From the agent to "buy" brand

Wenzhou People with the international brands can be traced back first century, statistics show that only the bridge in the town of Wenzhou Yongjia, there are more than 3,000 international brands in Guangzhou agents, the formation of more than 200 agents, the main products are clothing and shoes , leather goods, such as Goldlion, lacoste tee , Playboy, Montagut, Valentino, Pierre - Cardan, Cardan Road, woodpeckers, etc..

Growth in the number of agents at the same time brand, Wenzhou People has also tasted the sweetness of Agent. In leather industry as an example: 2001 to 2003, Wenzhou People T shirt lacoste t-shirts agent for 3 years on the market sales champion, the first market share. In 2004, the brand has changed trademarks, sales started to decline, the same agents by the Wenzhou People Goldlion replace its position. After 2004, due to the liberalization of the retail industry, the international brands of the way through the run to enter the Chinese market, Wenzhou People Montagut agents, such as Valentino was forced to turn to the second and third line cities.

"Retailers continue to obtain the agents, the manufacturers continue to put pressure on the agents, agents caught in the middle on both sides be bullied." Agents Chu brand of "Daily Economic News" said that starting in 2006, his agent an international brand has been losing money, "to the agency contract expires the end of this year, I am prepared to not renew the."

It is reported that in the search for cooperation with the international brand, the Wenzhou People in Hong Kong earlier by a friend, in the well-known international brand agent after started, more and more brands come take the initiative to request to be agents, "then we are almost all comers. "5 years ago, recalled the brand agent market, Mr. Zhu said," agency fees getting higher and higher, but fewer and fewer sales. "

Acting as a business in the "flowers", the agency Wenzhou enterprises to build specialized teams around the world have the potential to find brands.

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