Life Just Can't Wait With Sunsilk

Unilever is one of the biggest corporation not only in the Philippines, but throughout the world. Its a multi-national corporation, formed of British and Dutch parentage, that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. One of its most successful brand in the Philippines is a shampoo that gained its popularity for its unique blend of style as well as marketing strategies. This brand is known as Sunsilk.

According to sunsilk philippines, the brand was first launched in 1954 in the United Kingdom. By 1959, it was available in eighteen different countries worldwide. Currently, Sunsilk products are available in over 50 countries throughout Asia, The Middle East, North Africa and Latin America, where is known as Sedal. In Brazil, this brand is known as Seda. In Turkey, the brand is sold under the name Elidor.

Marketing on Women Power
Sunsilk's latest campaign, Life Can't Wait, aims to inspire women all over the globe to live their lives to the fullest. To launch Sunsilk's campaign the brand unveiled their Life Can't Wait advertisement during the Super Bowl XLII on February 3 2008. The founding idea behind the campaign is that hair can dramatically alter a girl's mood and actions. The philosophy behind it is that by taking appearance into their own hands, girls are equally taking positive steps towards being more in control of their life: "Hair On= Life On"

According to sunsilk philippines, the Life Can't Wait campaign features three of the world's most iconic women; Madonna, Shakira and Marilyn Monroe, who all symbolise the power of expression and making life happen. Spanning four continents and fifteen countries, the campaign showcases these universal icons and reveals significant and life-defining moments in their lives: moments which inspired them to discover themselves, their identities and their always-evolving styles.

History of the campaign
According to sunsilk philippines, the campaign was first conceptualized by DeGrippes Gobe in Paris. The Life Can't Wait campaign was born from the global insight that hair, more than any other physical attribute, plays a crucial role in a girl's power to transform and express herself. Research conducted in six countries with 3,000 women revealed the universal truth that twenty-something women find having "good" hair can be a trigger for seizing opportunities.

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