Sunsilk's Popularity In The Global Market

When it comes to brands of shampoos in the Philippines, Sunsilk has been considered as one of the top brands of shampoos known for its capabilities to provider longer, straighter, and smoother hair. Not only in the Philippines, Sunsilk is also a brand popularly received across the world. Marketed under Unilever, a multinational company specializing in almost every consumer products from foods and beverages, to cleaning agents and personal care products, Sunsilk is considered as one of the company's few Billion-Euro brands along with Axe, Rexona, and Dove.

According to sunsilk philippines, the brand also comes in a variety of names in markets around the world including Elidor, Seda and Sedal. The brand is also the strongest brand of shampoos in Asia, Latin America and the Middle East and is the number one hair care brand in Brazil, Argentina, Bolivia, Sri Lanka and Thailand. Sunsilk is said to be available in over 60 countries worldwide.

Notable Marketing Campaigns
Sunsilks first successful marketing campaign is by creating an advertisement with a campaign that focused on specific hair "issues" in 1995, although the campaign focuses on shiny hair in the UK. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, "The girl with the sun in her hair", which proved so popular that it was subsequently released as a pop single.

Sunsilk is known to published their first hair only glossy magazine that focuses on hair, fashion and beauty issues as well as showcasing hairdressers' work 2003. The magazine is sold locally and distributed to several hair salons.

In 2008, Sunsilk has yet again unveiled a new marketing campaign, the Gang of Girls. According to sunsilk philippines, the Gang of Girls is a social networking site which offers its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room. The site is known to offer a wide collection of information pertaining to hair care and fashion, and users can also take part in interactive games and quizzes.

The brand's most recent marketing campaign is the Co-Creation collaboration in which 7 hair experts around the world would answer to every hair issues and come up with the best solution for the problem. According to sunsilk philippines, each hair "issue" variant links to an "expert" with the relevant specialist hair knowledge. Experts known to collaborate in the campaign includes Dr Francesca Fusco, Jamal Hammadi, Ouidad, Rita Hazan, Teddy Charles, Thomas Taw and Yuko Yamashita.
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