Waking Up Makaveli

2Pac or Makaveli is a name widely known throughout the US, not only because of his music, but also because of the legacy he left. His mother, Afeni Shakur, have thought of ways on how to preserve the legacy that makaveli have left. One of those is by founding Shakur Family Foundation (later re-named the Tupac Amaru Shakur Foundation or TASF) in 1997.

The TASF's stated mission is to "provide training and support for students who aspire to enhance their creative talents." The TASF sponsors essay contests, charity events, a performing arts day camp for teenagers and undergraduate scholarships.

On November 14, 2003, a documentary about Shakur entitled Tupac: Resurrection was released under the supervision of his mother and narrated entirely in his voice. It was nominated for Best Documentary in the 2005 Academy Awards. Proceeds will go to a charity set up by Shakur's mother Afeni. On April 17, 2003, Harvard University co-sponsored an academic symposium entitled "All Eyez on Me: Tupac Shakur and the Search for the Modern Folk Hero." The speakers discussed a wide range of topics dealing with Shakur's impact on everything from entertainment to sociology.

In late 2003, the makaveli Branded Clothing line was launched by Afeni. Makaveli Branded is the official clothing line of Tupac Shakur founded by his mother, Afeni Shakur. Launched seven years after the death of her son, the brand's purpose is keeping the legacy of Tupac Shakur alive through fashion. A portion of each sale from Makaveli Branded is donated to the Tupac Amaru Shakur Foundation and Tupac Amaru Shakur Center for the Arts in Stone Mountain, Georgia.

American rappers who have appeared in print ads in support of the clothing line include Ludacris, Twista, Bone Thugs and DJ Quik among many others. In Canada, Deejay Ra was featured in a Makaveli Branded print ad.

At a Mobb Deep concert following the death of the famed icon and release of The Don Killuminati: The 7 Day Theory, Cormega recalled in an interview that the fans were all shouting "makaveli", and emphasized the influence of the The Don Killuminati: The 7 Day Theory and of Shakur himself even in New York at the height of the media-dubbed 'intercoastal rivalry'. About.com named Shakur the most influential rapper ever.