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Home » Shopping » Online Flower Agents

Sheena Thorton
Article written by Sheena Thorton

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Online Flower Agents

Submitted by Sheena thornbird
Thu, 24 Sep 2009

When it comes to philippine flower delivery services, there is nothing that can out-service that of what online flower shops can handle. Because of the internet, sending and receiving flowers have become an easier task compared with those in the past that uses phones for convenience in buying and delivering flowers. However, unlike the local flower shops we see in the streets, online flower shops are usually run by agents. Although there are many online philippine flower delivery services that allow OFWs (overseas Filipino workers) a way to send flowers back to their families majority of these online flower shops are only agents.

Online Flower Agents
Agents in online flower shops aren't only those from the Philippines. Several notable online flower shops around the world have been regarded as an agent, or an order broker that only relays order purchases to local flower shops as well as collect the payment with added service cost. These agents are classified under two terms, the order broker and the relay florists.

* Order Brokers
o Order brokers in online flower shop businesses are third-party companies that display arrangement and bouquet product images, similar to that of a local florist's, and then transfer orders to affiliated local florists for fulfillment and hand delivery. Order broker customers pay additional service fees as well as local delivery charges, which are generally included in the price displayed with each product. Order brokers only manages the orders made by their customers, and not the actual delivery process.
* Relay Florists
o Although the system is quite similar to that of order brokers, a relay service procures a purchase order between a consumer and itself instead of the order being placed directly with a local florist in the delivery area. The relay service collects payment for the order, however as the Relay service normally cannot fulfill the order itself unless the delivery is local to the location of the Relay service, it relays the order and payment to a local florist in the delivery area, minus a commission.
Advantages of Online flower Agents
Although prices with order brokers and relay florists are somewhat expensive compared to local florist shops, there are several advantages in which people, in this case OFWs, could have with order broker and the relay florists. The advantage of this kind of online philippine flower delivery service is the consolidation of purchases for delivery to multiple locations through a single website.

Unlike local florists that only offer arrangements and bouquets for direct delivery in the geographic area physically serviced by their companies' own vans and personnel, order brokers and relay florists are able to provide a way for their customers to make their purchase on a single website, with no limitation in their service area.

 

Sheena is an -ecommerce specialist and writes on her free time about various topics that catch people's interest.


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