Rexona's Secret To Popularity

Unilever is considered as one of the biggest corporation in the Philippines, rivaling those of Ayala Corp.'s. But Unilever isn't only found in the Philippine, but across the world. In fact, Unilever is a multi-national corporation that operates all over the world. Some of the most popular brands of Unilever are also available on other parts of the world including some of the most popular brands like Rexona.

In the Philippines, Rexona is considered by many as one of the most popular brands of deodorant used across the country. But little that many Filipinos know that rexona philippines was only introduced into the country. But because of its long years of services, many Filipinos have accepted the product as their own. So what is Rexona? And what made it very popular other than for being under Unilever?

All About Rexona
Developed in 1908 by an Australian pharmacist and his wife, Rexona was then acquired by and widely manufactured by Anglo Dutch company Unilever. From all the years of its endless innovation to further its services to every people across the world, as well as Filipinos, rexona philippines is said to have at least 8 lines of deodorant. 8 Deodorants, featuring 8 distinct quality sought in deodorants is what Rexona is all about. Specifically improving their formulation by targeting specific needs. For example, there is a formula to eliminate white marks on dark clothing and a product line developed for low-income consumers.

Body-Responsive Technology
Rexona products are created with "body-responsive technology." Rexona scientists recently noted that the body produces two types of sweat, one from over-heating and another from emotional stress. These two types of sweat generate different chemicals and odors from different glands in the body. Cooling sweat is created all over the body, but sweat from emotional strain is created in fewer, more specific sites, including under the arms. Rexona has a formula to address both types of sweat. The over-heating sweat formula was tested on people in a sauna. The emotional stress sweat was tested on people interrogated in a mean and fast-paced manner to answer riddles and sums.

Commercials and Pop Culture
There are several commercials that became very famous among users in the Philippines and the UK. One is the First Day Funk by Parokya ni Edgar and another is the First Day High by Kamikazee. Then the show Bubble Gang made notable spoofs of the exona philippines, naming it Sexona.