Five Tips on Choosing a Gift Basket That Makes Impact.

The choice of a gift and the thought behind it can make a huge impact on the people that touch our lives.

Gift exchange is a universal custom and a common way to express love and affection. Special care has to be taken in choosing the right type of gift basket, as there are hundreds of gift basket combinations available. So to make things easier, I have come up with 5 simple tips to consider while choosing a right gift basket.

1. Think about theme and personality
Gifts should match the receiver’s personality and taste. For example, a gourmet cookwould love a basket that includes a cookbook, utensils and other items they can use for entertaining and meal preparation. Family members may warrant a more personal gift basket and business associates appreciate gourmet food selections and desk top organizing containers.
2. Basket selection
A unique container that is decorative and serves a practical function is the best way to start a gift basket. A wok can serve as a basket in an oriental cooking basket and a picnic cooler tote can serve as a great basket base for a tailgating gift basket.

3. Be creative
A custom gift basket is always the best way to show a recipient how much you care. Pre-paid gift baskets are good for last minute purchase selection, but if you have time, I would encourage you to go for custom hand picked gifts. This way, you can also include all the personal things the receiver truly like.

4. Wrapping matters
Extraordinary wrapping makes a beautiful gift basket. A sheer wrapping gives a glimpse of what is inside and a personal note attached to a flowing blow and ribbon makes the presentation special.

5. Arrangement of items
It’s all about the arrangement – artistically and creatively arranged baskets simply increase the value of the total presentation.
Gift baskets are a very special surprise and treat that make the recipient feel special. The selection of a well thought custom gift basket makes everyone feel appreciated on any ordinary day or special occasion.

Scott Maybaum, a lifestyle and entertaining expert is the owner and entrepreneur behind Build A Basketgift emporiums, headquartered in East Hanover, New Jersey and Wine Country liquor stores. He is an expert on pre-built gift baskets and custom gift baskets and their impact on building relationships.