http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/business/starting-a-business-what-is-a-business-plan.html http://www.articletrader.com/business/starting-a-business-what-is-a-business-plan.html Tue, 04 Dec 2007 00:00:00 -0600
1. Are you doing what you love, or just doing something you’re good at? A desire to get away from the regular working world can be a good motivation to work for yourself, but you have to be excited to get up in the morning to do what it is you have chosen to do for a living.

2. What is it you are planning to do? What niche is it going to fill? Is there a need for what you can provide? Will the market bear another entry?

3. What technical skills or talents do you have? Just being able to do something may not be marketable enough to convince customers or financiers that you are a good financial investment.

4. Who are your competitors in your chosen profession and how are you going to do it better? Why should customers come to you? What do you have to offer that no one else does?

Once you are satisfied with the answers to these questions, it is time for the decision of what kind of business structure you will use. Will you be a sole proprietor, responsible for every facet and the penultimate authority as to how to run the business? Will you enter in with a partner, the better to share the cost and workload, but also the profits and the business decisions? Perhaps the decision will be made to incorporate, with its financial safeguards but more complex and costly structure? At this stage, legal advice is recommended, if only so that you fully understand the advantages and disadvantages of your chosen structuring plan. Many lawyers will provide a free or reduced-rate primary consultation, though often not more than an hour. When the structure is finalized, a name for the business should be decided upon, if not already having been done so in advance. It should be easy to remember, avoid initials and single letters (B & L & R, Inc. will be difficult to remember for customers) and try to say something about the business (Bob’s House of Hobbies is easier to remember and spell).

Next, a business plan is a vital step in laying out all these topics and proposals in a standardized format. A good business plan serves as a formal statement of the new company’s goals, financing, structure and legal considerations. It acts as a “resume” to prospective investors and is the primary documentation they will use to evaluate whether or not your business will be worth investing into. It also provides the proprietor(s) with a chance to see the workings of the new business in black and white. A basic business plan should at the least contain a balance sheet, income statement and statement of cash flow, as well as a proposed financial budget for the first year, or as long a period as necessary if a year is impractical.

So with these quick tips, plan for success, and good luck in your chosen endeavor!

© 2006, Wholesale Pages UK. All rights reserved.


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William King is the director of UK Wholesale Suppliers, Wholesale Suppliers . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/seo/search-engine-optimization-seo-an-overview.html http://www.articletrader.com/internet/seo/search-engine-optimization-seo-an-overview.html Tue, 04 Dec 2007 00:00:00 -0600
Website optimization starts with content. If the content is irrelevant, the website will not last long in the rankings, no matter how many keywords are included. The best way to get relevant content is to get an expert to write the content. General content may be more friendly to beginners, but in the search optimization arena, content is what is going to keep readers coming back and webmasters linking to the page. Many search engines use link counters to rank sites. If enough people like and value the site, they will link to it from their own site as an example of expert help for visitors seeking more detailed information than they can provide, or are willing to provide. Often, general-interest sites will link to expert sites, thereby also driving their own traffic up as the initial portal to those expert sites and improving their own rankings in the optimization listings. The quality of the sites linked is also a major factor in the rankings, as quality sites such as Microsoft and Google are going to be more effective "heavy hitters" than a link to Bob's House of Website Optimizing.

When the content is being created, keywords are the "anchors" that search engines hook onto, but just filling your content with keywords risks being dismissed as a spam site, as many spammers merely fill a page with keywords, hoping to hook anyone searching for anything. These kind of pages are usually removed quickly, but they exist nonetheless. Specific keywords are the key--instead of Search Engine, use Search Engine Optimization for Google, or combinations of the key words or phrases. Optimization for Search Engines in one area, then Optimizing for higher Search Engine rankings in another increases the chances of an engine ranking your website content a little higher than it may have otherwise.

The guidelines for content also go for Meta tags such as the title. Title is very important, as it is one of the bigger spots for an engine to catch, as well as the hook that draws a surfer in once the rankings have been displayed. A recommended length is 50-80 characters (including spaces), with keywords located near the beginning in case the window is resized on the screen. A good example would be "Search Engine Optimization tips and tricks for Google", instead of "How to do important SEO for websites."

Search Engine Optimization--what to avoid: Don't use huge strings of keywords without relevant content--you may be labeled as a spammer and blacklisted off the engine(s) you're trying to climb. Stay away from pop-ups, excessive load times (by keeping the page clean and using fast hosting servers), and lots of flash animation, as this takes time to load and also detracts from the readability of the site.

More specific information can be found by typing "Search Engine Optimization" into any major search engine like Google or Yahoo and following the links. Good luck!

© 2006, Wholesale Pages UK. All rights reserved.


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William King is the director of UK Wholesale Suppliers, Wholesale Suppliers . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/marketing/importance-of-branding--whats-in-a-name.html http://www.articletrader.com/business/marketing/importance-of-branding--whats-in-a-name.html Tue, 04 Dec 2007 00:00:00 -0600
Developing a brand involves more than just picking a catchy name and placing an ad in the newspaper--a brand is more than a unique string of letters denoting a particular product; a successful brand is a mnemonic trigger that makes a consumer feel a certain way when the brand is thought of. For those who drink cola-flavored soft drinks, which is more appealing on a hot day: a cold cola soda, or an ice-cold Coke? Coca-Cola has spent 100 years developing their particular brand of cola-flavored soda as a refreshing beverage and a seminal representation of a market segment. Coca-Cola has used a combination of direct marketing, give-away techniques, and multi-product cross-branding to achieve maximum brand recognition and visibility in not only its immediately competitive market, but in markets as diverse as Coca-Cola branded race cars and house wares.

Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will come up with a way to keep consumers re-buying their product or coming back to their location rather than going to a competitor. These brand loyalty-building efforts may come in the form of coupons, incentives such as many grocery chains' technique of "grocery discount cards" or "loss leaders," meant to draw consumers into the store, where they will hopefully buy products along with the discounted fare at a higher profit ratio. In exchange for these discounts and grocery cards, many companies collect information about buying habits and average spending amounts, the better to tailor advertisements and better-focus future promotional efforts. Once a consumer is hooked, brand loyalty tends to result in higher sales volume, as well as loyal customers being less sensitive to price changes of their favorite brands (within reason, of course), as well as less sensitive to competitors' incentives. Studies have shown that it takes 5 times as much money to gain a customer as it does to retain one. That's 5 times as much money as could have been spent on other things.

A brand is who your company is, and what it is selling--it is as important as naming a baby, and should require the same amount of effort to develop it, but if done well, can mature into a successful and profitable adult.

© 2005, Wholesale Pages UK. All rights reserved.


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William King is the director of UK Wholesale Suppliers, Wholesale Suppliers . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/getting-noticed-on-the-internet-digital-marketing-for-small-business.html http://www.articletrader.com/internet/online-business/getting-noticed-on-the-internet-digital-marketing-for-small-business.html Tue, 04 Dec 2007 00:00:00 -0600
The Internet provides advantages for both customer and proprietor in that one can search for exactly what is desired, without the bother of endless phone calls, driving to malls, or poring over mail-order catalogs. A quick keyword or 3, and hundreds of results vie for attention on the screen. Making sure your company is one of those results near the top is a combination of factors: specificity in product offerings, Search Engine Optimization of web content and linking to and from related topics and sites.

The only way to get noticed on the Internet is to have a listing or presence, whether a dedicated website, ads on relevant sites, or by word-of-mouth. Oftentimes ads on online journals, informative sites, or e-zines (online magazines) are cheaper than space in a print publication, as well as being available to a wider audience than a dedicated website may be. Rates are often available for daily, weekly, or monthly terms, increasing flexibility and allowing a tight budget more leeway. Word-of-mouth advertising can be very cheap, but the returns may be difficult to quantify. Sponsoring web shows such as podcasts or webcasts can be a great and cheap way to gain word-of-mouth exposure. Many times, a podcaster will be so thrilled to gain sponsorship that rates can be negotiated for very little, but make sure to approach a podcaster that has a show related somehow to your business. Don't overlook resources like Google's Adwords either, as they can be slightly pricier than similar options like banner ads, but they are shown to be far more effective than pop-ups, banners, or pay-per-click ads due to their specific targeting.

When a potential customer decides to look up a product that you sell, is he or she going to find your site or listing? Being specific in the terms used on your site or listing is key, as keywords are what drive the search engines like Google and Yahoo. If your company sells shoes, it's not enough to put the word "shoes" on your site--it has to be anticipatory to the searches that potential customers are doing. Most customers have an idea of what they are looking for when doing a search, so instead of "shoes," a customer will search for "imported Italian leather shoes." Specific focusing of terminology and product listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or location on a page. If the term "Italian Leather Shoes" is used 15 times on a website, it will pop up higher on the rating listings than one with the same words, but only as a page heading or title. It would be easy to go overboard on this if it were the only criteria, but it is only one of many different methods search engines use to list websites by relevance. Our article on Search Engine Optimization, located here, is a great reference to optimizing your site for maximum Search Engine Performance.

With a clear idea of where you want to go with Internet marketing, it can be a valuable tool to expand your business into the digital realm, but be careful not to go overboard, as all marketing eventually crosses into the zone of limited return. Customers are looking for what they want--it's up to you to make sure they run into you, and the only way they will is for you to make sure your business is at the places they are going to go.

© 2006, Wholesale Pages UK. All rights reserved.


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William King is the director of UK Wholesale Suppliers, Wholesale Suppliers . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/selling-your-business-step-by-step-process.html http://www.articletrader.com/business/selling-your-business-step-by-step-process.html Tue, 04 Dec 2007 00:00:00 -0600
A good time to start thinking about selling a business is right after startup, when it shows signs of beginning to succeed and become self-sustaining. Even if you are planning on bequeathing it to your progeny or a partner, it's never too early to think about what will happen afterwards.

The first step is to take your time--selling a business is a complex process and you will only do it once. Confidentiality is a necessity at this point, as word of an impending sale can cause repercussions among employees and business partners (suppliers, customers, etc.) alike.

Your position in the business is also a point to consider. If you are the sole proprietor, the decision is yours alone. However, if you are a partner or board member, selling your part of the business will involve more considerations.

Finding a good broker is worth any amount of time needed to locate one you are comfortable with. Check the Better Business Bureau for any investigation history, and get referrals from fellow business owners or from industry associations like the International Business Brokers Association (IBBA). This is a non-profit "trade association of business brokers providing education, conferences, professional designations and networking opportunities" (IBBA), as well as professional certifications and boasts over 1300 members.

Next, a professional appraiser should be consulted, as just like selling a home, a professional appraisal will give a fair value to begin negotiations with. Keep in mind though, an appraisal is an estimate of the fair value of a business' hard assets, and the market value of the business may be higher or lower, as a business is only worth what someone else is willing to pay.

Determining major terms and price are issues that you are going to have to work out with your broker, but a few basic factors come into play: what do you want to get out of the sale? Continuing salary? Lump sum? Stock options? This is a step often overlooked until late in the negotiations, often to the detriment of the seller.

Financing the sale is usually about 90% left to the seller. If you can't or won't be willing to cover the costs of the sale, it may not be a good time to sell.

Once you and your broker have located a buyer and agreed on a price, a Letter of Intent is drafted. This letter outlines the terms and tentative price in a non-binding document and allows the buyer time to thoroughly investigate the business. This process is subject to Due Diligence, as the onus of discovery is placed upon the buyer and buyer's agent.

After the discovery process is completed to both parties' satisfaction, the Purchase Agreement is drafted. This set of paperwork creates a formal agreement between buyer and seller regarding purchase price, terms, and other legal details. Once the respective lawyers have finalized the details and complied with state law requirements regarding the sale, the Purchase Agreement is signed, closing documents finalized, and the sale is complete. If everything has gone well, it's time to breathe a sigh of relief and start planning what to do with all that free time!


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William King is the director of UK Wholesale Suppliers, Wholesale Suppliers . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/how-to-get-competitive-advantage-at-internet-marketing.html http://www.articletrader.com/internet/online-business/how-to-get-competitive-advantage-at-internet-marketing.html Mon, 23 Jul 2007 00:00:00 -0500 There are literally millions of sites out there on the World Wide Web and many sites are being launched daily. In this environment of extreme competition, it is essential for you to gain an edge over the others in your area. It is important not to become complacent about your fantastic idea and forget to market yourself to prospective clients. No matter how great your product is or how customer-friendly your service is, if you can’t convert people into customers, you will not make any money. So remember that the key to success is great marketing. Now how do you market your site?

Creativity:
First we take for granted that you have a viable product or service that online customers are looking for. Now, get creative. Try various methods of marketing and go with what works. This means that you not only need to try the different methods, but you also need to keep track of the response and ensure that you know which ones have been successful. It will require patience and planning on your part. But no one said it was going to be easy. Or if they did, they lied. It’s never easy to make money, online or otherwise, so if you are in a legitimate business, be prepared to be creative and diligent.

Authenticity Rule:
This rule says do not over sell your product or service by claiming it to be the ‘world’s best’. Do not use superlatives or multicolored or red font. People will distrust your site and it will end up looking tacky. It is a better idea to use moderate sales pitches and include the pitch in descriptive areas subtly. Use plenty of good, informative content with subtle messages to encourage a purchase. Furthermore, allow your customer to skip past the sales letters if they choose to go straight to the purchase. Offer different lengths of sales letters so that people with diverse preferences have a choice. Be persuasive but realistic in your approach and allow people who need more convincing to click on longer sales pitch letter.

Usage of Images and Headlines:
Use images on your website but only where relevant or esthetic. Also ensure that you don’t load up on graphics that take too long to download. Use persuasive, clever copy and headlines to ensure that you catch attention but do not make false claims or sound melodramatic. Use some SEO in your copy but don’t try to overdo it by spamming search engines.

Enticing Teasers:
Finally, try to give a little enticing teaser – offer something for free that will encourage a sale, maybe a small sample of the product or service. Offering good quality advice and a few free quotes for say a stock trading site will keep the customers coming back and encourage them to trust the site more. This will lead to progressive buying activity. Make sure that if you do choose to offer freebies, don’t give away anything completely useless or too much. Try to maintain a balance. Some sites will let you have some information for free and then to get more detailed data, you need to buy the service. This allows the customer a little free sample and gets them hooked.

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William King is the director of Wholesalers Suppliers & Wholesale Dropshippers Directory, Wholesale Products & Wholesalers Supplies Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/communication/importance-of-communication-in-organization.html http://www.articletrader.com/business/communication/importance-of-communication-in-organization.html Mon, 23 Jul 2007 00:00:00 -0500
Upward communication :
It is the communication that occurs in an organization from peer to the managerial level and has formal tone included in it. It can be the feedback of the employee towards the manager about some specific report or task.

Downward communication :
The communication that takes place from the upper echelon that is from manager towards its employees and can be in the shape of some orders and instructions that are required to be followed.

Dydic Communication :
More friendly and informal communication that occurs between the peers of same organization. It takes place as exchanging ideas amongst each other being the subordinate of that organization.

Principles of communication :
Communication is based upon following seven principles,
These are known as 7 C’s of communication.

1- Conciseness: It should be notified that the message should be concise in nature so that it will be easy to catch the readers’ attention.

2- Concreteness: Message should be concrete as having all the meanings conveyed in it but should be shorter in length.

3- Clarity: It must give appropriate and explicit meaning that would not diversify and confuse the reader at any instance. By placing prominence and consequences with all the facts and figures.

4- Completeness: Also it is important that the message must have complete meaning that will providing the sufficient information to its reader.

5- Courtesy: Another important feature is that the sender must be emphasizing on the courteous tone and must give some compliments and benefits to its readers.

6- Correctness: The message conveyed must be checked for correctness and should be free from all grammatical errors

7- Consideration: There must be proper consideration in the message and it should emphasize on you attitude rather than ‘I’ and ‘we’ kind of words.

Process and components of communication :

Here are following components on which communication is preceded in any organization.

1. Context : It is the theme that a message must have.

2. Sender : Sender acts as encoder from where the message is sourced.

3. Message : The purpose of context and detail information is provided in this component.

4. Medium : It is the channel from where the message is bypassed and information flows towards receiver.

5. Receiver : It acts as an encoder that understands the message, sent by the sender and where information sinks.

6. Feedback: The final phase where the sender gets its audience and readers response in form of criticism or appreciation.

Also effective communication is based upon the knowledge of the 5 W’s as When, Who, Where, Why, What? which makes it more complete. This is how communication plays its role in any organization through its vital features and grooms the structure within the organization as well as externally enhancing the repute of the whole organization. By just simply improving these components and considering all the necessary elements, the end result can be a successful and a productive organization.

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William King is the director of UK Wholesale Suppliers & Drop Shipping Wholesalers Directory, Wholesale Supplies Products & Wholesalers Offers Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/internet/online-business/typical-problems-faced-when-trying-to-earn-money-online.html http://www.articletrader.com/internet/online-business/typical-problems-faced-when-trying-to-earn-money-online.html Mon, 23 Jul 2007 00:00:00 -0500
Scams – A major problem faced by many people eager to make money online is the large number of internet scams and fraud out there. Even if you are telling yourself right now that there is no way that you could get taken in by a con artist, least of all, online, think again. You’d be surprised how often a perfectly smart person is fooled by these clever tricksters and loses a lot of money. It’s a good idea to verify your source, through references and association affiliations such as Better Business Bureau (BBB) that has an online arm as well. The Federal Trade Commission is also a good reference. Good standards of communication such as member forums and active phone numbers are also a good way of checking the authenticity of an online business. Be sure that your chosen source checks out.

Expectation mismatches – This is a typical problem faced by many enthusiastic entrepreneurs – unrealistic expectation levels. You may have the best idea and worked really hard to implement it, but be realistic in your expectations for success, especially initially. Like any other business, an online business can take time to start making money and there is a lot of competition out there. New businesses are cropping up every day and people are not searching for you in particular. Work on making yourself easier to find, for people who are looking for something similar to what you offer. Do this by adding relevant SEO tactics and good solid service. But remember that success will not happen overnight, and nor will it be easy. Be prepared to work hard. A lot of internet guides try to sell you on an “easy way to make money online”. This is simply untrue. There is no easy way.

Technical problems – Another major cause ofconcern for online businesses is the actual back end problems that may occur that impact the business adversely. Problems with the phone connectivity can cause loss of data packets that leads to breaks in the pages. This can lead to a negative effect on the customer’s mindset, particularly if this occurs in the middle of a payment transaction. If it happens too often, it can cause reputation loss for your site. Another common problem is with your hosting service. Often, an ISP will store a large number of sites on one single server and this will cause the service to be slow. At times, during heavy traffic, your sites pages will not load because the server is too busy. Ensure that no more than 10 sites are on your server. If you can afford it, another alternative is to have your own dedicated server.

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William King is the director of UK Wholesalers & Wholesale Suppliers Director, Dropshippers & Dropshipping Supplier . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/management/what-are-business-ethics-and-what-is-their-importance.html http://www.articletrader.com/business/management/what-are-business-ethics-and-what-is-their-importance.html Mon, 23 Jul 2007 00:00:00 -0500
• The social responsibility that a business is supposed to have towards the community in general, particularly the one in which it operates or has any interests. An example of this would be the Exxon Mobil oil spill. It is the responsibility of a business to protect the interests of the people, animals and environment where it uses resources. Due to improper handling of the issue, it became a public relations nightmare for the company. Exxon has now been ordered to clean up the area which it should have taken care not to damage in the first place. Indifference to business ethics in this case, caused a negative public image for the company and a huge lawsuit.

• Issues regarding a company’s responsibility towards its shareholders. This is a heavily regulated area but one that requires a lot of government intervention due to certain unethical practices adopted by many companies in the past. The concept of increasing shareholder value is part of the fundamental principles of a company and if business ethics are not brought into play here, the business can collapse due to the pressure exerted by shareholders.

• Inter-company dealings and negotiations. Often rivalries in business can turn ugly due to the amount of money and ego riding on them. Hostile takeovers and business espionage are some of the examples of unethical behavior within the business world. If discovered, these deeds can be punishable by law or simply public opinion. To allow for fair play and keeping the best interests of the consumers in mind, the government regulates a great deal of what goes on in company dealings. Microsoft has been the target of much abuse and outrage due to its allegedly monopolistic techniques of doing business. While this has not sunk the IT giant, many say that it may have long term repercussions. The government has also stepped in to make sure that other businesses and consumers are not harmed.

• Stakeholder protection. Every business has stakeholders other than its owners – the employees, the stockholders and the general public. The business has to ensure that the rights and interests of all of these groups are adequately protected in the course of its operations. The recent outcry about the harassment and bad working conditions of employees in Wal-Mart led to the generation of a lot of negative press about the outsized department store. This gives the competition the lead and rivals take the opportunity to get ahead while the company is busy trying to do some damage control.

• Fundamental business practices of a company. Underhanded dealings, the use of substandard products, spreading misinformation about the product, hiring illegal workers at lower than minimum wage, etc. prove that a business is run in an unethical way and that it is not a high quality work place or service provider. For instance, cigarette companies that spent most of the seventies telling people that it was not unhealthy to smoke, though they knew this to be untrue. In a recent judgment, one such company was forced to pay out $28 billion.

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William King is the director of Wholesale UK Dropshipping & Wholesalers Trade Suppliers, Wholesale Dropshipping & Dropshippers Directory. He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/branding/what-image-does-a-good-brand-name-have-on-customers.html http://www.articletrader.com/business/branding/what-image-does-a-good-brand-name-have-on-customers.html Mon, 23 Jul 2007 00:00:00 -0500
But what they are all fighting for is something called ‘mind share’. It is a similar concept to market share except that it is used to name a brand that becomes almost synonymous with the product or service sold. It is the highest possible recall value in a customer’s mind, which means that he or she will buy only your product or service. Let’s see what effect a good brand name will have on a customer’s behavior.

Inspires confidence –
A brand name tends to inspire trust in the product or service because the customer feels that ‘it sounds familiar’. It makes the customer think that this is an established product and this carries connotations of higher quality. Further, it makes people assume that a number of others have trusted and used the company’s products.

Sets a standard of expectations –
The customer will buy the product with a higher set of expectations from it. He or she will assume that due to its good brand name, the quality of the product is better and set a higher bar for its performance standard. The customer is more likely to be disappointed and put off the brand for good if the product develops problems early in its life. In addition to this, the customer also knows what to expect since a certain brand will have a particular connotation of high or lower quality attached with it. For instance, a traveler on a budget airline such as South West will know to expect a no-frills service offering.

Spend more –
Branding can often convince a customer to spend more. Clothing brands often operate on this principle. A teenager will spend over $50 on a pair of pajamas from Abercrombie and Fitch due to the association of the brand with a certain image and lifestyle that the teenager admires and wishes to emulate. An expensive car such as a Rolls Royce has a premium value due in part to special technology and machinery added to it and in part to its status as a lifestyle product. This type of brand name creation allows the company to sell products at a premium price and cater to a high end clientele.

Recognition –
The recognition of a brand name is half the battle for a business. But this can have both positive and negative effects. If a customer has ever had a bad experience, he or she will avoid your brand product or service and convince others to do the same. With a generic product offering, you do not face this recognition problem. On the other hand, in case your business wants to co-brand or sponsor an event, having a recognizable brand name will re-enforce the recall value.

Loyalty –
An established brand name inspires loyalty. A customer will tend to pick your brand if he or she recognizes the name and will probably stick with it if he or she experiences no problems.

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William King is the director of Wholesale Suppliers & Trade Wholesalers Dropshippers Directory, Trade Wholesale Supplies & Dropshipping Products . He has 18 years of experience in the marketing and trading industries and has been helping retailers and startups with their product sourcing, promotion, marketing and supply chain requirements.

Source: http://www.articletrader.com ]]>