Sean John, The Rise Of Hip Hop Fashion

Sean John Combs, or more popularly known through his stage name as Diddy, is known to be one of the most popular hip-hop artist, record producer, actor, entrepreneur, dance, as well as for being one of the most popular founder of a men's clothing line called sean john clothing. The sean john clothing is an urban clothing line founded in 1998 that grew to become one of the most popular and in-demand clothing lines today across the use, along with other brands such as rocawear and akademiks.

The sean john clothing was inspired by Combs' passion for the new and the hottest fashion. Other than rapping, Sean John Combs has also been known for his unique sense of style. It was in the height of his success that new and profound fashion is needed to propel the hip-hop culture. It was in that time that Sean John Combs, along with other names such as FUBU and Karl Kani, introduced new styles into the forefront of hip hop fashion.

The rise of hip-pop in the late-1990s, primarily the work of Sean "Diddy" Combs, known locally around New York at that time as the "Shiny Suit Man" brought elements such as loud, flashy PVC aviator inspired suits and platinum jewelry to the forefront of hip hop in an effort to add a new vivid dimension of color and flash to the videos produced as a marketing tool. Combs, who started his own sean john clothing line, and clothing manufacturers such as Karl Kani and FUBU brought hip hop fashion to the mainstream, resulting in a multi-million dollar hip hop fashion industry.

Combs has enjoyed critical and commercial success with revenues now exceeding $100 million annually. Through the support of both the fashion community and retailers, sean john clothing has quickly grown from an urban label to an international brand. Because of the sean john clothing, Sean John Combs have been seen to appear on several awarding bodies. The clothing line was nominated for the Council of Fashion Designers of America (CFDA) Award for Menswear Designer of the Year in 2000. Although it didn't get the prize, it was in 2004 that the clothing line won the awards.

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