http://www.articletrader.com/ Articles at ArticleTrader en-us http://www.articletrader.com/shopping/bertolucci.html http://www.articletrader.com/shopping/bertolucci.html Mon, 29 Sep 2008 00:00:00 -0500
Bertolucci currently has six collections in their watch range which give buyers a wide and distinct choice of styles for every fashion style. Bertolucci has great designs for men and women alike and all meet very high quality standards such as stainless steel, platinum, gold and sapphire crystal. The Bertolucci watches are decorated with rubies, emeralds, diamonds, sapphires and more. The straps of the Bertolucci watch are made from superior metals or the best leathers. Every Bertolucci watch is made to last and to hold up to every day wear while still looking beautiful.

Bertolucci watches began with a love story. It is a story that has been told for many years now and a romantic tale that remains in the heart and spirit of the company still today. As the tale is told on their website, “Remo Bertolucci, a handsome Italian from Tuscany, falls in love with a beautiful Swiss woman on holidays in Forte dei Marmi. When Remo moves to Switzerland to join his wife and in-laws watchmaker business, the first key foundation of the company is set.”

Remo designed his first collection after the pebbles he once played with on the beaches of his youth. His own heart and memories went into creating that design. They’ve come a long way to where they are today but the simple passion that sparked this watch company is still alive and well and evident in each and every watch created by the famous watch making company.

Miss France 2008 is the brand Ambassador for 2008 and a tour is planned as well as a special sponsored event to showcase this new brand ambassador and the exquisite brand of Bertolucci watches. This is just another way for Bertolucci to show the beauty in each and every piece they create.

The Bertolucci brand has a spirit and philosophy of its own. As described on their website, “Bertolucci's Mediterranean is about sensual curves of organic shapes with precious and refined elegance, enhanced by the Swiss quality.” This is clearly evident in each and every design within the Bertolucci line of watches.

In addition to bold and beautiful designs, Bertolucci strives to stay on the cutting edge of technology, combining new technology with quality Swiss craftsmanship and inspiring Mediterranean style. The result is a watch like no other. These make exquisite gifts that anyone on your list is guaranteed to love.


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Zai Zhu is a watch collector and a watch connoisour. He is also the founder of www.DiscountWatchStore.com. Discount Watch Store offers over 3500 styles of watches from over 65 watch brands including Bertolucci watches, Seiko watches, Movado watches, Luminox watches, Invicta watches, and many many more.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/shopping/armani-watches.html http://www.articletrader.com/shopping/armani-watches.html Sun, 07 Sep 2008 00:00:00 -0500
If you’re looking for a watch that is casual yet dignified, comfortable yet elegant, Armani has what you need. Armani watches give you that casual sophistication that Armani is famous for along with quality craftsmanship you can depend on. For men and ladies, Armani watches have a style for every taste. They have an entire collection from daywear to eveningwear in styles you can appreciate. While the watches of Armani are sophisticated, they are also fun and contain a youthful spirit that people of all ages can appreciate.

Armani believes that a watch is more than just a timepiece; it also says something about the person wearing it, their personality and their style. This is why Armani gives you modern shapes and materials balanced with a classic style that helps you express who you are. One popular Armani watch is the Emporio Armano with the logo etched on the side of the cases.

For the men in your life, (or for yourself) you may consider the AR5328 as a gift. This has a men’s stainless steel case and a champagne dial. It has three hand movement, the date and two time zones. All of this is mounted on a beautiful leather strap.

For ladies there is the AR3140 and it has a white mother of pearl dial and clear diamonds. It has Roman number hour markers as well as two hand movement. Like all Armani watches, it has a two year US warranty so you can buy with confidence. Every Armani watch makes a great gift or get one for yourself today.

Additionally, there is the Armani sports line for when you need a more casual watch. The Armani sports line will hold up under the pressures of your activities and still look great at the same time. These allow you to stand out in a crowd even while in sports gear or uniforms. You can express your fashion sense through your simple wrist piece.

Armani is constantly creating new styles and keeping with new trends while remaining classic and sophisticated. Every fine detail is taken into account into every single watch piece that is created. Craftsmanship is never sacrificed and the name holds true as one you can be proud to own.

These are just a few of the many choices of Armani watches available. The style and devotion that goes into making each one a special and elegant piece will not fade in time. You can trust in the Armani name for your watches just like other clothing and items. You know you are spending your money on a name you can trust.


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Zai Zhu is a watch collector and a watch connoisour. He is also the founder of www.DiscountWatchStore.com. Discount Watch Store offers over 3500 styles of watches from over 65 watch brands including Citizen watches, Seiko watches, Movado watches, Luminox watches, Invicta watches, and many many more.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/shopping/fashion/history-of-gucci-watches.html http://www.articletrader.com/shopping/fashion/history-of-gucci-watches.html Mon, 26 Nov 2007 00:00:00 -0600
To gain its lost glory, the brand made its entrance into the watch market once again in the 1990's. This step was taken to put emphasis on their place in the fashion market. Gucci watches commenced its production in 1997 by means of an attitude based entirely on advanced quality, precision and thought to detail. Gucci pooled its creative skills in the midst of an unparalleled accuracy of Swiss craftsmanship to produce Gucci watches.

In the same year 1997, Gucci Group got hold of the operating assets of the ‘Severin Montres Group’ (being the world's leading manufacturers and distributors of watches) and fashioned its first Timepieces. To gain an upper edge in the market, the group went on to take some bold steps in the form of mergers and acquisitions in 1999. It bought ‘Yves Saint Laurent Couture’ and ‘Sanofi Beauté’ and also claimed a 70% stake of Sergio Rossi.

This move provided Gucci with a strong base in the form of market coverage and it got a "prepared" market to launch its watches. The plan to take control of the whole market got a boost in the year 2000 when it acquired Boucheron International group. It created a ripple effect in the market by securing license rights to run ‘Yves Saint Laurent Couture’ watches.

All these moves not only placed it in a stronger position but also replicated Gucci's promise to be a leader in the worldwide watch market. By initiating such steps, Gucci made a place for itself in the luxury goods market as well. Gucci watches quickly earn recognition as each watch are mark of a distinctive style by means of a fresh edge and urbane flare.

Gucci watches are largely procured by fashionable men and women who appreciate its design immensely even without taking care of its movement and an array of utilities. Right from the beginning, it has presented only the fashionable watches to win over the hearts of youths.

Stainless steel, sapphire crystal and soft silver are some of the major constituents, characterizing the appeal of the brand. Soft silver is still extensively put into use to fashion some of the model’s dial. Its model 3900, launched to nullify another rival’s product, possesses a fabric wristlet. Now when a niche has been created for its products, its watches presents sophisticatedly designed timepieces, standing at the very summit of excellence. They are churning out watches, both exciting and seductive, of the finest Swiss watch design, in their own style and grace to give a tough fight to rivals.

The watch’s core design follows the Swiss movement which is known for its dependability. Whenever the designer watches are no longer in fashion, you might come over this dilemma by going to the Gucci way, which assures of consistency.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2000 styles fine watches including many Casio watches, Mondaine watches, Gucci watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Seiko watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/shopping/fashion/history-of-movado-watches.html http://www.articletrader.com/shopping/fashion/history-of-movado-watches.html Thu, 15 Nov 2007 00:00:00 -0600
Initially, the entire fleet of Movado watches was fabricated, accumulated and manufactured by means of hand. Shortly after putting the valiant act on the roll, their stiff effort and grit got the huge and anticipated dividends. By the year 1899, they were rewarded with nearly six "first-class Official Rating Certificates" in their category. The subsequent years came with even better results and they were honored with the ‘Silver Medal’ at the Universal demonstration in Paris.

By the year 1905, the Movado name had put the company into the reckoning and it had started reaping benefits by the name. To meet the customer’s demand and expectation, it embarked onto the path of practicing distinction in the design and utility of the products at disposal. Later years saw them prevailing over their arch rivals at some grand exhibitions: be it the 1910 trade fair in Paris, Rome, Brussels or Rio de Janeiro. They convincingly brought the glory for themselves by launching of 8 Ligne wristwatch collections. The bringing in of the "Polyplan watch" in the year of 1912, almost created havoc and stunned the entire watch community. These watches were so outstanding that they are exceedingly hunted nowadays at any watch auction.

Movado Digital Watch was launched in the year 1930. At the same time, the Calendomatic, exhibiting month and day markers on the dial, was rolled into the market in 1946 to capture the whole market at one go. The unique "Museum Watch" which displayed a solo dot at the number 12 on the dial, took the market by storm. This inimitable characteristic of the watch symbolized innovation unheard of before. It was profoundly accepted as well as preferred to be put as an enduring set in the "Museum of Modern Art" in the year 1969. It was the result of the teaming up with designers of the likes of Andy Warhol, who collaborated with the production process of "one-of-a-kind watches", which are now an integral feature of museums, galleries, and watch collections.

Presently, Movado Watch is revisiting its splendid past by introducing the KingMatic series. This series of watches were initially launched in the 1950's. The current KingMatic is made of stainless steel and sapphire crystals and is water defiant. Movado commemorated its 125th year of watch making only last year. In the midst of its resounding watches, put in the museum collections roughly all over the world, Movado Watch has created a huge impact and left its mark of triumph on the world. Its recurrent exposure in celebrated publications further complements the saga of its achievements.

Presently, the company’s watches make use of both quartz and mechanical movements in their timepieces and also markets other luxury watch brands like Coach, Tommy Hilfiger, Lacoste and many more.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2400 styles of fine watches including many Pulsar watches, Casio watches, Festina watches, Mondaine watches, Seiko watches, Sector watches, Movado watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/shopping/fashion/history-of-festina-watches.html http://www.articletrader.com/shopping/fashion/history-of-festina-watches.html Mon, 05 Nov 2007 00:00:00 -0600
From the period of its establishment, Festina watches have carved out a niche brand by way of an inimitable persona. Shaped in the midst of the altering generations, these watches are elegant, vibrant as well as highly efficient. Theses are genuinely meant for people who breathe their lives strongly and love to cherish every single moment through the thick and thin of life.

These watches are composed of Japanese quartz movements and other matchless, inherent features. The Mecaquartz movement, a no-battery mechanical quartz movement, is another distinguishing feature of the brand. In addition to all theses exceptional attributes, a major chunk of Festina’s watches take account of sports chronographs comprising the globally advertised Road Warrior string of chronographs.

Festina also hogged media limelight in the year 1998 through a dubious reason. The team sponsored by the Festina in the Tour de France, was trapped in a doping scandal.

Festina offers a broad product range - digital, analog, chronograph, leather, stainless steel and titanium. It truly doesn't matter, whichever model you pick, it will have a long, lasting effect on your personality. Some particular models have pitched Festina on the top of the market and almost turned it into a monopolistic brand in the watch market. Some models are extremely adored by sports enthusiasts and from time to time, the company has come up with innovative features to give them further boost.

The Tour De France alarm watches, when rolled in the market, fuelled the competition and forced other watch producer to match its level. The brand got some rave acclaim from the competitors as well. Its status received a further boost when it launched the modified version of the brand by presenting it as Festina Tour de France Alarm Chronograph watch.

For the past 15-20 years, Festina watches have created a sort of segment for itself by touching the pulse of the watch lovers. Now, it mainly focuses on the sports range due to the growing popularity of the sporting events. It has a strong team in the form of technical support which is primarily focused on the process of innovation. Sponsoring of some professional cycling events has given it a world wide reach as well as recognition.

In the terms of marketing strategy, Festina has surpassed even some leading watch makers and still holds a reputable place. For every country, it has adopted a different set of strategies. Its association with cycling events has created a vast market for it even outside Europe. US being a large market, the company adopted an entirely different strategy for the U.S. It allowed some U.S. distributors to make merry by selling the watches through the bike shops. It provided some discount as well to boost the process and is now reaping the rewards in the form of growing demand of Festina in the US.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2400 styles of fine watches including many Pulsar watches, Casio watches, Festina watches, Mondaine watches, Seiko watches, Sector watches, Movado watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/shopping/history-of-pulsar-watches.html http://www.articletrader.com/shopping/history-of-pulsar-watches.html Thu, 25 Oct 2007 00:00:00 -0500
In the year 1972, the first Pulsar watch was made public by the Hamilton Watch Company. The expertise and novelty, through which it was created, mesmerized some contemporary press reports to shower a huge amount of praise on it. At that time, it was the first of its kind incorporating digital display and electronic quartz. In the midst of a light emitting diode, it got a new space-age look.

Pulsar watches were a ‘colossal beat’ and had a great demand in those times. At the time, when the watch boom lessened a bit, since then, the Pulsar brand had got hold of a vast territory and made its lasting impression worldwide. Subsequent to a string of alterations in brand ownership, Pulsar watches were launched in the U.S. in 1979 by Seiko Corporation of America. By means of latest looks and innovative features, this collection was the first full line series of all-quartz, specially designed for men and women.

The move became a huge sensation and brought eminence to the brand. To replicate the accomplishment of the U.S. market, in the 1980s, the Pulsar brand was rolled out in the UK, the Netherlands, France, Germany, Spain and other European markets. This move saw the brand taking sway over worldwide market. The company continued with its expansion strategy so as to gain a wider geographical coverage.

In the mid 1980s, the company added some new range to its existing products and started taking control over the market by bringing in the latest technologies. It enlarged its collection of timepieces and inducted classic sport and dress watches to lure women. Further, in the mid 1990s, it amassed some most extraordinary compilations: Sports, Titanium, Diamond and Pocket. To remain competitive, it added some magnificent features which were unique in nature. The patented integrated circuit technology, which is one of those remarkable features, was handy in providing a quick-start function. It also included a step-motion second hand, which enabled it to report regarding the need of charging the watch.

The LumiBrite dial, an exciting feature, was capable of shining for a long duration with no push of any special button. The newly launched NOS Sport 3502 watch, which symbolizes a synthesis of a graceful retro design of 70’s and a modern apparatus of 90s, is a model of hi-tech brilliance among its touch sensitive display points.

Even after more than thirty years, Pulsar now takes a step further in its tradition of technological fineness and exceptional design. From the time of its market entry, it has maintained its cutting edge of approach and expertise. Right throughout in its stupendous journey, the company built nearly each and every Pulsar watch to match the topmost values of quality.

After taking over the U.S. market in the 1980s, by the way of its aggressive marketing strategy, Pulsar is not only a key brand in all the European countries, but it has also made its presence felt in Australia, Canada, Africa and Israel. It offers a broad series of timepieces that not simply look stylish but moreover possess various appealing functions. With a trademark of Seiko Corporation - the world's top notch maker of classic timepieces, one might easily rely on Pulsar's products along with their after sales service program. Pulsar offers one of the best warranty programs in the industry where it not only covers the movement, but the entire watch including the case, the crystal, and the bracelet for a period of 3 years.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2400 styles of fine watches including many Pulsar watches, Casio watches, Festina watches, Mondaine watches, Seiko watches, Sector watches, Movado watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/history-of-sector-watches.html http://www.articletrader.com/business/sales/history-of-sector-watches.html Mon, 10 Sep 2007 00:00:00 -0500
Sector Group initiated a tactic of diversification in early 1990s by launching the brands Chronostar and MoDe. The group got hold of the consent to make “Roberto Cavalli timepieces” in March 2000. Subsequent to the acquisition of the venture Opera, it achieved the license for “Valentino” in October 2002. It wrapped up union with the Benetton Group for the brands Sisley and United Colors of Benetton in 2003.

Sector Group possesses a strong set-up of production partners, commercial offices and distributors all over the world. The early and mid 1980s could well be termed as the golden era for Sector brand of watches. The account of this noteworthy brand commenced in the same period. The brand took its voyage to all evocative and distant spots on the earth linked through grand and tremendous sporting events. Sector is producing watches for people by way of an optimistic approach to life and for those persistently motivated to surpass themselves in everyday tests. Chiefly, Sector puts forward a broad assortment of sports watches. The amount of appreciation its watches receive, is the outcome of unremitting research in design and immense consideration to quality.

Never make a mistake to think of it as an ordinary sports watch producer. Rather, it is a trendy sports watch maker that tenders top feat and innovative design without knowing any limits. Being a world beater in the sport category, it initiated a unique plan from the world go. It formed an association of the topmost athletes to bring reputation to its brand. This policy has paid an immense dividend over the years. It has kept this policy into the practice from very inception to make further innovation in its products with the help of these super sportspersons. Sector’s each model could easily be termed as a towering timepiece of assured superiority and consistency. Even in the most intense circumstances, it has stood the test of time and emerged victorious. Almost all Sector watches are “up to date” and jagged in design of mark Swiss Quartz or Automatic movement.

The use of steel and titanium makes it highly water resistant. The Sector watch models which have brought glory to the company are: the stylish 130 series, the Expander 135 series, the lively Expander 750 series and the Expander 950. Sector Watch Company follows an astonishing viewpoint labeled as “No Limits.’ It is an exclusive approach to life that Sector endorses and rejoices. From the time of 1989, Sector has devoted sources to completely shore up the ventures of athletes from an assortment of intense disciplines in sports. The Sector “No Limits Team” is the outcome of this great viewpoint. The association, having in excess of 20 men and women, embraced athletes who persist to redefine the limits of human talent. Team members are usually busy in astonishing events right through the year to bring fame to the brand.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2000 styles fine watches including many Sector watches, Movado watches, Tissot watches, Mondaine watches, Casio watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Seiko watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/history-of-tissot-watches.html http://www.articletrader.com/business/sales/history-of-tissot-watches.html Mon, 03 Sep 2007 00:00:00 -0500
All the way through the existence of the Tissot Company, the firm has forever fascinated the thoughts of people across the globe. Right from the very inception, the company possessed technicians and engineers, contributing thoroughly in the growth and development of new innovative watch models. Led by a strong technical team, it incidentally went on to become the first producer of the antimagnetic watch. It also holds the glorious record of being the first to produce plastic watch, the "Rock Watch", the "Wood Watch" and "T-touch".

Along with the production of some exemplified “first of its kind watches”, the Tissot Company also has its presence felt in the history of sports. It got its share of fame by participating vehemently in some major sports events: linked with Davis Cup in 1957 as the timekeeper and also took part at the downhill skiing in Switzerland in the 1938. At present, Tissot Company is the authorized timekeeper for various sporting galas: road biking, circuit racing, cycling, ice hockey and fencing. All these sporting affairs call for supreme dependability and correctness; they signify the meticulousness, significance and excellence of the Tissot Company. The company has rejoiced 150th anniversary of its esteemed institution in the year 2003. The Tissot brand, without any doubt, is not only one of world's most admired ones but also one of the most sought after brands in Switzerland itself.

From the year 1985, the Tissot Company has been attached with the Swatch Group. From the same period onwards, it has been characterized by a networked system of merchants in 140 countries all around the world. Since all Tissot watches are fashioned in Switzerland itself, which facilitates the company to make use of the "Swiss Made" brand. The Company tenders a broad array of products that will catch the attention of both admirers of a pleasant design and enthusiasts of watchmaker's technology.

In the recent years, the company has transformed itself into a more popular brand than ever. It could well be attributed to its "T-Touch," expertise. In this unique range of watches, a number of new watches encompass "touch-sensitive navy faces" and comprise compasses, barometers, altimeters and thermometers. Same range of watches has further provided it a boost by featuring in some movies: as in The Cradle of Life and Mr. & Mrs. Smith.

Those who get gratification by having fine quality watches, admire these traits in Tissot watches. By and large, it is rated as the foremost watch brand that presents high class watches at mid price range. Tissot is on its way to take their sports sponsorship to a towering height by becoming the official timekeeper and partner of some grand sporting events like Olympics and other adventure sports. By sponsoring some big names in the sporting arena, it has already created a niche for itself that cannot be easily taken over by its rivals in the near future.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2000 styles fine watches including many Tissot watches, Mondaine watches, Casio watches, Sector watches, Movado watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Seiko watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/sales/history-of-mondaine-watches.html http://www.articletrader.com/business/sales/history-of-mondaine-watches.html Mon, 27 Aug 2007 00:00:00 -0500
The hard work put in by this gifted man paid him results in 1986 when his listed wristwatch version was given a shape by Mondaine. The design thus created, received several prizes. This technological design concept was honored with the German Design Plus award. Apart from it, it also captured the bronze award of the Art Directors Club of Switzerland. And interestingly, it also got the extreme respect of being assessed by Sir Terence Conran at the London Design Museum.

The model thus fashioned by Mondaine had to become a classic. If you ever get a chance to be in Switzerland, you might locate in excess of 3000 Mondaine clocks at every station. All along with railway watches, Mondaine moreover fabricates wall, table, and desk clocks and pocket watches in diverse design patterns. It also comes forward with an assured number of models motivated by the modern art. You could hope to get the most classic design from the Mondaine which belongs to the most punctual country in the world.

When it initially launched its products, Mondaine watches were based on the clock that harmonizes the whole Swiss rail system. These Swiss watches bore the distinctive glance that decorates the clock towers all the way through the Swiss Railway. Basically, it was made as the official Swiss Railway watch only after the impact of its design. Its watches carried almost a distinction as the red second hand gyrates around the watch in the collection. Its models offer varied features like dual time zones, chronograph, world time and big date system.

Mondaine’s most famous assortment, the Evo, an unswerving mock-up of the celebrated clocks, brought it close to the huge market coverage. On the other hand, the model 30332 went onto become almost the top brand for a sequence of watches made by Mondaine. Launched in the year 1986, this timepiece has prevailed over some dozens of design rewards for its playful and petite design. A reasonably priced ‘Retro timepiece’, a fabulous and fancy watch, was predominantly meant for the design-conscious. Such were some few initial designs which got it the requisite market capitalization as well distinction of sorts.

These exceptionally designed watches have already been featured in museum anthology across the globe together with the Museum of Modern Art in New York. A typically designed model pulled off the entire previous record in terms of sales which registered a massive demand pattern in virtually all major markets.

Mondaine’s illustrious red second hand watch, which halts momentarily earlier to the next minute before it jumps forward, has also been received some rave acclaim from the critics. The Mondaine watches are so specific that they truly receive global respect as a timepiece. It is the only watch in the world that received praise on its expertise from famous architects like Louis Henry Sullivan.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2000 styles fine watches including many Casio watches, Mondaine watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Seiko watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]> http://www.articletrader.com/business/history-of-casio-watches.html http://www.articletrader.com/business/history-of-casio-watches.html Mon, 20 Aug 2007 00:00:00 -0500
His big break showed up in a very unique way. Tadao Kashio developed a product called the yubiwa pipe. Its design allowed it to be worn on the finger. It was used to hold a cigarette, allowing the smoker to smoke the cigarette to the filter, all while still being able to use both hands. In the impoverished Japan of the times, cigarettes were a hot commodity and the product was an overwhelming success. The yubiwa pipe is a far cry from the calculators and watches that were to follow, but it did start the company down the road to success.

Since it is obvious that Mr. Kashio was an inventive sort of man, it only took a little while for him to decide to explore different products. At the business show in Ginza, Japan in 1949, he discovered electronic calculators. With the proceeds from the sale of the yubiwa pipes, Mr. Kashio and his brothers began to experiment with making their own calculators. At the time, most calculators were run by the use of gears. With diligence and hard work, the Casio Company came out with the first calculator to use solenoids. The new type of calculator went on sale in 1954. This calculator also was the first to have the 10 digit keypad and had only one display window as opposed to the competitors' that had three.

As you well know, calculators weren't the only product manufactured by Casio. After the release of the Model 14-A calculator, many more products were designed and released to the general public. The same year as the release of the 14-A, the company also became the Casio Computer Co., Inc. This is about the time when watches from Casio first made their mark on the watch industry. Casio has been well known for the huge variety and innovation of their watches almost since the beginning of production. They were one of the first watch companies to manufacture the now famous quartz crystal watches. The quartz watches produced by Casio were available in both digital and analog styles. It is possible that the most well remembered watch produced by this company was the calculator watch. For those of you who don't remember, it featured all of the amazing time keeping capabilities of the regular Casio watches, with an added feature. It had a tiny calculator complete with miniature keypad built into the watch. During its hey day it was the bane of math teachers everywhere and the savior of every math deficient student.

Considering the calculator watch was so much fun, Casio continued to raise the bar. This company was also the first to design and produce a watch that could provide its owner with some interesting details. One such watch could display the time of many different time zones at the touch of a button. Others were equipped to give weather details like the temperature and barometric pressure. Mountain climbers of ages past particularly were fond of the version that came with a gauge to indicate the altitude. While other watch makers were stuck on the same old, same old, Casio consistently offered new and exciting variations on the classic wristwatch.

With the true gadget geeks of the world in mind, Casio came up with a watch just for them. It is the Wave Ceptors line of watches. They really outdid themselves with this one. These watches are equipped to receive radio signals that enable the watch to keep accurate time. They also are able to tell the time in different time zones, the user can set alarms and timers. This line of watches also came with an incredibly extensive user manual to provide all of the necessary instructions to the owner.

From the yubiwa pipe to the finest calculators and watches in the world, the Casio has come a long way from its humble beginnings. They continue to challenge themselves and their competitors to new higher peaks and offer the best products electronics can build.

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Zai Zhu is a watch collector and a watch dealer. Visit http://www.discountwatchstore.com to learn more about wristwatches. You can also shop over 2000 styles fine watches including many Casio watches, Mondaine watches, Bulova watches, Accutron watches, Wittnauer watches, Citizen watches, Seiko watches, Invicta watches, Luminox watches as well as other brand name watches such as Adee Kaye, Corvette, Croton, Lucien Piccard, Orient, Perigaum, TW Steel, Vanceur, and Wenger.

Source: http://www.articletrader.com ]]>