Sean John's Signature Style Through Clothing

Sean John Combs is known as one of the few hip-hop artists that brought the hip-hop culture into the mainstream. Known by many as the "Shiny Suit Man", it was Combs that introduced a new trend of hip-hop fashion through his own passion and style. This love for hip-hop fashion fueled his desire to share his enthusiasm with other people by founding a signature brand that he himself started, the seanjohn clothing merchandise. Along with other popular brands in its time, like Fubu and Karl Kani, Combs and his line of hip-hop clothing line brought forth a multi-million dollar hip hop fashion industry.

Sean John's Signature
It was in 1998 that Combs first introduced his own line of hip-hop clothes, the seanjohn clothing. Since its launch, Sean John has enjoyed critical and commercial success with revenues now exceeding $100 million annually. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.

People representing the brand include Combs himself, musicians such as Nelly, T.I., Fabolous, The Game, Wisin & Yandel and Daddy Yankee, athletes including Dwyane Wade and Tristan Sooklal, plus fashion models Tyson Beckford and Kevin Navayne.

Because of the popularity of seanjohn clothing, Combs himself has often appeared at the award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, Sean John has been nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award. Along with awards, Combs have also produced several fashion events that would greatly boost his brand's popularity.

In February 2001, Sean John produced the first nationally televised runway show during Fall Fashion Week when it simultaneously aired live on E! Television and the Style Network. During fashion week in February 2002, the New York Times ran a front page story on Sean John. With the successive success of the brand, Combs the founded a company that would house several expansion of his signature, the Sean John Clothing Inc.

Sean John Clothing Inc is a clothing and fragrance line owned by hip-hop mogul Sean John Combs and supermarket mogul Ron Burkle. The apparel company takes its name from Combs' first and middle given names. According to an interview, "I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it." - Sean Combs, on launching Sean John

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