Shinning from the Shiny Suit Man

Among of the top urban clothing line sits sean john, a clothing brand that represents the name of one man that revolutionized hip hop fashion. The rise of hip hop was primarily the work of Sean “Dii\ddy” Combs by bringing elements such as loud, flashy PVC aviator inspired suits and platinum jewelry to the forefront of hip hop, hence the name “The Shiny Suit Man”.
Now, Sean John Combs have brought his talent by founding one of the most popular and sought after urban clothing line across the US, the sean john clothing.
Sean John Clothing is an urban clothing line founded by the hip hop mogul Sean John Combs in 1998. The name of the clothing line was also taken from Combs' first and middle given names.
Part of what gave rise to sean john clothing’s popularity is because of the several personalities, including Sean John himself, that represents the brand such as T.I., Fabolous, The Game, Daddy Yankee, basketball stars including Dwayne Wade and Tristan Sooklal, plus models Tyson Beckford and Kevin Navayne.
In a statement made by Combs, "I always had the idea that I would start my own apparel line, but I wanted to make sure the timing was right and that I had the time to devote to it," and since the launching of the clothing line, sean john has enjoyed critical and commercial success. Through the support of both the fashion community and retailers, Sean John has quickly grown from an urban label to an international brand.
Sean John has often appeared at the award ceremony for the Council of Fashion Designers of America (CFDA) held annually in New York. For five consecutive years since 2000, sean john has been nominated for its excellence in design. In 2004, Sean John was awarded the CFDA Men's Designer of the Year award.
In November 2008, Combs launched his latest men's perfume under the sean john brand called "I Am King." On November 24th, 2008, he unveiled a new Times Square billboard for the "I Am King," line to replace his iconic Sean John ad. The giant billboard is currently the largest print ad in Times Square.