Stuart Pilkington – the new ambassador for YSL men products.

Stuart Pilkington of Big Brother 8 9 started a new trend last year that glorifies eyeliner for guys. The Big Brother star subsequently got his own modeling campaign with Yves Saint Laurent for touché éclat for men. The product is a success, though at the launch men giggled and women just loved it!

In recent years it has been researched that men are increasingly becoming more conscious of their appearance and have been stocking up their own beauty products. They see the benefit of beauty products enhancing their natural complexions and no longer consider them to decrease their male audacity.

Big Brother hotiee Stuart Pilkington has finally admitted he is partial to the odd preening session - and he reckons men can wear makeup and still look macho. Stuart is the face of Yves Saint Laurent's new Touche Éclat for men.

The Touche was launched at London's Selfridges department store and modeled by Big Brother 9's Stuart Pilkington, who's known for gracing the telly with kohl-rimmed eyes. . The product YSL guy liner is being stocked at Selfridge’s stores for £22.50 each.

Pilkington demonstrated how to apply the Touche, at London's Selfridges department store. The YSL under-eye douche is a fragrance-free product because; fragrance is so for girls you know!

Over the past few months Stuart from Big Brother has been a great national ambassador for this growing trend and thus the YSL brand reached him to launch Touche Éclat for Men exclusively in UK. Stuart has become a "spokes model" for Yves Saint Laurent's Touche Éclat for Men - dubbed "guy liner" - promoting the product with his killing personality.

If you are a fan of Big Brother 2008 2009 participant Stuart Pilkington UK , then you can follow him on his official website now. Check out his new product launches for Yves Saint Laurent or read his diary updated by Stuart himself.