Techfocus picks Screen Pages to push online sales of technology accessories

Techfocus, the Internet retailer of technology accessories, has re-launched its online shop with extended e-commerce capabilities. The new website has been designed and built by Screen Pages, the online retail specialist.

Techfocus is operated by Kinch Electronics and offers the latest innovative products in the technology accessories field, currently focusing on products for the Creative Zen and Apple iPod range of MP3 players, a huge range FM Transmitter (http://www.techfocus.co.uk/iTrip-FM-Transmitters.htm). In addition, the company stocks a wide range of accessories for wireless devices, PC peripherals, mobile phones and PDAs.

The new website features clean, simple navigation; best sellers, filtered searches, cross- and up-sells, stock control, informative product information and, importantly, same day dispatch. Customers can make purchases at many points across the site – directly from the home page or from category pages, as well as from product pages. Overall, the layout, design and usability of the site have been enhanced to yield a more professional, knowledgeable approach.

Since launching, overall site conversion ratios have improved by over one third (36%) and the rate of bulk deals and multiple purchases has increased by over 100%.

We are very pleased to be working with Techfocus,” said Roger Willcocks, managing director of Screen Pages. It’s a business that has grown rapidly in a clear niche and is a very effective online operator with excellent fulfilment.

Our internet business has been growing rapidly and it became critical to introduce a robust, flexible platform that would give us an infrastructure to expand our sales and marketing activities, as well as streamline our end-to-end processing. Screen Pages’ approach and technology gives us just that, said Sam Kinch, founder of Kinch Electronics.

Priyo Mukharjee is the author of the article. To know more about this article For more information please visit http://www.techfocus.co.uk