Look at the international apparel brand in China Happy Valley Enclosure

International brands: high-profile debut

Wangfujing in Beijing, the "Oriental World" and turn on the lap, you will find the money purse in the number of inadequate equipment. Here not only international brands like George Armani jeans , Versace, Gucci, Chanel, Kenzo The foreign flavor of the international big-smelling, but also as the Chinese founded in order to flirtatious, known for bizarre Anna Sui. With consumer demand for women to change, women's brand name abroad, to seize the opportunity, women have gradually entered the China market, and occupied the commanding heights.

Women, compared with the domestic brands, foreign women of the unique brand, you can come out on top in the Chinese market? Compared with the domestic brands, international brands have the following several advantages.

Distinctive style of design specifications

Different brands have different style of clothing characteristics. When we think of different brands, and our minds the image will appear different reasons for these international brands has a distinctive style.

Popular fashion trend in New York on behalf of, the civilian population, and long wear, the price multiple characteristics Calvin Klein (CK), marketing all over the world, across all walks of life, like the sport of cowboy costumes, avant-garde style of short jacket, tight jeans, etc.are the characteristics of CK models. 80-year-old French brand Chanel Fashion Collection France's two main characteristics: the materials of gorgeous, good texture, good with tweed, cut very fitting curves of the body to create the elegant and exquisite style. On behalf of Milan fashion brand Prada, the absorption and extension of the essence of Paris Haute Couture, and integration of its own unique cultural qualities, to create elegant, refined style, reflecting the national character of the artistic style and functional simplicity of neat.

The use of materials and meticulous selection

Different brands of clothing have different positioning and different design requirements, at the same time there must be strict requirements of materials and workmanship guarantee. At present, tapestry, velvet, Embroidery, lace, taffeta and with high-grade wool fabric with exquisite decoration in the international Women in Technology are commonly used materials, a matter of fact, well-known foreign brand used by women does not require necessarily expensive fabric, but firmly grasp the aesthetic taste of consumers to meet the needs of women in the key.

Women's brands abroad, Italy Fendi of fur clothing, Romeo Gigli tens of thousands of dollars worth of embroidered robes, with beautiful materials to good good; France Pierre Balmain ? and Nina Ricci ? the dress is also a gorgeous fabric production; the United States Calvin Klein ? in the 20th century during the first 70 will be such as twill fabric usually used in the production of international women's brand , the ensuing rush to allow a large number of consumers is John Galliano and Jean Paul Gaultier Series of cotton.

Global sales network

In order to make the brand internationalization, globalization, international women's brands using the brand license, agency sales, Direct sales model, etc., within the Chinese territory in boutique stores or shopping malls to set up shop in stores, and every shop unified planning, clean layout, integration of aesthetics, color science, human engineering, product management, store planning and display lighting in the area of knowledge.

Hubin Road, Hangzhou City Center is located in the Valentino's first flagship store in China, decoration design Valentino used a global design store concept, the use of new materials, with elegant lighting design, Valentino has always been to design a unique style, concentrate on the new store in . To beige color carpet and walls lined limestone tile ceilings, creating a feeling of elegant and noble, to provide customers with a comfortable shopping environment. Unique lighting design, highlighted in bronze hook up the fashion accessories. The framework of the bronzed and decorating accessories, with beautiful mirror and stainless steel materials to make the valentino Hsintien more elegant indoor space environment.

Professional branding

The reason why the international women's brand so that consumers will soon have a preference for the recognition, the key is to successfully create a brand image. Brand a number of factors involved in shaping, in addition to product positioning, design, materials, marketing, the packaging, advertising, advocacy, etc. directly related to the image of a brand's success.

Founded in Paris in 1952 the brand Givenchy has an ad: the background tone ago, Ariel Sharon dressed in a suit of half dressed women, a great 19th century French classical style, said the brand Givenchy elegant character. The end of the 70s, Calvin Klein jeans entered the clothing industry, the opening was just adult star young Lady Brooke Shields ? their ads Jeans Girl, shows a unique creative: a young Brooke Shields ? Rejection Fimbristylis move forward to the hair, one hand gently up in the buttocks, with a very magnetic voice gave the world-famous advertising phrase phrase: "There's nothing between Calvin and me."

"Low-priced fashion": luxury people dream of a round

"First-class design, a second-class material, a third-rate price." Up to several hundred dollars, even tens of dollars, you can have Chanel, GUESS designer brands such as "work" - low-priced fashion brand that is the charm!

Speaking of "cheap" fashion, with the firm for many years, "high-end fashion," to emphasize the high-priced, exclusive luxury of big-name, such as arrogant rather different routes. ZARA fastest global expansion with H & M, CA jeans , GAP, such as the four major fashion retail giant, and together referred to as "the four low-priced fashion brand killer." Blink of an eye, ZARA, not only in Shanghai to open a second store, the store in Beijing has given rise to white-collar workers in Beijing's consumer frenzy, and in the H & M after another European low-priced fashion brand Shanghai C & A is also the fourth out shop.

Analysis of "low-priced fashion" quick success, we can see that it's "five weapons."

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