LACOSTE 75 anniversary of the interpretation of movement and elegance

In 1927, an American reporter RenéLacoste jokingly as "Crocodile Hunter", a symbol of his pitch as crocodile-like "bite and hold the tireless struggle of" the indomitable will. So, Lacoste's friend Robert George will be only a symbol of "tenacity and perseverance" in the crocodile branded his jacket on, it swept the fashion world's big guns are thus born. 1933, RenéLacoste subversion commonplace at that time on the tennis courts, well-ironed white long-sleeved shirt rigid, for themselves and tennis star who designed a short-sleeved T-shirt, which now has become a brand logo 1212 POLO shirts .

LACOSTE brand in 2008 is the 75th anniversary of the birth, in order to celebrate this event, LACOSTE has launched a series of garments( lacoste t-shirts ) , bags, footwear, watches, glasses, then reproduce the classic crocodile logo and packaging of products and a wide new and modern interpretation.

Lacoste creative director Christophe Lemaire in the 75th anniversary of the M design, based on Mr. RenéLacoste was wearing a sports jacket off, into the modern. The new design uses a cotton blend fabric, collar and cuffs to be gray Department design, even with the same color crocodile logo, colors, embellishment is mounted so that added to the solid-colored three-dimensional sense of the campaign highlights the quality of the original, and milky white and dark gray color, paragraph two. POLO t-shirts rib collar, cuffs line the details of the adoption of a strong color contrast, the white alligator tags embedded in like floating in front, showing the dynamic active. Men's series also includes wool and wool cardigan vest, sign in with the same color, while the use of oblique stripes woven in order to cut into diamond-like geometric patterns, and baseball cap with the classic, such as jewelry and belts.

Lemaire same movement for women's casual wear designed and V from striped sweater, and its elegant style reflects the charming female mellow temperament. Short-sleeve hoody and even around the neck style dress is a soft, breathable knit fabric, especially around the neck and the neck pocket dress with contrast color are design, inadvertently outlining the enchanting female slender light curve, derived from the wide along the Panama-style straw hat and canvas belts, to create the perfect elegant overall temperament has become the best choice for leisure holiday.

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