple of thousand dollars a month profit, if that even. <br /><br />The second problem comes when people assume, or are indeed told, that you need to get hundreds of thousands of hits to be a success. This is definitely not true either, although again I see how it may seem like that on the surface. That's why I always teach intro products and follow-up large products, because lets face it, how many $1200 products do you need to sell in a month to equal your current personal income from your job, if you have one, or to reach your goals of having more free time, more money in the bank etc. <br /><br />Also, lets not lose sight of why we started in online marketing in the first place. It definitely wasn't to spend massive amounts of cash trying to get your website stats to read high numbers. Numbers don't mean quality, no matter what anyone tells you, this is fact. <br /><br />Compare one single 10k list of joint venturing to 100k subscribers of an e-zine ad. I assure you, for a start, you'll get more click throughs from the JV in the first place but put the numbers together and you'll get a far higher percentage of sales through the single quality joint venture. <br /><br />So how do you get more hits to your site? Well first off the question is void because more rarely means you'll get better results. Look for quality, and the answer is joint venturing, building these resources, and having others promote your products for really high commissions to attract the numbers. <br /><br />If you're only getting a few thousand hits per month from these joint ventures, that's not a problem. Forget guaranteed hits, forget e-zine ads for directly promoting your site and forget search engine positioning. They might bring you more in the way of numbers, but it's big sales we want, not big numbers. In that situation always think quality over quantity, which is what the whole of this report is teaching. <br /><br />So ask me again when you’ve carried out a couple of joint ventures and have begun to build your affiliates, your customer base, your contacts and your list, how do you get hits to your site? That’s why you’ve been building your resources. That’s where your visits and sales come from. The more products you launch, the more resources you gather, the easier this is. The most expensive time consuming part is getting started. After this, it’s cheap, quick and easy to recycle what you’ve gathered to produce a never ending flow of visits and sales. <br /><br />Part 3 coming soon. In part 3 we discuss building your list.<br /><br />--<br />Steve is the owner of http://www.articleland.co.uk and http://www.informationbooth.net. For part 3 of this article, please visit http://www.articleland.co.uk/c/a/top153<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>The Top 15 Internet Marketing Questions Answered - Part 1</title>
<link>http://www.articletrader.com/business/marketing/the-top-15-internet-marketing-questions-answered-part-1.html</link>
<guid>http://www.articletrader.com/business/marketing/the-top-15-internet-marketing-questions-answered-part-1.html</guid>
<pubDate>Fri, 23 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ It’s hard for us online marketers to get anywhere when we put questions to our colleages only to be presented with a long winded, complex and hard to understand answer. <br /><br />It’s also hard for us online marketers to provide the answers to some of the biggest questions on our colleages lips when the answers themselves are not straight forward in any way. Both sides breed annoyance and frustration. <br /><br />That’s why we’ve put together the top 15 questions that we get asked the most often, and answered them in the most succinct way possible, everything from resource building to provide a solid earning foundation for your businesses, to getting visitors and producing the most sales and profit from them, to specific reasons to why some succeed and some don’t.<br /><br />This article is the first in 15 articles answering the top 15 most asked questions by newbie internet marketers. So what are we covering in these articles?<br /> <br />To go straight for the throat and answer the most frequently asked questions by online marketers and to solve these problems right here and right now so that you never have to ask them again. <br /><br />To lay down the big question of 'How do I get hits to my site?' and answer it in the most straight forward way. <br /><br />To lay down big question number two 'How do I build my list?' and answer you in the most straight forward way. <br /><br />To solidify and embed the concept of resource building and how they snowball and build themselves in your mind, the number one key to success. <br /><br />To lay down big question number three 'I've bought X amount of guides before and they didn't work for me. Why is this one different?' and to answer in the most straight forward way. <br /><br />To lay down big question number four. 'How do I get my affiliates to actually promote something, they don't seem to ever make any sales' and of course, to answer in the most straight forward way. <br /><br />To talk through each of the above questions in a discussion format to lock tight all the exits so that you can quickly, easily and thoroughly understand the answer to each one of them. <br /><br />Greetings, and welcome to the top fifteen quick-fire question and answers section. Throughout this area we're going to take fifteen of the most popular questions asked by online marketers, put them in a list, and answer them in the quickest possible way. The reason I wanted to get this in here, is because in many cases, it's not rare to see people who haven't reached their goals relating to online business, going from guide to guide, posting in forums asking these very general questions. <br /><br />More often than not, they're either ignored, people try to sell them stuff claiming this to be the big answer they've been looking for, or the answers they receive are just not straight forward enough and go off on tangents, don't give the full story or even deviate from the original question altogether. <br /><br />I remember when I first started out, I was asking a lot of questions, gaining as much insight from anyone I could find. The frustrating thing was not only did I rarely get an answer of any substance that I could act on, but I can see now that half of it was total waffle anyway. It was almost like nobody actually knew the answers to what I was asking. And so, I present you with the top fifteen quick fire Q&A section, which will remove all the frustrations of not getting straight answers about, what are in my eyes, a mix of the top fifteen needs of marketers, coupled with what seem to be the most asked and least best answered questions. I hope this will make things a lot clearer for you. <br /><br />Well thats the introduction out of the way, in article 2 we will get onto answering the first 4 questions detailed above.<br /><br />--<br />Steve is the owner of http://www.articleland.co.uk and http://www.informationbooth.net. For part 2 of this article, please visit http://www.articleland.co.uk/c/a/top151<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Optimise Your Pages Before Inserting Adsense</title>
<link>http://www.articletrader.com/business/advertising/optimise-your-pages-before-inserting-adsense.html</link>
<guid>http://www.articletrader.com/business/advertising/optimise-your-pages-before-inserting-adsense.html</guid>
<pubDate>Sun, 18 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ If you've been using Google's AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.<br /><br />But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.<br /><br />Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.<br /><br />The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.<br /><br />Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.<br /><br />Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.<br /><br />If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.<br /><br />And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.<br /><br />If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.<br /><br />This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results. <br /><br />And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.<br /><br />So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.<br /><br />In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.<br /><br />--<br />Steve is the owner of http://www.articleland.co.uk and http://www.informationbooth.net. More quality articles on this topic can be found at his websites. For your free copy of Article Marketing Avalanche please visit Steve's websites.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Should I Use Google Content Or Google Search For My PPC Ads</title>
<link>http://www.articletrader.com/business/advertising/should-i-use-google-content-or-google-search-for-my-ppc-ads.html</link>
<guid>http://www.articletrader.com/business/advertising/should-i-use-google-content-or-google-search-for-my-ppc-ads.html</guid>
<pubDate>Fri, 16 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ When advertising with pay per click Google gives the advertiser two broad options. Advertising in search results, advertising in websites content or indeed many choose to do both. Advertising in search means that results are displayed in Google under searches, and in its distributors search results. <br /><br />Google content advertising applies to those websites who choose to incorporate “Adsense” into their websites. As adsense rapidly expands, it is now viewable on millions of web pages throughout the web. However, many advertisers are shunning this in favor of merely advertising in search results. <br /><br />There are several reasons for this, and the first is trust. This has been a result of smaller websites, through to adsense empires choosing to embark on Click Fraud. Although this issue occurs in search it is far less dominant. Those who commit Click Fraud on search are those trying to weaken a competitor’s ROI. With Adsense the same applies, along with the website owner trying to increase his revenues using similar tactics.<br /><br />Another reason why website owners are choosing to market out with content is the motivation of the buyer when he is on a website. Someone who is on a different website, other than the advertisers might be there for entirely different reasons. For example a website discussing the disadvantages of Adsense, would actually return adverts for those selling “Adsense Websites” for example. <br /><br />People may click on it, but they are unlikely to buy after reading a negative review. The other reason could be that the person on the adsense website was actually looking for what is the best color palette to use. The person therefore would not find the advert relevant, but might click on the advert in a care free manner.<br /><br />Adsense websites are also often rejected by the advertiser because they feel it involves more administration. Checking through websites to see how relevant they are, and editing their bids to ensure they still appear on a page. With some words having a network of over 500 websites, it is surely a tedious and expensive task. <br /><br />Although this is the case, many also find that their Adwords account returns websites, that don’t even appear to be trying to support their keywords. The example which is ripe, are those advertising under legal phrases who appear on adsense websites “terms and conditions” and “privacy policy” pages. <br /><br />Although many are rejecting content advertising, there are still those who feel it provides a similar ROI to search. A reason for this can be found through in the fact that more and more advertisers are only choosing search. As this occurs the advertiser has less competition so the price of the word reduces. <br /><br />Advertisers are also finding a good ROI from publisher’s websites who decide to actively promote the advertiser’s services within their content. An example of this can be realized from when someone is discussing printing services, and actually directly recommends the advertiser’s services. This is a positive move for both the publisher and the advertiser, and a good way for publishers to move forward. Despite this, publishers still have to remember, to not be too obvious in doing this, or savvy buyers will definitely calculate the publisher’s intention.<br /><br />Another reason why advertisers are opting for content is to increase their scale, however this can also be done across other search engines. The fact however still exists that those who choose content advertising should choose the Google Adsense network. It is regulated far and above yahoo’s and others equivalents whilst its superior network of publishers means the advertisers will benefit from being able to spread their message through a diverse range of websites. <br /><br />Despite Adsense being the best PPC content distributor, it certainly doesn’t compare to search for the advertiser. On search the leads are more qualified, more regulated, and less fraudulent. This has seen advertisers consistently choose search over content. Despite this advertiser’s should always test adsense and see if it can provide the ROI they are looking for. Some advertisers say that content provides a better return for their business than search. This varies, however in general search remains King for PPC advertisers.<br /><br />--<br />Steve is the owner of http://www.articleland.co.uk and http://www.informationbooth.net. More quality articles on this topic can be found at his websites. For your free copy of Article Marketing Avalanche please visit Steve's websites.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>The Pitfalls Of Using Free Article Content</title>
<link>http://www.articletrader.com/business/marketing/the-pitfalls-of-using-free-article-content.html</link>
<guid>http://www.articletrader.com/business/marketing/the-pitfalls-of-using-free-article-content.html</guid>
<pubDate>Thu, 01 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Some webmasters try to use articles from free content directories to get visitors to their site and make some money. This is mostly important for those who have just begun working as an affiliate for several companies and do not yet have any funding, yet need to built small niche websites to get visitors to their site. <br /><br />Although this can sometimes be the only option for those who are running on a non-existent budget, it is not a way that will effectively build your website or revenue. There are a few potential reasons why this may be detrimental to your business building efforts.<br /><br />Problem #1 - Search Engines<br /><br />Search engines will only look down upon your site if it has the exact same duplicated content as other sites. The more sites that share your content, the less it will help you achieve good search engine rankings.<br /><br />Good search engine rankings are essential in getting visitors to your site so that they have a chance to click on your affiliate links. If you cannot even get visitors, then you will never make any revenue. Working on the search engine optimization of your site so that you will eventually be high enough in the results to get customers, should be priority one.<br /><br />Problem #2 - Getting visitors to click<br /><br />Although getting your site high on search engine result pages and acquiring site visitors is hard work, unfortunately this is only half of the battle. You must also be able to convince those visitors to click on your affiliate links. If your visitors see the same content they have seen on a multitude of other sites, they will be less likely to click on your links. This is because most people want to buy things that are recommended by people that they trust or whom they feel are an expert on the subject.<br /><br />If your content is just duplicated from other sites, you will be exposed as someone who does not really know what they are talking about and therefore will not look heavily on your product recommendations. This will reduce the number of website visitors who will be willing to click through.<br /><br />Problem #3 - Author Bylines<br /><br />Most free content is only given to you if you agree to place the authors byline under the article (you can get into trouble if you try to use it without following the stipulated rules). This poses a problem because most author bylines include links. When a reader finishes reading a really intriguing article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links. This is the entire reason why these authors offer free content to begin with, so that they may get their name and links out there to the public. Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.<br /><br />Once you put these three problems together, you are looking at a serious decline in revenue simply because you used free website content from article directories. Although it may be the only option for some, if you have the funds to buy your own original content, then you should go this route. If you don’t have the funds, however, you may be better off writing your own content and then hiring professional services once you have made a profit to work with.<br /><br />--<br />For your free copy of Article Marketing Avalanche please visit http://www.articleland.co.uk.<br />Steve is the owner of http://www.articleland.co.uk. More quality articles on this topic can be found at his websites.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Blogging for Profit Starts With a Long Term Plan</title>
<link>http://www.articletrader.com/business/marketing/blogging-for-profit-starts-with-a-long-term-plan.html</link>
<guid>http://www.articletrader.com/business/marketing/blogging-for-profit-starts-with-a-long-term-plan.html</guid>
<pubDate>Thu, 01 May 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ Many people dream of blogging for profit, and this goal is not far beyond the reach of someone with average intelligence, a willingness to work hard, and a basic grasp of blogging technology. However, very few people manage to reap the profits they want from their blog. Most people who attempt to make money with their blogs do not succeed for two reasons. <br /><br />Often, bloggers have unrealistic expectations of how fast their readership will grow and how much money they will make, and when these expectations are not met the disappointment can crush the desire to continue blogging. The other trap that many bloggers fall into has to do with lack of planning. If you want to turn a profit as a blogger, the key to success is to make a realistic plan and stick with it. <br /><br />To succeed at blogging for profit, the main thing that you will need is a large readership. The higher your traffic, the more advertisers will agree to pay you. However, cultivating the regular visitors that you will need in order to make a profit isnt easy. As more and<br />more blogs appear each day, having a great idea or a wonderful writing style is no longer enough to get attention. You need to be able to market your blog effectively. <br /><br />Too many bloggers spend all of their time writing posts and almost no time marketing their project. To be certain, updating as often as you can is a great way to keep your blog high on blogrolls and high in blog search engines like technorati, and once your readers know that you update frequently they will return to your site on a regular basis. However, it does not matter how often you update if nobody is reading your page, so dont skimp on the time that you spend drawing visitors to your site. To make your dreams of blogging for profit a reality, try decreasing your number of posts and using some of that time to draw new visitors by setting up link exchanges with other bloggers, making contacts in the blog community, and following other established modes of winning traffic.<br /><br />Of course, even if you are a marketing genius or have a really great idea for a blog, success is not going to happen overnight. Building the kind of readership that blogging for profit requires takes time, and in all likelihood it will be at least several months before you are able to turn much of a profit. Try to stay committed to your blogging project during this initial rough period. To stay motivated, set goals for how often you will update and how many readers you want to attract, and then reward yourself for sticking with your plan.<br /><br />--<br />Steve is the owner of http://www.articleland.co.uk and http://www.informationbooth.net. More quality articles on this topic can be found at his websites. For your free copy of Article Marketing Avalanche please visit Steve's websites.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Making Money with Articles: How Much Can I Make?</title>
<link>http://www.articletrader.com/business/marketing/making-money-with-articles-how-much-can-i-make.html</link>
<guid>http://www.articletrader.com/business/marketing/making-money-with-articles-how-much-can-i-make.html</guid>
<pubDate>Wed, 23 Apr 2008 00:00:00 -0500</pubDate>
<description><![CDATA[ How much you can make from placing articles and affiliate links on your website differs from person to person. How much you are able to make will depend mostly on how successful your site is. This means getting good search engine rankings through SEO efforts, making your site enjoyable and informative to read through engaging content, building your site around a great niche subject, how big your site is, and how many sites you have.<br /><br />Some people claim to make as much as $10,000 per month ($120,000 per year) through building and promoting niche sites, however, most people should not expect this kind of success, especially if you are very new, as that kind of success usually only comes with experience and acquired skill. A reasonable income to expect from a niche site, after you have worked for months to gain traffic and are hooked up with good affiliates, may be $500-$1,000 per month. However this is recurring income, so you will make that much monthly off of the efforts you put into that one site, it is not a one shot deal. <br /><br />After you have a successful site, most choose to continue to build niche sites. The more sites that you build, the better an income you can generate. Some also choose to build very fast and very short sites over sites that are slightly longer in length. It should be noted that the larger each of your sites are, the more income you will likely generate off of them.<br /><br />When starting out, it is important to remember that your first site will always be your hardest, since you are just learning the ropes of the business, and that not everyone is cut out to market and promote niche sites. It may not work out for you and you may end up losing a little bit of money, but that is a risk that everyone in this business has to take. <br /><br />The important thing is that you don’t give up without a good shot at it, if this is really what you want to do. Your first site may take a long time, the work may be tedious, and you may feel like throwing in the towel. However, if you give up too early, you will never know what could have been. And who knows, you may be the next great website marketer!<br /><br />--<br />For your free copy of Article Marketing Avalanche please visit http://www.articleland.co.uk.<br />Steve is the owner of http://www.articleland.co.uk. More quality articles on this topic can be found at his websites.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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