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<title>Latest Email Articles</title>
<link>http://www.articletrader.com/</link>
<description>Articles at ArticleTrader</description>
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<title>Email Newsletters</title>
<link>http://www.articletrader.com/internet/email/email-newsletters.html</link>
<guid>http://www.articletrader.com/internet/email/email-newsletters.html</guid>
<pubDate>Fri, 31 Jul 2009 07:01:27 -0500</pubDate>
<description><![CDATA[ Many companies send out regular print communications to customers - brochures, new price lists, promotional material, even a Christmas Card. However, these print communications can prove expensive and not always effective. You may well be throwing money away. If your printed material ends up going to the wrong person, or being thrown in the bin, it will not be delivering on the core purpose of the communication - more sales.<br /><br />An alternative, and more cost-effective method, is to send out an email newsletter, with links to your website to drive traffic to special offers, promotions, new product details, etc. Many agencies offering <a href=http://www.clickthrough-marketing.com>internet marketing services</a> are also realising that for certain sectors, in particular ecommerce sites, this form of offline marketing is still a key ingredient to the success of an online marketing campaign.<br /><br />There are several methods for sending out e-mail newsletters, as well as certain rules, or Netiquette.<br /><br />Firstly, you should not send any emails to anyone who has not specifically requested or subscribed to receive communications from you. This is commercial spam, and there are laws governing this.<br /><br />It is reasonably simple to add a sign up box to your website so that you can harvest email addresses from interested parties. You can also add a small advert to all your print items to encourage people to sign up - invoices, letters, delivery notes, etc. This will also direct people to visit your website.<br /><br />Secondly, email newsletters need to be formatted so that they can be easily read in every email client, including webmail. Also, many companies do not like to receive, or cannot read, HTML emails, so you should offer a text option as well as HTML. Text emails should have a maximum of 64 characters per line.<br /><br />Also, there are known problems with links in emails, particularly for AOL customers, so you need to ensure that all links to your site are 'clickable' for everyone. Additionally, if the URLs to your site are particularly long, use a shortening service such as TinyURL or Make A Shorter Link.<br /><br />Thirdly, the idea of a newsletter is to:<br />a) inform customers and potential customers as concisely as possible of new products, special offers, price changes etc;<br />b) attract people to the website or encourage them to contact you;<br />c) build a relationship with customers. <br /><br />The newsletter needs to be short. For instance, each article should have a headline, short description and a link to that particular item, story, article on your website. It should be a simple process to unsubscribe, and it should also include contact details for your business.<br /><br />It should be sent regularly. This does not necessarily mean daily, weekly or even monthly. It may be a quarterly newsletter, but it should be sent, and expected, regularly.<br /><br />The beauty of email newsletters is that they can be quick, easy, and cheap to produce and distribute. <br /><br />They provide an opportunity to attract customers to special deals, remind them of your existence and product range, as well as allowing you to develop relationships, whilst giving your company a "personality" that makes you stand out from your competitors. For an outstanding example of this, check the newsletter of Innocent - one of the fastest growing companies in the UK.<br /><br />One of the most important effects an e-mail newsletter will have is to encourage you in the discipline of keeping a customer database of email addresses up to date. If you cannot contact your customers, who are you going to sell to?!<br /><br />--<br />Phil Robinson is an experienced online marketing consultant and Founder of ClickThrough Marketing - an international Search Engine Marketing agency providing a range of <a href=http://www.clickthrough-marketing.com>Internet Marketing Services</a>.  Specialists in Search Engine Optimisation, Pay Per Click Marketing Services, Online PR, Social Marketing & Website Conversion Strategies.<br /><br />We have a huge range of free internet marketing resources including ebooks, industry news and research reports - available here<br />http://www.clickthrough-marketing.com/resources.php<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Necessary 12 Ways to Build Your Opt-in List</title>
<link>http://www.articletrader.com/internet/email/necessary-12-ways-to-build-your-opt-in-list.html</link>
<guid>http://www.articletrader.com/internet/email/necessary-12-ways-to-build-your-opt-in-list.html</guid>
<pubDate>Mon, 20 Jul 2009 06:54:22 -0500</pubDate>
<description><![CDATA[ Building your opt-in list starts with having a website that will persuade visitors to spend some time there. <br /><br />Here are 7 steps that will help accomplish this.<br /><br />1. Use original material. If they see that you are displaying the same content as similar sites. they aren't going to stay around for very long.<br /><br />2. Start out with an attention-getting headline and and introduction that captures their attention. Let them know what is going to be found on your website. It doesn't take long for today's surfers to decide if this page is going to be worth further attention.<br /><br />3. Make sure your visitors know just what they will find on your website. They are looking for information on a certain subject and they need to know that you have their possible answers. Therefore be sure to use the keywords that best fit your web page because when your visitor clicks on a keyword with his browser he wants to find the corresponding content.<br /><br />4. Be sure you have numerous cross links to various pages on your site so the visitor can browse through it. If he finds it helpful and pertinent he will be more nclined to bookmark your site and come back again. Be sure your links are well designed to catch the reader's eye.<br /><br />5. Design your site so your pages can load quickly.Don't load it up with too many pictures and long blocks of text. Leave enough "white space" so one's eyes can be drawn down the page. Articles should be broken up into short paragraphs and adjust your text so it is easy to read--not too small nor too light. Difficult in reading the content will discourage a visitor from continuing.<br /><br />6. Proofread your pages so you don't make grammatical and spelling mistakes. You need to appear a professional. If you are not sure of the effect the page is presenting let someone else take a look. Forums are a good area to ask members to view your site or particular page. (You will probably receive all kinds of opinions!) But you should definitely get some valuable help.<br /><br />7. Offer your visitors freebies--ebooks, software, articles etc. that they can download from your site. Ask them if they would fill out a survey which could help you find out for what type of information they are looking, or ask if they would like to sign up for your newsletter. If a visitor does nothing else than to become one of your subscribers and be put on your opt-in email list you have won the first battle.<br /><br />Now that you have a means to add to your opt-in list by way of your website, you also need to build your list in other ways, especially if you don't yet have too many hits on your site. That takes time but by building your list you will ncrease them.Here are 5 more possibilities outside your website.<br /><br />1. Advertise a free ebook. You can have it downloaded from your site as mentioned before or you could have the visitor send you an email and you could attach the ebook to an answering one. This ebook doesn't have to be more than 7-10 pages.<br /><br />2 Advertise your newsletter and send responders to your list via your autoresponder which will take care of the opting in and startup of your emails. Be sure any email, whether yours or your autoresponder's has an opt-out feature.<br /><br /><br /> <br />3 Use email signatures, which you can add to the bottom of your emails. In 3-6 lines you put your name, short description and appropriate link to your site or offer.<br /><br />4. Send an email to an individual email address and either ask the recipient if they would like to sign-up for your mailing list or offer the option to decline from any future mailings. Be careful here because anyone receiving your email could consider it to be spam. To me this is the least desirable method.<br /><br />5. If you have a newsletter in which you have just about exhausted your material and want to start another newsletter on a different area you could send a broadcast and invite anyone nearing the end of your letters to change to the new newsletter. You may be able to keep some of those who are ready to make a change. You won't gain any new subscribers really but you may be able to keep some of those you might otherwise lose. Let them know that you are proficient in different areas.<br /> <br />As your knowledge about Your Opt-in List continues to grow, you will begin to see how Your Opt-in List fits into the overall scheme of things. Knowing how something relates to the rest of the world is important too.<br /><br /><br />--<br />Eugenijus Sakalauskas publisher <br />"List Building Newsletter" <br /> Subscribe to my exclusive 12 lessons e-Course<br />" Every Business Needs Opt-In Email Marketing "<br />and learn  how to start building your own optin list<br /><br /><a href="http://ezine.pluginnetproefit.com/">http://ezine.pluginnetproefit.com/</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Why use web SMS?</title>
<link>http://www.articletrader.com/internet/email/why-use-web-sms.html</link>
<guid>http://www.articletrader.com/internet/email/why-use-web-sms.html</guid>
<pubDate>Thu, 16 Jul 2009 04:44:07 -0500</pubDate>
<description><![CDATA[ SMS messages are a great tool.  They let you send a message to someone in such a way that the other person will know it has arrived but needn't be interrupted by it.  They can simply finish whatever it is they are doing before picking up the message.  In addition to this, the cell phone doesn't even have to be switched on in order to receive the message.  Well, it does, but if it isn't, the message isn't lost forever.  It is simply stored for up to three days, and will be automatically sent to the cell phone when it is switched on.  This means that even if the other person isn't around right then or they are out of signal range, they will get the message as soon as their cell phone is able to receive it.<br />Web SMS is also a great tool.  Not only does it allow you to take advantage of all the usual benefits listed above, but it can also offer you a couple more.  Firstly, there is price.  It is often a lot cheaper, if not completely free, to send a web SMS message rather than from a cell phone and with certain software programs you can send multiple messages, even thousands, simultaneously for a very low cost.<br />This aspect of web SMS messaging really comes into its own for businesses running marketing campaigns.  Using web SMS allows you to send the same promotional SMS message simultaneously to thousands of cell phones.  This means that you can offer promotions and discounts for very short periods of time, because you know that the message has been received.  Unlike email you won't have to allow a certain amount of time for people to check their email when considering what deadline to put on your offer.  With web SMS you can tell someone that the offer expires in half an hour and still have an excellent chance that they will respond within that timeframe.<br />And how will you know that they received the message?  Delivery reports.  Many people have these on their cell phones for when they send text messages, and they can be used with web SMS as well.  Through delivery reports you can know who received your message and when, which means you can analyze the success of your marketing efforts much more accurately than would otherwise be possible.  Web SMS also allows you to keep track of who has responded to the message and who hasn't, as when they call or text in, that cell phone number will be recorded and can be correlated to the message that was originally sent.  And if it doesn't match any of the numbers you sent your original web SMS message to, you will know that you are benefitting from a viral marketing effect, caused when someone forwards the message you sent to someone else who they think will be interested in it.  These people will actually do your marketing for you beyond the initial effort on your part, and they will pay for it too!<br /><br /><br />--<br />Looking to send sms online?<br /><br />ReadyToSMS provides <a href=http://www.readytosms.com.au>Web SMS</a> Message service which allows you to upload and send out <a href=http://www.readytosms.com.au>bulk SMS</a> messages. <a href=http://www.readytosms.com.au>Sms from web</a> or Online sms is a new way to easily and cheaply SMS straight from the internet.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Why should I use web SMS?</title>
<link>http://www.articletrader.com/internet/email/why-should-i-use-web-sms.html</link>
<guid>http://www.articletrader.com/internet/email/why-should-i-use-web-sms.html</guid>
<pubDate>Thu, 16 Jul 2009 04:40:19 -0500</pubDate>
<description><![CDATA[ Web SMS can hold huge benefits, depending on your reasons for using it.  For the individual user, the benefits are not as enormous, but still significant.  For one thing, web SMS offers the possibility of total anonymity.  If you don't identify yourself in a web SMS message, the recipient has no way of knowing it's you.  The other benefit for individual users, which also applies to business users, is the fact that it is usually cheaper to send web SMS than it is to send SMS from a cell phone.<br />Business users can reap huge benefits from using web SMS as part of their marketing campaign, particularly if their products or services are aimed at the sixteen to thirty-five age bracket, the section of society most likely to be all but surgically attached to their cell phones.  The most frustrating thing about marketing is that you often don't know if your efforts have actually reached anyone in your target market until they actually get in touch with you.  This means that you have no way of knowing whether or not your marketing was well targeted until it actually shows results.  However, with web SMS you can know when each individual received your message and you can know if that person was the right person to target.<br />How?  Well, web SMS allows you to send thousands of SMS messages at once, or rather the same SMS message to thousands of people at once.  Because this means you must have their individual cell phone numbers, not only can you track whether or not they received the message, through delivery reports, but you can also track whether each individual was appropriately targeted by whether or not that number sends a message back or calls in.  This means that your marketing analysis can be far more accurate than ever before, and certainly far more accurate when using this promotional medium than when using any other.  Being able to track the success of your marketing is extremely important, since you need to be able to justify the expense of your efforts.<br />Which brings me to another point.  Web SMS is probably one of the cheapest, if not the cheapest, promotional media in existence.  You can send out a vast number of web SMS messages for a fraction of the cost of sending them from a cell phone, and far quicker as well.  You can send a web SMS message to thousands of recipients simultaneously rather than having to send each message individually, which would take a ridiculous amount of time.  This simultaneous aspect of web SMS promotion means that you can run very short term promotions, offers and discounts, knowing that by far the majority of your targeted recipients will receive the message immediately and be encouraged by the close deadline to respond as soon as possible.  Web SMS is truly a fantastic marketing tool and can quite possibly not be equaled by any other promotional media.  You would need thousands of people in order to make thousands of phone calls simultaneously and sending a thousand emails simultaneously would crash your server for hours.<br /><br /><br />--<br />Looking to send sms online?<br /><br />ReadyToSMS provides <a href=http://www.readytosms.com.au>Web SMS</a> Message service which allows you to upload and send out <a href=http://www.readytosms.com.au>bulk SMS</a> messages. <a href=http://www.readytosms.com.au>Sms from web</a> or Online sms is a new way to easily and cheaply SMS straight from the internet.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Why send SMS from web sites</title>
<link>http://www.articletrader.com/internet/email/why-send-sms-from-web-sites.html</link>
<guid>http://www.articletrader.com/internet/email/why-send-sms-from-web-sites.html</guid>
<pubDate>Thu, 16 Jul 2009 04:36:28 -0500</pubDate>
<description><![CDATA[ When you send SMS from web sites you may not realize all the benefits that this course of action can bring you.  If you just send the odd message that is one thing, but the real benefits lie with business users.  Just think, an SMS message, whether it's SMS from web sites or from your cell phone, is usually delivered more or less simultaneously.  If you are a personal user, sending SMS from web sites, this is great.  It means you can organize meeting up tonight without having to make a phone call, which can be handy sometimes.  But for business users, sending SMS from web sites opens up a whole realm of marketing possibilities which would not be possible with any other promotional medium.<br />SMS from web sites work in exactly the same way as SMS from your cell phone.  The message is sent and then stored before being sent on to the recipient's phone.  This means that the message is not lost if the phone is switched off.  It is simply left in storage, usually for up to seventy-two hours, before being forwarded on to the recipient.  SMS from web sites works in exactly the same way, except that it usually costs a lot less to send SMS from web sites than it does to send SMS from your cell phone.<br />Business users can exploit the possibilities of sending SMS from web sites to their great benefit when it comes to promotional offers, especially short term promotions.  Since SMS is usually received immediately, given the availability of a network and the cell unit being switched on, you can actually send the same SMS from web sites to thousands of recipients at the same time, which enables you to run very short term promotions, possibly only as long as a few minutes.  The closer the deadline, the more likely the recipient is to respond, so if they know they have to call or send an SMS back within fifteen minutes, they are more likely to than if they have three days.<br />Another benefit of sending promotional SMS from web sites is that you benefit from the forwarding effect which creates a kind of viral form of marketing.  If someone receives your SMS and it is of interest to them they will probably respond.  However, if they think it is of interest to someone else, they will probably forward it to that person, effectively doing your marketing for you and paying for it themselves!  That means that you will benefit from that recommendation without having it cost you a penny.<br />Sending SMS from web sites is also extremely cheap when compared to the price of sending SMS from a cell phone.  While it is very useful and cheap sometimes for an individual to send SMS from web sites instead of from their cell, the function really comes into its own for business users who are aiming at the sixteen to thirty-five age bracket, the people most likely to have their cell phone permanently with them.  For these users, sending promotional SMS messages can be the most cost effective form of marketing available.<br /><br /><br />--<br />Looking to send sms online?<br /><br />ReadyToSMS provides <a href=http://www.readytosms.com.au>Web SMS</a> Message service which allows you to upload and send out <a href=http://www.readytosms.com.au>bulk SMS</a> messages. <a href=http://www.readytosms.com.au>Sms from web</a> or Online sms is a new way to easily and cheaply SMS straight from the internet.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>What are the benefits of sending SMS from web sites?</title>
<link>http://www.articletrader.com/internet/email/what-are-the-benefits-of-sending-sms-from-web-sites.html</link>
<guid>http://www.articletrader.com/internet/email/what-are-the-benefits-of-sending-sms-from-web-sites.html</guid>
<pubDate>Thu, 16 Jul 2009 04:32:07 -0500</pubDate>
<description><![CDATA[ When you think about sending SMS messages, you often just think about sending them from your cell phone, but that isn't the only option.  Nowadays you can actually send SMS from web sites for a fraction of what it costs you to send them from your cell phone, and sometimes you can actually send SMS from web sites for free.<br />There are various benefits to this, apart from the cost.  For one thing, you may or may not want the recipient to know who sent the message.  When you send an SMS message from your cell phone, your cell phone number will normally go with the message and the recipient knows who sent it.  However, when you send SMS from web sites, no number goes with it, or if it does it certainly isn't yours, so SMS from web sites can be completely anonymous.<br />Another aspect of sending SMS from web sites is that when it is so much cheaper than sending SMS messages from your cell phone, you can send many more messages than you otherwise would be able to afford.  For instance, if you are running a marketing campaign, and it can be for anything, you can send many more SMS from web sites for the same amount of money or less than it would cost you to send just a few messages from your cell phone.<br />This has particularly important implications for businesses, especially those aiming their products or services at the age bracket that is most attached to its cell phones.  Sending SMS from web sites allows you to run effective short term promotions, sending messages to thousands of people to let them know that if they call or text within the next hours they will be eligible for a free something or money off something else.  Sending SMS from web sites can really have a huge impact on the effectiveness of your marketing efforts, as you can also track whether or not the SMS messages were actually received.  This means that not only can you reach thousands of people for very little outlay, but you can also accurately interpret the statistics regarding the success of sending SMS from web sites, as you will know if anyone didn't receive the message which means you can do your analysis knowing how many people received the message, rather than how many people you sent it to.<br />Sending SMS from web sites can revolutionize your communications, as the lack of expense and the ability to send messages to thousands, if not more, people simultaneously allows you to run very short term offers.  Another benefit of sending SMS from web sites is that you can benefit from the forwarding effect, for free!  That's right.  When someone receives your message, if it is of interest to them they don't care that it was SMS from web sites.  If they are interested they will respond and they may well forward it on to someone else that they think will be interested.  This means that they will then pick up the marketing ball for you and it won't cost you a penny.<br /><br /><br />--<br />Looking to send sms online?<br /><br />ReadyToSMS provides <a href=http://www.readytosms.com.au>Web SMS</a> Message service which allows you to upload and send out <a href=http://www.readytosms.com.au>bulk SMS</a> messages. <a href=http://www.readytosms.com.au>Sms from web</a> or Online sms is a new way to easily and cheaply SMS straight from the internet.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>What are the benefits of bulk SMS?</title>
<link>http://www.articletrader.com/internet/email/what-are-the-benefits-of-bulk-sms.html</link>
<guid>http://www.articletrader.com/internet/email/what-are-the-benefits-of-bulk-sms.html</guid>
<pubDate>Thu, 16 Jul 2009 04:26:10 -0500</pubDate>
<description><![CDATA[ If you have been wondering how to promote your company's products in the most effective way, then you should consider bulk SMS messages.  SMS messages have various advantages over print mail, telephone calls and email and could be the most cost effective way to market your company and its products or services to your target market.  In your case, you are aiming at the 16-35 age bracket.  You want to be certain that your message has reached its intended recipient and you also want to be in a position to benefit from any immediate desire on the part of the recipient to tell someone else about your offer.  You want to be able to offer specials and sales for a short period of time but you want to be sure that these will be successful.  Most of all you don't want to spend a lot of money on marketing that may or may not reach your target market.  Bulk SMS can achieve all of these aims.<br />Nearly everyone between the ages of sixteen and thirty-five has a cell phone these days, and they are never very far away from it.  It is their main form of communication, so they always have the unit near them and it is usually charged up and operative.  This means that when your message arrives, the recipient will immediately check their cell phone to find out who the message is from and what it says.  This, in turn, means that you can run a very short term promotion, even for just a couple of hours, and a vast proportion of the people you sent bulk SMS messages to will respond within the time period of the offer.<br />Bulk SMS, like individual SMS messages, can be tracked so that you can receive a delivery report.  This allows you to know whether or not your message was received and from there you can accurately analyze what percentage of recipients responded to the message, rather than a percentage of everyone you sent the message to, when many of these may not have received the message yet.  Bulk SMS also has the following in common with individually sent SMS messages - if the recipient feels the need, they can immediately forward it to anyone they think may be interested and the best bit about this is that you don't pay for it.  You pay for the original bulk SMS but not for any subsequent forwarding.  Your target market will effectively continue marketing your product for you and pay for it themselves.<br />The best thing about bulk SMS is that you only pay for the message you send and you can send it to thousands of cell phones, if not more, at once.  Due to the nature of bulk SMS which allows you to send a message to many cell phone units simultaneously, you can use this resource to run very short term promotions and/or for generating a lot of interest in your product within a very short amount of time.  Bulk SMS is one of the most cost effective forms of marketing available.<br /><br /><br />--<br />Looking to send sms online?<br /><br />ReadyToSMS provides <a href=http://www.readytosms.com.au>Web SMS</a> Message service which allows you to upload and send out <a href=http://www.readytosms.com.au>bulk SMS</a> messages. <a href=http://www.readytosms.com.au>Sms from web</a> or Online sms is a new way to easily and cheaply SMS straight from the internet.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>So what can bulk SMS do for you?</title>
<link>http://www.articletrader.com/internet/email/so-what-can-bulk-sms-do-for-you.html</link>
<guid>http://www.articletrader.com/internet/email/so-what-can-bulk-sms-do-for-you.html</guid>
<pubDate>Thu, 16 Jul 2009 04:21:09 -0500</pubDate>
<description><![CDATA[ Well, in order to recognize the advantages of bulk SMS you first need to recognize the advantages of plain SMS over any other kind of marketing medium.  SMS messages can be received anywhere that a cell phone can receive a signal, and unlike a telephone call they don't have to interrupt the receiver in order to be received.  They will just wait on the cell unit until the owner picks them up.  Likewise, the unit doesn't even have to be switched on in order to receive the message.  The SMS will wait in storage for up to several days in some cases so that as soon as the unit is switched on the message will be forwarded to the unit where it can then be picked up and read.  SMS limits marketing messages to one hundred and sixty characters, which means that the message has to be short and to the point, making it more likely to be read by the receiver.<br />Now look at these advantages in the light of your marketing aims.  You want to reach as many people as possible in the shortest possible amount of time, do you not?  Well, bulk SMS allows you to send out the same message to an almost unlimited number of people at exactly the same time.  This means that bulk SMS allows you to run very short term promotions that will expire even in one hour's time, and you will still be assured that a large number, by far the majority, of the people to whom you sent the message, will have received it.  A short deadline often encourages people to act faster, so bulk SMS could actually produce more results even than email.<br />In addition to this, more cell phone users have their cell phones with them all the time than computer users have their computers with them all the time, so bulk SMS is again more likely to reach its target faster than bulk emails.  Due to the generally low level of spam SMS, bulk SMS messages are more likely to be forwarded on by the receiver, which allows you to benefit from bulk SMS far beyond the original parameters.  When a receiver forwards on one of your bulk SMS messages, you don't pay for that, but you do benefit from the marketing.<br />Spam SMS isn't as widespread as spam email, so if you send out bulk SMS messages, they will be more likely to be read than bulk emails, which are often deleted without reading.  Cell phone users are more likely to read their SMS messages before deleting them than they are to read all their emails, so bulk SMS is actually more likely to reach its target than bulk email, which can often end up in a junk mail folder.  Bulk SMS is simply more likely to reach its target audience in a way that is not irritating than email or telephone calls.  A telephone call can be a highly annoying irritation and an email can just be one more for the junk folder, but an SMS message will always go to the inbox and nearly always be read before deletion, making bulk SMS the most efficient marketing medium of the three.<br /><br /><br />--<br />Looking to send sms online?<br /><br />ReadyToSMS provides <a href=http://www.readytosms.com.au>Web SMS</a> Message service which allows you to upload and send out <a href=http://www.readytosms.com.au>bulk SMS</a> messages. <a href=http://www.readytosms.com.au>Sms from web</a> or Online sms is a new way to easily and cheaply SMS straight from the internet.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Top 15 Ways to Build Your Subscriber List</title>
<link>http://www.articletrader.com/internet/email/top-15-ways-to-build-your-subscriber-list-00-3119.html</link>
<guid>http://www.articletrader.com/internet/email/top-15-ways-to-build-your-subscriber-list-00-3119.html</guid>
<pubDate>Wed, 15 Jul 2009 12:54:54 -0500</pubDate>
<description><![CDATA[ Email marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.<br /><br />The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you&#39;ve completed the first step and are on your way!<br /><br />Below you will several list-building ideas that will help you make the most of your email marketing efforts:<br /><br />1.      Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.<br /><br />2.     Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-left corner of your site, while you also include an opt-in at the bottom of some of your popular articles.<br /><br />3.     Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it&#39;s not necessary, don&#39;t include it here. (Note: If you don&#39;t have a Privacy Policy, put the words "privacy policy generator" into a search engine and you should be able to find a suitable form for your readers to review.<br /><br />4.     Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.<br /><br />5.     Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they&#39;d be interested in.<br /><br />6.      Archive past newsletter issues. A "library" of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.<br /><br />7.      Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher&#39;s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!<br /><br />8.      Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don&#39;t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on "goodies" throughout the year, your subscribers are unlikely to leave.<br />  <br />9.      Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.<br /><br />10.      Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.<br /><br />11.      Include a "Sign Up" button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.<br /><br />12.      Add a squeeze page. A squeeze page has one goal &#8722; to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.<br /><br />13.      Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more "believable". To increase that believability, include full names, locations and/or urls; don&#39;t use "Bob K, FL" as a testimonial name.<br /><br />14.      Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or Wordpress.<br /><br />15.      Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others&#39; blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.<br /><br />--<br />Get Started with Emailmarketing: <a href="http://www.getresponse.com/index/mhaasjes">Getresponse Autoresponder</a><br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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<title>Marketing By Email</title>
<link>http://www.articletrader.com/internet/email/marketing-by-email.html</link>
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<pubDate>Sun, 12 Jul 2009 23:27:28 -0500</pubDate>
<description><![CDATA[ What Is Email Marketing?<br /><br />There has been a lot of talk extolling the virtues of email marketing but there is not a lot of information about exactly what is meant by it. Is it just a matter of sending out normal emails (ads?) to an optin list or is there a standard method... and if so what is it? The answer is, "no there is no standard", but the generally preferred method is by means of a newsletter <br />that follows a standard format. The advantage is that a newsletter, because of its mastery of group communication, gets the message across in a friendly, but not too personal, way. In other words, it projects an air of professionalism.<br /><br />Creating A Winning Sales Environment<br /><br />With business to business email marketing, standard optin email marketing, do it yourself email marketing, or in fact with any kind of marketing by email, especially email marketing for a small business using an email marketing template, nearly all sales can receive a significant boost if properly managed email marketing newsletters are used. The secret is in offering well <br />balanced information in a carefully prepared package that both informs and entertains. This, then, helps create a winning sales environment, which should be the main goal of most marketing and PR newsletters.<br /><br />Newsletter Content Ideas<br /><br />So, what type of content is best for a newsletter? If you use material that focuses on the general area of the company's operations, especially tips and advice items, you won't go far wrong. For example, 'Pruning Hints' for a gardening tool manufacturer, or 'Safety Tips For The Home' for a household <br />insurance broker. Too tight a focus and you can run out of ideas very quickly but, if you cast a wide enough net, you should always have fresh and compelling subject matter for your target readership. Never allow the company or its services or products to become the only item of attention or even the <br />main focus. That's fine for a brochure or catalog but a newsletter needs to win readers, and therein lies it's strength.<br /><br />How Do You Get Proper 'Balance'?<br /><br />It is essential that business newsletters, like most others, contain news that is presented in a relatively light, easy-to-read but focused format. <br /><br />Whether your goal is to promote a service or a product, it is best balanced out with other, attention-capturing material that adds balance. That balancing material should also subtly serve, where possible, to promote the company as the established authority in its realm of expertise.<br /><br />Intersperse serious or complex matter with light-hearted supporting copy but always keep an eye on the conventions of good taste. Promotional newsletters tend to be much less focused than most other types. The wider the newsletter's reach, the more chance that you might inadvertently offend someone if you take chances with dubious material. Unfortunately, all your promotional efforts are worth nothing if this happens.<br /><br />© 2000 Mike Alexander (Revised 2009), All Rights Reserved<br /><br />--<br />Mike Alexander is the creator and owner of ClipCopy Content Solutions, where the focus is on 'content' for any type of publication (hard copy as well as online) but with a particular emphasis on newsletters. Visit http://www.clipcopy.com for more articles and information.<br><br>Source: <a href="http://www.articletrader.com/">http://www.articletrader.com</a> ]]></description>
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