Looking ten years younger

I’m talking about Vintage T-shirts, yes we have seen many celebrities wearing them and although this is not a new trend it is a growing trend amongst the masses. (But that is usually the case some celebrity discovers a new trend or designer and the rest of us follows.)

There are two T-shirt companies that come to mind who have done a very good job in capitalizing on our nostalgia for the past. Reliving our carefree days of youth by branding our favorite T-shirt and loudly pronouncing on it AC/DC or Doors, Kiss or many other rock and roll bands of our youth who have now become popular again. But what is it that separates these vintage Tee’s from the others, it is that the company Trunk is an authentic license holder for the rock apparel it represents and it is placing those original silk screen print designs from your favorite bands of days gone by on today’s distressed cotton, worn cotton, or cotton blends. This actually makes it look and feel like it’s been around for twenty years all the T-shirts have that worn, or lived in look and feel.

The other company that I would like to mention plays on emotion and not fabric. Worn free has combined photography, fashion and rock history for their fully licensed line. Motifs based on iconic musicians each T-shirt tells a story of not only who wore it but when and where. So the key thing is that we romance about the past longing to bring it back, perhaps; a special moment in time or a historic event or just a memory of a significant event in our own lives.

This shift in mental attitude is not cheap. T-shirts can range from 40.00 to 80.00 dollars and the long sleeve baseball type shirts or hooded jackets run even higher, Denim jackets with designs on the back start at 175.00 and up.

So what have we learned?

Fashion is and always has been about attitude so if you feel like being carefree and youthful again why not put on that favorite worn out T-shirt, oh yeah that’s right that got thrown out after you graduated college and became a responsible adult, no problem go out and purchase a vintage T, it’s a small price to pay to feel younger think of it as a mental vacation.

Francisco Rodriguez Is a store proprietor of RainUrbana, and http://www.RainUrbana.com,a contemporary fashion boutique located in South Lake Tahoe in the Heavenly Village shops.Heh as been involved with fashion and managing a business for over five years and his store was voted best of Tahoe shops by http://www.bluelaketahoe.com