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Caps are among of the fashions that makes up a baseball player. Its like a uniform to them, a prerequisite that must be fulfilled. But these caps aren't just any ordinary caps. These caps come from prominent companies such as Reebok that specializes in such kinds of clothing accessories. One of those caps company is the new era cap company.

The new era Cap Company, located in Buffalo, New York, is a headwear manufacturer. It was founded in 1920 by Ehrhardt Koch from Germany. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, and maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States.

New Era caps are sold at large retail chains, but the company also contracts with independent retailers who wish to carry their products. The company's first flagship store opened in May 2006 in New York City's SoHo district. In November 2006, a second flagship store opened in the company's hometown of Buffalo, New York. A third store followed opening in London in spring 2007.

In August 2007, the company's Toronto store, on Queen Street West, and Atlanta store, on the corner of Cone and Luckie, opened. More recently new era has opened two more European Flagship stores, one in Berlin and a fabulous store in Birmingham, run by two of Birminghams most popular gents, Gavin Campbell and Daniel Walcott, the store is enjoying great success!

One of new era's finest products are the 59Fifty, or often referred to as "Fitted Hats" or "Brooklyn Style Caps". The 59fifty is the official on-field cap for every major and minor league baseball team. In recent years, the 59Fifty caps were made of 100% wool and included a gray underbill and white sweatband. In 2007, new era changed the design of their 59Fifty hats significantly.

The hats are now made of 100% performance polyester, which still has a wool feel and look to it, but has been described as softer, more durable, lighter, and fit more comfortably than the old versions. But other than the 59Fifty, new era had also release other models of caps including the 49Forty, 39Thirty, 29Twenty, EK, Capture the Flag, and also designs women's and kids' caps.