http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/site-promotion/why-you-shouldnt-increase-online-traffic-5-of-5.html http://www.articletrader.com/internet/site-promotion/why-you-shouldnt-increase-online-traffic-5-of-5.html Mon, 01 Sep 2008 00:00:00 -0500

How Visitors Leave Your Site

Building trust in your audience is an essential step you should take before you increase online traffic. Otherwise, it'll be useless to boost website traffic. Imagine lots of visitors land in your website and read some part of it. When your design and content cannot convince them that you're a trustworthy company, consultant, etc, they'll leave without taking the action you'd planned!

It's important to know how to make your site sticky and how create trust in your audience so that they buy from you. Trust isn't built by one or two steps here and there. There's a whole series of elements involved in trust building within your website before you increase online traffic.


How to Build Trust in Your Audience

You can take a series of actions before you increase online traffic to build trust in your audience. This can be done by performing the following among some other measures:

1. Build your website needs a professional-looking design and topic relevancy.

2. Help your visitors with easy navigation theme and menu.

3. Know your target audience and use their language to communicate with them.

4. You should be honest with your website visitors and tell them the truth and make only the claims that you're capable of doing.

5. Don't brag about your performance and don't criticize your competitors.

6. Your website shouldn't have spelling or grammar errors like an amateur careless newbie.

7. "Under Construction" pages just disappoint your visitors.

8. Avoid hidden fees as internet users don't like it.

9. Make use of a personal approach while writing "About Us" page.

10. At your "Contact Us" page, provide physical address and phone number.

11. Only use an email address that consists of You@YourDomainName.Com.

12. Place any logo that indicates you're endorsed by a third party for professional service, etc.

13. etc.


So, as you can see there are lots of various ways to build trust in your visitors before you increase online traffic to your website. Make sure you stick to such a set of rules and consider trust building a must.


Why Trust Building Is So Important

Internet is a virtual world and website visitors don't see you in person talking to them. So, every single element in your site represents you, who you are and how you carry out your business.

Prior to increase online traffic, you need to know the nature of this atmosphere and optimize every single aspect of it so that your trustworthiness can be seen through your website. Therefore, as you can see, it's not enough just to increase online traffic and wait for the results. Human visitors should trust you to make your plans come true.

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Rahman Mehraby is the SEO expert in Site Booster Technologies, the Malaysia SEO Company, who tells you how to increase online traffic by applying organic SEO services to your websites. Check out his services and articles at: http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/site-promotion/why-you-shouldnt-increase-online-traffic-4-of-5.html http://www.articletrader.com/internet/site-promotion/why-you-shouldnt-increase-online-traffic-4-of-5.html Tue, 12 Aug 2008 00:00:00 -0500

First Increase Website Usability, Second Increase Online Traffic

In order to add to the website usability, you have to look at different aspects of a website including:

1. The navigation theme of the website should be clear and easy to use all throughout the web pages of the site.

2. There should be some HTML links to other pages of the website for the sake of good indexation of all pages in search engines.

3. Links shouldn't lead to "under construction" pages.

4. The webpages should load fast without time out.

5. Website design should match the audience's needs.

6. The website's host should be able to handle the increased online traffic.

7. The textual content of your website should be easily understood by non-English speakers.

8. The design and layout should look the same in all web browsers and be read easily.

9. The landing pages should be clutter-free and to the point.

10. There should be attractive headlines persuading site visitors to go deeper intot he textual topic of the website.

11. .... and this list of website usability can continue with at least tens of other tips.


Only when you make sure that your website is well optimized for visitors' use, you can proceed to increase online traffic. As you know your site is usable and lead your visitors toward your desirable purpose, you can build the targeted traffic you intend.


Website Traffic & Website Usability Work Together

These two are complementary. You cannot enhance one and leave the other one. The best practice is to pay sufficient attention to the website usability first and make sure your audience can land at your site, surf to different pages and take action. Then, you can select a method to bring traffic to your site.

Likewise, it'll be useless to build a remarkablly usable website for your audience, but fail to increase online traffic. So, what's the use of a usable website when there's no user?

Therefore, the best one can do will be to consider enough weight for both aspects of your website so that your web project bears fruit. Online business requires diligence and proper care so that you can achieve your results.


What's the Purpose of Increasing Online Traffic?

If it's not for the website visitors to make the best use of our websites, why should we increase online traffic? Isn't this the main purpose of bringing them to the website? So, why do lots of online businesses overlook this fact? Maybe for us to learn from their mistakes.

So, let's not forget how to do things in the right order: First increase website usability and second increase online traffic.




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Rahman Mehraby is the SEO expert in Site Booster, the Malaysia SEO Company who helps you increase online traffic by applying organic SEO services to your websites. Check out his services and articles at: http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/why-you-shouldnt-increase-online-traffic-3-of-5.html http://www.articletrader.com/internet/seo/why-you-shouldnt-increase-online-traffic-3-of-5.html Sun, 03 Aug 2008 00:00:00 -0500
Everyone with a website appreciates the services that could really bring visitors, specially targetted traffic, to a website. There's no doubt about this, but what happens next is the most important point: Does your website functionality satisfy or disappoint the visitors? This is the question.


How to Satisfy Visitors with Website Functionality?

Let's suppose for a moment that you increase online traffic and many visitors find your site and get into it. Now, your site should function the way your visitors expect it. In other words, as every site has got a purpose, we should see if your website functionality serves this purpose or not.

After you increase online traffic, visitors come to your site and expect to see the following website functionality elements in your site:


1. "Quick loading" of your webpages is very important. It's the file size, graphic size and amount of codes in each page that determine the speed of loading. Keep them reduced as long as they serve your purpose.

2. "Call to action" should be provided. The visitors with your desired purpose need to find the call to action easily on your site. Otherwise, your intention won't come true.

3. "User-friendly forms" help you acheive your goal much easily. This shouldn't be neglected as you increase online traffic.

4. "Broken links" play a major negative role in your online business. It disappoints site visitors to a great extent. search engines won't like them either.

5. "Web browser compatibility" helps visitors using any major web browser open and navigate within your website comfortably and successfully.

6. "Pushing to buy" isn't a successful website functionality factor. Avoid this and visitors will be more likely to buy from you.

7. "Graphic formats" are to be chosen carefully. Usually gif, jpeg, png, and bmp are easily seen by most of the web users. Avoid using other graphic formats.


In general, any step that helps your visitors function enthusiastically within your site should be taken so that they do what serves your purpose. This is the desirable website functionality every site owner needs and dreams of.


Ask Others to Test Your Website Functionality

Before you increase online traffic, make sure some of your friends or colleagues, who aren't involved in the process of your web designing, surf and interact with your site. This helps you get their feedback regarding your website functionality.

Collect the opinions of several people who have interacted with your site so that you find out what major obstacles you need to tackle to smooth up your visitors functioing at your site. Begin with the points mostly referred to by your testers.


Increase Online Traffic for Website Visitors' Function

As a matter of fact, you need your visitors to enter your site and interact with it so that you see them taking your desird action. In any interaction, there are two sides involved. If you want visitors' function, your site should function the way they expect. This makes the interaction a sweet experience leading to the final action.

So, if you increase online traffic for visitors' easy interaction and function, make sure your website function is what they expect. Every path should make sense and direct to the site's goal.



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Rahman Mehraby is the Malaysia SEO Expert who helps your increase online traffic by applying organic SEO services to your websites. Check out his services and articles at: http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/site-promotion/why-you-shouldnt-increase-online-traffic-1-of-5.html http://www.articletrader.com/internet/site-promotion/why-you-shouldnt-increase-online-traffic-1-of-5.html Fri, 18 Jul 2008 00:00:00 -0500

The Role of Web Metrics in Increasing Online Traffic

Web metrics help you monitor, study and analyze your marketing efforts when you increase online traffic. It could give you lots of information regarding your recent marketing activities at your site. Such information could enlighten your path toward better marketing policies.

A web metrics system installed on your website could inform you of the following data:

* The increase in visitors’ interest in your site,

* The increase in your site’s geographical popularity,

* The increase in your indexation in search engines, and

* The increase in the interest in some of your content.


When you increase online traffic, you should become aware of how many new and repeat visitors are added to your monthly visitors, where they are originating from, which sites or search engines have sent you more visitors, and which one of your textual contents has attracted more attention.


Increased Online Traffic without Activating Web Metrics

Imagine you’ve managed to attract lots of traffic to your site through a particular method like article marketing, but you'd not installed any web metrics system to measure your results. Your marketing is a success, but you're not sure how to repeat it. If it's not a success, you don't know how to prevent it.

Why is this the case? The answer is easy: You don't know what the reasons are for your success or failure. You could increase online traffic, but you're not sure where in the world people are more interested in your content. You don't know why certain groups of visitors are coming to your site more than others. In addition, you have lots of other unanswered questions in your mind.

The core reason for your blind marketing is the lack of web metrics. It's useless to increase online traffic without activating a proper web analytics system. So, this is the first step you should take before you begin your online marketing.


How to Increase Online Traffic using a Proper Web Metrics

A proper web metrics shows you where desirable amount of traffic originates from. It could be one of the following sources or a combination of them:

* The methods you apply to get new visitors,

* Some search engines (local or global),

* A particular website or directory,

* Some keyphrases,

* A specific web page,

* Some well-planned navigation routes,

* A better optimized landing page,

* And so on.


So, you can increase online traffic even more by enhancing those winning factors in your site or refraining from continuing other factors. Such enhancement could result in higher search engine ranking and better visibility to your target audience.

Web metrics helps you understand which country, region or city sends you more qualified traffic. So, you can concentrate your attention and efforts on the local search engines, directories, blogs, etc of that country, region or city.

Web metrics helps you find out which keyphrases need more emphasis while content creation and link building. Therefore, you'll focus more on them next time or somewhere in your future marketing strategies.


A Meaningful Web Business with Web Metrics

To be successful in your online marketing campaigns, it's compulsory to have some web metrics. Otherwise, you may increase online traffic without knowing what has played the key role in bringing high amount of targeted traffic to your website.

So, you shouldn't increase online traffic without prior installation of a proper web metric system at your website source code. This is the initial step you should take before anything else to gain tangible reasons for the internet marketing performance.


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Rahman Mehraby is the Malaysia SEO Expert who helps your increase online traffic by applying organic SEO services to your websites. Check out his services and articles at: http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/increase-online-traffic-by-high-search-engine-ranking.html http://www.articletrader.com/internet/seo/increase-online-traffic-by-high-search-engine-ranking.html Tue, 01 Jul 2008 00:00:00 -0500
Search engines provide two types of listings: organic listings, and paid listings. Both methods could help increase online traffic to your website, but there's some difference between these methods.

If your website is optimized by an organic SEO specialist, you'll gain organic listings and enjoy high search engine ranking. With paid listing services, you have to pay to be listed in search engine result pages. The more you pay, the higher you get listed.


Best Practices to Increase Online Traffic

As mentioned earlier, organic SEO can help you be listed naturally high in the search engine result pages. So, Internet searchers can find you more easily (higher search engine ranking). Unlike paid listings, your website won't be removed from these pages when you stop paying search engines. It sounds great to gain natural high search engine ranking. Here's the important question: What's the best way of getting highly listed in search engines?

Organic SEO consultants recommend good content publishing or syndicating as the best method to increase online traffic. In other words, it's information age. Web users go online to get information. There's huge amount of information online. Yours should satisfy both human visitors and search engines. So, you should create the information that:


* Is original and fresh,

* Is looking at a topic from a different perspective,

* Adds value to people's lives,

* Addresses and solves someone's problems,

* Is keywords-rich,

* Is well-optimized for search engines,

* Is interesting enough to be linked to, and

* Gets your website high search engine ranking.


Syndicate Good Content for Higher Search Engine Ranking

When you create good content and publish it at your site or syndicate it to other sites, you will gradually gain high search engine ranking for particular keywords. If done carefully, you can achieve your goal (to obtain and increase online traffic in large scale) in shorter span of time.

There are different methods to make this happen. In all the methods, you have to make sure that you've selected the right keywords to lead the targeted traffic to your site. A huge amount of traffic, which isn't targeted, will be a waste of time and money. Your niche-related key phrases should be first discovered.

The next step you should do is to distribute your content on the web and create awareness for what you've got to say. This is done through the following methods:


* Article Marketing,

* Social Media Marketing,

* Press Release Marketing,

* Video Marketing,

* RSS,

* etc.

When all the above methods lead Internet searchers to your site with keyword-rich content, you'll manage to increase online traffic to your website. This will be targeted traffic, which can be more easily converted too. As you've achieved high search engine ranking for your niche-related key phrases, only potential visitors click to land at your web pages. They are the most prepared visitors to become your customers or fans.


The Role of Search Engines to Increase Online Traffic

Now, it's time to address specifically and directly the role of search engines in boosting your website traffic. Content syndication website are very frequently spidered by search engines. So, all inbound and outbound links are indexed and followed at those sites including yours. The result: you gain more backlinks that means higher link popularity. Obviously, it leads to higher search engine ranking.

Search engines score your website, to a great extent, for the quantity and quality of the links you get from other websites. The more links you get as a result of more content syndication, the higher listings you achieve in search engine result pages. This is how to increase online traffic through high search engine ranking.

Organic SEO consultants plan particular quality niche-related content syndication strategies for each web site so that they can increase online traffic with the high search engine ranking resulted accordingly.

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Rahman Mehraby is an organic SEO consultant who can help you increase online traffic by providing your website with high search engine ranking. Check out his SEO services and visit his at: http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/one-way-link-building-strategy-an-outsourcing-pitfall.html http://www.articletrader.com/internet/seo/one-way-link-building-strategy-an-outsourcing-pitfall.html Sun, 08 Jun 2008 00:00:00 -0500

How to Build One Way Links!

To take on a quality one way link building strategy, you have to create quality content and deploy your desired key phrases in various places within it. Such content could be created to be used at different websites on the Internet:

1. An article to be submitted to article directories

2. A press release to be syndicated on the web,

3. An online newsletter to be submitted to social media,

4. And so on.

The important issue is that when you build one way links, you should use your selected key phrases at certain places within your content. Such key phrases should play the role of the anchor text to be your backlinks wherever applicable. Let's review a few cases here.


One Way Link Building by Article Marketing

Website promotion via proper article marketing is one of the link building strategies that leads to one way link building. While doing so, you should make sure that your selected key phrases appear at title, first paragraph, throughout the body text, toward the end, and as anchor text at the "About the Author" section of your articles.

When you submit an article to article directories, you give them content for their readers. In return, they give you the "About the Author" section so that you could introduce yourself and your expertise as well as include your links. Your keywords should appear as text links there. This contributes to your search engine ranking and increases your link popularity while you add to the quality of such one way links by using your keywords in them.


Build One Way Links Using Press Releases

Website promotion via press release is another method to build one way links to your web site. Press Releases are about your company's event, news, new product, service, etc. You write them yourself or get them written for you as keyword-rich content to be syndicated on the web.

Like in the case of article marketing above, as you provide content, you'll be given a section called "boilerplate" at the bottom of your PR to introduce your company. So, you should mention your keyphrases at the title, first paragraph, throughout the body text, toward the end, and as anchor text at the "boilerplate" of the PR.


Use Your Online Newsletter for One Way Link Building

If you publish an online newsletter on any issue, you can use social bookmarking and social networking to build one way links. There you have to use the keyword-rich title of your webpage as an anchor text linking to your webpage. So, they lead visitors and search engines to your new content using your keyword.

Here, you have to make sure that the new content, new webpage on your site, has been optimized for search engines so that you could take maximum benefit in search engine marketing.


The Possible Pitfall in Outsourcing One Way Link Building

There is lots of Internet marketing companies out there these days and they all promise to build one way links for your web site. Of course, they may gain lots of links for your website, but what about the quality links you need to surpass your competitors? Do their new inbound links help you in this too?

Make sure such companies use your top-priority key phrases at the particular places introduced above for you. Sometimes, they overlook this important rule or even rule it out and think quantity can make up for the quality! So, they give you a long list of article syndication results, but you see no improvement in your organic search engine placement. This is when you should scrutinize into what they are actually doing for you.

A one way link building strategy takes focused attention and quality service. Organic SEO experts have to spend enough time to deploy several required techniques into bringing about quality link popularity improvement for your web site. So, make sure they build one way links that bear your desired key phrases.

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Rahman Mehraby helps you with One Way Link Building via due organic seo tips consideration. He provides you with Website Promotion Tutorial to boost your website business. His site: http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/site-promotion/website-promotion-via-social-bookmarking-and-social-networking.html http://www.articletrader.com/internet/site-promotion/website-promotion-via-social-bookmarking-and-social-networking.html Wed, 05 Mar 2008 00:00:00 -0600
Social media marketing isn't just about backlinks to your website. It can instantly boost website traffic at your site. Social media is an online social community where like-minded people find their own fields of interest and take their fellow users 'recommendation more seriously.


Boost Website by Social Bookmarking

The process of social bookmarking is to bookmark a website or webpage of your interest in a social networking website. Such bookmarks are published to particular webpages allocated to your online activities and remain there for the future use of yourselves and others.

You can bookmark the webpages of your site, which you've recently added to your website. By using tags, you set the keywords for which you'd like your bookmarked link to be found. When others search that keywords inside that particular social media, they can find the link to your newly added webpage.

This, of course, brings people to your website, creates a link in major search engines to that new webpage and your friends can get some food for thought. In addition to all of this, you can promote your expertise, spread news, etc within a very short period of time. It's a website promotion method that could happen in a small fraction of an hour.


Boost Website by social Networking

Social networking is another method of website promotion for marketing your information, product or service on the Internet. It's fast, effective and extremely helpful in creating awareness on the online social networking sites where people have chosen to hear about the kind of news you have got to spread on the net.

Social Media Marketing via social media websites means to:

1. Introduce a webpage by its title to the social media,

2. Connect that title at the social media site to the webpage of your site by a link,

3. Set keywords for the new content by assigning tags for your webpage, and

4. Inform your friends on the same social media of the new webpage.


This way the readers of each of your friends could turn into another source of traffic for your new webpage. Such multiplication of traffic is unique, quick and to the point. Website promotion of this type could end up in lots of other back links from the sources that could even be entirely unknown to you.

Social networking sites boost your website visibility at search engines too, because each new backlink is a new positive point for your website. You find frequent and repeat visitors. Social media provides this opportunity for you while your RSS, newsletter, etc subscription keeps them coming as enthusiasts. So, you build a list of valuable prospects that form your future fans or clients.

Website Promotion has never been so fun! Social bookmarking and social networking won't keep you waiting for the result for weeks or months. You'll soon learn about the effectiveness of your marketing campaign. Social media are everywhere and about everything. Take advantage of them for your website promotion and see the results for yourselves.

The last but not the least, social bookmarking and social networking are FREE methods for boosting your website traffic.


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Rahman Mehraby helps you with Competitor Analysis so that you can surpass your competition. Besides, his articles on organic SEO helps you a lot in your Website Promotion efforts. Visit his website: http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/website-assessment-criteria-link-popularity-building.html http://www.articletrader.com/internet/seo/website-assessment-criteria-link-popularity-building.html Mon, 31 Dec 2007 00:00:00 -0600

Link Popularity Building Discovery

Discovering how far our competitors gone in link popularity Building helps us a lot. It's an important website assessment criteria that requires maximum attention.

How should we do this? By referring to search engines. Some search engines show more (minor) incoming links to a website, but Google shows less number of (major) incoming links.

To find out how many inbound links you've got from other websites, you just need to do the following at major search engines:

* At Google, type: link: www.DomainName.com

* At Yahoo, type: www.DomainName.com

* At MSN, type: link: www.DomainName.com

Near the top of the Search Engine Result Pages (SERPs), you will see the number of pages adding a link to your site. Of course, you can also go down the page and see the pages linking to you.


Importance of Gaining Inbound Links

The more inbound links you get, the better link popularity building you've led. It will be proper answer to this website assessment criteria which leads to higher ranking as well as higher visibility. In other words, searchers find you closer to the top of the first (two) result pages. It simply means more traffic.

From search engines' point of view, the popularity of your website plays an important role in increasing the value of a website. So, link popularity building should be an integral part of your internet marketing. Each incoming link is a vote to the credit of your website.

By launching this website assessment criteria, you figure out the link popularity of your competitors as well. If they have large number of inbound links, it could indicate the high-quality content and usefulness of their website.


Inbound Links - Quality or Quantity?

Although the number of inbound links matter, the quality is much more important. To receive a few high-quality links from other websites is much better than having tens or even hundreds of them coming from low-quality sites.

To have better search engine ranking, you should follow this website assessment criteria and lead a link popularity building campaign on a regular basis.

What determines the quality of the link-sending website?


* The page rank of the link-sending page,

* The high ranking of the website in search engines,

* The richness of the content at link-sending website,

* The content relevancy of the link-sending webpage,

* The authority of link-sending website in your industry,

* The anchor text of the inbound links,

* The keyword in the alt tags of the link-sending banners,

* The source of the directory links (Yahoo and DMOZ being the best), and

* The industry relevancy of the directory links.


When you do well in this website assessment criteria, you receive a lot of inbound links that helps the indexation of your website too.


Different Types of Inbound Links

The best type of link you should work to obtain is one-way link. In other words, they are the links for the acquisition of which you don't have to post a link in return. In other methods, you have to add a link to the same site in return (reciprocal linking) and some times, you post a link to another web site (three-way linking). None of other methods could help your site like one-way links.

Linking strategy to receive lots and lots of inbound links is a very important part of your online marketing. You should spend some time on devising an excellent plan to increase your site's popularity. Then, you should dedicate some time on a regular basis to take action persistently. In the long run, you'll see the precious results of doing so.

It's not easy, but it's worth doing it. Once an influx of enthusiast visitors comes to your site, you'll see how this website assessment criteria, link popularity building efforts have helped boost your online business.

It's through website assessment that you become aware of how you and your competitors are doing in link popularity building. It needs to be taken more seriously.


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Rahman Mehraby is mainly focused on Website
Assessment as an initial step before taking any SEO Packages. He writes articles to help webmasters gain higher organic search engine placement. Visit his website at:
http://www.site-booster.com.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/website-assessment-criteria-search-engine-ranking.html http://www.articletrader.com/internet/seo/website-assessment-criteria-search-engine-ranking.html Wed, 26 Dec 2007 00:00:00 -0600
One of the major factors in website assessment criteria is the role of search engine ranking of your site compared to your competitors'. While reviewing a website, higher search engine ranking for a webpage's keyword is the important factor that brings a lot of traffic to that web site.

This website assessment criteria is one of the first elements you have to find out when reviewing a website. It'll show the way to you for further website optimization.


What's the Search Engine Ranking of Your Website?

Suppose you're searching a word or phrase in a search engine. When the Search Engine Result Page (SERP) appears, you'll see 10 results in each page. They're the web sites that have ranked highest for the searched term you've typed. This is the general method for discovering the search engine ranking of web sites for the searched term.

These days when we talk about the search engine ranking of a website in search engines, usually Google is in our minds. As the major part of searching in most of the countries is done through Google, this search engine plays a vital role in bringing success to you. Of course, you have to see if this is the case with your e-business or not.


Google Page Rank (PR) System

To learn about the page rank of a website in Google, the easiest way is to download and install the Google Toolbar on your web browser. As soon as you enter a website's URL, the Google ranking indicator shows its PR on a 0-10 scale. It won't count that much in reviewing a website based on our website assessment criteria list.

Let's not be too overwhelmed by Google PR system for our Internet business. What matters the most is to rank high at SERPs for the key phrases we've selected. Having 100 targeted visitors per day and lower Google PR is much better than having 1000 visitors per day who visit our sites for various other reasons.


Search Engine Ranking Based on Keywords

You compete with other websites over certain keywords or key phrases. The website that appears higher in SERPs enjoys higher ranks (visibility) for them. Obviously, higher ranking leads to more influx of targeted visitors to your site.

High visibility is a factor every website owner likes to achieve. The important question is where you'd like to have such visibility? In which search engines? For which keywords?

No wonder why there's so much effort and competition on achieving a position on the first (two) page of SERPs. Your entire attempt is toward gaining more targeted traffic. Such traffic brings the kind of visitors you're looking for – they should be easily made into customers if your content is created properly. If you're on the third or forth page of the SERPs, there'll hardly be any chance to be found.

In summary, you should select your keywords or key phrases very carefully and put a lot of efforts gaining higher search engine ranking for them. This website assessment criteria helps you realize where you stand compared to your competitors. Knowing this, you should find ways to surpass them.


Keyword Selection

Website Assessment should be performed mainly based on the competition you have with your fellow websites over certain keywords or key phrases. You'll have to use a set of relevant keywords on the your webpages and optimize them for those keywords.

Every website is focused on its niche market. It's likely that your competitor doesn't concentrate exactly on the same niche market that you are. Despite this, when it occupies a higher search engine ranking for your keywords, it'll be considered competition.

Every optimized website has targeted certain keywords through optimization process. Since search engine ranking, as one of the website assessment criteria, works based on the keywords you use, you're seriously in need of a well-managed Keyword Discovery OR KeyPhrase Research.

It's not recommended to select the keywords that receive lots of competition and searches, because it will put you in a difficult position. It's usually recommended to begin with the key phrases more specific to your niche. Although less people search for those phrases, they'll be the same people you're looking for. Here, less traffic is better than larger number of visitors who won't take any action at your site.


Taking Actions for Higher Search Engine Ranking

After you've realized how tough or easy the competition is over your choice key phrases, you'll need to take the following steps:


* Create new content on your site centered around the newly-selected key phrases,

* Optimize the new pages for your key phrases ,

* Submit those new pages to the major search engines, and

* Try to gain inbound link to them from other websites using various methods.


The last but not the least, the process of reviewing a website should be an ongoing effort performed alongside with the above measures to see how your progress is. It takes time and patience, but you'll see the result if you pay due attention to search engine ranking as one of the most important website assessment criteria.


--
Rahman Mehraby is mainly focused on Website
Assessment as an initial step before taking any SEO Packages. He writes articles to help webmasters gain higher organic search engine placement. Visit his website at:
http://www.site-booster.com.



Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/website-assessment-criteria-indexation.html http://www.articletrader.com/internet/seo/website-assessment-criteria-indexation.html Sun, 23 Dec 2007 00:00:00 -0600 Indexation is one of the most important website assessment criteria that should be checked and improved for better site performance. It's via search engines that you can find out about this website assessment criteria and see your indexation.


Indexation Discovery of a Website

To find out how large your indexation is, you can go to major search engines, Google, Yahoo and MSN and type: site:www.YourWebsite.com. The result will be all the pages indexed at each of those search engines.


Indexation in Search Engines

Indexation is a process done by search engines to record the presence of websites on the Internet and some of their details like title, description and a link. This website assessment criteria cannot be attended to without referring to search engines. They constantly crawl the web to index new pages as well as the changes in the pages already indexed.

The first step to promote a website is to make sure your site has gone through indexation process by search engines, specially by the major ones like Google, Yahoo and MSN. If you've submitted your website successfully to search engines, they should have indexed your web pages.


Indexation as a Major Website Assessment Criteria

The more pages of a web site are indexed by search engines, the better indexation it has compared to its competitors. In other words, each result at Search Engine Result Pages (SERPs) contains a link to that website and each link will count.

By this website assessment criteria, you will also learn about your competitor's performance. You will know how well your competitors' websites are doing in the eyes of major search engines.

Therefore, when you evaluate this aspect of the competitor's performance, you may wonder how they could have such extensive indexation. The answer is "rich content" that makes a sizeable site (consisting of many pages) with lots of information for its visitors. So, it can make both visitors happy and search engines indexation enriched.

Note: Let's not forget that websites using illegitimate methods could be removed from search engines' indexes even if they've already been recorded by them. A thorough website assessment could reveal such techniques, tricks, on websites.


What about Directories?

During checking your competitors' indexation at search engines, you'll probably come across several links coming from directories. Directories are also as important as search engines.

The more links from directories you get, the better you've satisfied website assessment criteria. Of course, it's always ideal to be first listed by major directories like Yahoo and Open Directory (DMOZ). Having been indexed there, you could automatically be listed at other directories!

Before submitting your own website to directories, make sure you've professionally controlled the quality of your site. Directories have the personnel who look at websites before approving and accepting them. I'm sure you don't want to be rejected by them for little unimportant deficiencies at your website!

When it comes to competition, you'll have to catch up with them in terms of number of links from directories and even surpass them.


Better Indexation Condition

To improve indexation as one of the major website assessment criteria, you'll have to add more information (web pages) to your website. What you can do is to add the following items to your site:


* A section for articles,

* A glossary for your field of expertise,

* photo gallery,

* A directory of various resources,

* A set of freebies like whitepapers, guidelines, etc,

* A set of downloadable files or softwares,

* A set of links to similar websites all across the world,

* And so forth.


Of course, the main purpose of adding more information is to add value to your site. You should consider the needs of your visitors. Needless to say, more pages and more indexation are the natural consequence of quenching the website assessment criteria.


Indexation Is Limited

Search engines cannot index certain pages like those having forms, passwords or registration in them. In addition to this fact, search engines may and may not index all your pages. So, if you want all your web pages or at least some of them to be definitely indexed, make sure you submit them separately yourself.

dition, if there are web pages on your website that aren't linked from other websites, don't expect search engines to index them.

There shouldn't be orphan pages on your website. They're the pages to which none of your website's pages have posted a link. You must not have those pages on your site. It's highly recommended to find those pages and do something about them:


* Have a page adopt them, or

* Delete them from your server.


Then, submit them to search engines.

As you can see, without replying positively to this website assessment criteria, a major part of your efforts will be in vain no matter how well you design your website or master your profession.

--
Rahman Mehraby is mainly focused on Website
Assessment as an initial step before taking any SEO Packages. He writes articles to help webmasters gain higher organic search engine placement. Visit his website at:
http://www.site-booster.com.

Source: http://www.articletrader.com ]]>