Random Copywriting Articles

HomeHammer Improve Your Business Lesson 4: Good Copywriting Means More Profit

Tue, 07 Feb 2006 00:00:00 -0600

Once again, thank you for your interest in Homehammer.com home improvement network. Continuing with the lessons in this course will help you improve the base of your business and your level of profits.

The HomeHammer site helps customers connect with home improvement professionals like contractors, plumbers, and electricians quickly and easily. This course is part of our commitment to you and our customers. By improving your knowledge with this material, you can improve the services we offer to our customers.

Lesson 4: Why Good Copywriting Can Improve Your Bottom Line

The power of the written word is phenomenal. Whether it be your website or brochure, benefit-oriented copywriting can improve your profits.

Your writing decides how your enterprise is viewed no matter where the writing appears. If you have poorly written text, it could break your business. Well written text can encourage readers to make the first step in hiring you – contact.

Benefit-oriented copywriting is your best bet on all of your materials. Your customers want to know what is in it for them. Describing your business in terms of the benefits they will receive will only help you connect with them. The human brain is designed to consider the needs of the self first. Describing the benefits your customers will get form your business will help them read all of your texts with themselves in mind. This can only help direct them to you to meet their needs.

More than anything, your copy should tell potential customers a number of things.

· You and your product are trustworthy and deserving of their attention.

· You will speak to your customers directly, and they will be handled by a professional.

· You will give your customers all of the information they need to make an educated choice about the product you are offering.

While there are no hard rules for copywriting, at the heart of it all, be sure to make sure your tone resonates with customers and reaches out to them. You should also make sure that your message seems trustworthy. Finally, be sure your content focuses on the benefits of hiring you for the product.

One of the most important things to remember for good copywriting is to be sure you are using the English language appropriately. Watch for grammar and punctuation errors, as this can send customers to another service provider.

Your excellent copy will send customers to you and help you reach people you never thought possible. This is great for your profits.

The next lesson discusses why using links to build your website will help send customers in your direction. This quick read could help you increase your revenue. Be sure to watch for it!

Now that you’re on the way to a healthier business, be sure to visit the HomeHammer website and sign your business up in our directory today. We are the world's largest home improvement site, and the way we stay large is by making sure we have the most extensive database of contractors and home professionals around, so make sure you’re on that list!

Kris Koonar is President of Crack Marketing leading a team of Internet Marketing Consultants with over 5 years of experience and 100's of projects. He is also writer of an Internet Marketing Course called "The Website MBA"

Kris can be contacted at 1.877.270.7170 or kris@crackmarketing.com

Source: http://www.articletrader.com

HomeHammer Improve Your Business Lesson 7: A Sample Marketing Exercise

Tue, 07 Feb 2006 00:00:00 -0600

Lesson 7: Try To Sell Our Site – An Exercise In What You've Learned

Throughout the last six lessons, you've learned why it is important to raise your price, how to close a sale, the low down on advertising, how good copywriting can generate revenue for you, why you should use links to build your website, and how to create reciprocal links on your site.

As with any good knowledge lesson, this one includes some independent practice to help you test out the new skills you have learned. This practice session starts with this site http://crackmarketing.com/linking.htm

Using your new skills, try to sell the product we are offering on our site. Start by thinking about the price. Can it go up? If so, how much should be charged? What do you intend to offer the customer in return for the price.

Don't forget to think about how you would close the sale with potential customers. How would you deal with a customer who thought your price was too high? What kind of assurances could you offer them that your service is the best one around?

You should also consider how the product is advertised. Are there places the product could be more effectively advertised? Where might you place advertisements for this product? Moreover, using your new copywriting skills, what would your advertisements say? According to your new copywriting skills, is the site well written? What should be changed?

Finally, would you change the links offered on the website? If so, how? What links would you add to improve the site? Where might you look for reciprocal links to improve your site traffic?

This is the final lesson in this course. Thank you for signing up for our information. We hope it has helped you improve your profits.

Kris can be contacted at 1.877.270.7170 or kris@crackmarketing.com

Source: http://www.articletrader.com

Email and Online Marketing Copywriting Secrets

Fri, 26 May 2006 00:00:00 -0500

My copywriters and I have written hundreds of breakthrough response, money-making emails and online Marketing promotions.

Here’s what we’ve found works best. Use these tips properly and your results will skyrocket.

1. Your email “from” sender line should be your brand name or company name and stay consistent. Use your own personal name only if that is your brand image.

2. Send emails only when you have something to say that will benefit the reader. No fluff. No filler. You must be relevant. If you can’t be, don’t send an email until you have something beneficial to say.

3. Start your emails with the specific benefit the reader can get from your message. You have no more than 3 seconds to pass the crucial “what’s in it for me?” test.

4. The copywriting tone and language should be personal and conversational, instead of stuffy and “corporate”.

5. Make a specific offer to the reader and, if possible, include a short deadline by which he must respond to get it.

6. Use as much copy as is needed to fully pile on all the benefits the reader will get by ordering, answer objections, create urgency, and close the sale.

7. Test your subject lines and offers on small segments of your list before you send the email to your entire list.

8. Include “Email this to a friend” service in all your communications for pass along and viral marketing.

9. Tell your recipients to “white list” your email address so your future emails don’t end up in the “spam” filter.

10. Remail non-opens again one week later. This works great if your email service can pinpoint this information.

11. Copywriting of your emails and online marketing is your #1 key to much higher leads, sales and profits. So don’t entrust it to anyone other than an experienced successful copywriter and the best one you can afford. This is not the time to be penny-wise and pound-foolish.

There are many other email and online copywriting topics that are too variable to give you hard and fast answers to. They need to be studied first by a professional based on your specific business. These include text vs. html and best days to email.

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Mike Pavlish of Profit Boosters Copywriting has written hundreds of successful email and online promotions for clients since 1978. Fees start at $3,000.00 and up. He can be reached at http://www.ProfitBoostersCopy.com

Source: http://www.articletrader.com

Website Copywriting Secrets for Major Success

Fri, 26 May 2006 00:00:00 -0500

It’s a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? It’s the copywriting on the website.

Here’s what we’ve learned works best from actual results and testing on dozens of websites we’ve done the copywriting for.

1. Make your website easy to “scan” with headlines, sub headlines, boxes, sections, colors and the like that give the reader the main benefits he will get. Almost all people are “scan first” or “scan only” readers. Your headlines and sub headlines should take advantage of this fact.

2. “Just Sell, Baby”. Websites have one main end purpose and that is to sell your products and/or services, to move people to action, to make money. In today’s high-tech world, most copywriting on websites forgets this vital fact and that is why they don’t perform better.

3. Tell the reader what he/she will LOSE if they do not take the recommended action. Fear of loss is a great motivator.

4. Build up excitement, enthusiasm, passion and urgency to get the reader to take the desired action right now. We analyzed the most successful copywriting we’d ever done back to 1978 and found it all had one thing in common: excitement. Yes, excitement is contagious and it sells!

5. Make a great offer to get their email address. In today’s overcrowded environment and with spam concerns, it’s not enough to just say “enter your email address for our newsletter”. You need to make a great offer including special reports, bonuses and the like in addition to your newsletter to get the maximum number of qualified signups.

6. Focus your copywriting because people want to buy from the expert specialists in a field. If your copy is too broad you will lose a lot of your best prospects, who of course, are the most likely to buy. A great way to do this is to have separated focused web pages for separate types of people or industries on your website.

7. Make your website as easy to use and find things as Amazon.com (for consumers) or Dell.com (for businesses). The copywriting and organization of these sites is a key reason they are ultra-successful.

8. Start thinking like your website reader (your prospect) and stop thinking like yourself (the marketer). Figure out what your prospect wants most from your products or services that they deliver, then come right out and tell him what benefits he’ll get, why, and what he needs to do now. Simple but it brings in Billions.

9. Test everything, measure it, use the winner, and always keep testing. This is the key to “optimizing” your website and all of your marketing. Don’t guess – test and let the only vote that matters (your prospects) tell you what works best.

10. Compare your product or service against your competitors to show and prove your superiority. We’ve used this secret very, very profitably for our clients.

11. Copywriting is king and queen for your website to sell the maximum number of people. The right copywriting can bring you up to double, even triple or more your current results for no additional marketing cost. Hire the best copywriter you can afford, and don’t skimp because this one-time investment can be the best investment you make.

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Mike Pavlish of Profit Boosters Copywriting has done the copywriting for dozens of successful websites. Fees start at $3,000.00 and up. He can be reached at http://www.ProfitBoostersCopy.com

Source: http://www.articletrader.com

Profit Boosters Copywriting Checklist

Mon, 05 Jun 2006 00:00:00 -0500

You can use this copywriting checklist when you are copywriting - or to evaluate copywriting. It is based on what works best from over 1,200 copywriting projects we have done since 1978. It will lead to significantly more response from your copywriting.

Before writing:

1. Study the company and the product/service being sold thoroughly so you have all the information you will need.

2. Research the prospects and the market to determine what benefits the prospect wants most, secondary benefits wanted, objections, and what would get him to buy now. Key: Don’t guess; research.

3. Develop the main emotions you can touch with your copywriting for this project, and how you will do it. The strongest emotions are love, fear, greed, acceptance, survival, anger, and health.

4. Think like your prospect; and not like the marketer.

5. Develop the best offer(s) you can make to the prospect. Your offer includes pricing, terms, bonuses and guarantee.

At this point, you know the company and product, what the target prospect wants most, his objections, the main emotions you can touch, and you have developed a terrific offer.

Headline and start of copy:

6. Write at least 20 different headlines before choosing the best one.

Headline winners include a big, bold promise of the benefits the prospect wants most, specific figures, a guarantee, credibility enhancers, a special offer.

Legendary marketers John Caples and Claude Hopkins proved that one headline can pull 10 times the response as another headline … with no other changes in the copywriting.

7. Start of copy should re-enforce the main benefit(s) of the headline, elaborate, and incorporate the secondary benefits the prospect wants most.

Body of copy:

8. Develop the prospect problem and pain points. Reinforce how these problems will remain or even get worse unless he takes action, and how your product/service is the best solution.

9. Copywriting should be first person, one-to-one, conversational.

10. List the prospects likely objections to buying, and overcome those objections.

11. Sincerely flatter the prospect if you can.

12. Get the prospect to mentally “picture and enjoy” the end-result benefits of buying.

13. Use testimonials, specifics, tests, clients, studies, success stories and memberships to add credibility and believability.

14. Be sure it is easy to read and “scan”. Use sub headlines with prospect benefits, short sentences, short paragraphs.

15. If any copy is dull or boring, cut it or revise it.

16. If the flow gets slowed or stopped at any point in the copy, fix it.

17. Copywriting must be passionate, enthusiastic.

18. Create urgency to get a response now.

19. Tell the prospect what he will lose if he does not respond now.

20. Tell the prospect exactly what to do.

21. Close, Close, Close. Get action now.

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Mike Pavlish is the president of Profit Boosters Copywriting. They have completed more than 1,200 copywriting projects for clients since 1978. Fees start at $3,000.00 and up. He can be reached at http://www.ProfitBoostersCopy.com

Source: http://www.articletrader.com

Business To Business Copywriting Secrets

Mon, 05 Jun 2006 00:00:00 -0500

If you want to increase your marketing results and get more qualified leads, you will need to improve the effectiveness of the copywriting on your website, print ads, emails and direct mail.

This is vital because copywriting is your “salesperson in cyberspace, in print and in the mail” … and great salesmanship produces great sales … average salesmanship gets only average or worse results.

Here are the copywriting tips that will improve your marketing results. These are proven based on our copywriting work for over 450 businesses since 1978.

This is a list of what your prospect is thinking as he reads your marketing copy. It’s important to make sure everything is addressed on this list. If you do this, your marketing results will improve dramatically.

1. You’d better have done your research to know what benefits I want most from your type of product or service. If you don’t, I won’t even notice you, and if I do, I won’t even give you a hearing.

2. What do you do? How will it help me? I need to know “what’s in it for me” instantly or I’m gone.

3. Why should I believe you?

4. I already have a supplier for that – why should I listen to you?

5. Make it easy for me to read, understand, navigate, and “scan” your marketing material.

6. I want a specialized expert in your field for my situation or my needs or my type of business.

7. Don’t bore me! I’m sick of corporate talk, business buzz terms and mumbo-jumbo. Almost all business marketing is very dull and boring and I won’t read it.

8. I want ALL the details and specs, including product information, product applications, CAD drawings and plans, costs and shipping. A ThomasNet.com study finds a very large percentage of buyers say these details are not readily available.

9. I want to read copywriting from a real live person talking to me person to person, and not from some emotionless corporation.

10. I won’t admit it on the record, but I make purchases based on my emotions. Sure I need logic and features for verification, but if you can touch my emotions, I’m much more likely to buy from you.

11. I badly want more from my life than just work. I’m very interested in saving time, work and stress.

12. Make it easy for me! You list many different things I can do and I’m confused. What one thing should I do now and why?

13. Don’t overload your website or brochure with fluff – stick only to relevant and helpful information I need. I’m tired of all the irrelevant “filler” information on the web and I won’t read through it anymore.

14. Compare your product or service against your competitors for me if it is really as good as you say it is. Be honest, as I’ll see through any favoritism.

15. Be specific; generalities go right into my garbage.

16. What’s your guarantee?

17. How can I test your product, service or company first, in a low or no cost way, before I make a large commitment?

18. Help me justify the investment to my boss on an ROI basis.

These copywriting secrets applied properly are a main reason one website, direct mail piece or ad can pull 2 to 3 times the response as another for the same product or service. This is why the most successful marketers hire the best outside freelance copywriters they can afford.

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Mike Pavlish of Profit Boosters Copywriting has done the copywriting for hundreds of business-to-business clients since 1978. Fees start at $3,000.00 and up. He can be reached at http://www.ProfitBoostersCopy.com

Source: http://www.articletrader.com

Top 10 Website Copywriting Secrets

Mon, 05 Jun 2006 00:00:00 -0500

Successful website copywriting is very different than traditional copywriting.

Based on what actually works best --and does not work-- from writing dozens of websites for our clients, here are our Top 10 website copywriting secrets. If you apply them, your website will be a major marketing success for your business and its bottom line.

1. What’s in it for me? Why should I believe you? What do you want me to do and why should I?

Answer these questions immediately. The reader will leave your website unless these three questions are clearly answered in the beginning seconds.

2. You must have a strong, reader-benefit headline. The headline is by far the most important part of your website as far as its effectiveness. The words used (i.e., the copywriting) must give a reader benefits of your product or service, a big promise, a reward that the reader wants badly and be as specific and concise as possible.

3. Focus your copywriting to accomplish one main goal, which should be to get the interested reader to call you or place their order.

By laser-focusing on one action you’d like the reader to do most, your copywriting will be targeted, specific and powerful.

Of course, there will be other information and details on your website and you can have a secondary goal for the reader to email you or sign up for your newsletter or download a report … but focus mainly on the one specific action you want the prospect to take.

4. Be exciting, informative, to the point, interesting. People will not read something that is boring if they don’t have to. Make sure you avoid “corporate talk” that is loaded with “we” and general information the reader already knows.

5. Write mainly to get sales or leads; and not for the search engines. Your website may be listed high by a search engine, but what good is that if it does not bring you leads and sales.

6. Encourage interested readers to telephone you. A good salesperson can sell much more effectively by talking to a prospect than by just emailing. Talking builds rapport, trust, and questions asked so it is customized to the prospects specific needs and wants.

7. Words sell and graphics are secondary, so be sure to invest properly in the copywriting on your website.

8. Answer the concerns and objections the reader has. Make a list of frequently asked questions. Answer them for the reader on your website. Overcoming objections and concerns is what often clinches the sale.

9. Use proven winners for successful copywriting. These include reader benefit copywriting, be specific, tell the full story of why you are the best choice for the reader, use customer testimonials, make an offer, use a guarantee, get action now.

10. Hire the best copywriter you can afford because the copywriting on your website has the greatest effect on its success or failure. This is not the time to be cheap.

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Mike Pavlish of Profit Boosters Copywriting has done the copywriting for dozens of successful websites. Fees start at $3,000.00 and up. He can be reached at http://www.ProfitBoostersCopy.com

Source: http://www.articletrader.com

Directory Submission Services and SEO Coptwriting Rates - What you should know on your next investment

Sat, 23 Dec 2006 00:00:00 -0600

Copywriting Rates. They're all over the place. But should they be? The answer is a firm: It all depends. Most people seeking out a ghostwriter first want to know what selecting ghostwriter rates they should expect to pay.

Technical writing prices differ - mostly due to skills needed and writing preferences for project.

Talent, collaboration and most important communication in your business goals is the single most important factor in the process. As a web content provider copywriters are very important in the case of great words for great promoting.

As for the exact rates of copywriting and a web content provider it depends on the work at hand. A single most important fact is the writer creating a book, a ghostwriter, search engine copywriting, advertising copywriting and other promotional wr. Copywriting rates will vary depending on the previous terms. It is important to understand the type of service that will benefit you.

One other small factor is the frquency of your writing project. do you need ghostwritting for your blog, web site or other sales type content. Copywriters are great sales writers. They close niched together with web site seo promotion services. So for online and print their sales copy is unparrallel.

Perhaps you need technical writing for a book. For book writing it could fall into a monthyl service and be a bit more longer. It all depends on the services needed. As a helpful tip to you the customer, it is better to know what services can be offered for your business.

Some helpful tips in what you should get in copywriting services.

Your clients should provide you with thourogh notes and guidelines.
Clients are always eligible of one free round of content proofing upon order
If there are extra pages there should be charged at normal editorial rate
After completion of work the package is completely yours, no string attached.

For better sales copy on a web site. Have a look at what a website content provider cab offer. You also should look intoweb site submission web site promotion search engine service. They both compliment each other nicely in increasing traffic and sales to your business.

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Markus Skupeika

Find more information on web site seo promotion services with a free e book on Monopoly Marketing.

Also Free Advertising Copywriting Free Ebook download online today.

Source: http://www.articletrader.com

Effective SEO Copywriting

Fri, 29 Dec 2006 00:00:00 -0600

Search engine optimisation (SEO) is a guessing game, shrouded in mystery and hearsay. What little there is known for absolute certain is made up for by years of dedication to trial and error testing, carried out by thousands of experts and enthusiasts the world over. From their input, and writings on the subject, it is possible to find certain areas of consensus; there is at least some common ground upon which it is possible to build search engine rankings. Of course, the problem with SEO is that the search engines are always several steps ahead of the experts, and light-years ahead of laymen or 'Saturday marketers'. There will forever be a substantial element of second-guessing involved, of strategy, of tactics, of anticipating the opponent's next move.

Effective copywriting for SEO purposes firstly demands an intimate knowledge of the necessary 'tools of the trade'. Anchor text, keyword syndication, LSI - it's all important, and if you're not a semi-expert, you need to have at least some idea of what you're talking about to achieve any success. But more importantly than all these factors is that content reads well, and sounds professional. There is nothing worse than visiting a site with a wealth of content when it's substantively terrible, and technically below par. Furthermore, if you read through the text and you can spot the keyword a mile off, there's something far wrong. You can learn the technicalities on the SEO side in a book, and they are certainly useful, but there's no substitute for quality content, targeted to your market segment to really convert those sales. And there's no doubt that's something you can't learn in any textbook.

Writing effectively for search engines is obviously a different practice from effective copywriting for other media, but it is important not to treat the search engine as your target audience. You should always make sure your website copywriting for people first, and treat the search engines as a secondary reader. Having said that, the specific search engine requirements are obviously vital to improving ranking and ultimately driving traffic, but the text still has to equate quality-wise to the desired perception of your brand, and your business.

A good starting point is to try to offer informative content, for example your own interpretation of certain aspects of your market, or insider trade secrets that are actually of use. At the same time, a good thing to avoid is choosing ill-fitting keywords. Never use your keyword phrase in a sentence where it would not otherwise appear. The sentence should read fluently and effectively disguise the keywords within. Improper pluralisation and misused inflectional endings make articles sound awful, and detract from the overall look of the web page on which they are displayed. It would arguably be more useful to have a blank page of 'correct' text than to waste time on graphic design for a page of useless, keyword-centric drivel.

Whatever the subject matter of your writing for SEO purposes, make it flow. Consider the tone of your article, and the requirements as far as your readership are concerned, and use that as the basis for your writing. Of course, take the time to add in your various SEO elements, to make your article more amenable to the search engines, but make sure that as your first and main priority, your article passes as both technically sound and professionally structured to the human reader.

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Cooper Murphy Webb are a leading UK Copywriting Agency, providing professional SEO Copywriting services.

Source: http://www.articletrader.com

SEO Copy Writing and its parralell service website directory submissions?

Wed, 03 Jan 2007 00:00:00 -0600

What does a web site submission serv ice company and seo copywriting comapny do for your business?

Ssearch engine copywriting brings you high rankings, more traffic and loads of sales! But to successfully achieve a high rank in the search engines, the words on your web pages cannot be an afterthought, but a key strategy in your search engine optimization. Using keyword research and content that sells is what your seo copywriter must do for your business.

Search engine optimization copywriting is seo copywriting, content that sells and is optimized to rank high on the search engines.

Why would you need this for your business? Most likely because of the website promotion and search engine copywriting brings tons of sales! In order to attain high ranks on the engines for target key phrases, the words on your web pages cannot be an afterthought, but a key strategy in your search engine optimization.

In order to rank high on the serps(search engine result pages) for keyphrases, Internet marketing and seo copywriting focuses on keyphrases, title tags, and headings. Seo copywriting experts suggest roughly 250 keywords per page along with other targeted search terms strategically placed within the copy. Be aware you can also use another simalar marketing service. If you need to increase the leads, traffic and sales of your business - Website directory submission services is your answer.

Promoting your business and gaining more traffic is what search engine submission services and website promotion is all about. by using directory submission services, keyword reasearch and internet marketing you will gain thousands of targeted visitors. Website promotion is all about testing and finding the right methods to create sales. This appears why search engine optimization and seo copywriting is becoming a success for businesses.

Most are surpirsed at the oppurtunities of keywords inside your content. Also bear in mind when using Seo copy writing and placing keywords into your copy, you must ensure that the copy still is readable. Articles on copy writing suggest that if you havent done this in the past, it can seem like a daunting task. Thats why so many businesses are electing to use professional seo copywriters.

Plus, keep in mind unatural keyphrase placement can send a red flag to the engines and decrease ranking. this is called keyword prominence. When you audit a website, here are helpful suggestions:

Consider your website design. Your site might look great, but it may not be the best design for search engine optimization. A pro can show you how to combine your eye-catching graphics with the right copy to attract traffic. Remember that how a page is constructed will affect how well it does in search engines. Use keywords wisely. Search engines look for links to your website from highly-ranked websites with related content. Submitting your website to directories is vital. If you sell bridal gowns, putting a link on a directory of bridal sites will help the search engines find your site, while submitting your site to hundreds of search engines will not help.

Search engine copywriting experts also warn that not all websites are suitable for seo copywriting. Sometimes content on the page may not be relevant. Other times sites would like to keep original content for the search engines.

Niche website copywriting can be time-consuming, and while some professional seo copywriters are not cheap, others feature copywriting rates that can be quite economical. Plus, many professional copy writers will show you how to audit a website and at the same time make the copy more compelling.

An SEO copywriter who truly knows about copywriting websites will help attract qualified traffic from search engines, convert visitors into customers when they find your site and make your website work harder for your business.

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Markus Skupeika

Find more information on Website Submission and Ranking Service downlaod our free e book on Monopoly Marketing.

Also Free Copywriting Articles Free Ebook can be downloaded online today.

Source: http://www.articletrader.com