http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/internet/seo/getting-your-articles-in-google-news-myths-and-facts.html http://www.articletrader.com/internet/seo/getting-your-articles-in-google-news-myths-and-facts.html Wed, 09 Apr 2008 00:00:00 -0500 Psst… secrets of Google News exposed!” at official Google blog. The post explained about various Myths and facts related with Google news. Posted by Andy Golding, Software Engineer at Google, Andy also shared about how Google include and publish (rank) articles in Google news.

Coming directly to Myths and facts explained.

1. Updating article once it’s included in Google news helps in higher rankings.
False, According to Google the current Google news crawler doesn’t revisit the articles. Every article/news in crawled only once so changing or updating the article will not help at all in fact any changes you make will not be shown at Google news website. I hope Google news crawler will soon have the functionality of revisiting the WebPages.

2. Placing image next to article improves the rankings.
False, Google do include images in news results and displays them next to your news item, but it cannot read the images and rankings purely depends upon text accompanied in your news item and not on having images in the news.

3. Articles with images and video are not included.
True, Google crawler cannot read flash, videos, images and other such type of multimedia content. Thus it’s a fact that if you new release or article doesn’t contain any text accompanying images or multimedia content then it will not be included at all in news results.

4. Time is a major factor for inclusion.
False, Google crawlers are frequently looking for content related to current event and top stories. There are lots of factors that Google algorithms take into consideration and choose the best articles from the cluster for ranking. Publishing articles prior, after or in midst of any event don’t improve any chances of rankings at all.

5. Articles with Google adsense ads rank high in Google news.
False, well this is the most disputed topic among webmasters not only for Google news ranking but also for Google organic results also. Google had always denied this fact and according to goolge spokesman, “Using AdSense doesn’t have any impact upon our ability to crawl or rank your articles. We try to stay as objective as possible, and giving sites with our ads product a boost, well, that wouldn’t be very objective!”

6. Creating sitemap helps.
True, sitemaps may not help in achieving top rankings but they do definitely help in other way like meta data for our article, specifying category the news would be appear, specifying which articles should appear in google news etc.

7. Redesign or change in site structure may affect my coverage in news rankings.
True, any drastic change in website design or structure, layout etc may cause problems with crawling of your article and hence overall coverage over google new may be affected.

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Author is working as SEO head at SEO Company India. He primarily focuses on articles related to web site design and internet marketing. For more articles by author visit http://blog.webdesigningcompany.net

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/web-hosting/importance-of-colors-in-web-site-design.html http://www.articletrader.com/internet/web-hosting/importance-of-colors-in-web-site-design.html Sat, 23 Feb 2008 00:00:00 -0600 web site design. It’s harder to read text on monitor as compare to paper and you will have to choose colors that are going to work best. Through color you can make your visitor feel comfortable, relaxed, trusting and also tempestuous.

Alas! Web browsers can only view 256 colors and even some browsers can see only 216 colors. If you want the color you chose for your website, should appear to everyone, exactly as designed by you then go ahead with 216 colors pallet. Always use web browser safe color.

Color combination is also very important aspect. Some color combinations are very unimpressive such as Yellow text on Blue Background. That’s why black text on white background is the easiest color combination to read. What can be the intention of any web designer? Obviously, to make an interactive web page and interactivity comes with the colors you choose for web page. Color affects our feelings, our perceptions and our interactions.

What do colors say?

WHITE : White is the best background color on a web page. White color shows truthfulness, Purity, devotion etc. It’s the most refreshing and superlative color.

RED : Red is the most emotionally vivid color and may cause a faster breathing. It symbolizes energy, action, confidence and passion.

ORANGE: Orange is very hot color to the human eye. Orange demonstrates warmth, cheer, strength and ambition.

BLACK: Black is the favorite color of web designers to display text but it effects very bad when used as background. It suggests excitement, speed and demands attraction.

BLUE: Blue is the second most popular color between web designers. It is associated with stability and depth. It represents wisdom, confidence and loyalty.

GREEN: Green is the most compatible color with eyes and has a great healing power.
It shows growth, harmony and fertility.

YELLOW: Yellow is the color which enhances concentration. It shows wisdom, joy and happiness.

PINK: Pink is a quiet color and symbolizes sweetness, softness and innocence.

BROWN: Brown color provides you the feeling to mix up with the background. It represents politeness and richness.

Think about your primary audience like if you are designing a website for selling toys, then using pink and blue will be productive. Don’t use more than two or three colors on a single page. Use the same background color on each page. It should not be like that ‘Home Page’ has a White Background and ‘Contact Us’ has a Yellow Background. Avoid making larger parts of web site with very bright colors. If the company for which you are designing website has already an established Logo, then make it sure that the color of Logo on website must match with the real color. Maintain the consistency because it really works. Your visitor may be irritated with your stupid color choice.

Try to be color wise and color safe, you will be able to feel the color of success.

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Author is working as SEO head at SEO Company India. He primarily focuses on articles related to web site design and internet marketing. For more articles by author visit http://blog.webdesigningcompany.net

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/site-promotion/power-of-social-media-marketing-and-seo.html http://www.articletrader.com/internet/site-promotion/power-of-social-media-marketing-and-seo.html Tue, 04 Dec 2007 00:00:00 -0600 internet marketing you will came though term Social Media Marketing. Now question here is what social media marketing is, and how it’s in search engine optimization for a website?

What is Social Media Marketing?
Social media marketing means promoting your website, business through popular social media channels. Social media marketing is a very powerful marketing strategy and it not only brings quality links but also helpful in brand marketing and getting massive traffic to a website. Reason why I am posting information about “Power of social media marketing and SEO” is that while I was analyzing web stats for few of clients’ website for whom we have recently finished social bookmarking campaigns. Below is my observation:

- Number of visitors from social bookmarking websites were equal to number of visitors from search engines
- Websites like Stumbleupon, Digg and delicious were among top referrals.
- Social bookmarks created get indexed by search engines very quickly.
- Social bookmarks pages appear in SERPs (Search Engine Result Pages) in a short span of time whereas a website may take anywhere from three to six months to get in top ranks
- With time social bookmark pages get good PR value. Thus you get a link from authority website and content rich page with good PR value.

Importance of Social Media Marketing In SEO
Social media marketing is important for every type of business. If your website is selling products, services or even if it’s targeting adsense/ad publishing revenue social media marketing is an effective way for making you website profitable with time. Below are some benefits of social media marketing for your website:

- One way links: All of us know links are the key for getting top search rankings. It’s difficult fro a new website to gain links through traditional link exchange methods. Quality links from authority websites can be achieved though social bookmarking. If your article is posted at home page of Digg or delicious, then you can get hundreds of one way links within no time.
- Targeted traffic: Social media website get millions of visitors daily, who browse through there favorite categories to read articles on them. If your articles/bookmarks sound interesting then user starts following your bookmarks/website for more interesting information.



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Author is working as SEO head at SEO Company India. He primarily focuses on articles related to web site design and internet marketing. For more articles by author visit http://blog.webdesigningcompany.net

Source: http://www.articletrader.com ]]>