Before The Sun Have Risen

When it comes to unlimited call and text services in the Philippines, there is only one wireless telecommunication provider that offers the best service, the Sun Cellular. Although other wireless telecommunications providers have also provided unlimited services, mainly with SMS or text messages, Sun Cellular was the first to have introduced the unlimited call and text service when it first emerged into the market. But little does many Filipino know that Cellular Mobile Philippine Phone Sun didn't officially started their unlimited call and text service until it came to them that this kind of service would be their turning point into the market.

Before the Sun have risen
Before Sun Cellular came into the picture, the market was largely dominated by two major wireless telecommunication companies, which are Smart Communications and Globe Telecom. Cellular Mobile Philippine Phone Sun entered the market in March of 2003 with the same rate of service that Smart Communications and Globe Telecom is known for. Although Sun has the technology that rivals that of Globe Telecoms, at that time, coming late into the market may be a little tough for Sun, a whole lot of money must be given for advertising and system improvements.

Sun Cellular failed at their first attempt to compete in the market. This failure lead the company to back down from the competition, and rethink their plans on how to get the market to side with their company. By offering the same rate of services that Smart Communications and Globe Telecom are known to offer, Cellular Mobile Philippine Phone Sun wouldn't have the chance to get a piece of the market. But by introducing their own service, a service so unique that other wireless telecommunication companies haven't yet though about, the chances of acquiring the biggest market share would be possible.

Through their planning, the company have thought of a new service that would revolutionize the way people talk and communicate with their friends and loved ones with unlimited rates. This service is known as the "24/7" Call and Text Unlimited in which the company introduced in October of 2004. Sun Cellular gained popularity because of its "24/7" offer of unlimited text messaging and calls for a fixed price for Sun-to-Sun transactions. This led competing networks Smart Communications and Globe Telecom to offer similar but higher-cost plans.