Sun Cellular Fall And Rise

Sun Cellular is one of today's biggest wireless telecommunication providers in the Philippines that first introduced the UNLIMITED Call and Text in the market. This strategy boosted the company into its success today. But this wasn't the case back in its earlier days. In its beginnings, the Cellular Mobile Philippine Phone Sun isn't even in th middle of its success today.

History of Sun Cellular
Digitel Mobile Philippines, Inc., is a mobile telecommunication service provider in the Philippines doing business as Sun Cellular. The company is a wholly-owned subsidiary of Digital Telecommunications Philippines, or Digitel. Digitel is in turn owned by the JG Summit Group with a minority stake held by the TeliaSonera Group. It is assigned to access codes of 922, 923, 932 and 933. It began its operations in 2003, positioned as a latecomer in the market allowed it to put up infrastructure at lower cost.

According to Raissa Anne S. Bola, former CEO of Sun Cellular, before Sun entered the market, the competing giants Globe and Smart had been running smoothly and is competing for the same price of service, while the lower-cost providers namely Touch Mobile (a wholly-owned brand of Globe) and Talk n' Text (a wholly-owned brand of Smart) offers low prices on calls and services.

When Sun Cellular entered the scene the two 'giants' did not feel threatened by the newcomer. Sun was left behind and needed of a plan to lure more subscribers to their network. This became the origin of the UNLIMITED pricing scheme. Sun used this strategy to lure customers, and sure enough, the population grew each week. Globe and SMART, who was caught unaware with this powerful strategy, were forced to follow. Sun, today is providing the best offers and services for it's subscribers. Sun Cellular is branded as the fastest growing network in the Philippines.

Services
Cellular Mobile Philippine Phone Sun offers the range of services include:

* Call&Text Unlimited 450 - Unlimited Sun-to-Sun Calls and Texts, preloaded with P50 regular load
* Call&Text Unlimited 150 - Unlimited Sun-to-Sun Calls and Texts, preloaded with P25 Regular load
* Call&Text Unlimited 100 - Unlimited Sun-to-Sun Calls and Texts
* Call&Text Unlimited 25 - Unlimited Sun-to-Sun Calls and Texts
* Text Unlimited 150 - Unlimited Sun-to-Sun Text, preloaded with 4 free hours voice calls
* Text Unlimited 50 - Unlimited Sun-to-Sun Text, preloaded with 1 free hour voice calls
* Text Unlimited Lite 20 - Unlimited Sun-to-Sun Text only
* Daylite 100 - Preloaded with P30.00 Regular. Unlimited Sun-to-Sun Calls from 12 midnight to 6 pm. P0.25/min Sun-to-Sun Calls from 6:01 pm to 11:59 pm and unlimited Sun-to-Sun Texts All Day, All Night.
XpressLoad

Sun Cellular's electronic prepaid reload service allows you to load "Over-the-Air" via an accredited Sun Xpress Load Retailer. Aside from giving you FREE SMS every time you purchase regular load, Cellular Mobile Philippine Phone Sun Xpress Load now provides you the ease of a one-stop reload shop by allowing you to purchase the best value Unlimited Services, Special Loads and VAS Subscription, and even other Non-Sun prepaid load for Internet, gaming and landline via OTA.

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